SpVgg Greuther Furth
SpVgg Greuther Fürth is a German professional football club founded in 1903, based in Fürth, Bavaria, competing in the 2. Bundesliga. It serves individual fans, corporate sponsors, and youth program participants through matchday ticketing, merchandise, sponsorship, membership, and football development programs.
- Company typePrivate
- Founded1903
- HeadquartersFürth, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What SpVgg Greuther Furth does
SpVgg Greuther Fürth is a German professional football club founded in 1903 and based in Fürth, Bavaria, competing in the 2. Bundesliga, the second tier of German professional football. The club operates from Sportpark Ronhof | Thomas Sommer and runs additional sporting departments including hockey, swimming, table tennis, gymnastics, and volleyball under its parent registered association, SpVgg Greuther Fürth e.V. The professional football operations are housed in a KGaA entity (SpVgg Greuther Fürth GmbH & Co. KGaA) with Greuther Fürth Fussball GmbH as the personally liable partner, and the club owns its stadium facilities through the wholly-owned subsidiary Sportstätten Ronhof Fürth GmbH.
The club generates revenue across five principal streams: matchday (single-match tickets, season Dauerkarten, VIP tickets, away match tickets), merchandise (Puma-supplied kits, fan articles, and kids equipment via the shop.sgf1903.de e-commerce platform and the on-site Sportheim fanshop), sponsorship (anchored by main sponsor Hofmann, equipment supplier Puma, premium partner BU Holding AG, and a portfolio of exclusive partners across financial services, food and beverage, healthcare, and infrastructure), membership (annual Vereinsmitgliedschaft), and youth development programs (Kleeblatt Fußballwelt football camps, schools, goalkeeper schools, girls' schools, and the Kids Klub/Ronhof Racker memberships). Ticketing uses a tiered discount structure for children, students, apprentices, disabled persons, pensioners, the unemployed, and holders of the Bavarian Ehrenamtskarte, and accepts PayPal, Visa, Mastercard, SEPA direct debit, giropay, and American Express.
The technology stack supporting these operations is conventional rather than differentiated: a Silbury-built website hosted on AWS, an LMS Sport GmbH-powered e-commerce storefront, the Kleeblatt App on iOS and Android, HRworks for applicant management, Google Analytics and Google Tag Manager for site analytics, and standard ad-conversion tracking via Facebook Pixel and Google AdWords. Fan engagement is layered through a Kleeblatt Magazine published twelve times a year, segmented newsletters (Fan, Anwohner, Business, Dauerkarten, Kids-Klub, and Medien), and social channels including the @DasKleeblattFuerth YouTube property. The club enters the 2026/27 2. Bundesliga season under new head coach Heiko Vogel following a major squad overhaul and the departure of captain and all-time leading scorer Branimir Hrgota.
SpVgg Greuther Furth firmographics
Firmographics- Name
- SpVgg Greuther Furth
- Legal name
- SpVgg Greuther Fürth GmbH & Co. KGaA
- Website
- https://sgf1903.de
- Company type
- Private
- Founded year
- 1903
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SpVgg Greuther Fürth is a German professional football club founded in 1903, based in Fürth, Bavaria, competing in the 2. Bundesliga. It serves individual fans, corporate sponsors, and youth program participants through matchday ticketing, merchandise, sponsorship, membership, and football development programs.
- Ownership category
- akta.pro rank
SpVgg Greuther Furth industry classification
Industry- Product category
- Professional Football Club / Sports Entertainment
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Team Sports Matches (Club & National) (MPAGAMAB)
- akta.pro secondary industries
- Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB), Venue & Facility Sponsorship (Naming Rights, Venue Partners) (MPAKALAC), Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE)
Keywords
Where SpVgg Greuther Furth is headquartered
LocationHeadquarters
- HQ city
- Fürth
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
SpVgg Greuther Furth business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Matchday Revenue: Revenue from ticket sales for home matches including single match tickets, season tickets (Dauerkarten), VIP tickets, and away match tickets. Combines single-event and recurring season-based sales.
- Merchandise Sales: Sale of fan merchandise including team kits (Puma equipment), clothing, accessories, and commemorative items through the online shop and physical Sportheim fanshop at the stadium.
- Sponsorship: Partnership deals with main sponsor Hofmann, equipment supplier Puma, premium partners like BU Holding AG, and exclusive partners including financial services, food/beverage, and infrastructure companies.
- Youth Development Programs: Revenue from Kleeblatt Fußballwelt including football camps, football schools, goalkeeper schools, girls' schools, and the Kleeblatt auf Tour mobile programs. Also includes Kids Klub memberships (Ronhof Racker).
- Membership: Annual club memberships (Vereinsmitgliedschaft) providing community access and benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Season Tickets (Dauerkarten) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
SpVgg Greuther Furth product offering
Product offeringCore offering
SpVgg Greuther Fürth is a professional German football club that competes in the 2. Bundesliga and sells matchday tickets (single matches, season tickets, VIP), Puma-licensed fan merchandise, club memberships, sponsorship and corporate hospitality packages, and youth football development programs (Kleeblatt Fußballwelt camps, football schools, goalkeeper and girls' schools). Revenue is generated through Sportpark Ronhof | Thomas Sommer matchday operations, the shop.sgf1903.de online store, the Sportheim stadium fanshop, and partner-driven sponsorship contracts.
Differentiator
Problem solved
Functional benefit
Products and services
- Single-Match Tickets Single-event admission tickets for home 2. Bundesliga matches at Sportpark Ronhof | Thomas Sommer, including discounted categories for children, students, apprentices, pensioners, and severely disabled.
- Season Tickets (Dauerkarten) Annual subscriptions granting admission to all home 2. Bundesliga matches across the season, available as full season or Rückrundendauerkarte (second half).
- VIP Tickets and Hospitality Premium matchday access products providing VIP seating and corporate hospitality at Sportpark Ronhof | Thomas Sommer.
- Club Merchandise (Puma-licensed) Puma-supplied team kits, training apparel, clothing, accessories, and commemorative items sold via the shop.sgf1903.de online store and the Sportheim physical fanshop.
- Club Membership (Vereinsmitgliedschaft) Annual membership in the registered association (SpVgg Greuther Fürth e.V.) providing community access and member benefits.
- Kids Klub Membership (Ronhof Racker) Youth fan club membership providing structured engagement opportunities for children.
- Kleeblatt Fußballwelt Youth Programs Paid youth football development programs including football camps, football schools, goalkeeper schools, girls' schools, and Kleeblatt auf Tour mobile programs for children and families.
- Sponsorship Packages (Hauptsponsor, Premium Partner, Exclusive Partner) Tiered B2B partnership offerings providing brand visibility, matchday hospitality, and marketing exposure to corporate partners including Hofmann (main sponsor), Puma (equipment supplier), BU Holding AG (premium), and Sparkasse Fürth, Lotto Bayern, Frankenbrunnen, Infra Fürth, and Martin Bauer (exclusive).
Companies that use SpVgg Greuther Furth
Customer profileSegments3 records
Ideal customer profiles3 records
SpVgg Greuther Furth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
SpVgg Greuther Furth partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered main and minor.
- PumamainAusrüster (equipment supplier) providing official match kits, training apparel, and fan merchandise. Puma supplies all team equipment and maintains branded presence on official merchandise.
- WOW (Streamen)minorStreaming partner mentioned in newsletter signup page with promotional offers for live streaming services.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SpVgg Greuther Furth competitors and assessment
Company assessmentDirect peers
- Hamburger SV: Historic Bundesliga club now in 2. Bundesliga, with much larger brand reach than Fürth but facing similar sporting tier challenges — a useful benchmark for commercial performance at this league level.
- FC Schalke 04: Fellow 2. Bundesliga club (relegated from Bundesliga in 2022/23); comparable scale, large fan base and similar revenue mix across matchday, sponsorship, and merchandise. Direct competitive and commercial comparator.
- Hertha BSC: Berlin-based club currently competing in 2. Bundesliga after Bundesliga relegation; similar tier, similar dependence on matchday and sponsorship, and similar commercial dynamics make it a strong comparable.
- 1. FC Nürnberg: Local Franconian rival based in Nuremberg, also historically Bundesliga/2. Bundesliga; closest geographic and competitive peer for SpVgg Greuther Fürth — they share the Franken derby fixture and compete in the same regional market for fans and sponsors.
- Fortuna Düsseldorf: 2. Bundesliga club with comparable revenue profile, owned stadium infrastructure, and similar mix of matchday, sponsorship, and membership revenue.
- FC St. Pauli: 2. Bundesliga club with strong community/identity-driven brand and high merchandise revenue intensity — a useful benchmark for Fürth's community ecosystem and youth engagement programs.
- Hannover 96: 2. Bundesliga club with similar regional market size (Lower Saxony vs. Fürth's Franconia), owned stadium (HDI-Arena), and a Puma kit partnership overlap — directly comparable in scale and commercial mix.
- SC Paderborn 07: Smaller-market 2. Bundesliga club with comparable headcount scale and similarly constrained regional geography — represents the closest size match for valuation benchmarking.
Broad incumbents
- Bayern Munich: Dominant Bundesliga incumbent and Bavaria flagship; while not a direct competitor (different tier), Bayern sets the regional ceiling on sponsor attractiveness, kit pricing, and youth talent acquisition in the same operating geography.
Emerging players
- Rot-Weiss Essen: 3. Liga club that faced SpVgg Greuther Fürth in the 2025/26 relegation play-off; comparable in regional German professional football footprint and a relevant comp for Fürth's downside tier scenario.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SpVgg Greuther Furth social profiles
Digital presenceSpVgg Greuther Furth financial estimates
Financial estimateRevenue estimate
Valuation estimate
SpVgg Greuther Furth leadership team
Management profileNumber of profiles
Profiles11 records
SpVgg Greuther Furth subsidiaries and ownership
Company hierarchySubsidiaries1 record
SpVgg Greuther Furth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SpVgg Greuther Furth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SpVgg Greuther Furth
What does SpVgg Greuther Furth do?
SpVgg Greuther Fürth is a professional German football club that competes in the 2. Bundesliga and sells matchday tickets (single matches, season tickets, VIP), Puma-licensed fan merchandise, club memberships, sponsorship and corporate hospitality packages, and youth football development programs (Kleeblatt Fußballwelt camps, football schools, goalkeeper and girls' schools). Revenue is generated through Sportpark Ronhof | Thomas Sommer matchday operations, the shop.sgf1903.de online store, the Sportheim stadium fanshop, and partner-driven sponsorship contracts.
Is SpVgg Greuther Furth a public or private company?
SpVgg Greuther Furth is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SpVgg Greuther Furth founded?
SpVgg Greuther Furth was founded in 1903. It employs 11 to 50 people.
Where is SpVgg Greuther Furth based?
SpVgg Greuther Furth is headquartered in Fürth, Germany, in the Europe region.
How does SpVgg Greuther Furth make money?
Five revenue lines are on record. Matchday Revenue is the primary driver. The others are merchandise Sales, sponsorship, youth Development Programs and membership.
Who are SpVgg Greuther Furth's main competitors?
Direct peers on record are Hamburger SV, FC Schalke 04, Hertha BSC, 1. FC Nürnberg, Fortuna Düsseldorf, FC St. Pauli, Hannover 96 and SC Paderborn 07. Bayern Munich is listed as a broad incumbent. Rot-Weiss Essen is listed as an emerging player.
Does SpVgg Greuther Furth have an API?
No public API is recorded for SpVgg Greuther Furth.
What industry is SpVgg Greuther Furth in?
SpVgg Greuther Furth's product category is Professional Football Club / Sports Entertainment. Its primary akta.pro industry code is MPAGAMAB, Team Sports Matches (Club & National), with a secondary code of MPAKALAE, Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs). Its NAICS code is 711211 and its SIC code is 7997.