SpVgg Greuther Furth

What SpVgg Greuther Furth does

SpVgg Greuther Fürth is a German professional football club founded in 1903 and based in Fürth, Bavaria, competing in the 2. Bundesliga, the second tier of German professional football. The club operates from Sportpark Ronhof | Thomas Sommer and runs additional sporting departments including hockey, swimming, table tennis, gymnastics, and volleyball under its parent registered association, SpVgg Greuther Fürth e.V. The professional football operations are housed in a KGaA entity (SpVgg Greuther Fürth GmbH & Co. KGaA) with Greuther Fürth Fussball GmbH as the personally liable partner, and the club owns its stadium facilities through the wholly-owned subsidiary Sportstätten Ronhof Fürth GmbH.

The club generates revenue across five principal streams: matchday (single-match tickets, season Dauerkarten, VIP tickets, away match tickets), merchandise (Puma-supplied kits, fan articles, and kids equipment via the shop.sgf1903.de e-commerce platform and the on-site Sportheim fanshop), sponsorship (anchored by main sponsor Hofmann, equipment supplier Puma, premium partner BU Holding AG, and a portfolio of exclusive partners across financial services, food and beverage, healthcare, and infrastructure), membership (annual Vereinsmitgliedschaft), and youth development programs (Kleeblatt Fußballwelt football camps, schools, goalkeeper schools, girls' schools, and the Kids Klub/Ronhof Racker memberships). Ticketing uses a tiered discount structure for children, students, apprentices, disabled persons, pensioners, the unemployed, and holders of the Bavarian Ehrenamtskarte, and accepts PayPal, Visa, Mastercard, SEPA direct debit, giropay, and American Express.

The technology stack supporting these operations is conventional rather than differentiated: a Silbury-built website hosted on AWS, an LMS Sport GmbH-powered e-commerce storefront, the Kleeblatt App on iOS and Android, HRworks for applicant management, Google Analytics and Google Tag Manager for site analytics, and standard ad-conversion tracking via Facebook Pixel and Google AdWords. Fan engagement is layered through a Kleeblatt Magazine published twelve times a year, segmented newsletters (Fan, Anwohner, Business, Dauerkarten, Kids-Klub, and Medien), and social channels including the @DasKleeblattFuerth YouTube property. The club enters the 2026/27 2. Bundesliga season under new head coach Heiko Vogel following a major squad overhaul and the departure of captain and all-time leading scorer Branimir Hrgota.

Name

SpVgg Greuther Furth

Legal name

SpVgg Greuther Fürth GmbH & Co. KGaA

Website

https://sgf1903.de

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

11–50 employees

Short description

SpVgg Greuther Fürth is a German professional football club founded in 1903, based in Fürth, Bavaria, competing in the 2. Bundesliga. It serves individual fans, corporate sponsors, and youth program participants through matchday ticketing, merchandise, sponsorship, membership, and football development programs.

Ownership category

akta.pro rank

Product category

Professional Football Club / Sports Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industries

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB), Venue & Facility Sponsorship (Naming Rights, Venue Partners) (MPAKALAC), Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE)

Keywords

• Professional football club
• Matchday ticketing services
• Licensed sports merchandise
• Corporate sponsorship packages
• Youth football development

Headquarters

HQ city

Fürth

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Matchday Revenue: Revenue from ticket sales for home matches including single match tickets, season tickets (Dauerkarten), VIP tickets, and away match tickets. Combines single-event and recurring season-based sales.
2. Merchandise Sales: Sale of fan merchandise including team kits (Puma equipment), clothing, accessories, and commemorative items through the online shop and physical Sportheim fanshop at the stadium.
3. Sponsorship: Partnership deals with main sponsor Hofmann, equipment supplier Puma, premium partners like BU Holding AG, and exclusive partners including financial services, food/beverage, and infrastructure companies.
4. Youth Development Programs: Revenue from Kleeblatt Fußballwelt including football camps, football schools, goalkeeper schools, girls' schools, and the Kleeblatt auf Tour mobile programs. Also includes Kids Klub memberships (Ronhof Racker).
5. Membership: Annual club memberships (Vereinsmitgliedschaft) providing community access and benefits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

SpVgg Greuther Fürth is a professional German football club that competes in the 2. Bundesliga and sells matchday tickets (single matches, season tickets, VIP), Puma-licensed fan merchandise, club memberships, sponsorship and corporate hospitality packages, and youth football development programs (Kleeblatt Fußballwelt camps, football schools, goalkeeper and girls' schools). Revenue is generated through Sportpark Ronhof | Thomas Sommer matchday operations, the shop.sgf1903.de online store, the Sportheim stadium fanshop, and partner-driven sponsorship contracts.

Differentiator

Problem solved

Functional benefit

Products and services

• Single-Match Tickets Single-event admission tickets for home 2. Bundesliga matches at Sportpark Ronhof | Thomas Sommer, including discounted categories for children, students, apprentices, pensioners, and severely disabled.
• Season Tickets (Dauerkarten) Annual subscriptions granting admission to all home 2. Bundesliga matches across the season, available as full season or Rückrundendauerkarte (second half).
• VIP Tickets and Hospitality Premium matchday access products providing VIP seating and corporate hospitality at Sportpark Ronhof | Thomas Sommer.
• Club Merchandise (Puma-licensed) Puma-supplied team kits, training apparel, clothing, accessories, and commemorative items sold via the shop.sgf1903.de online store and the Sportheim physical fanshop.
• Club Membership (Vereinsmitgliedschaft) Annual membership in the registered association (SpVgg Greuther Fürth e.V.) providing community access and member benefits.
• Kids Klub Membership (Ronhof Racker) Youth fan club membership providing structured engagement opportunities for children.
• Kleeblatt Fußballwelt Youth Programs Paid youth football development programs including football camps, football schools, goalkeeper schools, girls' schools, and Kleeblatt auf Tour mobile programs for children and families.
• Sponsorship Packages (Hauptsponsor, Premium Partner, Exclusive Partner) Tiered B2B partnership offerings providing brand visibility, matchday hospitality, and marketing exposure to corporate partners including Hofmann (main sponsor), Puma (equipment supplier), BU Holding AG (premium), and Sparkasse Fürth, Lotto Bayern, Frankenbrunnen, Infra Fürth, and Martin Bauer (exclusive).

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Partnerships

Two partnerships are on record, tiered main and minor.

• PumamainChannel Partner/ Reseller/ DistributorAusrüster (equipment supplier) providing official match kits, training apparel, and fan merchandise. Puma supplies all team equipment and maintains branded presence on official merchandise.
• WOW (Streamen)minorStrategic or Co-development PartnerStreaming partner mentioned in newsletter signup page with promotional offers for live streaming services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hamburger SV: Historic Bundesliga club now in 2. Bundesliga, with much larger brand reach than Fürth but facing similar sporting tier challenges — a useful benchmark for commercial performance at this league level.
• FC Schalke 04: Fellow 2. Bundesliga club (relegated from Bundesliga in 2022/23); comparable scale, large fan base and similar revenue mix across matchday, sponsorship, and merchandise. Direct competitive and commercial comparator.
• Hertha BSC: Berlin-based club currently competing in 2. Bundesliga after Bundesliga relegation; similar tier, similar dependence on matchday and sponsorship, and similar commercial dynamics make it a strong comparable.
• 1. FC Nürnberg: Local Franconian rival based in Nuremberg, also historically Bundesliga/2. Bundesliga; closest geographic and competitive peer for SpVgg Greuther Fürth — they share the Franken derby fixture and compete in the same regional market for fans and sponsors.
• Fortuna Düsseldorf: 2. Bundesliga club with comparable revenue profile, owned stadium infrastructure, and similar mix of matchday, sponsorship, and membership revenue.
• FC St. Pauli: 2. Bundesliga club with strong community/identity-driven brand and high merchandise revenue intensity — a useful benchmark for Fürth's community ecosystem and youth engagement programs.
• Hannover 96: 2. Bundesliga club with similar regional market size (Lower Saxony vs. Fürth's Franconia), owned stadium (HDI-Arena), and a Puma kit partnership overlap — directly comparable in scale and commercial mix.
• SC Paderborn 07: Smaller-market 2. Bundesliga club with comparable headcount scale and similarly constrained regional geography — represents the closest size match for valuation benchmarking.

Broad incumbents

• Bayern Munich: Dominant Bundesliga incumbent and Bavaria flagship; while not a direct competitor (different tier), Bayern sets the regional ceiling on sponsor attractiveness, kit pricing, and youth talent acquisition in the same operating geography.

Emerging players

• Rot-Weiss Essen: 3. Liga club that faced SpVgg Greuther Fürth in the 2025/26 relegation play-off; comparable in regional German professional football footprint and a relevant comp for Fürth's downside tier scenario.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@DasKleeblattFuerth
• Xx.com/kleeblattfuerth
• Facebookfacebook.com/kleeblattfuerth

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SpVgg Greuther Furth