ARA
- Company typePublic
- Founded1977
- HeadquartersMexico City, Mexico
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
ARA firmographics
Firmographics- Name
- ARA
- Legal name
- Consorcio ARA, S.A.B. de C.V.
- Website
- https://ara.com.mx
- Company type
- Public
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where ARA is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
ARA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Others
Revenue model
- Residential Property Sales: ARA generates revenue primarily from the sale of new homes and apartments across social interest, mid-tier, and residential developments. Properties are sold directly to end buyers who finance through government housing institutions (INFONAVIT, FOVISSSTE, ISSFAM, Banjercito), bank mortgages, or cash. The company also sells to overseas Mexicans through a dedicated program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Social Interest Housing — starting prices from ~$695,000 to $1,048,507 MXN |
| Unit Pricing | Pay-as-you-go | Mid-Tier and Residential Housing — starting prices from ~$1,085,000 to $6,200,000 MXN |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
ARA product offering
Product offeringCore offering
ARA designs, builds, and sells new residential homes across social interest, mid-tier, and premium segments in Mexico. The company operates approximately 40 active developments across 15 states, with starting prices ranging from about $695,000 MXN (Puebla social housing) to $6,200,000 MXN (Morelos residential). ARA also facilitates buyer financing through government housing institutions (INFONAVIT, FOVISSSTE, ISSFAM, Banjercito, CONAVI), bank mortgages, an Economías Mixtas program for buyers with informal income, and a Mexicanos en el Extranjero program for nationals living in the U.S. or Canada.
Product overview
ARA is a Mexican real estate developer offering a portfolio of housing products across five sub-brands: CASAS ARA (core housing), RESIDENCIAL (premium), SOCIAL (affordable), MEDIO (mid-tier), DREAM LAGOONS (luxury lagoon communities), and CAMPO DE GOLF (golf course communities). The company operates across 15+ Mexican states with developments spanning single-family homes, apartments, and townhouses. Beyond housing products, ARA provides integrated financing services including Infonavit, FOVISSSTE, ISSFAM, Banjercito, bank mortgages, mixed-income credit solutions, and programs for Mexicans abroad, plus federal subsidies through CONAVI. The ARASocio referral program enables customers to earn rewards by referring home buyers, creating a customer acquisition loop. Recent promotions include World Cup 2026 themed campaigns and seasonal sales events.
Differentiator
Problem solved
Functional benefit
Brands
- Casas ARA: Main residential housing brand offering homes across social, medium, and residential segments
- Dream Lagoons
- ARA Socio
- Fundación ARA
- Consorcio ARA
Products and services
- CASAS ARA ARA's flagship new-build housing line offering standard residential homes and apartments across Mexico, with diverse financing options spanning social interest to residential segments. Targeted at broad Mexican homebuyers.
- SOCIAL Social interest housing developments designed for first-time buyers, offering affordable new homes with essential amenities and financing options through government programs (INFONAVIT, CONAVI). Starting prices range from ~$695,000 to $1,048,507 MXN across Puebla, Hidalgo, Estado de México, Guerrero, and Jalisco.
- MEDIO Mid-tier housing developments targeting middle-class families, offering homes at moderate price points with balanced amenities and location quality. Starting prices from ~$886,872 MXN (Estado de México) and across Guanajuato, Nayarit, Morelos, Quintana Roo, and other states.
- RESIDENCIAL Premium residential housing developments targeting middle and upper-income buyers, offering single-family homes and apartments with high-end finishes and amenities. Premium pricing reaches up to $6,000,000 MXN in Ciudad de México and $6,200,000 MXN at Morelos Residencial Paraíso Country Club.
- DREAM LAGOONS Luxury residential developments featuring artificial lagoons and water amenities, targeting premium buyers seeking resort-style living.
- CAMPO DE GOLF Golf course residential communities offering homes adjacent to golf courses, combining residential living with recreational sports facilities for premium buyers.
- Mexicanos en el Extranjero Program Special program enabling Mexicans living in the U.S. or Canada to purchase homes in Mexico with facilitated procedures, cross-border financing, and dedicated support through the +1 866 257 0025 international line.
- Economías Mixtas Credit Option Flexible credit solution for buyers who cannot fully document their income, offering alternative verification methods to qualify for home loans. Targeted at Mexican workers in the informal economy seeking entry into formal homeownership.
- ARASocio Referral Program Referral program allowing registered members to refer prospective buyers to ARA developments and earn gift card rewards ranging from $5,000 to $25,000 MXN based on the referred property's price range (up to $500K = $5K; $500K–$800K = $8K; $800K–$1.2M = $12K; $1.2M–$1.8M = $18K; $1.8M+ = $25K). Operated via socios.ara.com.mx and at ARA sales points nationwide.
Companies that use ARA
Customer profileSegments4 records
Ideal customer profiles4 records
ARA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ARA partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- INFONAVIT (Instituto del Fondo Nacional de la Vivienda para los Trabajadores)coreARA works closely with INFONAVIT, Mexico's largest mortgage lender for formal workers, to facilitate home purchases across all its developments. ARA supports multiple INFONAVIT credit modalities and has a special promotion for buyers with 880 INFONAVIT points.
- FOVISSSTE (Fondo de la Vivienda del ISSSTE)coreARA supports FOVISSSTE mortgage credits for federal government employees, offering dedicated financing pathways at its developments nationwide.
- ISSFAM (Instituto de Seguridad Social de las Fuerzas Armadas)minorARA supports ISSFAM housing credits for military personnel, facilitating home purchases at ARA developments for armed forces members.
- BanjercitominorARA supports Crédito Hogar Banjercito for military personnel and their families, providing financing options at ARA developments.
- CONAVI (Comisión Nacional de Vivienda)coreARA facilitates access to federal housing subsidies administered by CONAVI, which helps lower-income buyers reduce their effective purchase price.
- Mexican Banks (Bancarios)coreARA partners with multiple Mexican banks to offer conventional mortgage financing for buyers who are not covered by government housing institutions, using bank-issued mortgages.
- Mercado PagominorARA partnered with Mercado Pago to offer special discount coupons during the Hotsale 2025 campaign (coupon code HS25MP), providing additional purchasing incentives to buyers.
- Fundación ARAminorThe company's affiliated foundation (fundacionara.org.mx) supports social causes and community development, reinforcing ARA's corporate social responsibility positioning.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
ARA competitors and assessment
Company assessmentDirect peers
- Corporación Geo: Historic Mexican homebuilder that built across entry-level, mid-tier, and residential segments nationwide. Comparable to ARA on vertical product segmentation, INFONAVIT-driven buyer financing, and BMV-listed public-developer model, though now restructured.
- Javer: Mexican publicly listed homebuilder offering interest-social, middle, and residential housing across multiple states. Closely comparable to ARA on product tiers, financing-channel mix (INFONAVIT, FOVISSSTE, banks), and direct-to-consumer developer model.
- Homex: Historically one of Mexico's largest publicly listed homebuilders with a similar social-interest-to-residential product mix and multi-state footprint. Comparable to ARA on product segmentation, BMV listing legacy, and historical reliance on government housing credits, though currently restructured.
- Ruba (Grupo Ruba): Mexican homebuilder offering affordable and mid-income housing across multiple states with a focus on integrated communities. Comparable to ARA on target buyer, geographic dispersion, and developer-led direct-sales model.
- Vinte Viviendas Integradas (Vinte): Mexican publicly listed homebuilder focused on sustainable entry-level and mid-income housing. Directly comparable to ARA on customer segments (formal-sector and INFONAVIT buyers), geographic markets across multiple Mexican states, and credit-rail integration with government housing funds.
- Cadu (Cadurama): Mexican homebuilder focused on entry-level and affordable housing primarily in central and southern Mexico. Comparable to ARA's social-interest product tier, INFONAVIT financing dependence, and price-point targeting of first-time buyers.
- Quiero Casa: Mexican homebuilder specializing in affordable, entry-level housing with vertical integration and standardized developments. Comparable to ARA on the social-interest segment, INFONAVIT-aligned customer base, and multi-state rollout.
Broad incumbents
- KB Home: US homebuilder focused on entry-level and first-time move-up buyers with strong emphasis on affordability and buyer financing support. Comparable to ARA on entry-level buyer focus and integrated mortgage-channel approach, though operating in the US mortgage ecosystem.
- D.R. Horton: Largest US homebuilder by volume, spanning entry-level to luxury. Comparable to ARA on full-spectrum product offering, geographic diversification, and capital-intensive scale model, though in a different regulatory and financing ecosystem.
- Lennar Corporation: One of the largest US homebuilders with a national multi-segment product portfolio. Comparable to ARA on tiered housing product strategy, scale-based cost advantages, and publicly listed developer model, though operating in a far larger and more mature US market.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ARA social profiles
Digital presenceARA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ARA leadership team
Management profileNumber of profiles
Profiles1 record
ARA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ARA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ARA
What does ARA do?
ARA designs, builds, and sells new residential homes across social interest, mid-tier, and premium segments in Mexico. The company operates approximately 40 active developments across 15 states, with starting prices ranging from about $695,000 MXN (Puebla social housing) to $6,200,000 MXN (Morelos residential). ARA also facilitates buyer financing through government housing institutions (INFONAVIT, FOVISSSTE, ISSFAM, Banjercito, CONAVI), bank mortgages, an Economías Mixtas program for buyers with informal income, and a Mexicanos en el Extranjero program for nationals living in the U.S. or Canada.
Is ARA a public or private company?
ARA is a public company. It is classified as public and is currently operating.
When was ARA founded?
ARA was founded in 1977. It employs 1,001 to 5,000 people.
Where is ARA based?
ARA is headquartered in Mexico City, Mexico, in the Latin America region.
How does ARA make money?
One revenue line is on record: residential Property Sales.
Who are ARA's main competitors?
Direct peers on record are Corporación Geo, Javer, Homex, Ruba (Grupo Ruba), Vinte Viviendas Integradas (Vinte), Cadu (Cadurama) and Quiero Casa. Broad incumbents are KB Home, D.R. Horton and Lennar Corporation.
Does ARA have an API?
No public API is recorded for ARA.