Crooked Lane Brewing Company

What Crooked Lane Brewing Company does

Crooked Lane Brewing Company is an independent craft brewery founded in 2016 and headquartered at 536 Grass Valley Highway in Auburn, California, operating a single taproom and brewery in the Sierra Nevada Foothills market. The company produces a portfolio of hand-crafted beers spanning English and German styles, IPAs, hazy and West Coast IPAs, seasonal and limited releases, barrel-aged specialties, collaboration brews with local partners, plus craft hard seltzers, wine, kombucha, and non-alcoholic options. A food program built around wood-fired pizzas from partner Bella Familia, craft paninis, salads, and appetizers complements the beverage menu, with the kitchen operating daily until 7:30 PM.

The business is fundamentally direct-to-consumer, monetizing through on-premise taproom sales, DoorDash pickup orders, private venue rentals, weekly recurring entertainment (trivia, live music, wrestling, gaming nights), and gift cards sold via Toast Tab. The core customer base is local Auburn residents and Foothills visitors seeking a community gathering space; a secondary target is event organizers hosting birthdays, weddings, corporate functions, and fundraisers. In January 2025 the company added mobile beer catering for off-site events following a change in California State Law, extending its revenue surface beyond the four walls of the taproom. The technology stack is standard restaurant/hospitality SaaS — DoorDash, Toast Tab, and SpotHopper — with no disclosed proprietary software, AI capabilities, or wholesale distribution channel.

Name

Crooked Lane Brewing Company

Legal name

Crooked Lane Brewing Company

Website

https://crookedlanebrewing.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Crooked Lane Brewing Company is an independent craft brewery in Auburn, California, founded in 2016, operating a single taproom serving hand-crafted beers, food, and recurring community entertainment, with a new off-site beer catering service launched in January 2025.

Ownership category

akta.pro rank

Product category

Craft Brewery and Taproom

NAICS

Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Microbreweries & Craft Breweries (THAFALAC), Craft Beer Bars & Taprooms (THAFAEAG), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft beer brewing
• Taproom dining
• Beer catering services
• Private event hosting
• Local craft brewery

Headquarters

HQ city

Auburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Taproom Beer Sales: Direct sales of craft beers brewed on-site at the Auburn taproom. Includes core beers, seasonal releases, and collaboration brews.
2. Food Sales: Food menu including wood-fired pizzas from Bella Familia, paninis, appetizers, salads, and gourmet hot dogs. Kitchen operates 12:00-7:30 PM.
3. Beer Catering Services: Mobile beer catering services for private events, weddings, and corporate gatherings enabled by California State Law changes in January 2025.
4. Gift Cards and Merchandise: Sale of gift cards and merchandise through their website.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Crooked Lane Brewing Company operates a craft brewery and taproom in Auburn, California, producing and selling a diverse portfolio of hand-crafted beers (year-round, seasonal, and collaboration brews). The brewery pairs its beer with a food menu featuring wood-fired pizzas, paninis, salads, and appetizers, and operates as a community gathering space hosting recurring entertainment events, private parties, and mobile beer catering services.

Product overview

Crooked Lane Brewing Company is a craft brewery offering a diverse portfolio of hand-crafted beers alongside a full food menu and event services. The core offering consists of year-round core beers (6 varieties including IPAs, blonde ale, and pale ale), seasonal collaboration brews with partner organizations, German-style beers, and rotating limited releases. The food program features wood-fired pizzas from Bella Familia, craft paninis, salads, and gourmet hot dogs. Additional revenue streams include beer catering services (launched January 2025 per California law), private event hosting for parties and corporate events, and recurring special events programming including trivia, live music, gaming nights, and wrestling shows. The company also offers wine, hard seltzers, and non-alcoholic options.

Differentiator

Problem solved

Functional benefit

Products and services

• Core Beers Year-round hand-crafted beers brewed on-site at the Auburn brewery, including Hammock Time Blonde Ale, 1-2 Punch Peach and Mango Hazy IPA, Mandarin Pale Ale, Discover The Unicorn West Coast IPA, SR-16 West Coast Double IPA, and No Hands West Coast IPA. Sold to walk-in taproom customers.
• Seasonal and Limited Release Beers Rotating selection of seasonal and limited edition beers including Blood Simple Hefeweizen with Blood Orange, Bowman Brown Ale, Shmoopie Raspberry Guava Sour, Pontificating Walrus Whiskey Barrel Aged Barleywine, Cowboy Krush Hazy IPA, Cone Zone West Coast Pils, I Want My MTB Pale Ale, Tranquilo Mexican Lager, Auburn Ultra American Lager, and Freedom AF Rye IPA.
• Collaboration Beers (Crooked Colabs) Limited and seasonal collaboration brews created with partner organizations including Women of Iron West Coast IPA (Iron Rose FC), Throttle Therapy Crisp IPA (Throttle Therapy Motorsports), River Daze Hazy IPA (Tributary Whitewater/Raft California), and Mic Czech Pilsner (Infusion Taproom).
• German-Style Beers Traditional German beer styles including Veedles Brau Kolsch Style and Wobblor Dopplebock, brewed on-site at the Auburn brewery.
• Craft Hard Seltzer Flavored hard seltzers in Pomegranate Raspberry & Orange, Blackberry & Lime, and Ginger Lime & Tangerine varieties at 6% ABV.
• Wine, Kombucha, and Non-Alcoholic Options Wine selection by the glass including Campuget Rose, Elevate Wines Malbec and Mourvedre, Franciscan Cab Sauv, LaMarca Prosecco, Highlands Chardonnay, and J. Lohr Sauv Blanc, plus kombucha, N/A beer, and canned cocktails.
• Taproom Food Menu Wood-fired pizzas from Bella Familia (Cheese, Pepperoni, Kona, Pepperoni & Sausage, Mediterranean Pesto, and Rooster), Brew Bites including hummus and pretzels, Craft Paninis, Crafted Greens salads, and Gourmet Hot Dogs. Served in the taproom with kitchen operating 12:00-7:30 PM.
• Beer Catering Service Mobile beer catering service that brings Crooked Lane craft brews to off-site private parties, weddings, and corporate gatherings. Offers a customizable beer experience with professional service.
• Private Event Hosting Venue rental at the Auburn taproom for birthday parties, rehearsal dinners, corporate events, baby showers, and fundraisers with customizable food and beverage options.
• Recurring Entertainment and Special Events Weekly recurring events including Game Night Mondays, Taco Tuesdays, Trivia Thursdays, and Friday live music, plus Bingo Fundraisers, Supreme Pro Wrestling shows, Comedy Nights, Magic: The Gathering, Dungeons & Dragons, and Sip & Paint sessions.
• Gift Cards and Merchandise Sale of gift cards and brewery merchandise through the Crooked Lane Brewing website.

Segments2 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Iron Rose FCcoreStrategic or Co-development PartnerOfficial Craft Brew Partner of Iron Rose FC, a women's soccer team established as a community movement in partnership with Roseville Youth Soccer Club. Created 'Women of Iron' collaboration beer. Home Opener on May 17.
• Tributary WhitewatercoreStrategic or Co-development PartnerLocal rafting company partnership where Crooked Lane serves as a meet-up spot for American River rafting trips. Created collaboration hazy IPA to pair with whitewater rafting.
• MTB NorcalcoreStrategic or Co-development PartnerMountain biking community organization dedicated to building community and supporting trail systems. Crooked Lane brews 'Dirt Daze' Simcoe single-hop West Coast IPA for their key fundraising event.
• Throttle Therapy MotorsportsminorStrategic or Co-development PartnerMotorsports team led by Andy Clark serving Porsche enthusiasts and vintage/custom/exotic car community. Longtime collaboration beer called Throttle Therapy, a crisp IPA with lower ABV.
• Colwell Thundering Herd RanchcoreOthersLocal mandarin ranch providing fresh mandarin juice for beers including Mandarin Pale Ale (year-round) and Roaky Mandarina Hazy IPA (fall seasonal). Supports local agriculture.
• Bella FamiliaminorOthersWood-fired pizza provider serving pizzas at the brewery. Pizzas include Cheese, Pepperoni, Kona, Pepperoni & Sausage, Mediterranean Pesto, and Rooster varieties.
• DoorDashminorChannel Partner/ Reseller/ DistributorOnline ordering and delivery platform partner for food and beverage pickup orders.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Russian River Brewing Company: Iconic California craft brewery with brewpub locations, strong food program, and broad craft beer portfolio; comparable as a larger established California brewpub with on-site service and event-driven traffic.
• Drake's Brewing Co. Bay Area craft brewery operating brewpubs and producing a diverse beer portfolio including IPAs and lagers; comparable on the brewpub GTM and beer style breadth.
• New Belgium Brewing Company: Large national craft brewery with taprooms and a portfolio spanning IPAs, sours, lagers, and hard seltzer; comparable on the diverse beverage portfolio strategy that Crooked Lane is emulating at smaller scale.
• Sierra Nevada Brewing Company: Large California craft brewery with on-site taprooms, restaurant, and event space in Chico and elsewhere; comparable on the brewpub-plus-events model though at much greater scale and geographic reach.
• Lagunitas Brewing Company: Established California craft brewery with taprooms and a wide variety of styles including IPAs, lagers, and seltzers; comparable on broad craft beer portfolio and taproom-based community engagement, though at much larger scale.

Regional players

• Track 7 Brewing Company: Sacramento-area craft brewery with multiple taprooms offering core IPAs and food; comparable Northern California craft taproom operator, though it serves a different metro geography.

Direct peers

• Moonraker Brewing Company: Independent craft brewery operating a taproom in Auburn, CA with a focus on IPAs and hazy beers; directly competes for the same local craft beer drinkers and Sierra Nevada Foothills foot traffic as Crooked Lane.
• Auburn Alehouse: Brewpub located in Auburn, CA combining house-brewed craft beer with a full food menu and event programming; overlaps directly with Crooked Lane's brewpub-and-events positioning in the same city.
• Knee Deep Brewing Company: California craft brewery known for heavily hopped IPAs with a taproom in the greater Sacramento/Auburn region; directly comparable on beer portfolio style, taproom-led GTM, and craft-focused customer base.

Emerging players

• Infusion Taproom: Taproom partner referenced in Crooked Lane's 'Mic Czech Pilsner' collaboration; a Northern California taproom operator with overlapping craft beer collaboration and event programming model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CrookedLaneBrewing
• Instagraminstagram.com/crookedlanebrewing
• Xx.com/crookedlanebrew
• LinkedInlinkedin.com/company/crooked-lane-brewing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crooked Lane Brewing Company