Ademi-PR

What Ademi-PR does

ADEMI-PR (Associação dos Dirigentes do Mercado Imobiliário do Paraná) is a non-profit industry association headquartered in Curitiba, Brazil, founded in 1980 to represent the real estate market of Paraná. It serves 150+ member companies spanning developers, real estate agencies, suppliers (36 listed), and PropTech startups, and covers 85%+ of launching VGV (Gross Sales Value) in Curitiba and its metropolitan region. Curitiba ranks as Brazil's 4th largest real estate market, with R$ 9.17 billion in VGV launched over the trailing 12 months and m² values up 9.9% year-over-year. The association provides institutional representation before municipal planning bodies (IPPUC, COHAB Curitiba), the national federation CBIC, and other regulatory forums, and runs technical working groups (GTs) that produce policy proposals on housing, sustainability, urban planning, and digital transformation.

The association's product portfolio centers on market intelligence and member services. Core deliverables include the Dashboard do Mercado Imobiliário (an interactive data platform for VGV and absorption analytics), the quarterly Panorama Imobiliário research report (co-published with Secovi-PR and Inpespar), and the Mapa Ademi m² pricing tool (neighborhood-level price reference). Programming includes ADEMI Day, ADEMI Juris, ADEMI Talks (with an AI/PropTech thematic track), and a Clube de Benefícios affiliate program offering discounts in education, healthcare, insurance, and real estate services. Maria Eugenia Fornea leads the association as president for the 2026-2027 term, with a renewed board drawing representation from MRV, Rottas Construtora, Altma Incorporadora, Plaenge, and Crt Incorporadora.

Revenue mechanics are characteristic of a trade association: annual membership dues form the recurring base, supplemented by event participation and sponsorship, and Clube de Benefícios affiliate commissions. Pricing is not publicly disclosed and no audited financials are available. Operationally the organization is lean (firmographic headcount band 1-10 employees), with research partnerships extending capacity through Inpespar and Brain Inteligência Estratégica.

Name

Ademi-PR

Legal name

Associação dos Dirigentes do Mercado Imobiliário do Paraná

Website

https://ademipr.com.br

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

ADEMI-PR is a non-profit industry association representing 150+ real estate companies in Paraná, Brazil. It delivers market intelligence (Dashboard, Panorama, Mapa Ademi), institutional representation before municipal and national bodies, and programming covering 85%+ of Curitiba's launching VGV.

Ownership category

akta.pro rank

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: Annual association fees paid by member companies (builders, developers, real estate agencies, suppliers, startups, and professionals) to access benefits, market intelligence, networking, and institutional representation.
2. Event Revenue: Revenue from exclusive events, ADEMI Day conferences, workshops, and seminars that bring together industry professionals and generate participation fees.
3. Club of Benefits: Partnership program where member companies gain access to negotiated discounts with partner companies in education, health, insurance, and real estate evaluation services.

Pricing tiers

Distribution channels1 record

Marketing channels8 records

Core offering

ADEMI-PR is a non-profit industry association that represents companies and professionals in the Paraná real estate market, delivering market intelligence, institutional advocacy, networking events, and member benefits to builders, developers, real estate agencies, suppliers, and proptech startups. Its core deliverables include the Dashboard do Mercado Imobiliário interactive analytics platform, quarterly Panorama Imobiliário research reports, the Mapa Ademi historical m² pricing tool, and recurring institutional events such as ADEMI Day, ADEMI Juris, and ADEMI Talks.

Product overview

ADEMI-PR operates as a comprehensive real estate market intelligence and industry association platform serving the Paraná real estate sector. Its product portfolio centers on three intelligence layers: (1) the Dashboard do Mercado Imobiliário interactive visualization platform, underpinned by the Mapa Ademi historical m² pricing tool, both fed by the quarterly Panorama Imobiliário and Pesquisa Imobiliária Trimestral research reports produced with Brain Inteligência Estratégica and Inpespar; (2) professional development and networking events including the ADEMI Day flagship series, the ADEMI Juris legal forum, and ADEMI Talks workshops; and (3) member services including the Clube de Benefícios discount program, a Rede de Fornecedores with 36 vetted suppliers, and a Biblioteca Técnica reference library. All products are supported by thematic Grupos de Trabalho (GTs) that generate technical proposals on housing policy, sustainability, and urban planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Dashboard do Mercado Imobiliário Interactive analytics platform that aggregates real estate market indicators shared by member incorporated companies, enabling firms of different sizes to perform strategic analyses and access market intelligence.
• Panorama Imobiliário Quarterly market research report presenting indicators on launches, sales, rental indices, unit types, and market trends for Curitiba and Paraná.
• Mapa Ademi
• ADEMI Day Flagship institutional event series hosting expert panels and data presentations on strategic real estate topics including capital costs, financing, market trends, and policy for member and non-member professionals.
• ADEMI Juris
• ADEMI Talks
• Clube de Benefícios
• Rede de Fornecedores

Quantifiable outcome

• Over 85% market coverage of launching VGV in Curitiba/RMC
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• CompagascoreStrategic or Co-development PartnerCompanhia Paranaense de Gás (COMPAGAS) is a mixed-capital company responsible for piped natural gas distribution in Paraná. Partnership provides members with preferential conditions for gas infrastructure in real estate projects, adding value to developments.
• Secovi-PRcoreStrategic or Co-development PartnerSindicato da Habitação e Condomínios do Paraná (Secovi-PR) is a partner in joint events including the Panorama Imobiliário and market research initiatives, combining industry data and market analysis.
• CBICcoreStrategic or Co-development PartnerCâmara Brasileira da Indústria da Construção (CBIC) is the national representation body for the construction and real estate industry. ADEMI-PR participates in CBIC initiatives and has representation in its leadership structures.
• InpesparcoreStrategic or Co-development PartnerResearch institute partnered with ADEMI-PR and Secovi-PR for market data collection and analysis, producing quarterly real estate panoramas for Paraná.
• Brain Inteligência EstratégicacoreTechnology or IntegrationResearch and business consulting company responsible for conducting market research and data analysis for ADEMI-PR, including the Panorama Imobiliário and compact housing studies.
• G11coreStrategic or Co-development PartnerG11 is a group of eleven entities in the construction and real estate sector that collaboratively develops technical proposals for urban planning policy, including the Plano Diretor revision. ADEMI-PR's president Maria Eugenia Fornea participates as a member.
• COHAB CuritibacoreStrategic or Co-development PartnerCompanhia de Habitação Popular de Curitiba works with ADEMI-PR on social housing initiatives and urban planning discussions, particularly regarding the Plano Diretor revision and Decree 297/2026 on Social Interest Housing.
• IPPUCcoreStrategic or Co-development PartnerInstituto de Pesquisa e Planejamento Urbano de Curitiba collaborates with ADEMI-PR on urban planning discussions, Plano Diretor revision, and city development policies.
• Colégio PositivominorOthersEducation institution offering 10% discount on regular tuition and 5% on bilingual education to ADEMI-PR members.
• Universidade PositivominorOthersUniversity offering up to 50% discounts on undergraduate and graduate programs for ADEMI-PR members and their teams.
• MedMe FarmáciasminorOthersPharmacy network offering 10-40% discounts to ADEMI-PR members, with delivery services and prescription analysis.
• Câmara de Valores Imobiliários do Paraná (CVI-PR)minorOthersReal estate appraisal chamber offering 20% discounts on property valuation reports for ADEMI-PR members.
• CBIC SegurosminorOthersInsurance services offered through CBIC with special conditions for ADEMI-PR members.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• National Association of REALTORS® (NAR): NAR is the largest U.S. trade association for real estate professionals, providing the international structural analog to ADEMI-PR. Both organizations aggregate regional chapters, produce market statistics, advocate on housing/regulatory policy, and offer member benefits — though NAR operates at vastly larger scale and member base.
• Câmara Brasileira da Indústria da Construção (CBIC): CBIC is the national Brazilian construction industry chamber, of which ADEMI-PR is an affiliate participant. CBIC operates at the federal level across all construction subsectors, providing the nationwide policy and economic intelligence layer that complements — and partially overlaps with — ADEMI-PR's regional intelligence and advocacy.

Direct peers

• Secovi-PR: Secovi-PR is the housing and condominium trade union of Paraná, already a co-partner with ADEMI-PR on the Panorama Imobiliário and joint events. While partially complementary, it serves an overlapping member base with parallel institutional representation and intelligence functions in the same Paraná geography.
• Secovi-SP: Secovi-SP is the São Paulo state real estate trade association, the largest and most established regional real estate body in Brazil. Directly comparable to ADEMI-PR in mission (industry representation, market intelligence, member services, government advocacy), but operating at much larger scale in the São Paulo metro market.
• ADEMI-RJ: ADEMI-RJ is the Rio de Janeiro real estate market executives association, part of the broader ADEMI network in Brazil. Mirrors ADEMI-PR's role of representing developers, brokerages, and suppliers in Rio with market intelligence, advocacy, and events — a direct geographic parallel.

Others

• FIABCI: FIABCI is the International Real Estate Federation, a global umbrella network of real estate professional associations. ADEMI-PR is part of this international federation ecosystem; FIABCI provides the cross-border networking and standards-setting layer that connects ADEMI-PR to peer associations worldwide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ademipr

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ademi-PR