OlovesM Bags
OlovesM Bags is a Colorado-based, founder-led DTC brand that handcrafts vegan bags, totes, and water-bottle holders from upcycled yoga mats and fabric remnants, selling direct-to-consumer via Shopify and wholesale through Faire to eco-conscious active-lifestyle consumers.
- Company typePrivate
- Founded-
- HeadquartersWoody Creek, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What OlovesM Bags does
OlovesM Bags is a privately held, founder-owned direct-to-consumer brand that designs and handcrafts bags, totes, and accessories from upcycled materials — primarily recycled yoga mats and fabric remnants sourced from manufacturer overruns, seconds, and end-of-roll waste. The company was founded by Merle, who conceived the concept during a yoga class, and all production is performed by hand in Colorado, USA. The product portfolio centers on a unified collection of bag styles — crossbody bags (Stella, Lola, Bernie, Lucy), the multi-compartment 3 Zip Bag, the Ajax water-bottle holder, Jute Totes, the Pearl, and a Mini-Clutch — distinguished by combining yoga-mat bases with diverse decorative fabric prints.
The core technology is a material-upcycling process rather than a software or platform capability: diverted waste streams (yoga mats, fabric remnants, webbing straps from sandal-company leftovers) are transformed into durable, vegan bags with distinctive print patterns (animal, floral, geometric, nature themes). Each bag is constructed in small batches in Colorado, and the One-Of-A-Kind collection explicitly markets individual, unrepeatable SKUs.
The business operates as a digital-native DTC brand: the primary revenue stream is direct e-commerce via a Shopify storefront (olovesm.com), with products priced individually between $19 and $52 and free shipping offered on orders over $60. A secondary wholesale stream runs through the Faire marketplace, allowing boutique retailers to purchase inventory for resale. Marketing is concentrated in organic social channels (Facebook, Pinterest, Instagram, YouTube) supplemented by an email newsletter program offering a 15% subscriber discount. The target customer is the eco-conscious active-lifestyle consumer — yoga practitioners, hikers, dog-walkers, beach-goers, and parents — seeking sustainable, made-in-USA alternatives to mass-market bags.
OlovesM Bags firmographics
Firmographics- Name
- OlovesM Bags
- Legal name
- OlovesM Bags
- Website
- https://olovesm.com
- Company type
- Private
- Operating status
- Operating
- Short description
- OlovesM Bags is a Colorado-based, founder-led DTC brand that handcrafts vegan bags, totes, and water-bottle holders from upcycled yoga mats and fabric remnants, selling direct-to-consumer via Shopify and wholesale through Faire to eco-conscious active-lifestyle consumers.
- Ownership category
- akta.pro rank
OlovesM Bags industry classification
Industry- Product category
- Handcrafted Eco-Friendly Bags & Accessories
- NAICS
- Luggage and Leather Goods Retailers (458320)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Handbags & Purses (CRAAAJAA)
- akta.pro secondary industries
- Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)
Keywords
Where OlovesM Bags is headquartered
LocationHeadquarters
- HQ city
- Woody Creek
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OlovesM Bags business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct E-commerce Sales: The company sells directly to consumers through its Shopify-powered e-commerce storefront at olovesm.com. Products are sold at fixed prices with free shipping offered on orders over $60.
- Wholesale: OLovesM offers wholesale pricing through the Faire marketplace platform, allowing retailers to purchase products for resale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing ranging from $19 to $52 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
OlovesM Bags product offering
Product offeringCore offering
OLovesM designs, handcrafts, and sells a collection of bags and accessories — including crossbody bags, totes, water bottle holders, and clutches — built from upcycled yoga mats and repurposed fabric remnants. All products are handmade in Colorado, USA, and sold directly to consumers through its Shopify storefront, with an additional wholesale channel on Faire.
Product overview
OLovesM is a handcrafted bag company specializing in eco-friendly accessories made from upcycled yoga mats and repurposed fabric remnants. The product portfolio is a unified collection of bag styles rather than a platform-plus-modules architecture. Core offerings include crossbody bags (Stella, Lola, Bernie, Lucy), multi-compartment bags (3 Zip Bag), water bottle holders (Ajax), and tote bags (Jute Tote). All products are handmade in Colorado, USA, and feature unique prints including animal, floral, geometric, and nature themes. The company emphasizes sustainability by transforming diverted waste materials into stylish, functional bags.
Differentiator
Problem solved
Functional benefit
Products and services
- Stella Crossbody Bag Crossbody bag made from upcycled yoga mats with various fabric prints, featuring a lined interior pocket and adjustable strap, handcrafted in Colorado, USA.
- GoGo Bag Versatile bag style available in multiple print fabrics including animal, fish, starfish, and geometric patterns; functions as a water bottle holder or small carry bag.
- 3 Zip Bag Crossbody bag with three zippered compartments for organized storage, made from upcycled yoga mats and repurposed fabrics, ideal for travel and daily commutes.
- Ajax Water Bottle Holder Insulated water bottle holder bag with hands-free carry option, featuring mesh pocket variants, designed to hold water bottles during activities like dog walking, hiking, and camping.
- Lucy Crossbody Bag Smallest crossbody bag style in the collection, compact and lightweight design for everyday essentials.
- Lola Crossbody Bag Crossbody handbag suitable for travel and everyday use, featuring various fabric prints including dog and dots patterns.
- Pearl Bag Bag style featuring print fabric linings, offering a stylish interior aesthetic.
- Bernie Crossbody Bag Crossbody bag style featuring dots and geometric print fabrics for a distinctive look.
- Jute Tote Eco-friendly tote bags made from jute material with zipper tops, suitable for beach, pool, and baby/diaper bag use.
- Mini-Clutch Compact mini clutch style bag, the smallest format in the collection.
- One Of A Kind Bags Unique one-of-a-kind bags that are individually crafted, each featuring distinct materials and designs.
Companies that use OlovesM Bags
Customer profileSegments3 records
Ideal customer profiles2 records
OlovesM Bags technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
OlovesM Bags partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
OlovesM Bags competitors and assessment
Company assessmentDirect peers
- KAVU: Outdoor-lifestyle bag brand selling crossbody, fanny pack, and tote styles. Comparable to OLovesM on outdoor use cases (hiking, camping, festival), bag format overlap, and accessible price points.
- Sherpani: Sustainable women's bag and accessory brand using recycled nylon and upcycled materials. Comparable to OLovesM on material-sustainability narrative, bag category (crossbody, tote, backpack), and lifestyle use cases including travel and outdoor.
- Baggu: DTC bag and accessories brand selling reusable bags, totes, and pouches with a sustainability-forward positioning. Closely comparable to OLovesM on channel (DTC-first, Shopify), price tier, and eco-friendly brand story.
- Lo & Sons: DTC travel and everyday bag brand. Comparable to OLovesM on direct-to-consumer channel, bag category, and travel/daily-use case overlap.
- State Bags: Vegan leather and recycled-nylon bag brand with strong parent/family use-case positioning. Comparable to OLovesM on vegan materials claim, DTC channel, and inclusion of diaper/family-friendly SKUs alongside lifestyle bags.
- Matt & Nat: Vegan handbag and accessories brand with a long-standing cruelty-free and recycled-materials positioning. Directly comparable to OLovesM on vegan materials claim, bag category, and DTC-plus-wholesale distribution.
- JW PEI: Vegan handbag brand targeting accessible price points ($30-$150) via DTC. Comparable to OLovesM on vegan positioning, sub-$50 price tier overlap, and DTC-first distribution.
- Mokuyobi: Independent DTC bag brand with bold prints and small-batch runs. Comparable to OLovesM on founder-led, small-batch positioning, distinctive-print differentiation, and accessible price tier.
Broad incumbents
- Herschel Supply Co. Established global bag and accessories brand with broad retail and DTC distribution. Comparable to OLovesM on bag category and travel/lifestyle positioning, but at vastly larger scale and broader portfolio.
- Fjällräven: Swedish outdoor brand with strong Kånken backpack and outdoor bag lineup. Comparable to OLovesM on outdoor lifestyle use cases (hiking, travel) but operates at a much larger scale with broader product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
OlovesM Bags social profiles
Digital presenceOlovesM Bags financial estimates
Financial estimateRevenue estimate
Valuation estimate
OlovesM Bags leadership team
Management profileNumber of profiles
Profiles1 record
OlovesM Bags funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OlovesM Bags M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OlovesM Bags
What does OlovesM Bags do?
OLovesM designs, handcrafts, and sells a collection of bags and accessories — including crossbody bags, totes, water bottle holders, and clutches — built from upcycled yoga mats and repurposed fabric remnants. All products are handmade in Colorado, USA, and sold directly to consumers through its Shopify storefront, with an additional wholesale channel on Faire.
Is OlovesM Bags a public or private company?
OlovesM Bags is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OlovesM Bags founded?
OlovesM Bags was founded in -1.
Where is OlovesM Bags based?
OlovesM Bags is headquartered in Woody Creek, United States, in the North America region.
How does OlovesM Bags make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale.
Who are OlovesM Bags's main competitors?
Direct peers on record are KAVU, Sherpani, Baggu, Lo & Sons, State Bags, Matt & Nat, JW PEI and Mokuyobi. Broad incumbents are Herschel Supply Co. and Fjällräven.
Does OlovesM Bags have an API?
No public API is recorded for OlovesM Bags.
What industry is OlovesM Bags in?
OlovesM Bags's product category is Handcrafted Eco-Friendly Bags & Accessories. Its primary akta.pro industry code is CRAAAJAA, Handbags & Purses, with a secondary code of CRAMAAAI, Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail. Its NAICS code is 458320 and its SIC code is 5600.