Bell Racing
Bell Racing is a motorsport helmet brand owned by Racing Force Group that designs, manufactures, and sells FIA-, SA-, and SNELL-certified helmets, communication systems, racewear, and accessories across circuit, rally, karting, off-road, classic, and powerboat disciplines for professional drivers, teams, and federations worldwide.
- Company typePrivate
- Founded1954
- HeadquartersChampaign, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Bell Racing does
Bell Racing is a motorsport helmet brand operating as a wholly owned brand of Racing Force Group, an Italy-based motorsport safety equipment company with manufacturing facilities in Italy and Bahrain and US operations in Champaign. Founded in 1954, Bell Racing designs, develops, and manufactures safety-certified helmets across six disciplines: circuit, rally, karting, off-road, classic/vintage, and powerboat. The portfolio is organized into four performance tiers — High Performance, Ultra, Pro, and Sport — with premium products such as the BR8 CARBON ($909.97-$1,299.95) and the FIA8860-2018-certified HP10 RALLY WW ($2,999.95). Bell also offers a full accessories line (HANS, Forced Air, Shields, Tearoffs, etc.), racewear (gloves, suits, shoes, underwear), licensed collectible mini-helmets, and integrated Zeronoise communication systems featuring proprietary Wired-Wireless technology co-developed by Bell and Zeronoise R&D.
The company's commercial model rests on official supplier partnerships with motorsport governing bodies and elite racing organizations — most notably FIA (Official Supplier since 2012, extended through 2026), Mercedes-AMG Motorsport (since December 2025), Racing America, and OTK Kart Group — combined with a global network of authorized distributors and dealers and direct US e-commerce (us.bellracing.com, with free shipping on orders over $200). Bell Racing is the most represented helmet brand at the Indy 500 and is trusted by 14 Formula 1 drivers in the 2026 season, including Hamilton, Leclerc, Norris, Russell, Alonso, and Piastri, alongside marquee rally, NASCAR, and IndyCar drivers.
The BELL trademark is registered to Bell Sports, Inc. and licensed to Bell Racing Helmets. There is no public listing, no disclosed venture or private equity ownership, and no revenue or headcount disclosures specific to the Bell Racing brand within Racing Force Group. No AI/ML capabilities, software platforms, or M&A activity were disclosed in the available source data.
Bell Racing firmographics
Firmographics- Name
- Bell Racing
- Legal name
- Bell Racing Helmets
- Website
- https://bellracing.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bell Racing is a motorsport helmet brand owned by Racing Force Group that designs, manufactures, and sells FIA-, SA-, and SNELL-certified helmets, communication systems, racewear, and accessories across circuit, rally, karting, off-road, classic, and powerboat disciplines for professional drivers, teams, and federations worldwide.
- Ownership category
- akta.pro rank
Bell Racing industry classification
Industry- Product category
- Motorsport Safety Equipment
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN)
- akta.pro secondary industries
- Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Protective Armor & Impact Protection Retail (Body/Back/Chest) (CRAMANAC)
Keywords
Where Bell Racing is headquartered
LocationHeadquarters
- HQ city
- Champaign
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Bell Racing business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Helmet Sales: Sale of racing helmets across multiple disciplines including circuit, rally, karting, off-road, classic, and powerboat helmets. Product lines include High Performance, Ultra, Pro, and Sport series.
- Helmet Accessories and Components: Sale of helmet accessories including Aero, Air Intake, Decals, FHR, Forced Air, HANS, Peak, Pivot Kit, Replacement Kits, Rubber Kit, Shield, Skirt/Seals, Tearoff, and Helmet Bags.
- Racewear and Apparel: Sale of racewear products including gloves, shoes, underwear, suits, and general apparel. Also includes youth racewear.
- Licensing and Merchandising: Licensed merchandise including mini helmets and collectibles. Bell Mini Helmets are designed by the same engineers as racing helmets with high-quality components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | BR8 (NO HANS) SA2020 - Entry Level Racing Helmet |
| One time/ perpetual license | Pay-as-you-go | BR8 CARBON (NO HANS) FIA8859-2015/SA2020 - Premium Carbon Helmet |
| One time/ perpetual license | Pay-as-you-go | HP10 RALLY WW (FIA8860-2018) - Rally Competition Helmet |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Bell Racing product offering
Product offeringCore offering
Bell Racing designs, manufactures, and sells motorsport helmets across circuit, rally, karting, off-road, classic, and powerboat disciplines, organized into High Performance, Ultra, Pro, and Sport series. The company also produces helmet accessories (HANS, FHR, shields, aerokits), Zeronoise wired-wireless communication systems, racewear (gloves, suits, shoes, underwear), and collectible mini helmets. All helmets meet FIA and SA2020 safety certifications and are manufactured in Italy and Bahrain through Racing Force Group.
Product overview
Bell Racing is a manufacturer of automobile and karting racing helmets and related safety equipment, operating as a brand of Racing Force Group. The core product portfolio centers on racing helmets across multiple disciplines including Circuit, Rally, Karting, Off Road, Classic, and Powerboat categories. Helmets are organized into performance tiers: High Performance, Ultra, Pro, and Sport series. Key products include the BR8 CARBON (carbon fiber helmet with FIA8859-2015/SA2020 certification), HP6 advanced series, HP10 RALLY WW (FIA8860-2018 certified), and the kc7-cmr Ayrton Senna karting helmet. The company also offers Zeronoise Communication Systems (wired-wireless communication technology for driver-co-driver interaction), Bell Mini Helmets (1:2 scale collectibles), comprehensive helmet accessories, and Racewear (gloves, suits, shoes, underwear). All products are developed and manufactured in Italy and Bahrain through Racing Force Group.
Differentiator
Problem solved
Functional benefit
Brands
- Zeronoise: Electronics division of Racing Force Group offering advanced communication systems for rally, circuit and kart racing, integrated with Bell Racing helmets
Products and services
- Circuit Helmets High-performance helmets designed for circuit and track racing, featuring advanced safety, aerodynamics, and certification for professional motorsport competition.
- Rally Helmets Specialized helmets for rally racing with integrated Zeronoise communication systems and rugged construction for multi-surface competition.
- Karting Helmets Lightweight helmets designed for competitive karting, including the kc7-cmr Ayrton Senna edition for youth and entry-level drivers.
- Off Road Helmets Durable helmets built for off-road racing conditions including dirt tracks, rally-raid, and rugged terrain competition.
- Classic Helmets Heritage-inspired helmets for classic car racing events with period-appropriate styling combined with modern safety certification.
- Powerboat Helmets Specialized helmets for powerboat racing with water-resistant features and maritime safety standards for marine motorsport.
- BR8 CARBON Premium carbon fiber racing helmet available in SA2020 and FIA8859-2015 certified versions, priced from $909.97 to $1,299.95.
- HP6 Helmet Advanced series helmet designed for multi-discipline racing use with high-performance safety features.
- HP10 RALLY WW FIA8860-2018 certified rally helmet with advanced protection and integrated Wired-Wireless communication capability, priced at $2,999.95.
- Zeronoise Communication Systems Advanced wired-wireless communication devices for rally, circuit, and kart racing, developed by the Zeronoise division of Racing Force Group and integrated with Bell Racing helmets.
- Bell Mini Helmets Collectible 1:2 scale reproductions of racing helmets used by motorsport stars, designed by the same engineers as Bell Racing helmets with high-quality components and materials.
- Helmet Accessories Comprehensive range of helmet accessories including Aero kits, Air Intake, Decals, FHR anchors, Forced Air, HANS, Peak visors, Pivot Kits, Replacement Kits, Rubber Kits, Shields, Skirt/Seals, Tearoffs, and Helmet Bags.
- Racewear Complete racewear collection including Race Gloves, Race Suits, Race Shoes, Race Underwear, and Youth Racewear for motorsport competitors.
Companies that use Bell Racing
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles2 records
Bell Racing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bell Racing partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- FIA (Fédération Internationale de l'Automobile)flagshipThe FIA has extended its partnership with Racing Force Group, ensuring the supply of OMP racewear and Bell Racing helmets to officials worldwide through 2026. The collaboration was initially signed in 2012 and expanded in 2019, involving development and manufacturing of safety equipment in Italy and Bahrain, covering all levels of motor racing.
- Racing AmericacoreOMP and Bell Racing continue as Official Partners of Racing America, providing racewear and helmets for American racing coverage and events.
- Mercedes-AMG MotorsportcoreOMP and Bell Racing became Official Suppliers of Mercedes-AMG Motorsport, providing racewear and helmets for the Mercedes F1 team and Mercedes motorsport programs.
- OTK Kart GroupcoreRacing Force Group strengthened its partnership with OTK Kart Group, with Bell Racing helmets joining OMP kartwear in the partnership. OTK is a leading kart manufacturer.
- ZeronoisecoreZeronoise is the electronics division of Racing Force Group offering communication systems for rally, circuit and kart racing. The synergy between Bell and Zeronoise R&D departments developed the Wired-Wireless technology for no-cable communication inside and outside the car.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Bell Racing competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bell Racing social profiles
Digital presenceBell Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bell Racing leadership team
Management profileNumber of profiles
Bell Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bell Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bell Racing
What does Bell Racing do?
Bell Racing designs, manufactures, and sells motorsport helmets across circuit, rally, karting, off-road, classic, and powerboat disciplines, organized into High Performance, Ultra, Pro, and Sport series. The company also produces helmet accessories (HANS, FHR, shields, aerokits), Zeronoise wired-wireless communication systems, racewear (gloves, suits, shoes, underwear), and collectible mini helmets. All helmets meet FIA and SA2020 safety certifications and are manufactured in Italy and Bahrain through Racing Force Group.
Is Bell Racing a public or private company?
Bell Racing is a private company. It is classified as corporate owned and is currently operating.
When was Bell Racing founded?
Bell Racing was founded in 1954. It employs 11 to 50 people.
Where is Bell Racing based?
Bell Racing is headquartered in Champaign, United States, in the North America region.
How does Bell Racing make money?
Four revenue lines are on record. Helmet Sales are the primary driver. The others are helmet Accessories and Components, racewear and Apparel and licensing and Merchandising.
Does Bell Racing have an API?
No public API is recorded for Bell Racing.
What industry is Bell Racing in?
Bell Racing's product category is Motorsport Safety Equipment. Its primary akta.pro industry code is IMACAEAN, Powersports Safety, Helmets & Protective Gear Manufacturing, with a secondary code of CRAMANAB, Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow). Its NAICS code is 336991 and its SIC code is 3751.