Racing America
Racing America operates an integrated grassroots motorsports platform that combines a subscription streaming service (RacingAmerica.TV), a free 24/7 connected-TV channel, and live event operations across sanctioned series including Trans Am, SVRA, International GT, and Formula Regional Americas. It serves grassroots racing fans, NASCAR enthusiasts, racing series, and sponsorship partners throughout North America.
- Company typePrivate
- Founded2021
- HeadquartersConcord, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Racing America does
Racing America operates an integrated grassroots motorsports media and events platform, combining a subscription-based digital streaming service (RacingAmerica.TV), a free 24/7 connected-TV channel, and the operational rights to multiple sanctioned racing series. Following its December 2025 acquisition by Parella Motorsports Holdings (orchestrated by private equity firm Velocity Capital Management, which had owned Racing America since December 2023), the combined entity operates under the Racing America brand, is headquartered in Charlotte, North Carolina, and is led by Chairman Jeffrey Wolf and COO Michael Printup. The legal entity is RTA Media Holdings, LLC.
The platform's technology stack consists of a proprietary streaming infrastructure delivering live racing broadcasts, replays, and on-demand original programming, distributed across the web, mobile apps (iOS, Android, Apple TV, Amazon Fire TV), and a free 24/7 channel on Roku Channel, Tubi, Sling, LG, Vizio, and Samsung TV. The content library spans 250+ pavement short track races from regional series (CRA, PASS, ROC, APC, Southern Super Series, NW Supers, 5 Flags, Nashville Fairgrounds, Midvale) and 200+ live events annually, alongside sanctioned series including Trans Am presented by Pirelli, the CUBE 3 Architecture TA2 Series, SVRA (Sportscar Vintage Racing Association), International GT, Formula Regional Americas, and SpeedTour — staged at premier venues such as Indianapolis Motor Speedway, Road America, Watkins Glen International, Sebring, Michelin Raceway Road Atlanta, and WeatherTech Raceway Laguna Seca.
The business model combines three revenue streams: (1) consumer subscription revenue at $18.99/month or $129.99/year for RacingAmerica.TV access, (2) transaction-based PPV for marquee events such as the Celebration of America 300, and (3) sponsorship and advertising revenue from entitlement and official-partner deals (Mission Foods, Pirelli, Summit Racing, Tysers Live, Sunoco, Bell Helmets, Hagerty, CUBE 3 Architecture). Ticket sales for live events and ancillary categories round out the revenue mix. The customer base spans grassroots racing enthusiasts (DTC subscribers), NASCAR fans seeking broader coverage, sanctioned racing series and tracks seeking distribution, and team/driver marketing partners.
Racing America firmographics
Firmographics- Name
- Racing America
- Legal name
- RTA Media Holdings, LLC
- Website
- https://racingamerica.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Racing America operates an integrated grassroots motorsports platform that combines a subscription streaming service (RacingAmerica.TV), a free 24/7 connected-TV channel, and live event operations across sanctioned series including Trans Am, SVRA, International GT, and Formula Regional Americas. It serves grassroots racing fans, NASCAR enthusiasts, racing series, and sponsorship partners throughout North America.
- Ownership category
- akta.pro rank
Racing America industry classification
Industry- Product category
- Motorsports Streaming
- NAICS
- Other Spectator Sports (711219), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Spectator Sports (71121)
- SIC
- Services-Racing, Including Track Operation (7948), Services-Motion Picture & Video Tape Distribution (7822), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Motorsports Media Rights & Broadcasting (Series-Owned/Controlled) (MPAKAGAF)
- akta.pro secondary industries
- Motorsport Event Promoters & Race Organizers (MPAKADAE), Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA), Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI)
Keywords
Where Racing America is headquartered
LocationHeadquarters
- HQ city
- Concord
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Racing America business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Subscription Revenue: Monthly and annual subscription plans for access to RacingAmerica.TV streaming platform offering live races, replays, and original content
- Pay-Per-View Events: Transaction-based revenue from special event coverage such as the Celebration of America 300 and other premium racing events
- Sponsorship and Advertising: Revenue from sponsorships of racing series and events, including entitlement sponsorships and official supplier partnerships
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription for streaming access to live races, replays, and original content |
| Subscription | Annual | Annual subscription with savings compared to monthly |
| Transaction based/ take rate | Pay-as-you-go | Pay-per-view access to premium events |
| Freemium | Pay-as-you-go | Free 24/7 streaming channel with NASCAR content, live short track races, and race replays |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Racing America product offering
Product offeringCore offering
Racing America operates a digital motorsports media and live event platform that combines a subscription streaming service (RacingAmerica.TV), a 24/7 free streaming channel, and live event operations. It produces, distributes, and aggregates live and on-demand coverage of grassroots and professional racing series including the Trans Am Series presented by Pirelli, CUBE 3 Architecture TA2 Series, SVRA, International GT, and Formula Regional Americas Championship. The company also sanctions and promotes SpeedTour live event weekends that combine on-track racing with fan experiences.
Product overview
Racing America operates as an integrated grassroots motorsports platform combining a digital media and streaming platform (RacingAmerica.TV) with live event properties. The core streaming service offers access to over 250 live and archived racing events from multiple grassroots racing series. The company sanctions and promotes several racing series including the Trans Am Series presented by Pirelli, the CUBE 3 Architecture TA2 Series, SVRA (Sportscar Vintage Racing Association), International GT, and the Formula Regional Americas Championship. Following its acquisition by Parella Motorsports Holdings in December 2025, the combined entity operates under the Racing America brand and is headquartered in Charlotte, North Carolina, backed by Velocity Capital Management. The platform provides both subscription-based streaming content and free ad-supported channels, serving the grassroots and professional racing community.
Differentiator
Problem solved
Functional benefit
Brands
- Trans Am Series presented by Pirelli: Professional Trans Am racing series presented by Pirelli
- CUBE 3 Architecture TA2 Series
- SVRA
- International GT
- FR Americas
- RacingAmerica.TV
Products and services
- RacingAmerica.TV
- Racing America Channel (24/7 Free Streaming)
- Trans Am Series presented by Pirelli
- CUBE 3 Architecture TA2 Series
- Sportscar Vintage Racing Association (SVRA)
- International GT
- Formula Regional Americas Championship
- SpeedTour
- RacingAmerica.com
Companies that use Racing America
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Racing America technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Racing America partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major, strategic and minor.
- Summit Racing EquipmentcoreSummit Racing Equipment continues as Official Performance Parts Supplier for the Trans Am Series presented by Pirelli and SVRA since 2022. Partnership provides racers with discount opportunities and award certificates throughout the season.
- Mission FoodsmajorMission Foods extended sponsorship as Official Tortillas, Wraps, Flatbreads and Tortilla Chips of Racing America. Serves as entitlement sponsor for three of Racing America's 17 live events in 2026 at Michelin Raceway Road Atlanta, Watkins Glen International, and WeatherTech Raceway Laguna Seca.
- Tysers Live Insurance Brokerage ServicesstrategicTwo-year collaboration naming Tysers Live as Official Insurance Broker and Risk Management Company through 2027. Partnership covers Racing America's motorsport properties including Trans Am Series, SVRA, and International GT.
- Parella Motorsports HoldingscoreParella Motorsports Holdings acquired Racing America, combining live-events operations with digital streaming and content capabilities. The acquisition creates North America's largest integrated grassroots motorsports platform, uniting racing series including Trans Am, SVRA, and Formula Regional Americas with Racing America's digital infrastructure. Jeffrey Wolf serves as Chairman of the Board.
- PirellimajorPirelli serves as title sponsor for the Trans Am Series presented by Pirelli, providing tires and official series designation for premier Trans Am racing competition.
- SunocominorOfficial fuel supplier partner featured in Racing America's partner ecosystem for motorsport events.
- CUBE 3 ArchitecturemajorTitle sponsor for the CUBE 3 Architecture TA2 Series, a key component of Racing America's racing event portfolio featuring professional sports car competition.
- Bell HelmetsminorOfficial helmet supplier partner for Racing America's motorsport properties and events.
- HagertyminorPartner providing insurance and automotive lifestyle services featured in Racing America's sponsorship ecosystem.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Racing America competitors and assessment
Company assessmentEmerging players
- TobyChristie.com: Digital motorsports news outlet focused on NASCAR coverage, integrated into Racing America's content network. Comparable as a grassroots digital motorsports media property.
Broad incumbents
- IMSA: Premier North American sports car sanctioning body governing the WeatherTech SportsCar Championship and other series. Comparable as a motorsports sanctioning body and event organizer, though focused on higher-tier endurance racing.
- MotorTrend Group: Larger automotive and motorsports media platform owned by Warner Bros. Discovery that produces streaming, TV, and digital content across multiple racing disciplines. A broader incumbent with overlapping motorsports media but a wider automotive lifestyle portfolio.
- Lucas Oil: Owns MAVTV motorsports channel and promotes multiple racing series and events including the Lucas Oil Late Model Dirt Series and Lucas Oil Off Road Racing Series. Comparable as an integrated motorsports media and event promotion platform.
Direct peers
- MAVTV: Motorsports-focused cable and streaming channel owned by Lucas Oil that distributes racing content including grassroots and short-track events. Directly comparable to Racing America's free 24/7 connected TV channel and motorsports media focus.
- SRO Motorsports Group: Sanctioning body and promoter for GT-class sports car racing series including Fanatec GT World Challenge America. Directly comparable to Racing America's International GT property and Trans Am series operation as a motorsports series promoter.
- Formula Regional Americas Championship (FR Americas): Open-wheel racing ladder series already part of Racing America's portfolio; included as a peer reference for comparable single-make formula racing properties. Direct overlap with Racing America's open-wheel ladder series.
- FloSports: Subscription-based sports streaming platform focused on niche and grassroots sports, including extensive motorsports coverage. Direct competitor in the underserved-audience sports streaming category where Racing America operates.
Regional players
- SRO America: Regional operator of SRO Motorsports Group's GT racing series across North America, including Pirelli GT4 America and TC America. Comparable as a regional motorsports series promoter with overlap in the GT and sports car segments.
Others
- Race Team Alliance: Trade alliance of NASCAR Cup Series team owners that originally founded Racing America in 2021. Comparable as a NASCAR-affiliated industry group that has commercial relationships with the platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Racing America social profiles
Digital presenceRacing America financial estimates
Financial estimateRevenue estimate
Valuation estimate
Racing America leadership team
Management profileNumber of profiles
Profiles2 records
Racing America funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Racing America M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Racing America
What does Racing America do?
Racing America operates a digital motorsports media and live event platform that combines a subscription streaming service (RacingAmerica.TV), a 24/7 free streaming channel, and live event operations. It produces, distributes, and aggregates live and on-demand coverage of grassroots and professional racing series including the Trans Am Series presented by Pirelli, CUBE 3 Architecture TA2 Series, SVRA, International GT, and Formula Regional Americas Championship. The company also sanctions and promotes SpeedTour live event weekends that combine on-track racing with fan experiences.
Is Racing America a public or private company?
Racing America is a private company. It is classified as private equity controlled and is currently operating.
When was Racing America founded?
Racing America was founded in 2021. It employs 11 to 50 people.
Where is Racing America based?
Racing America is headquartered in Concord, United States, in the North America region.
How does Racing America make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are pay-Per-View Events and sponsorship and Advertising.
Who are Racing America's main competitors?
TobyChristie.com is listed as an emerging player. Broad incumbents are IMSA, MotorTrend Group and Lucas Oil. Direct peers are MAVTV, SRO Motorsports Group, Formula Regional Americas Championship (FR Americas) and FloSports. SRO America is listed as a regional player. Race Team Alliance is listed as an others.
Does Racing America have an API?
No public API is recorded for Racing America.
What industry is Racing America in?
Racing America's product category is Motorsports Streaming. Its primary akta.pro industry code is MPAKAGAF, Motorsports Media Rights & Broadcasting (Series-Owned/Controlled), with a secondary code of MPAKADAE, Motorsport Event Promoters & Race Organizers. Its NAICS code is 711219 and its SIC code is 7948.