Glowing Hearth & Home

What Glowing Hearth & Home does

Glowing Hearth & Home is a family-owned fireplace retail, installation, conversion, and service company founded in 2002 by Tim and Renee Shimek in Savage, Minnesota, building on the Shimek family's Heat & Glow heritage dating to 1976. The company operates three retail showrooms in Savage, Mankato, and Coon Rapids, MN, and a statewide service operation, selling gas, electric, and wood-burning fireplaces and stoves across 11 premium brands (Heat & Glo, Kozy Heat, Napoleon, Montigo, Town & Country, Isokern, Quadra-Fire, Vermont Castings, Dimplex, Mason-Lite, Outdoor Great Room) plus accessory and finishing products (custom stone, mantels, decorative media). Its exclusive Minnesota distribution rights for Kozy Heat, including the proprietary Flame-Out-of-Log technology, and its side-by-side burning-brand showroom demonstrations are the primary product and merchandising differentiators.

The company's underlying technology is non-software: gas, electric, and wood-burning fireplace hardware combined with factory-certified installation and service know-how. Six dedicated, employee-staffed installation crews (not subcontractors) execute projects in approximately two weeks, versus a reported 6–8 week competitor timeline, and factory-trained technicians deliver ongoing service and repair with same-day parts availability and a two-week service response versus an eight-week competitor wait. The business supports consumer financing through Synchrony Bank and offers a 10-step customer process spanning free on-site preview assessments, showroom comparison, custom design, installation, and post-installation service.

Glowing Hearth monetizes through five revenue streams: one-time fireplace product sales, professional installation services, ongoing service and repair, accessories and finishing products (stone, mantels, decorative media), and outdoor fire feature sales. Go-to-market is hybrid, combining showroom-based direct-to-consumer sales to Minnesota homeowners with a dedicated builder sales team pursuing home builders and contractors in the Twin Cities. Pricing is quote-based and not publicly disclosed, and customer financing is offered via Synchrony promotional programs. The company is privately held with no institutional investment, no parent company, and no public revenue or funding disclosures in the source materials.

Name

Glowing Hearth & Home

Legal name

Glowing Hearth & Home

Website

https://glowhearth.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Glowing Hearth & Home is a family-owned fireplace retailer and installer serving Minnesota homeowners and builders through three showrooms in Savage, Mankato, and Coon Rapids. It sells 11 premium fireplace brands (including exclusive Kozy Heat), provides factory-certified installation, conversion, and repair services via six dedicated employee crews.

Ownership category

akta.pro rank

Product category

Fireplace Installation and Services

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Electrical Work (1731)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

akta.pro secondary industry

Fireplace Cleaning & Maintenance (Wood/Gas) (HSAEANAE)

Keywords

• Fireplace installation services
• Gas fireplace sales
• Fireplace repair maintenance
• Wood to gas conversion
• Outdoor fire features

Headquarters

HQ city

Savage

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fireplace Product Sales: Revenue from selling gas, electric, and wood-burning fireplaces and inserts from premium brands including exclusive Kozy Heat products. Sales occur through showrooms with side-by-side brand comparison demonstrations.
2. Installation Services: Professional installation services including new fireplace installation, fireplace replacement, wood-to-gas conversion, and aesthetic facelifts. Installation is performed by six dedicated employee crews with factory certification.
3. Service & Repair: Ongoing repair and maintenance services for all fireplace brands including pilot light repairs, remote control issues, flame sensor problems, and component breakdowns. Factory-trained technicians with parts inventory for same-day repairs.
4. Accessories & Finishing: Sales of stone surrounds, custom mantels, log sets, decorative media (glass, rocks, crystals), interior panels, and lighting accessories for fireplace customization and aesthetic upgrades.
5. Outdoor Fire Features: Premium outdoor fire pits and features from Outdoor Great Room for year-round outdoor living, including professional installation and service support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Glowing Hearth & Home sells premium gas, electric, and wood-burning fireplaces and inserts from multiple brands (including exclusive Kozy Heat products) through three Minnesota showrooms, and delivers complete professional services covering new installation, fireplace replacement, wood-to-gas/electric conversion, aesthetic facelifts, and ongoing service and repair. Six dedicated factory-trained employee crews perform installations in approximately two weeks, with full project management from on-site preview assessments through commissioning.

Product overview

Glowing Hearth & Home is a family-owned fireplace installation and service company operating in Minnesota's Twin Cities. The company offers a comprehensive portfolio of fireplace products and services organized around three categories: (1) Core fireplace products across 15+ brands including exclusive Kozy Heat (available only at their locations in Minnesota), Heat & Glo (the original 1976 innovator), Napoleon, Montigo, Town and Country, Isokern, Quadra-Fire, Vermont Castings, Dimplex, Mason-Lite, and Outdoor Greatroom outdoor fire pits; (2) Professional installation services including new fireplace installation, fireplace replacement, wood-to-gas/electric conversion, fireplace facelifts, and service/repair for all brands; and (3) Accessories including custom stone and mantels from partners (Twin City Brick, Hedberg, MSI, Trilite, Hewn and Forged) and decorative media options. The company provides consumer financing through Synchrony Bank and serves both residential homeowners and builders/contractors with dedicated sales and installation teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Kozy Heat Fireplaces Premium gas fireplace brand featuring exclusive Flame-Out-of-Log technology where flames emerge directly from glowing logs, available exclusively at Glowing Hearth locations in Minnesota.
• Heat & Glo Fireplaces Gas fireplace line founded in 1976 by the Shimek family featuring ClearVue Screen technology with non-reflective glass and premium contemporary finishes.
• Napoleon Fireplaces Alternative fireplace brand offering different features, design elements, and price points for residential applications.
• Montigo Fireplaces Premium fireplace brand offering distinctive designs and modern aesthetics for residential installations.
• Town and Country Fireplaces Fireplace brand offered with various style options for residential fireplace applications.
• Isokern Fireplaces Fireplace brand available for residential fireplace installations.
• Quadra-Fire Stoves Stove brand providing superior heat output with a closed combustion system for efficient home heating.
• Vermont Castings Fireplaces Fireplace brand offering classic designs with quality construction for residential applications.
• Dimplex Electric Fireplaces Electric fireplace brand featuring no-venting required installation with simple plug-in setup, ideal for bedrooms and basements.
• Mason-Lite Fireplaces Fireplace brand offering contemporary design options for residential installations.
• Outdoor Greatroom Fire Pits Premium outdoor fire pit selection designed to withstand Minnesota weather for year-round outdoor living, with professional installation and ongoing service support.
• New Fireplace Installation Service Professional installation of gas, electric, or wood-burning fireplaces with complete project management from technical assessment through final commissioning, completed by six dedicated employee crews in approximately two weeks.
• Fireplace Replacement Service Complete fireplace replacement service transforming outdated or non-functioning fireplaces with modern units including Kozy Heat technology, stone work, and enhanced performance.
• Wood-to-Gas/Electric Conversion Service Professional conversion service transforming existing wood-burning masonry fireplaces into gas or electric fireplaces, eliminating drafts, mess, and maintenance while providing reliable warmth.
• Fireplace Facelift Service Professional service updating stone facings, mantels, and media to create a stunning fireplace focal point while maintaining the existing working fireplace unit.
• Fireplace Service & Repair Expert diagnosis and repair service for all fireplace brands covering pilot light failures, remote control issues, flame sensor problems, and component breakdowns with factory-trained technicians and on-site parts inventory for typical two-week response.
• Custom Stone & Mantel Options Custom stone selections from Twin City Brick, Hedberg, MSI, and Trilite for fireplace wall applications and mantels, plus custom wood mantels from Hewn and Forged with exact-width, height, and depth customization.
• Decorative Media Options Log set options including traditional oak, birch, and driftwood styles, plus decorative glass, rock, and crystal media alternatives for fireplace interiors.
• Consumer Financing Program Financing program through Synchrony Bank offering Buy Now, Pay Over Time options with promotional financing, no annual fees, no prepayment penalties, and fast online applications for fireplace projects.

Quantifiable outcome

• 2-week installation timeline for new fireplaces vs competitors' 6-8 weeks
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Kozy HeatcoreOEM/ Whitelabel/ Licensing PartnerExclusive distribution partnership where Glowing Hearth is the only retailer in Minnesota authorized to sell Kozy Heat products. This includes exclusive access to Kozy Heat's proprietary Flame-Out-of-Log technology and enhanced lighting and media options. Kozy Heat products feature larger insert sizes that can accommodate more masonry openings than competitors.
• Heat & GlocoreChannel Partner/ Reseller/ DistributorHeat & Glo was founded in 1976 by the Shimek family (Tim's father), pioneering the gas fireplace technology industry. Glowing Hearth carries the full Heat & Glo product line including models with ClearVue Screen technology and conventional burner design. This is the original brand of the company legacy.
• NapoleonmajorChannel Partner/ Reseller/ DistributorAuthorized retailer of Napoleon gas fireplace products offering alternative features, design elements, and different price points compared to Kozy Heat and Heat & Glo offerings.
• Smart Choice Chimney ServiceminorImplementation/ SI/ Consulting PartnerTrusted partner for required chimney cleaning and safety inspections before gas fireplace insert conversions. Ensures safe operation and proper venting meeting all code requirements.
• Twin City BrickminorStrategic or Co-development PartnerStone partner providing manufactured stone options for fireplace wall applications and surrounds in various colors, textures, and patterns from traditional to modern appearances.
• HedbergminorStrategic or Co-development PartnerStone supplier partner providing manufactured stone options for fireplace facing and surround applications.
• MSIminorStrategic or Co-development PartnerStone partner providing manufactured and natural stone options for fireplace applications.
• TriliteminorStrategic or Co-development PartnerStone supplier partner for fireplace facing and surround materials.
• Hewn and ForgedminorStrategic or Co-development PartnerCustom wood mantel partner providing exact-width, height, and depth customization for fireplace installations. Offers floating and traditional supported designs with various finish options.
• Outdoor Great RoomminorChannel Partner/ Reseller/ DistributorPremium outdoor fire pit and feature manufacturer. Glowing Hearth offers professional installation and ongoing service for outdoor fire features that complement indoor fireplaces, extending living spaces year-round.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Empire Comfort Systems: Empire manufactures gas fireplaces, inserts, and heating products distributed through independent hearth dealers across North America. Its go-to-market mirrors the premium gas fireplace retail channel Glowing Hearth operates, making it a relevant broad-incumbent peer at the brand and category level.
• Glen Dimplex (Dimplex): Glen Dimplex is a global manufacturer of electric heating, fireplaces, and home comfort products whose Dimplex brand Glowing Hearth retails. As the parent of a major electric fireplace brand sold through independent dealers, Dimplex competes at the brand and category level with Glowing Hearth's electric fireplace offering.
• Hearth & Home Technologies (HHT): HHT is a large hearth manufacturer that owns Heat & Glo, Heatilator, and Quadra-Fire — three of the brands Glowing Hearth retails. As a vertically integrated OEM/incumbent in the gas fireplace category, HHT is comparable to Glowing Hearth as a counterparty but competes at the manufacturer and distribution layer across the U.S.
• Travis Industries: Travis Industries is a U.S. manufacturer of premium gas, wood, and pellet hearth products under the Lopi, Avalon, and Fireplace Xtrordinair brands. As a competing premium-brand manufacturer with a national dealer network, it is a broad incumbent comparable to the brands Glowing Hearth carries and the premium positioning it sells into.
• Innovative Hearth Products: Innovative Hearth Products is a U.S. manufacturer of gas, wood, and electric fireplaces distributed through a network of independent hearth retailers. It is a broad-incumbent peer to Glowing Hearth in the premium fireplace distribution channel and competes for the same end customers and dealer relationships.
• Wolf Steel (Napoleon): Napoleon is a major gas and electric fireplace manufacturer whose products Glowing Hearth retails. Napoleon competes at the brand and product level with Kozy Heat and Heat & Glo, and operates its own direct dealer network across North America, making it a broad incumbent competitor to Glowing Hearth's showroom-based retail model.
• Montigo: Montigo is a Canadian manufacturer of premium linear gas fireplaces distributed through U.S. and Canadian hearth dealers. Glowing Hearth is a Montigo retailer, and Montigo's premium contemporary positioning directly overlaps with Kozy Heat and Heat & Glo in Glowing Hearth's showroom, making it a relevant broad-incumbent peer.

Emerging players

• Ortal USA: Ortal is a U.S. manufacturer of luxury indoor and outdoor gas fireplaces with a focus on modern, design-forward installations. Its product positioning and dealer-led distribution model overlap with Glowing Hearth's premium showroom motion, making it an emerging player in the same premium category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/glowing_hearth
• Facebookfacebook.com/GlowingHearth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glowing Hearth & Home