Innovative Hearth Products

What Innovative Hearth Products does

Innovative Hearth Products (IHP), founded in 2012 as the corporate successor to the Old Superior Fireplace Company, is a US-based manufacturer of indoor and outdoor fireplaces, fireplace inserts, freestanding stoves, and gas log sets. The company operates from its corporate headquarters at 1769 Lawrence St. East, Russellville, Alabama, employs 251-500 people, and serves the United States and Canada. IHP's portfolio is anchored by three core consumer brands — Superior Fireplaces (positioned for new construction and remodeling), Astria Fireplaces (luxury segment), and IronStrike (stoves and inserts, including EPA-certified Green Line models manufactured in the USA) — each with dedicated marketing sites and dealer locators.

IHP's technical scope spans gas, wood-burning, electric, and pellet fuel categories. The IronStrike Green Line is EPA-certified and exceeds federal clean-burning wood-heater requirements. Beyond its three active brands, IHP maintains replacement-parts support for ten legacy and acquired hearth brands — Lennox Hearth Products, FMI Products, Vantage Hearth, Comfort Flame, Marco, Country Stoves, Whitfield, Earth Stove, BIS, and Design Dynamics — which requires ongoing component manufacturing and a structured aftermarket channel.

IHP's business model is entirely indirect: the company sells exclusively through authorized dealers and distributors in the US and Canada, with no direct-to-consumer or direct-to-builder transactions. Pricing is not publicly disclosed and is set at the dealer/distributor level. Revenue is generated through two streams — hardware sales of new fireplaces, stoves, inserts, and gas logs under the three core brands, and replacement parts distributed through a network of 15+ authorized parts distributors across the US and Canada. Trade account management runs through the IHP Connect dealer portal.

Name

Innovative Hearth Products

Legal name

Innovative Hearth Products

Website

https://ihp.us.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

Innovative Hearth Products manufactures fireplaces, stoves, inserts, and gas logs under three brands (Superior, Astria, IronStrike). The company serves residential builders, contractors, and homeowners across the US and Canada through authorized dealer and parts distributor networks.

Ownership category

akta.pro rank

Product category

Hearth Product Manufacturing

NAICS

Power Boiler and Heat Exchanger Manufacturing (33241)

SIC

Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Boilers, Furnaces & Process Heating Equipment (IMAHAKAD)

akta.pro secondary industry

Fire Pits & Outdoor Fireplaces (HSAIACAG)

Keywords

• Fireplace manufacturing
• Hearth products
• Wood burning stoves
• Gas fireplaces
• Outdoor fireplaces

Headquarters

HQ city

Santa Ana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Hearth Product Sales: IHP generates revenue through the sale of manufactured hearth products including fireplaces, stoves, inserts, and gas log sets. Products are sold through a network of authorized dealers and distributors in the US and Canada rather than directly to end consumers.
2. Replacement Parts: The company supports replacement components for appliances across multiple brands including their own Superior Fireplaces, Astria, IronStrike, as well as legacy brands like Lennox Hearth Products, FMI Products, Vantage Hearth, Comfort Flame, Marco, Country Stoves, Whitfield, Earth Stove, BIS, and Design Dynamics through a network of authorized parts distributors.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Innovative Hearth Products (IHP) is a manufacturer of premium indoor and outdoor fireplaces, fireplace inserts, free-standing stoves (wood, gas, pellet), and gas log sets. The company operates three core brands—Superior Fireplaces, Astria Fireplaces, and IronStrike—offering gas, wood-burning, and electric options across traditional, contemporary, and transitional styles. IHP also maintains an authorized replacement parts distribution network supporting its current brands and multiple legacy brands including Lennox Hearth Products, FMI Products, Vantage Hearth, Comfort Flame, Marco, Country Stoves, Whitfield, Earth Stove, BIS, and Design Dynamics.

Product overview

Innovative Hearth Products (IHP) is a leading manufacturer of premium fireplaces, freestanding stoves, fireplace inserts, gas log sets, and other hearth products sold through an extensive distribution network in the U.S. and Canada. The company operates three core product brands—Superior Fireplaces, Astria Fireplaces, and IronStrike—that together offer gas, wood-burning, electric, and outdoor fireplaces and stoves. Additionally, IHP supports replacement parts for numerous legacy and acquired brands including Lennox Hearth Products, FMI Products, Vantage Hearth, Comfort Flame, Marco, Country Stoves, Whitfield, Earth Stove, BIS, and Design Dynamics. The portfolio spans from new construction and remodeling solutions to traditional heating products, with IronStrike featuring EPA-compliant Green Line models manufactured in the USA.

Differentiator

Problem solved

Functional benefit

Brands

• Superior Fireplaces: Preferred for new construction and remodeling, delivering ultimate in comfort, control and value. Features gas fireplaces, wood-burning fireplaces, electric fireplaces, outdoor fireplaces, inserts and gas logs.
• Astria Fireplaces
• IronStrike

Products and services

• Superior Fireplaces Premium fireplace brand offering gas fireplaces, wood-burning fireplaces, electric fireplaces, outdoor fireplaces, fireplace inserts, and gas logs. Targeted at new construction and remodeling, delivering comfort, control, and value across traditional, contemporary, and transitional styles.
• Astria Fireplaces Luxury fireplace brand featuring gas, wood-burning, electric, and outdoor fireplaces, outdoor fireboxes, and gas logs. Designed for sophisticated elegance, industry-leading quality and performance, with craftsmanship mimicking authentic masonry in select models.
• IronStrike Stoves and Inserts Durable stove and insert brand offering wood stoves, gas stoves, pellet stoves, wood inserts, gas inserts, and pellet inserts. Green Line models exceed EPA requirements for clean burning wood heaters. Manufactured in the USA.
• Replacement Parts Distribution Network Network of 15+ authorized replacement parts distributors across the US and Canada providing replacement components for current brands (Superior Fireplaces, Astria, IronStrike) and legacy brands (Lennox Hearth Products, FMI Products, Vantage Hearth, Comfort Flame, Marco, Country Stoves, Whitfield, Earth Stove, BIS, Design Dynamics).

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor.

• Earth Sense Energy SystemsminorChannel Partner/ Reseller/ DistributorReplacement parts distributor supporting IHP branded appliances. Located in Dale, WI. Provides replacement components for Superior Fireplaces, Astria, IronStrike, and various legacy hearth product brands.
• Cozy Cabin Stove & Fp ShopminorChannel Partner/ Reseller/ DistributorReplacement parts distributor in Warrensburg, NY. Supports IHP branded appliances and legacy hearth product brands through authorized parts distribution network.
• West End Brick n' Fire IncminorChannel Partner/ Reseller/ DistributorReplacement parts distributor in Ontario, CA. Part of IHP's authorized replacement parts distribution network supporting multiple hearth product brands.
• CUIminorChannel Partner/ Reseller/ DistributorReplacement parts distributor in Simpsonville, SC. Provides replacement components for IHP branded products and legacy hearth brands.
• All Parts EquipmentminorChannel Partner/ Reseller/ DistributorReplacement parts distributor in Martin, MI. Supports IHP replacement components and multiple legacy hearth product brands.
• Powrmatic Du Canada Ltee (Montreal)minorChannel Partner/ Reseller/ DistributorCanadian replacement parts distributor in Anjou, QC. Part of Powrmatic of Canada network supporting IHP replacement parts across Canada.
• Powrmatic Du Canada Ltee (Quebec)minorChannel Partner/ Reseller/ DistributorReplacement parts distributor in Quebec, QC supporting IHP branded appliances and legacy hearth product brands.
• Powrmatic of Canada Ltd (London)minorChannel Partner/ Reseller/ DistributorOntario replacement parts distributor in London, ON. Part of the Powrmatic Canadian distribution network for IHP products.
• Powrmatic of Canada Ltd (Toronto)minorChannel Partner/ Reseller/ DistributorReplacement parts distributor in Concord, ON serving the Toronto area. Supports IHP replacement components.
• Powrmatic of Canada Ltd (Halifax)minorChannel Partner/ Reseller/ DistributorAtlantic Canada replacement parts distributor in Dartmouth, NS. Part of Powrmatic network supporting IHP products in Eastern Canada.
• Powrmatic of Canada Ltd (Ottawa)minorChannel Partner/ Reseller/ DistributorEastern Ontario replacement parts distributor in Ottawa, ON. Supports IHP replacement components for various hearth product brands.
• Mountain View Hearth Products Inc.minorChannel Partner/ Reseller/ DistributorReplacement parts distributor in Columbia Falls, MT. Supports IHP branded appliances through authorized parts distribution.
• AF DistributorsminorChannel Partner/ Reseller/ DistributorSouthwestern US replacement parts distributor in Phoenix, AZ. Part of IHP's authorized parts distribution network.
• Stove Parts for LessminorChannel Partner/ Reseller/ DistributorReplacement parts distributor in Cataumet, MA serving the Massachusetts area. Supports IHP replacement components.
• Woodstove-Fireplace GlassminorChannel Partner/ Reseller/ DistributorReplacement parts distributor in Quincy, IL. Specializes in hearth product replacement components including glass for IHP branded products.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Napoleon (Wolf Steel Ltd): Canadian-based manufacturer of gas fireplaces, wood stoves, inserts, and outdoor fireplaces under the Napoleon brand. Competes head-to-head in both U.S. and Canadian dealer networks with a comparable category-spanning product line.
• Kozy Heat Fireplaces: U.S. manufacturer of gas and wood fireplaces, inserts, and stoves distributed through dealers. Closely aligned mid-market competitive set with similarly sized U.S.-based operations.
• Travis Industries: Family-owned U.S. manufacturer of wood, gas, and pellet fireplaces, inserts, and stoves under the Lopi, Avalon, Fireplace Xtrordinair, and DaVinci brands. Directly comparable premium/mid-market positioning with U.S. dealer distribution similar to IHP.
• HearthStone Quality Home Heating Products: Premium manufacturer of soapstone and cast-iron wood stoves, inserts, and gas fireplaces with a similarly specialized U.S. dealer network. Comparable premium brand positioning and emphasis on heating performance.
• SBI / Stove Builder International (Osburn, Valor, Enerzone): Canadian manufacturer of wood stoves, gas fireplaces, and inserts (Osburn, Enerzone, Drolet, Valor). Direct competitor across multiple North American dealer channels, with similar EPA-focused product compliance.
• Hearth & Home Technologies (HNI Corporation subsidiary): Largest U.S. hearth products manufacturer and the dominant direct competitor. Owns Heatilator, Heat-N-Glo, Quadra-Fire, Vermont Castings, and Majestic, mirroring IHP's multi-brand gas/wood/electric fireplace and stove portfolio across similar residential dealer channels.
• Empire Comfort Systems: Manufacturer of gas fireplaces, inserts, log sets, and hearth accessories with a strong U.S. dealer network. Directly overlapping gas-fireplace product line and replacement-parts business model.
• Regency Fireplace Products (FPI Fireplace Products International): Manufacturer of gas, wood, and pellet fireplaces, inserts, and stoves sold through North American dealers. Highly comparable in product breadth, EPA-compliant positioning, and indirect dealer-led distribution model.

Broad incumbents

• Dimplex (Glen Dimplex Group): Global heating and electric fireplace brand owned by Glen Dimplex; competes directly with IHP's electric fireplace line and, given its electric-first orientation, is a structural long-term competitor in electrified hearth products.
• Monessen / Vermont Castings (HNI brands): Long-standing residential hearth brands (Vermont Castings, Monessen, Majestic) operated by HNI Corporation. Provides competitive overlap at the brand level with a wider diversified parent's resources and broader distribution depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovative Hearth Products