California Superbike School

What California Superbike School does

California Superbike School, Inc. (CSS) is a privately held, founder-owned motorcycle track training company headquartered in Los Angeles, California, established in 1980 by Keith Code. It operates as the world's largest motorcycle track school, delivering structured rider-coaching programs on racetracks across the United States, the United Kingdom, and Australia, with historical reach across 33 countries and 118 tracks worldwide. Its curriculum is built around four progressive levels and 147 codified exercises/drills, delivered through proprietary patented training devices (No B.S. Machine, Lean Bike, Slide Bike, Braking Bike, Video Bike, Body Position Bike) and BMW S1000RR motorcycles equipped with selectable electronic rider aids.

The company's core commercial offerings are Single Day Schools (five technical briefings and five riding sessions, 3:1 student-to-coach ratio) and Two-Day Camps (seven on-track sessions per day, 2:1 ratio, all-inclusive meals and gear rental including AGV, Alpinestars, and KBC equipment). A specialized sub-brand, Code R.A.C.E., serves professional racers, and a 2006 contract with the United States Marine Corps extended the methodology into military motorcycle safety training. Revenue is generated direct-to-consumer via online registration on a scheduled-event basis across racetracks nationwide, supplemented by a multi-channel content marketing engine (Keith Code's published books translated into 10+ languages, forum, social, newsletter) and an OEM sponsorship stack (BMW Motorrad, Dunlop, AGV, Alpinestars, KBC, PFC Brakes). Pricing is not publicly disclosed but follows a pay-as-you-go, per-event model.

Name

California Superbike School

Legal name

California Superbike School, Inc.

Website

https://superbikeschool.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Motorcycle Rider Training

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Racing, Including Track Operation (7948), Services-Educational Services (8200)

akta.pro primary industry

Motorsport Driver Training Schools & Racing Academies (MPAKAJAJ)

Keywords

• Motorcycle rider training
• Motorcycle track school
• High-performance riding instruction
• Motorcycle cornering technique
• Track day coaching

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Single-Day Motorcycle Training Schools: Professional one-day motorcycle track training programs with 5 technical briefings and 5 riding sessions. Coach works with 3 students all day. Includes breakfast, lunch, snacks, hydration. Students can bring own bike or ride school BMW S1000RRs.
2. Two-Day Camp Programs: Intensive two-day training camps with 2:1 student-to-coach ratio, 7 on-track sessions each day, over-the-shoulder video reviews, lap times, all meals provided, gear rental included (AGV leathers, Alpinestars boots/gloves, KBC helmets). Concentrated rider training with comprehensive skill development.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

California Superbike School delivers in-person motorcycle rider training programs at racetracks, structured around four progressive curriculum levels. Customers enroll in Single Day Schools (5 technical briefings + 5 riding sessions with a 3:1 student-to-coach ratio) or Two-Day Camps (2:1 ratio, 7 on-track sessions per day, video review, all gear and meals included). The school supplies BMW S1000RR motorcycles, full safety gear, and proprietary patented training devices, and operates programs in the US, UK, and Australia.

Product overview

California Superbike School is the world's largest motorcycle track school, founded in 1980 by Keith Code, offering structured rider training through progressive curriculum levels and specialized programs. The core offering consists of Single Day Schools and Two-Day Camps that provide on-track coaching with a 3:1 student-to-coach ratio at single day schools and 2:1 at two-day camps. Training is delivered through four progressive Levels (Level One through Level Four), each addressing distinct skill sets from foundational techniques through custom-designed individual programs. The school utilizes proprietary training motorcycles including the No B.S. Machine (countersteering demonstrator), Lean Bike (body positioning trainer), Slide Bike (rear-wheel control), Braking Bike (panic brake trainer), Video Bike (onboard recording), and Body Position Bike, alongside BMW S1000RR street bikes equipped with electronic rider aids. An advanced sub-brand, Code R.A.C.E., serves professional racers seeking racecraft development. The school operates across multiple tracks in the US, UK, and Australia with international operations in 15 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Day Schools One-day intensive motorcycle track training programs with five technical briefings and five riding sessions per day, 3:1 student-to-coach ratio, meals, lap times, and use of BMW S1000RR bikes or a student's own motorcycle. Designed for riders with prior experience seeking cornering and precision riding improvement.

Quantifiable outcome

• 60 national and world championships won by riders trained at the school
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• BMW MotorradcoreOEM/ Whitelabel/ Licensing PartnerBMW is the primary motorcycle supplier for California Superbike School's training fleet. The brand new BMW S1000RR is described as the 'perfect training bike' with class-leading 193+ horsepower and industry-leading electronic aids. Students can select the level of aid appropriate to their skills. The school also has a BMW Motorrad Card offer for students.
• DunlopcoreOEM/ Whitelabel/ Licensing PartnerDunlop Qualifier tires are used on the BMW S1000RR training bikes at the school. The tires are described as grippy and part of the beautifully prepared training bikes.
• AGVcoreOEM/ Whitelabel/ Licensing PartnerAGV leathers are provided free to Two-Day Camp students as part of the all-inclusive training experience. Included along with Alpinestars boots/gloves and KBC helmets.
• AlpinestarscoreOEM/ Whitelabel/ Licensing PartnerAlpinestars boots and gloves are provided free to Two-Day Camp students. Part of the comprehensive gear package included with camp registration.
• KBC HelmetscoreOEM/ Whitelabel/ Licensing PartnerKBC helmets are provided free to Two-Day Camp students. Part of the all-inclusive gear rental for camp participants.
• United States Marine CorpsflagshipStrategic or Co-development PartnerIn 2006, Keith Code was selected by the United States Marine Corps to design the Advanced Motorcycle Operator School - a military motorcycle safety training program praised for outstanding safety outcomes and now considered the benchmark for military motorcycle training.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Motorcycle Safety Foundation: The dominant US-wide motorcycle safety training organization, focused on entry-level and basic rider education rather than advanced track coaching. While not a head-to-head competitor, MSF represents the broader incumbent in motorcycle training with a far larger rider-base footprint and government/DOT relationships.
• Skip Barber Racing School: Long-established performance driving school applying a similar structured-curriculum, multi-level, coach-led methodology — but in four-wheel motorsport. Operates as a category analog demonstrating how a methodology-driven motorsport school can scale globally; competes for consumer discretionary training dollars.
• BMW Motorrad Riding Experience: OEM-run motorcycle rider training offering track and off-road programs leveraging BMW's global dealer network. Comparable because BMW is also California Superbike School's fleet partner, creating both supplier and competitive overlap in the premium track-day market.
• Honda Rider Education and Safety Training: Manufacturer-backed motorcycle training programs operating across the US. Competes for entry-level and intermediate rider training, with a broader but less specialized offering than California Superbike School's advanced track-focused curriculum.

Direct peers

• Reg Pridmore's CLASS (California Licensed Advanced School of Speed): California-based motorcycle racing school founded by former AMA Superbike Champion Reg Pridmore. Directly competes with California Superbike School for the same elite rider customer with structured on-track coaching and progressive curriculum.
• Yamaha Champions Riding School: Nick Ienatsch-founded motorcycle track riding school offering coached, curriculum-driven track days. Most direct competitor to California Superbike School in the US performance-motorcycle-training category with a similarly structured single- and multi-day format and championship pedigree.
• Total Control Training (Lee Parks): Lee Parks-led motorcycle rider training program focused on street and track skills. Comparable to California Superbike School in methodology, target customer (experienced street riders), and structured curriculum, often cited as an alternative for track-day students.

Others

• Sport Bike Track Time (SBTT): US track-day organizer coordinating motorcycle lapping sessions at racetracks nationwide. While not a competing school, SBTT occupies adjacent ecosystem space (track access, customer pipeline) that California Superbike School depends on for its own program delivery.

Regional players

• Richard Hyde Motorcycle School: Long-established UK motorcycle track riding school led by Richard Hyde. Provides a directly comparable curriculum-based track training experience to California Superbike School UK branch in the British market, serving as a regional alternative.

Emerging players

• Suzuki Riding School / Track Day Operators: Manufacturer-affiliated motorcycle training and track-day offerings in select markets. Comparable in offering coached track experiences but with narrower geographic and curriculum coverage than California Superbike School's established multi-level program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/californiasuperbikeschool
• Instagraminstagram.com/superbikeschool
• Xx.com/superbikeschool

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about California Superbike School