What SPOA does

SPOA is a Paris-based integrated creative agency and production studio founded in 2008, operating as a hybrid entity that combines strategic agency services with in-house content production and post-production. The company positions itself as "plus qu'une agence, plus qu'un studio," serving enterprise clients across three core verticals: Luxury & Craft Brands (with named clients including LVMH, Dior, Loewe, Maison Margiela, Roberto Cavalli, Lacoste, Moët & Chandon, and Sotheby's), Unboring Corporate (Crédit Agricole, Renault Group, Getlink/Eurotunnel, Savencia, Bertin Technologies, Cheval Blanc Paris), and Brand Entertainment (covering e-sports, motorsport, music, and advertising content). Its proprietary Think → Create → Produce → Amplify methodology provides single-point project management and end-to-end responsibility from strategy through delivery.

The company's underlying capability stack combines strategy, creative development, content production (film, photo, livestream, podcast, immersive), and post-production under one roof, augmented by an "Innovation & iA" service line that uses AI as a prototyping tool and creative accelerator (e.g., AI-generated trophy designs for Dior manufactured in Murano glass, motion capture and real-time rendering for the LVMH I.A. Ceremony). Specialized service offerings include Livestream & Interview, Learning & Formation, RSE/ESG content, Talents & Métiers (employer branding), and Industries & Energies. The company holds a registered trademark (Spoa®) and has accumulated industry recognition including a 2020 Webby Award for Best Live Experience, 2024 Telly Awards, 2024 Grand Prix Stratégie du Luxe, and a 2025 Éco Prod sustainability label.

SPOA operates a project-based professional services revenue model with no publicly disclosed standardized pricing; budgets vary by scope and nature, spanning targeted activations and comprehensive global brand accompaniment. The go-to-market is direct enterprise field sales, with new-business handled via CEO Orel Simon and a dedicated New Biz contact (Margot Santos). The company is privately held, founder-controlled, with no external funding disclosed, and operates with 11-50 employees from a French base while serving international clients across EMEA, North America, and APAC. In 2025, the company announced a "Spoa (reloaded)" strategic repositioning for the post-traditional-advertising era.

Name

SPOA

Legal name

Spoa®

Website

https://spoagency.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

SPOA is a Paris-based integrated creative agency and production studio serving enterprise clients across luxury, corporate, and entertainment sectors with strategy, content production, post-production, and AI-augmented creative services, anchored by repeat engagements with LVMH, Dior, Sotheby's, and Lacoste.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Project-based creative services: SPOA generates revenue through custom creative projects spanning strategy, content production, and activation. They work on targeted activations as well as comprehensive global brand accompaniment, with budgets varying by project scope and nature.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SPOA is an integrated creative agency and production studio (Spoa® Agency + Studio) founded in 2008 in Paris. It delivers end-to-end creative services spanning strategy, creative development, content production, and post-production, with dedicated verticals for luxury and craft brands, corporate storytelling, brand entertainment, livestream, learning, and industries. The studio combines a Think → Create → Produce → Amplify methodology with proprietary AI-augmented workflows to produce campaigns, films, editorial shoots, and brand content for premium clients.

Product overview

SPOA® is an integrated agency+production studio combining the strategic vision of an agency with the operational mastery of an integrated studio. The company operates three core service verticals—Luxury & Craft Brands (17+ clients), Unboring Corporate (7+ clients), and Brand Entertainment—supported by specialized offerings including Livestream & Interview, Learning & Formation, RSE content, Talents & Métiers, Industries & Energies, and Innovation & iA. Their proprietary Think → Create → Produce → Amplify methodology enables end-to-end delivery from strategy through execution. Projects span films, documentaries, photo campaigns, social content, events, and immersive experiences for clients including LVMH, Dior, Sotheby's, Lacoste, and major luxury and corporate brands.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Best Fashion Film Award at Barcelona Fashion Film Festival 2024
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

One partnership is on record.

• Sotheby's (with London, Hong Kong teams)coreStrategic or Co-development Partner · 1 January 2020Co-conceived and co-produced the global Live Auction during the 2020 lockdown, connecting New York, Paris, London, and Hong Kong through a near-zero latency multi-camera livestream. This partnership resulted in the Webby Award-winning 'Auction of the Future' format.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DDB Paris: Paris office of the global DDB network with strong credentials in luxury, automotive, and corporate storytelling. Competes with SPOA for Renault-type corporate clients and selected luxury briefs, though typically operating at a larger campaign scale.
• Havas Paris: Major French creative and communications network competing for luxury and corporate accounts. Direct overlap with SPOA in serving French enterprise clients (Renault, Crédit Agricole-type brands) but with materially larger scale and full-service capabilities.
• Publicis Luxe: Luxury division of Publicis Groupe serving Dior, L'Oréal Luxe, LVMH brands and other maisons with global scale. A direct competitor for SPOA's luxury accounts, with broader geographic reach and media-buying capability but less boutique agility.

Direct peers

• Mazarine Group: Paris-based integrated creative agency and production studio specializing in luxury, fashion, and beauty — serving clients like Lacoste, Dior, and Chanel. Mazarine's agency+studio model and luxury client overlap make it one of SPOA's closest functional analogues.
• Marcel (Publicis): Paris-based creative agency within Publicis known for integrated campaigns and content production. Comparable to SPOA in creative ambition and use of celebrity/talent-driven storytelling, though with significantly more network resources behind it.
• Sid Lee: Montreal/Paris creative agency with luxury, sports, and entertainment credentials (Cirque du Soleil heritage, luxury brand work). Comparable integrated agency+production model and brand entertainment focus, making it a relevant international analogue to SPOA.
• Bureau Betak: Paris-based production studio specializing in fashion show and luxury event production for houses like Dior, Chanel, and Louis Vuitton. Comparable to SPOA's production-side capabilities within the same luxury client base, though narrower in scope (events vs. integrated content).
• La Mode en Images: Paris-based production house for fashion shows, luxury events, and brand experiences serving Chanel, Dior, Saint Laurent and similar maisons. Overlaps with SPOA on luxury production and event content, particularly the livestream and brand entertainment verticals.
• BETC: French creative agency (part of Havas network) with deep luxury credentials and a similar boutique-meets-network positioning. Both BETC and SPOA serve major French luxury and lifestyle brands with integrated strategy, creative, and production, making them the closest direct peer in the French luxury creative market.

Emerging players

• Hero (Hero Collective): Paris-based creative and content studio with growing luxury and fashion credentials. Smaller and more recent than SPOA but operating in the same boutique luxury production space, competing for similar project-based engagements with French maisons.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/spoa-films-&-digital
• Instagraminstagram.com/spoagency
• TikToktiktok.com/@spoagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPOA