CarePro Ltd

What CarePro Ltd does

CarePro Ltd is a UK-based, privately held healthcare and social care recruitment agency founded in 1999 and headquartered in Ilford, London. The company recruits and places clinical and non-clinical healthcare professionals — including nurses (RGN, RMN, midwives), doctors and GPs, allied health professionals (AHP/HSS), healthcare assistants and carers, support workers, and executive healthcare staff — across NHS trusts, private healthcare providers, and local authority social services. Its core differentiator is NHS framework accreditation (NHS Scotland, NHS SBS, QSC frameworks), which grants access to public-sector staffing contracts, combined with UK-wide geographic coverage across 14 regions and approximately 100 cities, plus an international recruitment line that relocates thousands of foreign medical experts into permanent UK roles each year under NMC, GMC, and HCPC registration pathways.

The business operates a transaction-fee revenue model, charging clients on placement of temporary or permanent candidates rather than on subscription or platform fees. Candidate acquisition is driven by a direct website registration portal, a searchable Job Search board, multi-channel social media presence (LinkedIn, Facebook, Instagram, YouTube, X), CV Library marketplace listings, an active blog, and a Refer a Friend incentive program. Pay rates vary by role and band (e.g., RGN Band 5 GBP 25-38/hr, HCA GBP 13-16/hr). Underlying technology is described as a traditional web-based job board and registration system with an internal Compliance Management System for credentialing — there is no proprietary AI/ML platform. Supporting certifications include REC membership, ICO registration, QSC accreditation, and Modern Slavery Act 2015 compliance.

CarePro's growth posture in 2023-2024 has been incremental: expanding framework accreditations (NHS SBS, NHS Scotland), adding executive and international recruitment lines, building multi-channel candidate marketing, and rebranding. The company is bootstrapped (no disclosed funding rounds, M&A, or leadership changes) and operates with 11-50 employees, suggesting expansion is being funded from operating cash flow rather than external capital.

Name

CarePro Ltd

Legal name

Carepro Ltd

Website

https://carepro.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

CarePro Ltd is a privately held UK healthcare and social care recruitment agency placing nurses, doctors, AHPs, carers, and support workers with NHS trusts, private providers, and local authorities across 14 UK regions.

Ownership category

akta.pro rank

Product category

Healthcare Staffing Services

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Healthcare Clinical & Allied Health Staffing (BPACADAJ)

akta.pro secondary industry

Healthcare Clinical Direct Hire (Nursing/Allied/Physicians) (BPACAFAH)

Keywords

• Healthcare recruitment
• Nursing staffing
• Medical staffing
• Allied health recruitment
• NHS staffing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Healthcare Staffing Recruitment Services: CarePro generates revenue by recruiting and placing healthcare professionals (nurses, doctors, allied health professionals, support workers) with NHS trusts and private healthcare organizations. As an NHS framework accredited agency, they provide staffing solutions to support healthcare staffing needs across the UK.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

CarePro Ltd is a UK healthcare recruitment agency that supplies permanent and temporary clinical and care staff — including nurses, doctors/GPs, allied health professionals (AHP/HSS), healthcare assistants, and support workers — to NHS trusts, private healthcare providers, and local authorities. It also runs dedicated international healthcare recruitment and executive healthcare recruitment practices, supported by an in-house compliance management system.

Product overview

CarePro Ltd operates as a unified healthcare recruitment platform offering specialised placement services across seven distinct categories: Health & Social Care, Nursing, Doctors/GPs, Allied Health Professionals (AHP/HSS), Carers/HCAs, International Recruitment, and Executive positions. The company maintains a proprietary Job Search Portal and Compliance Management System as core operational infrastructure. Additional services include a Refer a Friend incentive program. All services are delivered through NHS framework-accredited arrangements, with jobs available across UK-wide regional and city-based coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Health & Social Care Recruitment Services Recruitment of healthcare assistants, support workers, and social care staff for NHS trusts, local authorities, and private care providers across the UK.
• Nursing Recruitment Services Placement of registered nurses (RGNs, RMNs, paediatric, theatre, and specialist nurses) into permanent and temporary roles within the UK healthcare sector.
• Doctors / GPs Recruitment Services Recruitment of doctors and general practitioners for NHS trusts, private hospitals, and primary care providers in the UK.
• Allied Health Professionals / Health Science Services (AHP/HSS) Recruitment Placement of allied health professionals and healthcare science staff (e.g., physiotherapists, radiographers, pharmacists, biomedical scientists) into UK healthcare organisations.
• Carer / HCA Recruitment Services Supply of trained carers and healthcare assistants for care homes, home-care settings, hospitals, and supported living services.
• International Healthcare Recruitment End-to-end overseas recruitment of nurses, doctors, and allied health professionals, including sponsorship, relocation, and UK registration support for healthcare employers facing domestic shortfalls.
• Executive Healthcare Recruitment Executive search and headhunting service for senior leadership and board-level roles within NHS trusts, private hospital groups, and healthcare organisations.

Quantifiable outcome

• Thousands of foreign medical experts recruited annually into permanent UK positions

Named customers3 records

Segments4 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NHS Framework SupplierscoreChannel Partner/ Reseller/ DistributorCarePro is an NHS framework accredited and approved agency with extensive client agreements providing access to frequent and numerous NHS jobs across the UK. Framework accreditations include NHS Scotland, NHS SBS (Shared Business Services), QSC frameworks, and other NHS procurement frameworks.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Medacs Healthcare: Medacs Healthcare is a UK-focused healthcare staffing agency placing doctors, nurses, AHPs and social workers into NHS and private sector roles — a direct competitor with similar NHS framework strategy and discipline coverage as CarePro.
• ID Medical: ID Medical is a UK-leading healthcare recruiter placing doctors, nurses, AHPs and pharmacists into NHS trusts, with framework agreements across NHS procurement — a strong direct competitor with similar discipline breadth to CarePro.
• Sanctuary Personnel: Sanctuary Personnel is a specialist UK healthcare and social care recruitment agency placing nurses, doctors, AHPs and social workers with NHS trusts and local authorities — closely comparable to CarePro in vertical focus and client mix.
• HCL Healthcare: HCL Workforce (HCL Healthcare) is a specialist UK healthcare staffing provider placing doctors, nurses and allied health professionals into NHS trusts — directly comparable in candidate categories and NHS framework-driven model.
• Service Care Solutions: Service Care Solutions is a UK recruitment agency specialising in healthcare, social care, and criminal justice staffing, with NHS framework accreditations — comparable to CarePro in discipline mix and framework-led go-to-market.

Broad incumbents

• Randstad Healthcare: Randstad is a global staffing leader with a UK healthcare division placing doctors, nurses, allied health and support staff into NHS and private clients — competing with CarePro for framework contracts and candidate pipelines.
• Hays Healthcare: Hays is a global, publicly-listed staffing firm with a dedicated UK healthcare division placing doctors, nurses, AHPs and social care staff into NHS trusts and private providers — directly competing with CarePro across multiple disciplines and geographies.
• Reed Specialist Recruitment: Reed is one of the UK's largest recruitment groups with a strong healthcare and social care vertical serving NHS trusts, private providers, and local authorities — overlapping significantly with CarePro's candidate categories and client base.

Others

• CV Library: CV Library is a major UK job board where CarePro already lists roles; it functions as both a candidate-sourcing channel for CarePro and an adjacent alternative to traditional agency recruitment, illustrating the platform competition facing the company.
• NHS Jobs: NHS Jobs is the official NHS recruitment platform where trusts can advertise vacancies directly; it represents a structural alternative to agency-mediated placement and a key channel partner for agencies like CarePro.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CareproLtd
• YouTubeyoutube.com/@CareproLtdUK
• Facebookfacebook.com/CareProLTD
• LinkedInlinkedin.com/company/authwall
• Instagraminstagram.com/careproltd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CarePro Ltd