Lica Group
Lica Group is a privately held Philippine conglomerate operating automotive dealerships and service centers (including Hertz and Rapide), a 40-branch private development bank (Luzon Development Bank), real estate development (LICALAND), insurance brokerage, hospitality, and IT outsourcing services across the Philippines.
- Company typePrivate
- Founded1961
- HeadquartersManila, Philippines
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Lica Group does
Lica Group is a privately held, family-affiliated diversified conglomerate headquartered in Makati, Manila, Philippines, operating across four core verticals: automotive, real estate and hospitality, financial services, and office systems/IT. The group runs LICA Auto Group — one of the largest automotive sales operations in the country — covering new and used vehicle dealerships, rent-a-car and leasing (including Hertz), parts distribution, and a nationwide chain of integrated auto service centers under Rapide International. Financial services are delivered through Luzon Development Bank (LDB), a CALABARZON-rooted private development bank with a 40-branch network in Manila and CALABARZON providing auto, housing, SME, salary, and agricultural loans plus deposit products, while LICA Insurance Services is one of the largest non-life insurance brokers in the Philippines, originated in 2002 from Nissan Southwoods and GM Shaw dealership floors.
Real estate is concentrated in LICALAND, which owns a substantial land bank in and outside Metro Manila and develops middle-income residential subdivisions, leisure developments, neighborhood shopping centers, Autoplexes, and residential, office, and commercial buildings through both own developments and joint ventures with other Philippine real estate leaders. Hospitality is layered on this real estate base via LICA Hospitality Group (serviced residences and hotels) and Event Pavilions Group (event venues and catering). Office Systems/IT is handled through Office Solutions (operating as tetratechnologies.net), which handles office systems sales, systems integration, IT-enabled outsourcing services, and IT Economic Zone property development and leasing.
The group's revenue mechanics span hardware sales (automotive), recurring interest and fees (banking), transaction-based brokerage commissions (insurance), one-time real estate sales and joint-venture profit shares, recurring hospitality rentals, and recurring IT outsourcing contracts. Distribution is overwhelmingly domestic Philippines through owned physical channels — 40 bank branches, dealerships, service center chains, real estate sales offices, and hospitality properties — with cross-sell across LICA Auto Group, LDB, LICA Insurance, and LICALAND acting as the primary GTM mechanism. No proprietary technology platform, AI/ML capability, or external funding is disclosed; the company is supported by 30+ international brand partnerships and 50+ years of operating history.
Lica Group firmographics
Firmographics- Name
- Lica Group
- Legal name
- LICA Group
- Website
- https://licagroup.com
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Short description
- Lica Group is a privately held Philippine conglomerate operating automotive dealerships and service centers (including Hertz and Rapide), a 40-branch private development bank (Luzon Development Bank), real estate development (LICALAND), insurance brokerage, hospitality, and IT outsourcing services across the Philippines.
- Ownership category
- akta.pro rank
Lica Group industry classification
Industry- Product category
- Diversified Conglomerate
- NAICS
- Management of Companies and Enterprises (551), Insurance Agencies and Brokerages (524210), Funds, Trusts, and Other Financial Vehicles (525), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Insurance Agents, Brokers & Service (6411), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Executive / Corporate Chauffeur Services (THADAEAF)
- akta.pro secondary industries
- Chauffeur / Black Car & Executive Car Services (TLAFAHAD), Mixed-Use Community Association Management (BPAJAHAF)
Keywords
Where Lica Group is headquartered
LocationHeadquarters
- HQ city
- Manila
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
Lica Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Automotive Sales and Services: Revenue from new and used car dealerships, rent-a-car and leasing operations, parts and equipment distribution, and service center chain stores.
- Financial Services: Luzon Development Bank provides auto loans, housing loans, SME loans, salary loans, agricultural loans, deposit services, and business financial services through 40-branch network.
- Insurance Services: Insurance wholesale and retail services, one of the largest insurance brokers for leading non-life insurance companies in the Philippines.
- Real Estate Development: Land development through own developments and joint ventures including middle income residential subdivisions, leisure developments, neighborhood shopping centers, Autoplexes, and residential/office/commercial buildings.
- Hospitality Services: Serviced residences and hotels, event pavilions and catering services.
- Office Systems/IT Services: Office Systems Sales, Systems Integration, IT-enabled outsourcing services, IT Economic Zone property development and leasing.
Go-to-market motion1 record
Distribution channels7 records
Marketing channels3 records
Lica Group product offering
Product offeringCore offering
Lica Group is a diversified Philippine business group that sells new and used vehicles, parts, and auto services through LICA Auto Group and its nationwide service center chain (including Rapide International and Hertz Rent a Car); provides auto, housing, SME, salary, and agricultural loans plus deposit services through Luzon Development Bank's 40-branch network; develops residential subdivisions, leisure developments, Autoplexes, and commercial buildings through LICALAND; brokers non-life insurance through LICA Insurance Services; and operates serviced residences, hotels, event pavilions, and catering alongside IT systems integration and outsourcing services.
Product overview
Lica Group is a diversified business group based in Manila, Philippines with four core business divisions spanning Automotive, Financial Services, Real Estate and Hospitality, and Office Systems/IT. The group operates through multiple distinct brands and entities: LICA Auto Group handles automotive sales, dealerships, and service; Luzon Development Bank provides banking and lending services; LICALAND manages real estate development; Office Solutions covers IT systems and outsourcing; LICA Insurance Services offers insurance brokerage; LICA Hospitality Group operates hotels and serviced residences; Event Pavilions Group provides events and catering; and LICA After Sales and Services manages auto service centers including Rapide International and Hertz Rent a Car. The group has 30+ partnerships and 50+ years of industry presence.
Differentiator
Problem solved
Functional benefit
Brands
- LICA Auto Group: Holding company comprising one of the largest automotive sales and businesses in the Philippines, involved in new and used car dealerships, rent-a-car and leasing, parts and equipment distribution, and service center chain stores.
- LICALAND
- Luzon Development Bank (LDB)
- LICA Insurance Services
- LICA Hospitality Group
- Event Pavilions Group (EPG)
Products and services
- LICA Auto Group
Companies that use Lica Group
Customer profileSegments5 records
Ideal customer profiles6 records
Lica Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lica Group partnerships and signals
Strategic signalScale indicators5 records
Recent moves1 record
Expansion highlights4 records
Lica Group competitors and assessment
Company assessmentDirect peers
- Ayala Corporation: Ayala Corporation is one of the oldest and largest Philippine conglomerates, with major holdings in banking (BPI), real estate (Ayala Land), telecommunications (Globe), and other sectors. Highly comparable to LICA as a diversified holding company with banking and real estate at its core.
- Megaworld Corporation: Megaworld is one of the largest Philippine real estate developers, with township developments, residential subdivisions, commercial centers, and hotels. Comparable to LICA's LICALAND arm in residential, commercial, and leisure development operations.
- GT Capital Holdings: GT Capital Holdings is a Philippine conglomerate whose principal holdings include Toyota Motor Philippines (automotive), Metrobank, AXA Philippines (insurance), and Federal Land (real estate). Highly comparable to LICA's automotive + banking + insurance + real estate structure.
- JG Summit Holdings: JG Summit is a major Philippine conglomerate with interests in banking (RCBC), real estate (Robinsons Land), food (Universal Robina), airlines (Cebu Pacific), and petrochemicals. Directly comparable to LICA's diversified conglomerate structure with significant banking and real estate exposure.
- SM Investments Corporation: SM Investments is the largest diversified conglomerate in the Philippines with retail (SM Group), banking (BDO Unibank), real estate (SM Prime), and other holdings. Directly comparable to LICA as a Filipino multi-sector holding company with cross-vertical customer flow, though at materially larger scale.
- Filinvest Development Corporation: Filinvest Development Corporation is a diversified Philippine conglomerate with banking (East West Bank), real estate (Filinvest Land), hospitality, and sugar interests. Directly comparable to LICA given CALABARZON roots and similar diversified profile including banking and real estate development.
- Hertz Corporation: Hertz is a global car rental brand that LICA franchises and operates in the Philippines through LICA After Sales and Services. Directly comparable as the underlying brand and operating model in LICA's rent-a-car and leasing business.
- Aboitiz Equity Ventures: Aboitiz Equity Ventures is a Philippine conglomerate with major operations in power generation, banking (UnionBank), real estate, and food. Comparable to LICA as a diversified Filipino family-controlled group with regulated financial services exposure.
- Toyota Motor Philippines: Toyota Motor Philippines is the dominant automotive brand and dealer network in the Philippines, with nationwide dealership and service operations. Directly comparable to LICA Auto Group in new car sales, dealer operations, and service center scale.
Broad incumbents
- BDO Unibank: BDO Unibank is the largest bank in the Philippines by assets, offering retail, SME, and corporate banking with a nationwide branch network. Comparable to LICA's Luzon Development Bank in banking services, though at much larger scale and broader geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lica Group social profiles
Digital presenceLica Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lica Group leadership team
Management profileNumber of profiles
Lica Group subsidiaries and ownership
Company hierarchySubsidiaries9 records
Lica Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lica Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lica Group
What does Lica Group do?
Lica Group is a diversified Philippine business group that sells new and used vehicles, parts, and auto services through LICA Auto Group and its nationwide service center chain (including Rapide International and Hertz Rent a Car); provides auto, housing, SME, salary, and agricultural loans plus deposit services through Luzon Development Bank's 40-branch network; develops residential subdivisions, leisure developments, Autoplexes, and commercial buildings through LICALAND; brokers non-life insurance through LICA Insurance Services; and operates serviced residences, hotels, event pavilions, and catering alongside IT systems integration and outsourcing services.
Is Lica Group a public or private company?
Lica Group is a private company. It is classified as family owned and is currently operating.
When was Lica Group founded?
Lica Group was founded in 1961.
Where is Lica Group based?
Lica Group is headquartered in Manila, Philippines, in the Asia region.
How does Lica Group make money?
Six revenue lines are on record. Automotive Sales and Services are the primary driver. The others are financial Services, insurance Services, real Estate Development, hospitality Services and office Systems/IT Services.
Who are Lica Group's main competitors?
Direct peers on record are Ayala Corporation, Megaworld Corporation, GT Capital Holdings, JG Summit Holdings, SM Investments Corporation, Filinvest Development Corporation, Hertz Corporation, Aboitiz Equity Ventures and Toyota Motor Philippines. BDO Unibank is listed as a broad incumbent.
Does Lica Group have an API?
No public API is recorded for Lica Group.
What industry is Lica Group in?
Lica Group's product category is Diversified Conglomerate. Its primary akta.pro industry code is THADAEAF, Executive / Corporate Chauffeur Services, with a secondary code of TLAFAHAD, Chauffeur / Black Car & Executive Car Services. Its NAICS code is 551 and its SIC code is 7510.