What Utbildning does

Utbildning AB, operating the consumer marketplace utbildning.se, is Sweden's largest search and comparison platform for professional development courses. The product is a web-based, self-serve marketplace that aggregates approximately 8,000 courses from roughly 300 educational providers, organized into 40+ topic categories spanning leadership, healthcare, technology, finance, law, construction, HR, and AI. Users browse, filter by category/location/price/format/start date, read peer reviews, and either book directly with providers or submit an interest inquiry; the platform does not handle payments or course delivery and functions purely as a discovery and comparison layer.

The core technology is a category-navigated course catalog with filtering, provider directories, themed guide content (HR-guiden, Ledarskapsguiden, Projektledarguiden, MBA-guiden), and a member area supporting topic-segmented newsletter subscriptions. Three major provider brands anchor the catalog: Academy Online (200+ digital vocational courses), SBR Byggingenjörerna (construction-sector training across 14+ Swedish locations), and Berghs School of Communication (a 1941-founded Stockholm communication school). A corporate-inquiry flow ('Utbildningsrådgivning') sits alongside the consumer self-serve motion to capture B2B training demand.

Revenue is generated through provider-paid listing and advertising fees rather than end-user monetization; pricing of courses is set by providers and ranges from approximately 1,195 SEK to 250,000 SEK depending on provider and program. The business is wholly owned by Keystone Education Group, a private Swedish education services conglomerate that operates parallel portals across Scandinavia and Europe (studentum.se, allastudier.se, finduddannelse.dk, koulutus.fi, findcourses.co.uk, educations.com, etc.). Go-to-market is product-led and SEO-driven, with content marketing, topical guides, and the Svenska utbildningspriset awards program supporting organic acquisition of Swedish professionals and corporate L&D buyers.

Name

Utbildning

Legal name

Keystone Education Group AB

Website

https://utbildning.se

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Utbildning (utbildning.se) is Sweden's largest course search and comparison marketplace, aggregating roughly 8,000 professional development courses from about 300 providers for Swedish working professionals and corporate training buyers.

Ownership category

akta.pro rank

Product category

Education Marketplace

NAICS

Educational Services (611), Web Search Portals, Libraries, Archives, and Other Information Services (5192), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)

Keywords

• Course marketplace
• Professional development search
• Continuing education aggregator
• Training comparison platform
• Education search service

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Provider Advertising / Listing Fees: Course providers pay to list on the platform and advertise their courses. Revenue derived from educational institutions and training companies seeking visibility among Swedish professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Utbildning operates utbildning.se, Sweden's largest course search and comparison marketplace for professional development. The platform aggregates approximately 8,000 courses from over 300 educational providers across 40+ topic categories (leadership, healthcare, technology, finance, law, construction, IT, HR, communications), enabling professionals and employers to search, filter, compare, and book continuing education and training programs delivered by third-party providers.

Product overview

utbildning.se is Sweden's largest course search and comparison marketplace for professional development and continuing education. The platform aggregates approximately 8,000 courses from over 300 educational providers into a searchable, filterable catalog organized into 40+ topic categories (including leadership, healthcare, technology, finance, law, construction, IT, HR, and communications). The core product is the utbildning.se Course Marketplace, which serves as a discovery and comparison layer — users search by category, location, and format to find and book courses from third-party providers. Supporting the platform are branded course provider profiles (Academy Online, SBR Byggingenjörerna, Berghs School of Communication) and individual named course products such as Certifierad HR-koordinator and Certifierad Personlig Tränare. The platform also aggregates specialized topic sub-categories including AI (with sub-categories for AI for economists, leaders, marketers, project managers, and salespeople), Finance & Analysis, Real Estate Economics, Basic Economics, and PR. Course delivery formats include open enrollment (offentlig utbildning), corporate/custom training (företagsanpassad utbildning), distance/online, and distance with occasional in-person sessions. The site is owned by Keystone Education Group, which operates similar education search platforms across Scandinavia, Europe, and globally.

Differentiator

Problem solved

Functional benefit

Products and services

• utbildning.se Course Marketplace

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered parent company, minor and major.

• Keystone Education Groupparent companyOthersParent company of utbildning.se. Keystone Education Group operates a network of education search platforms across Scandinavia and internationally.
• activitet.se, allastudier.se, blueberry.nu, dingrundskola.se, gymnasium.se, anpassadgymnasieskola.se, kurser.se, studentum.seminorOthersSwedish partner sites within Keystone Education Group network, part of the 'Besök våra partnersidor' section.
• finduddannelse.dk, kurserforledige.com, studentum.dk (Denmark); koulutus.fi, studentum.fi (Finland); studentum.no (Norway)minorOthersScandinavian partner sites across Denmark, Finland, and Norway within Keystone Education Group network.
• topformation.fr (France), kursfinder.de (Germany), studentum.nl (Netherlands), findcourses.co.uk (UK), findcourses.com, searchmba.com, educations.com (Global)minorOthersEuropean and global partner platforms within Keystone Education Group network spanning France, Germany, Netherlands, UK, and global markets.
• Academy OnlinemajorChannel Partner/ Reseller/ DistributorAcademy Online is a major course provider listed on utbildning.se, offering 200+ digital vocational courses in Swedish. Operates in Sweden, Norway, Denmark, Finland, Germany, Poland, and UK.
• SBR ByggingenjörernamajorChannel Partner/ Reseller/ DistributorSBR Byggingenjörerna is one of Sweden's largest independent training providers in the construction sector, offering courses in building technology, construction/contract law, and certification programs. Listed across 14+ locations in Sweden.
• Berghs School of CommunicationmajorChannel Partner/ Reseller/ DistributorBerghs School of Communication is a leading communication school in Stockholm, founded in 1941. Offers full-time programs, ~100 courses, and international programs. Won 'Future Lions School of the Year' five times at Cannes Lions.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Coursera: Global MOOC and credentialing platform that aggregates courses from universities and companies; competes with utbildning.se for professional-development demand where certificates and brand-name credentials matter, and partners with many of the same corporate L&D budgets.
• Pluralsight: Enterprise tech-skills training platform; overlaps directly with utbildning.se's large IT/advanced IT category (1,360 courses) and competes for the same corporate upskilling budgets in Sweden.
• Udemy: Large-scale third-party course marketplace with global and Swedish-relevant catalog; competes for both self-pay learners and enterprise buyers, and overlaps with utbildning.se's IT, business, and design categories.
• LinkedIn Learning: B2B-leaning professional upskilling library bundled with LinkedIn's professional graph; competes for employer L&D budgets and individual learners seeking content + credential in one place, particularly in the leadership, business, and tech categories utbildning.se aggregates.

Direct peers

• Studentum: Sister Keystone Education Group portal in Sweden targeting prospective students; same operating model (aggregator + provider listings) with overlapping provider base and audiences, competing for the same Swedish education-traffic wallet.
• FindCourses: Direct sister/global aggregator operated by the same parent (Keystone Education Group); runs the same course-search-and-listings marketplace model internationally and competes with utbildning.se for global provider listings and lead generation logic.
• Hotcourses: UK-originated study and course search portal using the same aggregator/marketplace playbook; directly comparable in business model (search + provider listings + lead-gen) and competes with Keystone's UK property (findcourses.co.uk) for global demand.
• Kurser.se: Another Keystone-owned Swedish course aggregator; identical listing-driven marketplace model and Swedish-locale traffic overlap, making it the closest direct domestic competitor within the parent group.

Regional players

• Yrgo: Swedish vocational higher-education institution (part of Göteborgsregionen) operating its own course listings in design, construction, and digital media; a regional Swedish training provider competing for the same employer-learner pipeline that utbildning.se aggregates.

Emerging players

• Class Central: Independent MOOC/course aggregator and review site growing aggressively into global online-course discovery; adjacent in model (search + ratings across providers) and a long-tail competitor for any category utbildning.se sources from international MOOC providers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/utbildning.se

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Utbildning