Hammarby Bandy

What Hammarby Bandy does

Hammarby Bandy (legal name: Hammarby IF Bandyförening) is a Stockholm-based Swedish bandy sports club that competes at the elite level of the sport, fielding men's and women's teams in Elitserien — Sweden's top bandy league — and operating a developmental pipeline through a second-division side (Bajen Bandy – Div 2), a youth Bandy- och Skridskoskolan program, and a Sommarbandyskolan summer camp. The club serves a fan and community base in the Stockholm area, with a cultural identity often referred to as 'Bajen,' and has Hall of Fame heritage dating to at least 2007.

The business model is diversified across several revenue streams: match tickets and season passes sold via the TicketCo platform, merchandise and food/beverage sales at home arenas (Zinkensdamms IP and Gubbängens Bandyhall), sponsorship from main partners including Handelsbanken, Q-gruppen, Ramirent, and the newly added RA Trädgård & Markservice, the multi-year 1000 ger 1000 membership program (215+ members as of 2023/24), community fundraising events like Zinkenloppet, and previously a cooperative Andelslotteri lottery. The club engages fans through its official website, Facebook, Instagram, and YouTube channels.

Underlying technology is modest and standard for a sports organization: a WordPress-based website (hammarbybandy.se), TicketCo for ticketing, YourClubMate for fundraising, Svenskalag for membership administration, and Parter.se for partner management. There is no proprietary technology platform, no mobile app, no AI capabilities, and no documented API or integration layer. Operationally the club is staffed by 11–50 employees plus a volunteer base, governed as a Swedish sports association/foundation (ideell förening) rather than a for-profit enterprise.

Name

Hammarby Bandy

Legal name

Hammarby IF Bandyförening

Website

https://hammarbybandy.se

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Hammarby Bandy is a Stockholm-based Swedish bandy sports club fielding men's and women's teams in Elitserien (Sweden's top league), plus youth development programs, funded through tickets, sponsorships, memberships, and community events.

Ownership category

akta.pro rank

Product category

Sports Club (Bandy)

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Bandy sports club
• Elite bandy teams
• Youth sports development
• Match ticketing
• Sports sponsorship

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Distribution channels3 records

Marketing channels4 records

Core offering

Hammarby Bandy (Hammarby IF Bandyförening) is a Swedish bandy sports club based in Stockholm that fields elite men's and women's teams in Elitserien, a second-division developmental team, and youth programs. It generates revenue through match tickets, season passes, memberships, lotteries, merchandise, and sponsorships.

Product overview

Hammarby Bandy is a Swedish bandy sports club based in Stockholm offering a multi-level competitive program across men's, women's, and developmental teams. The organization provides elite-level competition in Elitserien for both genders, a second division team (Bajen Bandy - Div 2), and a youth development program (Bandy- och Skridskoskolan). The club supports its operations through membership campaigns (1000 ger 1000), a lottery program (Andelslotteri), and community events like Zinkenloppet charity run. Additional offerings include summer bandy school and published game schedules for competitive seasons.

Differentiator

Problem solved

Functional benefit

Products and services

• Herrlaget (Men's Team) Hammarby Bandy's elite men's bandy team competing in the Swedish Elitserien league, featuring high-profile players and coaching staff.
• Damlaget (Women's Team) Hammarby Bandy's elite women's bandy team competing in the Swedish Elitserien Dam league, including recent player signings such as Felicia Norberg.
• Bajen Bandy - Div 2 Hammarby Bandy's second division team providing a developmental pathway for players between youth and elite levels.
• Bandy- och Skridskoskolan (Bandy and Skating School) Youth development program introducing children to bandy and skating, building the foundation for future players.
• Sommarbandyskolan (Summer Bandy School) Summer training program for youth to learn and practice bandy during the off-season.
• Zinkenloppet An annual charity run event at Zinkensdamms IP where participants raise funds for Hammarby Bandy through sponsored laps. Scheduled for August 29, 2026.
• Andelslotteri (Member Lottery) Hammarby Bandy's cooperative lottery program that previously generated revenue for the club with 200 shares at 100 SEK each. The current lottery permit has concluded and a new digital variant is being sought.
• 1000 ger 1000 A multi-year membership campaign supporting Hammarby Bandy's finances. Members receive enhanced engagement and insights into the men's team performances in Elitserien, with 215+ members in 2023/24.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• RA Trädgård & MarkservicecoreStrategic or Co-development Partner · 24 June 2026New main partner to Hammarby Bandy as of June 2026. Announced as ny huvudpartner (new main partner).
• HandelsbankencoreStrategic or Co-development PartnerMain sponsor (huvudspons) of Hammarby Bandy. Handelsbanken is featured as a primary sponsor in the carousel/logo section of the website.
• Q-gruppencoreStrategic or Co-development PartnerMain sponsor (huvudspons) of Hammarby Bandy. Q-gruppen is featured as a primary sponsor.
• RamirentcoreStrategic or Co-development PartnerEquipment rental partner and sponsor of Hammarby Bandy.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IK Sirius Bandy: Uppsala-based Elitserien bandy club that eliminated Hammarby in the 2025/2026 quarter-finals. Directly comparable as an elite league competitor with similar club-scale operations.
• Sandvikens AIK Bandy: One of Sweden's most successful bandy clubs, regularly competing at the top of Elitserien. Comparable as an elite bandy club with established sponsorship and youth programs.
• Edsbyns IF Bandy: Historic Swedish bandy club with multiple Elitserien titles. Comparable in competing at the highest domestic level and running community-driven membership and sponsor programs.
• Bollnäs GIF Bandy: Traditional Elitserien bandy club from Hälsingland. Comparable as a community-organized top-flight bandy club with established youth development and supporter membership model.
• Djurgårdens IF Bandy: Major Stockholm sports club with a bandy section competing in Elitserien. Direct competitor in the same city and league, sharing the multi-sport club structure and large supporter base.
• AIK Bandy: Stockholm-based bandy club competing in Elitserien. Directly comparable as a fellow Elitserien men's and women's team in the same city, with similar community/sponsorship-driven model.
• IFK Västerås Bandy: Elitserien bandy club with men's and women's top-flight teams. Comparable as a fellow Elitserien club running multi-team and youth development programs.
• Villa Lidköping BK: Top Swedish bandy club with multiple Elitserien championships. Comparable as a direct Elitserien competitor with similar elite squad operations and commercial sponsorship structure.

Regional players

• Brynäs IF: Multi-sport club from Gävle with strong community identity. Comparable as a Swedish community sports organization with club membership structure, though its primary sport is ice hockey rather than bandy.

Others

• Hammarby IF Fotboll: Football section of the broader Hammarby IF umbrella organization. Related through the shared parent brand and supporter culture, but operates in a different sport (football, Allsvenskan) at a much larger commercial scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCzxDBfc2KrISaURMToM_Alw
• Facebookfacebook.com/HammarbyBandy
• Instagraminstagram.com/hammarbybandy
• Xx.com/hammarbybandy
• LinkedInlinkedin.com/company/hammarby-bandy-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hammarby Bandy