IK Sirius Bandy

What IK Sirius Bandy does

IK Sirius Bandy (IK Sirius Bandyklubb, organization number 817602-7863) is a Swedish member-based sports club (ideell förening) founded in 1907 and headquartered in Uppsala, Sweden at Spikgatan 107. The club fields a men's elite team competing in the top-tier Swedish Bandy Elitserien, an extensive youth development pyramid (Bandykul, Skridskokul, P17/P19 squads), and as of May 2026 has launched its first-ever women's team to enter Bandyallsvenskan for the 2026/27 season. The club's competitive identity is anchored in the "blåsvart" Uppsala brand, with five historical Swedish Championships and a best-season-in-17-years semifinal run in 2025/26 that drew over 10,500 spectators for quarterfinal matches at home venue Studenternas IP ("Studan").

Revenue is generated through five primary streams: ticket and season card sales via the Clubmate platform, merchandise sales through the IKShop e-commerce store, corporate sponsorships across main, gold and online tiers (with 12+ named partners), annual membership fees administered through SportAdmin, and the Andelslotteriet 50/50 monthly lottery. Additional contribution comes from dedicated fundraising vehicles (Stjärnfonden, Måljakten, the 1907-klubben premium supporter circle). The pricing model is anchored on low-ticket consumer transactions (e.g., hoodies at 549 SEK, pom-pom hats at 249 SEK, classic scarves at 199 SEK) and annual subscriptions.

Beyond competitive sport, the club runs community and social programs including Bandycampus (a partnership with Uppsala University targeting Swedish and international students), Hoppfull framtid (a CSR/social integration initiative in its sixth year with an annual Hoppfull Match), and the Bokadero business network that connects the club to the Uppsala business community through the Stjärnklubben partner tier and Sirius Masters golf event. Distribution is fully digital-first: tickets via Clubmate, merchandise via IKShop, and membership via SportAdmin, with on-site matchday sales at Studenternas IP. The club does not disclose financials; the chairman has publicly cited a 2 million SEK funding requirement to achieve financial balance. Governance is by an elected board with Ragnar Linder as chairman and Stefan Kröller as club manager (appointed May 1, 2026).

Name

IK Sirius Bandy

Legal name

IK Sirius Bandyklubb

Website

https://siriusbandy.se

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

1–10 employees

Short description

IK Sirius Bandy is a member-based Swedish bandy club founded in 1907 in Uppsala, operating a men's elite team in Elitserien, an extensive youth academy, and launching its first women's team for 2026/27, funded by tickets, merchandise, sponsorships, memberships, and lottery revenue.

Ownership category

akta.pro rank

Headquarters

HQ city

Uppsala

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue from match tickets, season cards, and half-season cards sold through Clubmate platform
2. Merchandise: Sale of branded merchandise including hoodies, hats, scarves through iksshop.se online store
3. Sponsorships: Partnership agreements with main partners, gold partners, and online partners providing financial support
4. Membership: Annual membership fees for supporters joining as club members
5. Lottery/Games: 50/50 lottery and andelslotteriet (share lottery) with monthly prize drawings

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

IK Sirius Bandy operates as a Swedish bandy sports club, fielding a men's elite team in Elitserien and a women's team entering Bandyallsvenskan from the 2026/27 season, alongside youth squads. The club sells match tickets, season cards, branded merchandise, memberships, lottery entries, and corporate sponsorship packages, while running community programs such as Bandycampus, Bandykul, Skridskokul, and the Hoppfull Framtid CSR initiative.

Product overview

IK Sirius Bandy is a Swedish bandy club offering a comprehensive portfolio of sports and community services. Core offerings include competitive bandy in Elitserien (men's team) and Bandyallsvenskan (women's team starting 2026/27), ticket sales for matches, and season/membership packages. The club operates multiple community programs including Bandycampus for students, Bandykul for youth bandy schools, and Skridskokul for skating activities. Revenue generation includes merchandise sales (IKShop), the Andelslotteriet 50/50 lottery, and corporate sponsorship through various tiers (Huvudsponsorer, Guldsponsorer, Onlinesponsorer) and the Stjärnklubben networking group. Social initiatives center on Hoppfull Framtid (CSR program) and Hoppfull Match (annual awareness match). The club hosts home matches at Studenternas IP ('Studan') and Serwenthallen arenas.

Differentiator

Problem solved

Functional benefit

Brands

• Bandycampus: A program for students and exchange students in Uppsala to try bandy in a fun and social setting, conducted in collaboration with Uppsala University.
• Hoppfull framtid
• Bokadero

Products and services

• Match Tickets Single-match tickets for home and away bandy fixtures in Elitserien and cup competitions, sold via the Clubmate platform.
• Season Tickets (Säsongskort) Full-season and half-season ticket packages providing access to all home matches at Studenternas IP.
• Merchandise Shop (IKShop) Online store selling official Sirius Bandy merchandise including hoodies (549 SEK), pom-pom hats (249 SEK), and classic scarves (199 SEK).
• Club Membership (Medlemskap) Annual membership program granting access to club activities, voting rights at annual meetings, and supporter benefits, administered through SportAdmin.
• 1907-klubben Premium Supporter Club Premium supporter club for dedicated fans offering special benefits and early access to tickets.
• Andelslotteriet (50/50 Lottery) Monthly 50/50 lottery with prize drawings ranging from 1,000 to 20,000 SEK, supporting club operations.
• Stjärnfonden (Star Fund) Donation fund supporting the club's activities and youth development programs.
• Måljakten (Goal Hunt) Donation initiative where supporters pledge a fixed amount (e.g., 10 SEK) for each Sirius goal scored during the season.
• Corporate Sponsorship Packages (Huvudpartner, Guldpartner, Onlinepartner) Tiered sponsorship offerings (Main, Gold, Online partners) providing businesses brand visibility across club assets, arena signage, and media.
• Stjärnklubben (Star Club) Corporate Network Business networking group connecting corporate partners with Sirius Bandy, featuring events like the Sirius Masters golf day and networking breakfasts.
• Bandycampus Program Open training and try-out sessions at Studenternas IP where students learn bandy and skating basics, focused on community and cultural exchange over competition.
• Women's Bandy Team (Damlag) Competition Entry First-ever women's bandy team competing in Bandyallsvenskan from the 2026/27 season.

Quantifiable outcome

• 4 players selected for Swedish national team
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered main partner, gold partner, core and minor.

• Uppsala Handelstallmain partnerGTM or Marketing PartnerMain partner (Huvudpartner) of IK Sirius Bandy. Uppsala Handelstall is a local trading/stable business.
• Skrotcentralenmain partnerGTM or Marketing PartnerMain partner of the club. Skrotcentralen is a scrap metal recycling company.
• Returpappercentralenmain partnerGTM or Marketing PartnerMain partner (Huvudpartner). Returpappercentralen is a paper recycling company.
• Högbergs Bussmain partnerGTM or Marketing PartnerMain partner providing transportation services for the club.
• ICA Supermarket Luthagens Livsgold partnerGTM or Marketing PartnerGold partner (Guldpartner) of the club.
• Kyl och Värmepumpsbolagetgold partnerGTM or Marketing PartnerGold partner providing HVAC services.
• Telavoxgold partnerTechnology or IntegrationGold partner providing communication solutions. Telavox offers communication packages to the club.
• Elakabgold partnerGTM or Marketing PartnerGold partner of Sirius Bandy.
• Factoringgruppengold partnerGTM or Marketing PartnerGold partner and official partner to Swedish Elite Bandy and Elitserien.
• Bolander & Comain partnerGTM or Marketing PartnerMain partner that sponsors free entry for children under 18 at matches.
• Carlsson Ringmain partnerGTM or Marketing PartnerMain partner of the club.
• ByggConstructmain partnerGTM or Marketing PartnerMain partner providing construction services.
• BokaderocoreStrategic or Co-development PartnerBusiness network launched by Sirius Bandy for Uppsala business community. bokadero.se connects local businesses through club platform. Also partnership for Bokadero Arena naming.
• Uppsala UniversitetcoreStrategic or Co-development PartnerUniversity partnership for Bandycampus program targeting students and exchange students. Initiative to introduce bandy to international students.
• Bandykul (UNIK, Uppsala BoIS)minorStrategic or Co-development PartnerJoint platform for bandy schools in Uppsala with Sirius, UNIK and Uppsala BoIS as participants. Organizes MegaSkridskoDisco events.
• Örebro Bandy (ÖSK Bandy)minorStrategic or Co-development PartnerDevelopment agreement where young Sirius talents are loaned to ÖSK Bandy for further development.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Bollnäs GIF Bandy: Historic Swedish bandy club competing in Elitserien with comparable community-rooted operating model, youth development focus, and reliance on local/regional corporate sponsors.
• Sandvikens AIK Bandy: One of Sweden's most successful bandy clubs and a direct competitor in Elitserien, operating with similar ticketing, merchandise, and sponsorship revenue models from the Sandviken region.
• Broberg/Söderhamn BIF: Direct Elitserien competitor that Sirius faces in upcoming matches; operates with similar bandy-specific revenue model from a regional Swedish town with local sponsor concentration.
• Edsbyns IF Bandy: Historic Swedish bandy club competing in Elitserien with multiple SM Gold titles, providing direct comparison on elite performance, sponsorship economics, and fan engagement in a smaller Swedish town.
• Hammarby Bandy: Elitserien competitor operating from Stockholm with a larger potential fan base but similar revenue model from ticketing, merchandise, sponsorship, and membership; useful comparison on urban vs. regional scaling.
• Västerås SK Bandy: Elitserien bandy club with similar tiered sponsorship structure and community programming, comparable in scale to Sirius and operating from a similarly-sized Swedish city.
• IFK Norrköping Bandy: Swedish bandy club with similar multi-program structure including youth development and community initiatives, providing comparison on operational scaling with a multi-sport parent organization.
• Villa Lidköping BK: Elitserien competitor based in Lidköping with a similar mix of elite team operations, membership programs, and corporate sponsorship tiers serving a Swedish regional market.

Others

• Svenska Bandyförbundet (Swedish Bandy Association): The national governing body for bandy in Sweden that organizes Elitserien and sets licensing standards; relevant as the ecosystem administrator that defines competitive context and eligibility for all bandy clubs including Sirius.

Regional players

• Uppsala BoIS: Local Uppsala football club that shares the same geographic market and participates in joint youth initiatives (Bandykul) with Sirius; comparable on local sponsorship dynamics and community engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SiriusBandy
• Facebookfacebook.com/iksiriusbandy
• Instagraminstagram.com/siriusbandy
• TikToktiktok.com/@sirius_bandy?lang=es-419
• Xx.com/SiriusBandy

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IK Sirius Bandy