Multitech

What Multitech does

Multitech Industrial SRL is a privately held Romanian industrial automation company founded in 2005 and headquartered in Săcele, Brașov County. The company operates as a value-added distributor and systems integrator, reselling and deploying collaborative robots from Universal Robots (UR3e through UR30 and the 2026 UR8 Long), CASSEL metal detection and X-ray inspection systems, Cognex industrial vision and barcode-reading platforms, Mobile Industrial Robots (MiR) autonomous mobile robots, and Videojet marking and labeling equipment, alongside complementary accessories from OnRobot, EasyRobotics, FOBA, Novexx, and Donaldson/BOFA. The company holds UR Gold Partner status from Teradyne Robotics for three consecutive years (2023–2025) and runs an Authorized Universal Robots Training Center at its Săcele facility, offering certified basic, advanced, and integration courses.

Multitech's commercial model is sales-led and quote-based, with no public pricing, multi-year project contracts, and direct customer engagement supported by appointment scheduling and event-based demand generation (e.g., Multitech Experience Cluj 2026). Revenue is generated from hardware resale, professional integration and engineering services, and certified training programs. Customers span manufacturing, food and beverage, automotive, pharmaceutical, wood processing, and logistics, with named enterprise logos including Bosch, Siemens, Coca-Cola, Heineken, Continental, and Schaeffler; the company claims hundreds of customers and 20 years of experience. The company has 11–50 employees, no disclosed external institutional funding, and no subsidiaries, and it operates primarily within Romania in a single-country footprint.

Name

Multitech

Legal name

Multitech Industrial SRL

Website

https://multitech.ro

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Multitech Industrial SRL is a Romanian industrial automation integrator and value-added distributor selling Universal Robots cobots, CASSEL metal detection, Cognex vision, MiR AMRs, and Videojet marking systems to manufacturing, food and beverage, automotive, and pharmaceutical customers.

Ownership category

akta.pro rank

Product category

Industrial Automation Equipment

NAICS

All Other Industrial Machinery Manufacturing (333248), Industrial Machinery Manufacturing (33324), Machinery Manufacturing (333)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Special Industry Machinery, Nec (3559), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Industrial Robotics & Cobots (IMAIAMAB)

akta.pro secondary industries

Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG), Factory Automation & Control Systems (PLC/SCADA/DCS) (IMAIAMAA)

Keywords

• Industrial automation equipment
• Collaborative robots integration
• Marking and labeling systems
• Quality control inspection
• Autonomous mobile robots

Headquarters

HQ city

Sacele

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Industrial Automation Equipment Sales: Sale of collaborative robots (Universal Robots UR series), metal detection systems (CASSEL), X-ray inspection systems, industrial vision cameras (Cognex), and autonomous mobile robots (MiR). Products include various models for different payload, reach, and application requirements.
2. System Integration and Custom Solutions: Design, integration, and deployment of customized automation solutions tailored to specific production processes including consulting, implementation, and ongoing support services.
3. Training Services: Certified training programs for Universal Robots robots including basic, advanced, and integration courses. Programs are delivered at their authorized training center in Săcele.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Multitech Industrial SRL is a Romanian system integrator and value-added distributor of industrial automation solutions. The company sells and integrates collaborative robots (Universal Robots), autonomous mobile robots (Mobile Industrial Robots/MiR), industrial marking and labeling systems (Videojet), metal detection and X-ray inspection systems (CASSEL), and machine vision systems (Cognex). Multitech also operates an Authorized Universal Robots Training Center delivering certified training programs in Săcele, Romania.

Product overview

Multitech Industrial SRL is a Romanian industrial automation company that designs and integrates solutions for production process optimization. The company operates as a value-added distributor and integrator of complementary technology categories: (1) Collaborative Robots from Universal Robots (UR3e through UR30 series including the UR8 Long) for automation of assembly, palletizing, machine tending, welding, and material handling; (2) CASSEL Metal Shark metal detection systems using 4-Quadrant Technology for food safety, industrial manufacturing, and wood processing applications; (3) Cognex vision and barcode scanning systems for quality control and inspection; (4) Marking and labeling solutions leveraging Videojet and other manufacturers; and (5) Mobile Industrial Robots (MiR) for logistics automation. The portfolio is unified through a solutions-based approach offering marking and labeling, process automation, logistics automation, and quality control services, complemented by a Universal Robots Authorized Training Center providing certified hands-on training programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Universal Robots Collaborative Robots (UR3e, UR7e, UR12e, UR16e, UR8 Long, UR15, UR18, UR20, UR30) A complete lineup of collaborative robots (cobots) from Universal Robots covering payloads from 3kg to 30kg and reaches from 500mm to 1750mm, deployed for assembly, palletizing, machine tending, welding, pick and place, and material handling in industrial production.
• CASSEL Metal Shark Metal Detection Systems Comprehensive range of metal detection systems using 4-Quadrant Technology with 3D detection, covering conveyor belt applications, free-fall detection, wood industry inspection, meat processing, and flat/web material inspection for food, pharmaceutical, chemical, wood, and industrial manufacturing sectors.
• Cognex Vision Systems (In-Sight L38 3D, In-Sight 3800, In-Sight 2800, DataMan 290) Industrial vision and barcode scanning systems for quality control, defect detection, code reading, and verification, leveraging AI-powered machine vision technology for inspection, identification, and quality assurance applications.
• Marking and Labeling Solutions Solutions for clear and rapid product identification regardless of material or packaging format, ensuring precise, durable codes that comply with various industrial standards, leveraging Videojet and other top-tier manufacturers.
• Process Automation Solutions (Collaborative Robots) Robotized solutions for assembly, palletizing, welding, or finishing operations designed to increase productivity and reduce errors. Systems are flexible, easy to integrate, and adaptable to diverse requirements, powered by Universal Robots.
• Logistics Automation Solutions (AMR) Intelligent solutions for pallet transport and internal logistics using autonomous mobile robots (AMR), optimizing flows, reducing downtime, and increasing safety in industrial environments, powered by Mobile Industrial Robots (MiR).
• Quality Control Solutions Advanced solutions for visual inspection, metal detection, and X-ray inspection that maintain quality and safety standards, ensuring reliable and consistent checks at any stage of production.
• Universal Robots Authorized Training Center Hands-on training facility in Săcele, Romania offering basic, advanced, and integration training programs for Universal Robots cobots, conducted by certified trainers with direct industrial integration experience.

Quantifiable outcome

• Over 150 participants at Multitech Experience Cluj 2026 event demonstrating interest in automation solutions

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, key and supporting.

• Universal RobotscoreTechnology or IntegrationMultitech is a UR Gold Partner recognized by Teradyne Robotics for three consecutive years. They operate an Authorized Universal Robots Training Center in Săcele, Romania, offering certified training programs for collaborative robot users. The partnership covers sales, integration, and training services for Universal Robots cobots.
• Mobile Industrial Robots (MiR)coreTechnology or IntegrationMultitech offers MiR autonomous mobile robots for internal logistics automation and material transport in industrial environments.
• VideojetcoreTechnology or IntegrationMultitech provides Videojet marking and labeling solutions for product identification, coding, and traceability applications.
• CognexkeyTechnology or IntegrationMultitech offers Cognex machine vision solutions for industrial inspection, including In-Sight and DataMan product lines for quality control applications.
• CASSELcoreTechnology or IntegrationMultitech distributes CASSEL metal detection and X-ray inspection systems for quality control and contamination detection in industrial applications. Products include Metal Shark series detectors for various industry needs.
• EasyRoboticssupportingTechnology or IntegrationMultitech offers EasyRobotics workstation solutions including EasyPalletizer, Profeeder, EasyDesk, and EasyWork stations designed for collaborative robot applications.
• OnRobotsupportingTechnology or IntegrationMultitech offers OnRobot grippers and end-effectors for collaborative robot applications, including the 2FG7 Finger Gripper.
• FOBAsupportingTechnology or IntegrationListed as a partner brand for marking solutions alongside Videojet.
• Donaldson (BOFA)supportingTechnology or IntegrationListed as a partner brand providing air filtration and dust collection solutions.
• NovexxsupportingTechnology or IntegrationListed as a partner brand for labeling and identification solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• OnRobot: Danish cobot end-effector and accessory vendor (grippers, sensors) integrated with Universal Robots and other cobot platforms. Partner of Multitech and adjacent in the cobot integration ecosystem.
• SICK AG: German sensor and factory automation specialist providing machine vision, presence detection, and industrial identification used in quality control and marking lines. Adjacent to Multitech's Cognex-based vision and CASSEL-based inspection portfolio.

Direct peers

• Blue Ocean Robotics: Denmark-headquartered cobot and mobile robot integrator developing and deploying collaborative and service robot solutions across manufacturing and healthcare. Directly comparable to Multitech as a cobot/AMR systems integrator targeting industrial customers.

Broad incumbents

• Festo: German industrial automation incumbent offering pneumatics, electric automation, and robotics integration solutions with global reach. Overlaps with Multitech in factory automation components and integrated process solutions for manufacturers.
• Pilz Automation: Global safety automation specialist offering sensors, controllers, and integration services for industrial cobot and robot deployments. Comparable to Multitech's safety-certified cobot integration practice at a much larger incumbency scale.
• Yaskawa: Global manufacturer of industrial robots, motion control, and drives with cobot offerings (HC series) and a partner integrator network. Overlaps with Multitech on cobots, motion control, and systems integration for industrial customers.
• ABB Robotics: Global industrial automation and robotics incumbent offering industrial robots, cobots (GoFa, SWIFTI), controllers, and integration services. Overlaps with Multitech in cobot and factory automation delivery, but at much larger scale and product breadth.
• KUKA Robotics: Global industrial robot and automation systems supplier including collaborative robots (LBR iiwa) and integration partners. Competes with Multitech in the broader factory automation and cobot integration market.

Emerging players

• Standard Bots: US-based collaborative robot maker providing cobots and software aimed at manufacturing and SME automation. Emerging peer with thematic overlap to Multitech's cobot integration focus, though geographically separate.
• Rozum Robotics: Belarus-based collaborative robot and robotics component developer serving industrial customers in CEE and beyond. Comparable to Multitech as a regional cobot vendor with both integration and product presence in Eastern Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/multitech
• Facebookfacebook.com/Multitech.Industrial
• LinkedInlinkedin.com/company/multitech-industrial

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multitech