Blue Ocean Robotics
Blue Ocean Robotics is an Odense, Denmark-based Robot Venture Factory that develops and commercializes autonomous mobile service robots through three brands: UVD Robots (autonomous UV-C disinfection for healthcare, pharma, and facilities), GoBe Robots (telepresence), and PTR Robots (patient transfer and rehabilitation), selling globally in 60+ countries to enterprise and institutional customers.
- Company typePrivate
- Founded2016
- HeadquartersOdense, Denmark
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Blue Ocean Robotics does
Blue Ocean Robotics, headquartered in Odense, Denmark, is a privately-held Robot Venture Factory that develops, produces, and sells autonomous mobile service robots through three wholly-owned subsidiary brands: UVD Robots (autonomous UV-C disinfection robots for hospitals, hospitality, education, and transportation), UVD Robot Pharma (a CFR 21 Part 11-compliant cleanroom variant for pharmaceutical GMP environments), GoBe Robots (telepresence robots with 21.5-inch HD screens, 4K cameras, and LIDAR navigation), and PTR Robots (mobile robots for patient transfer and rehabilitation). The robots are built around autonomous navigation using LIDAR and 3D cameras, patented UV-C exposure mapping technology emitting at 254nm wavelength, and a Fleet Management software layer that produces audit-ready compliance reports. The company was founded in 2013, has 251-500 employees, and has raised approximately $124M+ in disclosed funding across rounds led by A.P. Møller Holding ($51M, 2022), 3C Groups (EUR 10M, 2025), Nordic Eye Venture Capital, and Plus Pack.
Revenue is generated through capital-equipment sales of robots (priced by quote based on model and configuration) and recurring CARE+ service programs providing installation, integration, quarterly business reviews, fleet management dashboards, and compliance updates on annual or multi-year contracts. Go-to-market combines direct enterprise sales with a global channel network spanning 60+ countries, including regional distributors in Denmark, UK, Ireland, Israel, Netherlands, Canada, and the US, and specialized partners in pharma (PSC Biotech, AB Scientific), retail (OCC), and facility services (Sodexo). The company serves four primary verticals — pharmaceutical & life sciences, healthcare providers, enterprise telepresence, and patient handling — with secondary exposure to education, travel, and hospitality. Customer logos include 40% of the Fortune 50 for GoBe telepresence, the European Commission (200+100 robot orders), Heathrow, Hamad International, and Gerald R. Ford airports, Tampa Bay Buccaneers, Yotel Boston, and Gallup McKinley County Schools.
The business model is anchored by claimed category leadership (75% world market share in autonomous UV-C disinfection, IERA Award 2019, Fast Company Top 10 Most Innovative Robotics Companies 2021) and a regulatory moat (CFR 21 Part 11, EPA, Health Canada PMRA, BS 8628:2022, ISO 9001/13485/14001/27001). In early 2025, 3C Groups (Niels Thorborg) became the majority owner and Thomas Knudsen was appointed CEO in August 2025, repositioning the company for pharmaceutical channel expansion in the US, UK, Australia, and Singapore through 2026 partnerships.
Blue Ocean Robotics firmographics
Firmographics- Name
- Blue Ocean Robotics
- Legal name
- Blue Ocean Robotics
- Website
- https://blue-ocean-robotics.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Blue Ocean Robotics is an Odense, Denmark-based Robot Venture Factory that develops and commercializes autonomous mobile service robots through three brands: UVD Robots (autonomous UV-C disinfection for healthcare, pharma, and facilities), GoBe Robots (telepresence), and PTR Robots (patient transfer and rehabilitation), selling globally in 60+ countries to enterprise and institutional customers.
- Ownership category
- akta.pro rank
Blue Ocean Robotics industry classification
Industry- Product category
- Service Robotics
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Commercial and Service Industry Machinery Manufacturing (333310)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Misc Industrial & Commercial Machinery & Equipment (3590)
- akta.pro primary industry
- Healthcare & Assistive Robotics (HDAAAIAC)
- akta.pro secondary industry
- Service & Hospitality Robots (HDAAAIAB)
Keywords
Where Blue Ocean Robotics is headquartered
LocationHeadquarters
- HQ city
- Odense
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Blue Ocean Robotics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Robot Hardware Sales: Sale of autonomous mobile robots including UVD Robots (disinfection), GoBe Robots (telepresence), and PTR Robots (patient transfer). Robots are sold as capital equipment with the company also generating revenue from accessories, replacement parts, and extended service contracts.
- CARE+ Service Programs: Annual and multi-year service contracts providing installation, integration, validation, quarterly business reviews, fleet management, and compliance support. Generates recurring revenue from existing customer base.
- Pharmaceutical Cleanroom Solutions: Specialized UV-C disinfection solutions for pharmaceutical GMP environments with documentation, validation support, and regulatory compliance services tailored to Annex 1 requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Enterprise robot sales with customized pricing based on configuration, quantity, and service package requirements. |
| Subscription | Annual | CARE+ Pharma service program with installation, training, quarterly reviews, and compliance support. |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
Blue Ocean Robotics product offering
Product offeringCore offering
Blue Ocean Robotics develops, produces, and sells autonomous mobile service robots through three wholly owned subsidiary brands. UVD Robots provides self-driving UV-C disinfection robots (254nm) for hospitals, pharmaceutical cleanrooms, and public facilities; GoBe Robots supplies telepresence robots with HD screens and 4K cameras for remote communication; PTR Robots delivers mobile robots for safe patient transfer and rehabilitation. The company also operates the CARE+ PHARMA service program (installation, integration, dashboards, compliance updates) sold as recurring contracts alongside hardware.
Product overview
Blue Ocean Robotics is the world's first Robot Venture Factory that develops, produces, and sells mobile service robots. The portfolio consists of three distinct product lines: UVD Robots (autonomous UV-C disinfection robots for hospitals, pharma, hospitality, and facilities), GoBe Robots (telepresence robots for remote communication and collaboration), and PTR Robots (patient transfer and rehabilitation robots). Each product line operates as a separate brand with its own dedicated website while sharing core technologies and business strategies under the Blue Ocean Robotics parent company.
Differentiator
Problem solved
Functional benefit
Brands
- UVD Robots: Award-winning autonomous mobile robot for UV-C disinfection of hospitals, pharmaceutical, and cleanroom environments. Winner of IERA Award 2019.
- GoBe Robots
- PTR Robots
- UVD Robot Pharma
Products and services
- UVD Robot Autonomous mobile disinfection robot that uses UV-C light at 254nm to disinfect environmental surfaces in hospitals, clinics, hotels, airports, schools, and other facilities. Self-driving with LIDAR and 3D cameras; achieves 4-log (99.99%) microbial reduction and disinfects a 25m2 room in approximately 10 minutes.
- UVD Robot Pharma The world's first and only fully autonomous UV-C disinfection robot specifically designed for pharmaceutical cleanroom environments. CFR 21 Part 11 compliant with full digital documentation for GMP and Annex 1 compliance. Uses 254nm UV-C light to eliminate microorganisms.
- GoBe Robots Mobile telepresence robot for remote communication, social inclusion, and CO2 reduction. Features a 21.5-inch HD screen, zoomable 4K camera, wide-angle camera, 360-degree LIDAR navigation, echo-canceling microphones, and up to 8 hours battery life. Used by 40% of Fortune 50 companies with 150,000+ users worldwide.
- PTR Robots Innovative mobile robot for safe patient transfer and rehabilitation. Adjusts in height and width to fit over beds and wheelchairs, enabling early mobilization, reducing caregiver injuries, and supporting rehabilitation exercises. Designed for hospitals, nursing homes, and rehabilitation centers; reportedly achieves ROI in less than 1 year.
- CARE+ PHARMA Service Program Recurring service contract program for UVD Robot Pharma customers covering installation, integration, validation, quarterly business reviews, disinfection dashboards, fleet management, and continuous compliance updates. Sold as annual or multi-year subscriptions.
Quantifiable outcome
- 99.99% (4-log) reduction in microorganisms including Staphylococcus aureus and Clostridioides difficile
- +6 more outcomes
Companies that use Blue Ocean Robotics
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles6 records
Blue Ocean Robotics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature7 records
Blue Ocean Robotics partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, minor and flagship.
- PSC Biotech CorporationcorePSC Biotech appointed as distributor for UVD Robot Pharma across United States, Australia, and Singapore. Partnership targets pharmaceutical manufacturers seeking Annex 1 and contamination control compliance in GMP cleanroom environments. PSC brings pharmaceutical consulting, validation, and regulatory expertise to support customer implementation.
- AB ScientificcoreAB Scientific appointed as UK partner for UVD Robot Pharma, introducing autonomous UV-C disinfection to pharmaceutical manufacturers and GMP-controlled environments. Partnership supports optimization and sustainability of Annex 1 and Contamination Control Strategy requirements.
- OCC Commercial ConsultingcoreGlobal partnership enabling OCC to deploy UVD Robots in retail food and beverage sector. German supermarkets are first to receive robots with expansion planned across Europe. Partnership addresses supermarket disinfection for shelves, aisles, and checkout areas.
- NESA RoboticsminorUK sales partner handling UVD Robot deployments at Heathrow Airport and St. Pancras International railway station.
- European CommissionflagshipMajor customer relationship involving two large orders: 200 robots in 2020 followed by 100 additional robots in September 2021, representing significant institutional validation of UVD Robot technology.
- SodexominorSodexo partnered to provide UVD Robot disinfection services, particularly in pharmaceutical and healthcare settings. Sodexo presented at UVD Robots live demo on pharmaceutical cleanroom disinfection integration.
- Holm & HalbyminorDanish distributor for UVD Robots Pharma edition, serving the Denmark market.
- Mason TechnologyminorIrish agency for UVD Robots and UVD Pharma Robot distribution.
- I.E. Mittwoch & SonsminorIsraeli distributor for UVD disinfection robots.
- Mart MedicalminorNetherlands distributor for UVD Robots.
- Regency RoboticsminorCanadian distributor for UVD Robots.
- Snap SolutionsminorUS distributor for infection prevention solutions including UVD Robots.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Blue Ocean Robotics competitors and assessment
Company assessmentDirect peers
- OhmniLabs: Direct competitor in telepresence robots. OhmniLabs produces mobile telepresence robots deployed in healthcare (telemedicine), education, and enterprise settings, overlapping with GoBe Robots' primary customer segments.
- Tru-D SmartUVC: Competitor in UV disinfection robotics, offering the SmartUVC robot for hospital room disinfection. Tru-D and UVD Robots compete for the same hospital infection prevention budgets and serve similar healthcare customer segments.
- Hocoma: Swiss-based rehabilitation robotics company (part of DIH Group) producing patient transfer and gait rehabilitation devices like the Armeo and Erigo. Directly comparable to PTR Robots' patient transfer and rehabilitation focus in hospital settings.
- Ava Robotics: Telepresence robot company spun out of iRobot. Competes with GoBe Robots in enterprise and healthcare telepresence, offering autonomous navigation and high-quality video for remote collaboration.
- Double Robotics: Direct competitor in telepresence robotics. Double 3 telepresence robot competes with GoBe Robots for enterprise remote collaboration and hybrid work use cases, offering a similar iPad-based mobile telepresence form factor.
- Suitable Technologies (Beam): Pioneer in telepresence robots with the Beam product line. Direct competitor to GoBe Robots in enterprise remote presence, serving Fortune 500 customers and educational institutions.
- Xenex Disinfection Services: Direct competitor in autonomous UV-C disinfection robots for hospitals. Xenex's LightStrike robot uses pulsed xenon UV light and is deployed in hundreds of US hospitals, competing head-to-head with UVD Robots in healthcare facility disinfection.
Broad incumbents
- SoftBank Robotics: Major service robotics incumbent behind Pepper and Whiz robots. While focused on humanoid and cleaning robots for retail/hospitality, SoftBank's scale and resources position it as a broad incumbent overlapping with Blue Ocean's service robotics portfolio across multiple verticals.
Emerging players
- Akara Robotics: Irish robotics startup developing service robots including the Stevie robot for elder care and hospital settings. Shares Blue Ocean's focus on healthcare service robotics but operates at smaller scale with different product focus.
- Diligent Robotics: Developer of Moxi, a hospital service robot for logistics tasks (delivering supplies, medications). Targets similar healthcare customers as UVD Robots and PTR Robots but focuses on logistics rather than disinfection or patient transfer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Blue Ocean Robotics social profiles
Digital presenceBlue Ocean Robotics compliance and trust
Trust signalCompliance8 records
Blue Ocean Robotics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Ocean Robotics leadership team
Management profileNumber of profiles
Profiles12 records
Blue Ocean Robotics subsidiaries and ownership
Company hierarchySubsidiaries3 records
Blue Ocean Robotics funding detail
Funding detailFunding overview
Funding rounds7 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Ocean Robotics M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Ocean Robotics
What does Blue Ocean Robotics do?
Blue Ocean Robotics develops, produces, and sells autonomous mobile service robots through three wholly owned subsidiary brands. UVD Robots provides self-driving UV-C disinfection robots (254nm) for hospitals, pharmaceutical cleanrooms, and public facilities; GoBe Robots supplies telepresence robots with HD screens and 4K cameras for remote communication; PTR Robots delivers mobile robots for safe patient transfer and rehabilitation. The company also operates the CARE+ PHARMA service program (installation, integration, dashboards, compliance updates) sold as recurring contracts alongside hardware.
Is Blue Ocean Robotics a public or private company?
Blue Ocean Robotics is a private company. It is classified as corporate owned and is currently operating.
When was Blue Ocean Robotics founded?
Blue Ocean Robotics was founded in 2016. It employs 251 to 500 people.
Where is Blue Ocean Robotics based?
Blue Ocean Robotics is headquartered in Odense, Denmark, in the Europe region.
How does Blue Ocean Robotics make money?
Three revenue lines are on record. Robot Hardware Sales are the primary driver. The others are CARE+ Service Programs and pharmaceutical Cleanroom Solutions.
Who are Blue Ocean Robotics's main competitors?
Direct peers on record are OhmniLabs, Tru-D SmartUVC, Hocoma, Ava Robotics, Double Robotics, Suitable Technologies (Beam) and Xenex Disinfection Services. SoftBank Robotics is listed as a broad incumbent. Emerging players are Akara Robotics and Diligent Robotics.
Does Blue Ocean Robotics have an API?
No public API is recorded for Blue Ocean Robotics.
What industry is Blue Ocean Robotics in?
Blue Ocean Robotics's product category is Service Robotics. Its primary akta.pro industry code is HDAAAIAC, Healthcare & Assistive Robotics, with a secondary code of HDAAAIAB, Service & Hospitality Robots. Its NAICS code is 3345 and its SIC code is 3841.