Staudengärtnerei Peters

What Staudengärtnerei Peters does

Staudengärtnerei Peters is a fourth-generation family-owned perennial nursery founded in 1924 by Walter Peters senior in Schleswig-Holstein, Germany, currently operated by Susanne Peters since 2013 following Jürgen Peters' retirement. The company specializes in rare and collectible perennials, with a flagship focus on Hepatica (liverwort) — including premium Asian/Japanese, European, and North American varieties and proprietary hybrids — alongside Helleborus (Christmas and Lenten roses), Gentiana, Primula auriculas, Saxifraga, Campanula, Viola, Anemonella, shade perennials, ferns, and alpine/rock garden plants. Cultivation leverages the cool, humid Schleswig-Holstein climate to grow traditionally alpine species such as gentians and edelweiss in flatland conditions, with plants raised on-site year-round rather than force-grown.

The business operates a pure direct-to-consumer model with no retail or third-party reseller layer: an online shop (shop.alpine-peters.de) ships across Germany by post, customers visit the Halstenbek nursery by appointment only, and the team travels to plant markets (Pflanzenmärkte) nationwide, supplemented by annual on-site Hepatica shows, expert lectures, and recurring appearances on the MDR Garten television program. Pricing spans €4–15 for common perennials up to €350–1,000+ for rare Hepatica cultivars and €4,500 for premium Japanese specimens, with German VAT included.

Revenue is concentrated in one-time plant sales to private collectors and garden enthusiasts, with a secondary stream of educational materials, books, and Hepatica-specific accessories. The product line also includes brochures and multilingual (German/Polish/Russian) Hepatica literature. Ownership remains entirely within the Peters family with no external investors, parent entities, subsidiaries, or M&A activity disclosed; patents, trademarks, and formal certifications are absent, and there is no digital platform or app layer beyond the website and Facebook presence.

Name

Staudengärtnerei Peters

Legal name

Staudengärtnerei Peters

Website

https://shop.alpine-peters.de

Company type

Private

Founded year

1924

Operating status

Operating

Short description

Staudengärtnerei Peters is a fourth-generation family-owned perennial nursery in Schleswig-Holstein, Germany, specializing in rare alpine plants, Hepatica, and Helleborus varieties, selling directly to collectors and garden enthusiasts via online shop, plant markets, and appointment-only nursery visits.

Ownership category

akta.pro rank

Product category

Specialty Plant Nursery

NAICS

Nursery and Floriculture Production (11142), Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery and Tree Production (111421)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts) (AFAGAIAO)

akta.pro secondary industries

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB), Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)

Keywords

• Perennial plant nursery
• Rare alpine plants
• Specialty horticulture
• Hepatica cultivation
• Helleborus breeding

Headquarters

HQ city

Uetersen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Plant Sales: Direct sales of perennials, alpine plants, rare collectible plants (particularly Hepatica and Helleborus varieties) to private customers and plant collectors. One-time purchase transactions for individual plants with prices ranging from €4 to €4,500 depending on rarity.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Staudengärtnerei Peters is a four-generation family-run perennial nursery that grows and sells rare and collectible plants — primarily Hepatica (liverworts), Helleborus (Christmas and Lenten roses), Gentiana, Primula (auriculas), Saxifraga, Campanula, and other specialty alpine and shade perennials. Plants are sold directly to customers through on-site nursery visits by appointment, an online shop with postal shipping across Germany, and a presence at plant markets throughout the country.

Product overview

Staudengärtnerei Peters is a small perennial plant nursery specializing in rare and collectible plants, particularly alpine plants and specialty perennials. The core offering centers on a diverse collection of specialty plants organized by genus: Helleborus (Christmas and Lenten roses), Hepatica (liverwort with extensive Asian/Japanese varieties), Gentiana (gentians by seasonal bloom time), Primula (auriculas in garden and show varieties), Saxifraga (autumn stonecrop), Campanula, Viola, Anemonella, and various shade plants and ferns. The nursery also offers complementary products including educational books and Hepatica-specific accessories. The business operates primarily through direct sales via their online shop and plant markets, with a strong focus on collector-grade specimens and rare cultivars, particularly in the Hepatica category where prices can reach several thousand euros for select Japanese varieties.

Differentiator

Problem solved

Functional benefit

Brands

• Hepatica: A dedicated website (hepatica.de) showcasing the liverwort collection and Hepatica specialty plants.

Products and services

• Helleborus (Christrosen & Lenzrosen) Winter-blooming hellebores including Christmas roses (Helleborus niger) and Lenten roses (H. hybridus), with named cultivars such as Spring Promise, Quintessa, Winter Angel and hybrid crosses like Frostkiss, Ice N Roses, x lemperii, x ballardiae, x ericsmithii, x nigercors. Sold to garden enthusiasts seeking winter-interest perennials.
• Hepatica (Leberblümchen)

Quantifiable outcome

• Successfully cultivates alpine plants (traditionally mountain plants) in northern German flatlands due to favorable climate conditions

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Planet HepaticaminorOthersJürgen Peters is listed as a member of Planet Hepatica, a group/association of Hepatica enthusiasts and collectors. This represents a loose network connection rather than a formal business partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Dehner: Germany's largest garden center chain with broad product assortment including common perennials. Operates as the mass-market incumbent whose garden-center footprint competes for general gardening spend that Peters does not address.
• Bakker Spalding: Large Netherlands-based mail-order plant retailer selling across Europe with broad perennials and seasonal plants. Comparable as a direct-to-consumer plant seller, though operating at mass-market scale and assortment breadth that Peters does not attempt.
• Lubera Edibles & Ornamentals: Swiss/German online plant retailer selling fruit, berry, and ornamental plants directly to consumers across Europe. Comparable as a digital-first plant retailer, though with a much broader catalog and significantly larger scale than the Peters specialist nursery.
• Pflanzen Kölle: Major German garden center chain selling a wide assortment of plants including common perennials. Serves as the broad incumbent retailer that captures general gardening customers outside the specialist collector niche Peters addresses.

Direct peers

• Staudengärtnerei Gaißmayer: Long-established German perennial nursery based in Illertissen offering a broad range of perennials and grasses to collectors and gardeners. Comparable as a similarly-sized, family-run German Staudengärtnerei selling direct to enthusiasts with deep catalog depth and a strong horticultural reputation.
• Gräfin von Zeppelin Pflanzenversand: German perennial nursery in Sulzburg-Laufen with a multi-decade reputation for premium perennials and direct-to-consumer mail order. Comparable as a similarly positioned German specialist perennial nursery serving hobbyist gardeners.
• Esveld Nursery (Kwekerij Esveld): Dutch plant nursery in Boskoop offering a deep catalog of perennials, alpines, and rare woody plants with strong international collector following. Comparable in catalog breadth, rare-plant focus, and direct-to-collector mail-order distribution.
• Arrowhead Alpines: US specialty nursery focused on alpine plants, dwarf perennials, and rare rock-garden species. Comparable as a small specialist operation with deep alpine-plant inventory and collector-grade pricing on uncommon material.
• Sarastro-Stauden: Austrian specialty perennial nursery run by Christian Kreß, focused on rare and unusual perennials for collectors. Directly comparable in its narrow niche, collector-grade inventory, and specialist mail-order model.
• Plant Delights Nursery: US specialty perennial nursery founded by Tony Avent focused on rare, unusual, and collector-grade perennials. Comparable as a niche mail-order nursery with deep catalog of uncommon species, owned breeding, and a strong enthusiast customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/alpinepeters

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Staudengärtnerei Peters