Esveld, Plantentuin

What Esveld, Plantentuin does

Plantentuin Esveld is a family-owned horticultural nursery based in Boskoop, Netherlands, operating a multi-channel plant retail and garden-design business across physical retail, e-commerce, and educational services. The firm cultivates thousands of plant species on-site (four adjacent plots connected by 11 bridges, parking for approximately 40–50 cars) and sources additional stock from dozens of specialized growers. It claims the largest garden plant assortment in the Netherlands, with both a Dutch webshop at esveld.nl and dedicated English (esveld.shop) and German (esveld.de) storefronts extending international reach. Self-cultivated plants are grown under ecological methods (no pesticides, peat-free substrates where possible, organic fertilizers only); Skal organic certification is not pursued, citing administrative complexity.

Revenue derives from multiple streams: direct plant sales at the nursery, online webshop orders, half-hour garden-design consultations (Cor van Gelderen and Maaike Eras, fee credited toward in-store purchase), workshops (border design at €40/person), lectures by Cor and Dirk van Gelderen (€300 + €0.35/km travel; €500 custom topics), and gift vouchers. An ancillary on-site coffee and tea house, Yume Koffie- en Theehuis, provides hospitality and event catering. The business maintains several formal Dutch Plant Collections under Koninklijke Vereniging voor Boskoopse Culturen (KVBC) stewardship, including the Aceretum with approximately 1,000 maple species and cultivars on roughly one hectare, plus Hydrangea, Ilex, Camellia, Japanese Azalea, Enkianthus, climbing Lonicera, Pieris, Sarcococca, Osmanthus, and Abelia collections. Customer segments include hobby gardeners seeking rare varieties, landscape architects and contractors purchasing bulk for projects, and garden clubs receiving educational content and tours.

Name

Esveld, Plantentuin

Legal name

Plantentuin Esveld

Website

https://esveld.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Plantentuin Esveld is a family-owned Dutch nursery in Boskoop that runs the Netherlands' largest garden plant assortment webshop and on-site nursery, serving hobby gardeners, landscape professionals, and garden clubs with direct-from-grower plant sales, design consultations, and educational workshops and lectures.

Ownership category

akta.pro rank

Product category

Retail Plant Nursery and Garden Center

NAICS

Nursery and Floriculture Production (11142), Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery and Tree Production (111421)

SIC

Agricultural Production-Crops (100), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industries

Protected Cultivation of Specialty Crops (Orchids, Bonsai, Exotics) (AFAGAHAH), Horticulture, Nursery & Greenhouse Operations (EDAOAOAB), Vegetable & Herb Garden Installation and Maintenance (HSAIAFAM)

Keywords

• Garden plant nursery
• Ornamental plant cultivation
• Garden design services
• Horticultural retail
• Specialty plant collections

Headquarters

HQ city

Boskoop

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Plant sales (direct): Direct sales of garden plants to consumers and professionals at the nursery in Boskoop. Customers can purchase plants directly from the grower.
2. Webshop sales: Online sales through the esveld.nl webshop offering the largest plant assortment in the Netherlands with delivery options.
3. Garden design services: Garden design and consultation services provided by Cor van Gelderen and Maaike Eras. Charges 300 euros plus 0.35 euros per kilometer for on-location lectures; custom topic lectures cost 500 euros.
4. Gift vouchers: Gift vouchers available for any desired amount, sold at the nursery and sent with invoice.
5. Workshop fees: Workshop fees such as border design workshop at 40 euros per person including coffee and cake.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Plantentuin Esveld is a family-owned plant nursery in Boskoop, Netherlands that cultivates and sells thousands of special garden plant varieties directly to consumers through both an on-site plant center and a webshop, claiming the largest garden plant assortment in the Netherlands. The company supplements plant sales with professional garden design and advice, educational workshops and lectures, gift vouchers, and a co-located coffee and tea house (Yume). It also maintains multiple recognized Dutch Plant Collections, including an Aceretum of approximately 1,000 maple species and cultivars.

Product overview

Plantentuin Esveld operates as a retail plant nursery and garden center in Boskoop, Netherlands, selling the largest assortment of garden plants in the Netherlands through both a physical location and a dedicated webshop. The core offering consists of thousands of plant varieties cultivated on-site and supplemented by purchases from specialized growers. Supporting services include professional garden design and planting advice, educational workshops, and lectures on plant topics. The company also maintains extensive botanical collections, including the Aceretum with over 1000 maple varieties, plus coffee house Yume. The business positions itself as a direct-from-grower supplier serving garden enthusiasts worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Yume Koffie- en Theehuis: On-site coffee and tea house restaurant operated in collaboration with Plantentuin Esveld, offering lunch, coffee, cake, and high tea options.

Products and services

• Garden Plants / Webshop (Tuinplanten) Sale of thousands of garden plant varieties directly from the grower to consumers and professionals, via the on-site plant center at Rijneveld 72 in Boskoop and the esveld.nl webshop, with the largest garden plant assortment in the Netherlands.
• Garden Design and Advice (Tuinontwerp en advies) Half-hour consultation service by in-house advisors Cor van Gelderen (garden design, planting plans) and Maaike Eras (biodiversity and difficult garden problems), with consultation fees redeemable as credit in the plant center.
• Plant Collections and Aceretum On-site display gardens and Dutch Plant Collections (NPC), anchored by the Aceretum (~1,000 maple species/cultivars) plus curated collections of Hydrangea (~400+), Buxus (~125+), Japanese Azalea (~200+), Ilex (~300), Osmanthus (~25) and others, open to nursery visitors.
• Workshops and Lectures (Workshops en Lezingen) Educational workshops and lectures on border design and specialized plant topics (Acer, Hydrangea, Cornus, Ilex, Hamamelis, Rhododendron, garden styles, Iceland and New Zealand flora, etc.), priced at €40 per workshop participant or €300 + €0.35/km for on-site lectures (€500 for custom topics).
• Gift Certificates (Cadeaubonnen) Open-value gift vouchers redeemable at the nursery and webshop, available in any desired amount and deliverable by email or post.
• Yume Coffee and Tea House (Yume Koffie- en Theehuis) On-site café serving coffee, tea, pastries, lunches and high tea to nursery visitors, including group lunches in the greenhouse, café area or outdoor terrace, and catering during events such as Winter Days.

Quantifiable outcome

• Nearly 1000 different maple varieties in the Aceretum
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Yume Koffie- en TheehuiscoreStrategic or Co-development PartnerCoffee and tea house located on the nursery premises serving coffee, cake, lunches, and high tea. Managed by YUME, offers group lunches in the greenhouse, café, or outdoor terrace. Provides catering during events like Winter Days.
• De BloeimeestersminorStrategic or Co-development PartnerCollaboration with garden and landscape architects to promote greening and beautification of the Netherlands.
• Koninklijke Vereniging voor Boskoopse Culturen (KVBC)coreOthersImportant Royal Association for Boskoop Cultures. Organizes plant collections, evaluations, and publications. Manages the Dutch Plant Collections initiative including the collections held at Esveld.
• VVV BoskoopminorGTM or Marketing PartnerTourism organization that collaborates with Boskoop businesses including Esveld for group tours and canal cruises through Boskoop nurseries.
• Rob Blom HoveniersminorChannel Partner/ Reseller/ DistributorGarden contractor with whom Esveld has long and satisfactory working relationship for plant supply.
• Kenneth VurensminorChannel Partner/ Reseller/ DistributorGarden contractor with whom Esveld has long-term collaborative relationship.
• Groengroep BoskoopminorChannel Partner/ Reseller/ DistributorGarden contractor company that Esveld likes to work with for plant supply.
• Sortimentstuin Harry van de LaarminorStrategic or Co-development PartnerNearby assortment garden open to the public, renovated in 2012. Esveld has a participation stake in this garden.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bakker: Major Dutch/European mail-order and online garden retailer selling plants, bulbs, and garden supplies to consumers across Europe. Comparable end-customer and category, but operates at much larger scale with a less specialist, more commoditized assortment.
• Intratuin: Largest Dutch garden center chain with physical stores and a broad plant assortment across mainstream categories. A broader incumbent that competes for the same Dutch gardener wallet but lacks Esveld's specialist/depth positioning and botanical collections.
• Hornbach (Tuin/Garden): Large European DIY and garden retail chain selling plants, garden supplies, and outdoor products. A broader incumbent that competes for general gardening spend but does not match Esveld's specialty plant depth or botanical collections.

Direct peers

• Crocus: UK-based premium online garden retailer with a deep plant catalogue and design-led content, founded by a leading plantsman. Closely comparable to Esveld in combining expert curation, deep assortment, and educational content to drive plant sales.
• Tuincentrum.nl: Online Dutch garden center selling a wide range of plants and garden products via e-commerce with delivery. Directly comparable to Esveld's webshop-led model targeting Dutch home gardeners.
• Burncoose Nurseries: Multi-generational UK specialist nursery offering a very large plant catalogue including rare trees and shrubs. Similar generational family-nursery heritage and emphasis on breadth and specialty/exotic plant material to Esveld.
• Directplant: Dutch online plant nursery offering a broad catalogue of garden plants to consumers and professionals via e-commerce. Closely matches Esveld's direct-to-grower/webshop hybrid model and customer base of Dutch hobbyist gardeners and landscapers.
• Promesse de Fleurs: French online plant specialist selling an extensive range of garden plants to enthusiasts across Europe. Comparable as a European e-commerce-first plant specialist serving hobbyist gardeners with curated, broad assortments.

Regional players

• Plantentuin Meise: Belgian botanical garden managing major living plant collections and a public-facing destination. Comparable collection-management and visitor model, but operates as a public institution rather than a commercial nursery.

Emerging players

• Javado: International Dutch-based plant supplier distributing young plants and finished plants to growers and retailers across Europe. Adjacent/emerging overlap with Esveld's horticultural supply chain and broad plant expertise.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/esveldboskoop
• Instagraminstagram.com/plantentuin_esveld
• LinkedInlinkedin.com/company/esveld-plantentuin

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Esveld, Plantentuin