Heritage Equipment

What Heritage Equipment does

Heritage Equipment is a sub-brand of MXD Process, a U.S.-based industrial process equipment manufacturer headquartered at 9000 Heritage Drive, Plain City, Ohio. The company specializes in selling quality used and refurbished processing equipment at a fraction of new equipment cost, serving industrial buyers across four core verticals: Industrial & Chemical, Cosmetics & Personal Care, Food & Beverage, and Inks/Coatings & Paint. As part of MXD Process's seven-brand portfolio, Heritage Equipment complements sister brands MixerDirect (industrial tank mixers), ShearPro (high-shear mixers), BCast (custom stainless steel tanks), TorreyMills (three roll mills with 1-micron particle reduction capability), Vulcan (heat transfer skids), and Branch Environmental (air and water pollution control systems). The company operates three U.S. manufacturing facilities in Plain City OH, Jeffersonville IN, and Somerville NJ, and supports capability areas including custom fabrication, process engineering, controls & automation, lab testing, and refurbishing services.

Heritage Equipment operates a dual go-to-market: consultative, quote-based direct sales for custom-engineered systems alongside an e-commerce storefront at mixerdirect.com for standardized mixers and a self-serve Tank Designer tool for stainless steel tank configuration. Revenue is generated through hardware sales of new and refurbished capital equipment, project-based environmental pollution control systems, and professional services for engineering, fabrication, controls & automation, lab testing, and refurbishing. The company serves both enterprise customers via field sales and smaller buyers via online channels, with customer financing facilitated through a partnership with Leaf. Headcount is reported at 11-50 employees, and the business is private with no disclosed revenue or funding history.

The company's strategic posture reflects deliberate diversification across product surface, channels, and end markets, evidenced by the seven-brand portfolio, multi-vertical coverage, and recent investments in self-service and financing tools. Decades of accumulated process engineering experience, an integrated sales-to-services value chain, and the use of stocked components for fast lead times are positioned as core competitive differentiators. AI/ML capabilities are not evident in the current product or technology stack.

Name

Heritage Equipment

Legal name

MXD Process

Website

https://heritage-equipment.com

Company type

Private

Founded year

1982

Headcount range

11–50 employees

Short description

Heritage Equipment is a U.S. industrial equipment brand under MXD Process that sells used and refurbished processing equipment, complementing a seven-brand portfolio of mixers, tanks, mills, heat transfer, and pollution control systems serving chemical, cosmetics, food and beverage, and inks/coatings manufacturers across three U.S. facilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Plain City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Capital Equipment Sales: One-time sale of new industrial process equipment including industrial tank mixers, high-shear mixers, stainless steel tanks and vessels, three roll mills, and heat transfer skids. Mixers are available via e-commerce storefront (mixerdirect.com) while complex and custom systems are sold via quote-based direct sales.
2. Used and Refurbished Equipment Sales (Heritage Equipment brand): Sale of quality used and refurbished processing equipment offering reliable performance at a fraction of new equipment cost, providing a budget-oriented alternative to new equipment.
3. Environmental Pollution Control Systems: Custom engineered air and water pollution control systems (Branch Environmental) covering acid gas removal, ammonia removal, NOx removal, odor control, dust removal, and VOC control, sold via quote-based direct sales to help customers meet environmental regulations.
4. Engineering, Fabrication, and Professional Services: Professional services including custom fabrication, process engineering, controls & automation, lab testing, and refurbishing services delivered as project-based engagements alongside or independent of equipment sales.
5. Financing Referrals (Leaf): Customer financing facilitated through a partnership with Leaf, providing "Apply for Financing" options to support equipment purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Heritage Equipment is a sub-brand of MXD Process specializing in the sale of quality used and refurbished industrial processing equipment — including mixers, tanks, vessels, and related process systems — at a fraction of the cost of new equipment. Operated alongside sister brands (MixerDirect, ShearPro, BCast, Vulcan, TorreyMills, Branch Environmental) under the MXD Process umbrella, it supplies stainless steel processing equipment primarily for dairy, food, and beverage manufacturers as well as industrial chemical, cosmetics, and coatings producers.

Product overview

Heritage Equipment is a single sub-brand offering under the broader MXD Process platform, specializing in quality used and refurbished processing equipment. It complements MXD Process's core product portfolio — which includes MixerDirect industrial tank mixers, ShearPro high-shear mixers, BCast stainless steel tanks, Torrey Mills three roll mills, Vulcan heat transfer systems, and Branch Environmental air and water pollution control solutions — by giving budget-conscious customers a refurbished-equipment pathway alongside the new custom-fabricated systems engineered by MXD Process.

Differentiator

Problem solved

Functional benefit

Products and services

• Heritage Equipment Used and Refurbished Processing Equipment Quality used and refurbished industrial processing equipment — including mixers, tanks, and vessels — delivering reliable performance at a fraction of the cost of new equipment for budget-constrained manufacturers.

Quantifiable outcome

• Particle size reduction to 1 micron via three roll mill technology
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Six partnerships are on record, tiered flagship.

• MixerDirectflagshipOEM/ Whitelabel/ Licensing PartnerMixerDirect is a sister brand within the MXD Process portfolio, operating a dedicated e-commerce storefront at mixerdirect.com and serving as the brand for standardized industrial tank mixers. Sister brand relationship under shared parent MXD Process.
• ShearProflagshipOEM/ Whitelabel/ Licensing PartnerShearPro is a sister brand within the MXD Process portfolio providing high-shear mixing technology for emulsions and particle size reduction. Sister brand under shared parent MXD Process.
• BCastflagshipOEM/ Whitelabel/ Licensing PartnerBCast is a sister brand within the MXD Process portfolio providing custom stainless steel tanks and vessels. Sister brand under shared parent MXD Process.
• TorreyMillsflagshipOEM/ Whitelabel/ Licensing PartnerTorreyMills is a sister brand within the MXD Process portfolio providing three roll mill technology that reduces particles to 1 micron. Sister brand under shared parent MXD Process.
• Branch EnvironmentalflagshipOEM/ Whitelabel/ Licensing PartnerBranch Environmental is a sister brand within the MXD Process portfolio providing custom air and water pollution control systems, operated out of the Branchburg/Somerville, NJ facility. Sister brand under shared parent MXD Process.
• MXD ProcessflagshipStrategic or Co-development PartnerHeritage Equipment operates as a brand within the MXD Process family of brands, which functions as the parent operating company providing shared infrastructure, manufacturing footprint, engineering capabilities, and customer engagement across all brands.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Charles Ross & Son Company: Charles Ross manufactures industrial mixers, blenders, dryers, and high-shear mixers for chemical, food, cosmetics, and coatings — directly competing with MXD Process across the same product categories and verticals.
• Silverson Machines: Silverson is a leading manufacturer of high-shear mixers used for emulsions and particle size reduction, directly comparable to MXD Process's ShearPro high-shear mixing technology.
• Ekato Group: Ekato is a German manufacturer of industrial agitators, mixers, and process technology for chemical, pharmaceutical, and food applications — directly competing with MXD Process's industrial tank mixer portfolio.
• Philadelphia Mixing Solutions: Philadelphia Mixing Solutions manufactures industrial mixing equipment and aeration systems for wastewater and process industries — directly comparable to MXD Process's MixerDirect industrial agitation line.
• IKA Works: IKA manufactures laboratory and industrial mixing, blending, and processing equipment, competing directly with MXD Process's industrial tank mixers and high-shear mixer lines.
• Admix: Admix specializes in high-shear mixers and in-tank mixing equipment for food, beverage, chemical, and cosmetics — overlapping directly with MXD Process's ShearPro and MixerDirect brands.
• Hayward Gordon: Hayward Gordon manufactures industrial mixers and process equipment for chemical, mining, water treatment, and industrial applications — directly comparable to MXD Process's process equipment portfolio.
• Paul Mueller Company: Paul Mueller manufactures stainless steel processing equipment and tanks for the food, beverage, dairy, and pharmaceutical industries — directly comparable to MXD Process's BCast stainless steel tank fabrication and food/beverage equipment.

Broad incumbents

• GMM Pfaudler: GMM Pfaudler is a major glass-lined and alloy process equipment manufacturer serving chemical and industrial customers — a broader incumbent operating in adjacent process equipment categories to MXD Process.
• SPX Flow: SPX Flow is a global industrial mixer, pump, and process equipment provider with a much broader portfolio — overlapping with MXD Process across mixing, tanks, and process systems at a much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HeritageEquipmentCompany
• LinkedInlinkedin.com/company/heritage-equipment-company

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage Equipment