Liuxue Bao

What Liuxue Bao does

Liuxue Bao (留学宝), legally Golden Arrow (金矢留学宝), is a Guangzhou-headquartered B2B platform operating in China's overseas education consulting sector. Founded in 1998 and holding China's Ministry of Education second-batch licensed study abroad qualification (教外综资认字[2000]160号), the company built a proprietary online platform connecting overseas universities — particularly UK Russell Group institutions — with domestic small and medium-sized study abroad agencies, educational institutions, and individual studios. The platform aggregates 70,000+ standardized application courses across 2,000+ institutions in 10+ countries and integrates an intelligent search engine spanning course, school, and map-based queries; a real-time application progress synchronization system; an online application processing workflow; an interview booking module connecting users to overseas admissions officers; and an intelligent evaluation engine generating school recommendations based on candidate profile and historical case data.

The platform monetizes primarily via commission-sharing arrangements with overseas universities. Partner Chinese agencies drive student placements through the platform and receive the bulk of the upstream recruitment commission paid by overseas universities; Liuxue Bao captures a platform take-rate on transactions. For individual students, the platform is positioned as freemium — "0 yuan, 0 deposit" applications to up to eight overseas universities — functioning as a downstream demand-generation funnel that supports upstream commission flows. A Study Abroad Mall (留学商城) extends monetization into adjacent services such as document writing, visa application, and translation. The company's most strategically significant asset is its exclusive "Global Largest Recruitment Partner" status with 40+ top-tier UK universities (Manchester, King's College London, Exeter, Loughborough, Cardiff, Sheffield, Glasgow, Southampton, Leeds, Liverpool, Newcastle, among others) plus pathway-program partnerships with Navitas and INTO. Distributions are powered by digital channels (platform website, QQ, WeChat, phone hotline) with strong word-of-mouth mechanics, evidenced by an 80% old-customer referral rate reported as four times the industry average. The company also operates the industry's first dedicated research institute (founded 2010, led by Dr. Kong Gaoning) and reports 47,740+ cumulative students successfully placed abroad.

Name

Liuxue Bao

Legal name

金矢留学宝

Website

https://liuxuebao.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Liuxue Bao (留学宝) is a Guangzhou-based B2B platform that connects China's small and medium-sized study abroad agencies and DIY students with overseas universities — particularly 40+ top-tier UK institutions designated as global largest recruitment partners — monetizing through university recruitment commissions and a freemium student-funnel model.

Ownership category

akta.pro rank

Product category

Study Abroad Consulting

akta.pro primary industry

Virtual Recruitment Events, Fairs & Webinar Platforms (EDAIACAF)

akta.pro secondary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• Study abroad consulting
• B2B education platform
• University recruitment services
• Overseas admissions platform
• Education consulting services

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Commission Sharing from Overseas Universities (佣金分享): The platform aggregates high-quality overseas university resources and distributes most of the commission to partner small/medium agencies, helping customers expand revenue to overseas university sources. The platform charges commissions paid by overseas universities for student recruitment.
2. Free Application for Students (免费申请服务): Platform provides free application service for individual students (0 yuan, 0 deposit), free application to 8 overseas universities. Revenue generated through university commissions rather than student fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Liuxue Bao operates a B2B platform that connects overseas universities (as suppliers of recruitment commissions) with domestic Chinese small and medium-sized study abroad agencies, educational institutions, and individual studios. The platform offers intelligent search, online application submission, real-time progress tracking, course databases covering 70,000+ overseas courses, commission sharing, and interview booking. It also serves individual students through a free DIY self-service application model.

Product overview

Liuxue Bao (留学宝) is a B2B platform for the overseas education industry, operating as a unified system with multiple integrated modules. The core platform connects overseas educational institutions with domestic small and medium-sized study abroad agencies, providing: the intelligent search system (智能搜索系统) for multi-dimensional course and school searching; the online application system (合作商户在线申请系统) for streamlined application processing; the application progress sync system (申请进度同步系统) for real-time tracking; and the intelligent evaluation system (智能评估系统) for school recommendations. Supporting modules include the course database (院校课程库) with 70,000+ courses, the interview booking system (预约面试系统), the commission sharing service (佣金分享服务), the study abroad mall (留学商城), and the resource center (资源中心). The platform also offers a DIY application management system for individual users.

Differentiator

Problem solved

Functional benefit

Products and services

• Liuxue Bao B2B Platform (留学宝B2B平台) A B2B platform serving domestic small and medium-sized study abroad agencies, educational institutions, and individual studios in China. It provides access to overseas university resources, standardized online application processing, real-time progress tracking, and commission income from overseas university recruitment commissions.
• Free Study Abroad Application Service (免费申请服务) A free DIY application service for individual students allowing them to apply to up to 8 overseas universities with no fees or deposits. Includes intelligent school/course matching, application tracking, interview scheduling, and visa processing support. Revenue is generated from commissions paid by overseas universities rather than student fees.
• Study Abroad Mall (留学商城) A marketplace offering study-abroad-related peripheral services from third-party providers, including document writing, visa application, and translation services, with Alipay-based payment guarantees for secure transactions.
• DIY Application Management System (DIY申请管理系统) A self-service platform for individual users to manage their study abroad applications end-to-end, including uploading application materials, tracking application progress, and managing received offers.
• Interview Booking Service (预约面试服务) A service connecting users with overseas university admissions officers for in-person or online interviews, enabling direct admission interviews and offer opportunities.

Quantifiable outcome

• 80% old customer referral rate (compared to industry average of 20%)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature6 records

Partnerships

21 partnerships are on record, tiered core.

• Manchester University (曼彻斯特大学)coreChannel Partner/ Reseller/ Distributor · 1 January 2015Manchester University designated Liuxue Bao as their Global Largest Recruitment Partner for 2015/2016 academic year. The university is described as one of the largest partners globally.
• King's College London (伦敦大学国王学院)coreChannel Partner/ Reseller/ Distributor · 1 January 2015King's College London designated Liuxue Bao as their Global Largest Recruitment Partner. KCL is described as one of the most selective UK universities globally.
• University of Exeter (埃克塞特大学)coreChannel Partner/ Reseller/ Distributor · 1 January 2015University of Exeter designated Liuxue Bao as their Global Largest Recruitment Partner for 2015/2016 academic year.
• Loughborough University (拉夫堡大学)coreChannel Partner/ Reseller/ Distributor · 1 January 2015Loughborough University designated Liuxue Bao as their Global Largest Recruitment Partner for 2015/2016 academic year. The university's President Professor Robert Allison personally presented the honor certificate.
• Cardiff University (卡迪夫大学)coreChannel Partner/ Reseller/ DistributorCardiff University has partnered with Liuxue Bao (Golden Arrow) since 2000. Liuxue Bao serves as their top agent in China.
• University of Sheffield (谢菲尔德大学)coreChannel Partner/ Reseller/ DistributorSheffield University confirmed Liuxue Bao as their largest global recruitment partner.
• University of Glasgow (格拉斯哥大学)coreChannel Partner/ Reseller/ DistributorUniversity of Glasgow designated Liuxue Bao as Best Partner for 2015-2016.
• University of Southampton (南安普顿大学)coreChannel Partner/ Reseller/ DistributorUniversity of Southampton designated Liuxue Bao as Best Partner for 2015-2016.
• University of Leeds (利兹大学)coreChannel Partner/ Reseller/ DistributorUniversity of Leeds designated Liuxue Bao as Best Partner for 2015-2016.
• Newcastle University (纽卡斯尔大学)coreChannel Partner/ Reseller/ DistributorNewcastle University designated Liuxue Bao as their partner.
• University of Liverpool (利物浦大学)coreChannel Partner/ Reseller/ DistributorUniversity of Liverpool designated Liuxue Bao as Best Partner for 2015-2016.
• Navitas Education Group (纳维教育集团)coreStrategic or Co-development PartnerNavitas Education Group is a key strategic partner providing pathway programs through Liuxue Bao's platform.
• INTO Education GroupcoreStrategic or Co-development PartnerINTO Education Group partners with Liuxue Bao for international student recruitment from China.
• London School of Economics (伦敦政经/LSE)coreChannel Partner/ Reseller/ DistributorLSE is listed among the world-class universities represented by Liuxue Bao.
• University of Bristol (布里斯托大学)coreChannel Partner/ Reseller/ DistributorUniversity of Bristol is listed among top UK university partners.
• University of Nottingham (诺丁汉大学)coreChannel Partner/ Reseller/ DistributorUniversity of Nottingham is listed among UK university partners.
• University of Warwick (华威大学)coreChannel Partner/ Reseller/ DistributorUniversity of Warwick is listed among UK university partners.
• University College London (伦敦大学学院/UCL)coreChannel Partner/ Reseller/ DistributorUCL is listed among top UK university partners.
• Keele University (基尔大学)coreChannel Partner/ Reseller/ DistributorKeele University is listed among UK university partners.
• University of Reading (雷丁大学)coreChannel Partner/ Reseller/ DistributorUniversity of Reading is listed among UK university partners.
• Cranfield University (克兰菲尔德大学)coreChannel Partner/ Reseller/ DistributorCranfield University is listed among UK university partners.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• ApplyBoard: Canada-based B2B platform connecting international students (including from China) with educational institutions worldwide. Directly comparable to Liuxue Bao's B2B model of linking overseas universities with recruitment partners, but at significantly larger global scale and capital base.
• 启德教育 (EIC Education / Qide Education): One of China's largest study abroad agencies, offering application, visa, and language training services for outbound Chinese students. Competes with Liuxue Bao for both end-student customers and university partnerships in the same Chinese outbound education market.
• 澳际教育 (Aoji Education): Established Chinese study abroad consultancy specializing particularly in Australia and other English-speaking destinations. Overlaps with Liuxue Bao on country coverage (Australia/NZ), university partnerships, and B2B agent recruitment.
• 优越教育 (Superior Education / UK Superior): UK-focused Chinese study abroad consultancy with extensive UK university partnerships. Directly comparable given Liuxue Bao's UK-heavy concentration and overlapping B2B and B2C services.
• 金吉列留学 (JinJilie Study Abroad): Major Chinese study abroad agency with nationwide branch network, partnerships with overseas universities, and commission-based revenue model. Operates in the same customer segments (Chinese outbound students) and competes for similar university partnership agreements.

Emerging players

• Leverage Edu: India-origin international student recruitment platform using AI-driven matching and digital-first UX. Comparable as an emerging B2B/B2C technology-enabled platform in international student recruitment, though focused on the Indian outbound market rather than China.

Regional players

• Navitas: Australian-headquartered global education provider offering pathway programs and university partnerships. Already a partner of Liuxue Bao, and comparable as a supply-side international student recruitment ecosystem participant.
• INTO University Partnerships: Global pathway program provider partnered with universities to recruit international students. Existing Liuxue Bao partner; competes for similar university-side supply partnerships and represents a comparable B2B international recruitment ecosystem participant.

Broad incumbents

• IDP Education: Global education services company co-owner of IELTS, with international student placement services across multiple destination markets. Comparable as a global B2B platform with university partnerships and Chinese student flows.
• 新东方前途出国 (New Oriental Vision Overseas): The overseas-study arm of New Oriental Education, one of China's largest private education companies. Offers study abroad consulting at massive scale with broad country coverage, directly overlapping with Liuxue Bao's student-facing and university-partner services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liuxue Bao