What Amaru does

Amaru is a Singapore-domiciled company that, per its original firmographic description, was founded in 1999 to provide interactive entertainment-on-demand and e-commerce streaming over broadband, the internet, and 3G devices. Its current operating footprint, as evidenced by the amaruinc.com website, is a Vietnamese-language online gambling affiliate and content marketing portal. The site aggregates and reviews five third-party gambling platforms (Hdbet, Co88, Tipclub, Nohu Win, and Okvip Top) and publishes game guides, betting tips, strategy articles, and promotional content across card games, sports betting, live casino, slot games (Nổ Hũ), fish shooting games, Tài Xỉu dice, Xóc Đĩa Sic Bo, and online lottery (Lô Đề). Two of the product entries are explicitly labeled as "Tool Hack" utilities for Tài Xỉu and Xóc Đĩa, which the site markets as cheating/hacking tools for these games.

The business model is affiliate referral: Amaru earns commissions by directing Vietnamese-speaking users to partnered gambling operators, monetizing organic SEO traffic driven by Vietnamese-language gambling-related search queries. Distribution is concentrated on the single amaruinc.com domain with secondary presence on X (x.com/amaruinc) and Facebook (facebook.com/amaruinc). The go-to-market motion is direct-to-consumer content marketing with no disclosed paid acquisition, no enterprise sales motion, and no native mobile app. Ownership is opaque: the only named officer is Chua Leong Hin (President & CFO), with no parent company, no disclosed investors beyond small 2011 and 2016 funding rounds ($592,365 and $90,741 respectively), and no management team detail on the site. The firm's stock symbol is listed as otcpink:AMRU with ipo_status marked delisted. No certifications, patents, regulatory actions, or third-party AI/technology integrations are disclosed; the technology stack is effectively a WordPress-based content site (Sapo theme references in the HTML) with no proprietary technology components described.

Name

Amaru

Legal name

Amaru

Website

https://amaruinc.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Amaru is a Singapore-based company that operates amaruinc.com, a Vietnamese-language online gambling affiliate and content marketing portal that aggregates five gambling platform partners and earns revenue from referral commissions. It serves Vietnamese-speaking online gamblers seeking casino, sports betting, slot, dice, and lottery platforms.

Ownership category

akta.pro rank

Product category

Online Gambling Affiliate Marketing

NAICS

Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

akta.pro secondary industry

Poker Affiliate & Community Sites (MPAEAMAC)

Keywords

• Online gambling affiliate
• Gambling content portal
• Casino platform reviews
• Vietnamese gaming content
• Affiliate marketing site

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Affiliate marketing: The site operates as an affiliate marketing portal, earning referral commissions by directing users to partnered gambling platforms including Hdbet, Co88, Tipclub, Nohu Win, and Okvip Top. The site features promotional content with affiliate links for online gambling platforms including slot games, sports betting, live casino, lottery, and fish shooting games.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Amaru operates amaruinc.com, a Vietnamese-language online gambling affiliate and content marketing portal. The site aggregates game guides, strategy tips, platform reviews, and promotional offers for third-party gambling operators including Hdbet, Co88, Tipclub, Nohu Win, and Okvip Top, covering card games, sports betting, live casino, slots, lottery, and fish shooting games. Revenue is generated via referral commissions when users sign up and play on the partnered gambling platforms.

Product overview

Amaru operates a comprehensive online gaming entertainment platform targeting Vietnamese players. The platform consists of a main portal featuring multiple integrated gaming products: Game Đổi Thưởng (reward card games) as the primary offering, supported by Thể Thao (sports betting with K Sports, S Sports, IM Sports, B Sports halls), Live Casino (live dealer games), Nổ Hũ (jackpot slots), Bắn Cá (fish shooting), Tài Xỉu Online, Xóc Đĩa Online, and Lô Đề Online (lottery). The platform aggregates and promotes third-party gaming operators including Hdbet, Co88, Tipclub, Nohu Win, and Okvip Top. Beyond gaming products, the site provides educational content through tips guides, experience articles, game reviews, and strategy content for each game category. The platform appears to be an affiliate marketing and content site rather than a direct gaming operator.

Differentiator

Problem solved

Functional benefit

Products and services

• Game Đổi Thưởng (Reward Card Games) Primary content vertical covering reward-based card games and casino-style games where players can win real money; includes game portals, playing guides, and tips for multiple game types; targets Vietnamese online gamblers.
• Thể Thao (Sports Betting) Online sports betting content vertical covering football and other sports with multiple sports halls (K Sports, S Sports, IM Sports, B Sports); includes betting experience guides and strategy content.
• Tài Xỉu Online (Hi-Lo Dice Game) Content vertical for the online Hi-Lo dice game featuring multiple variations including Tài Xỉu MD5, Tài Xỉu Live, and Tài Xỉu Live Stream; includes strategy guides, tips, and platform rankings.
• Xóc Đĩa Online (Sic Bo) Content vertical for online Sic Bo gaming with live dealer options and multiple game variations including Xóc Đĩa Tài Phú, Xóc Đĩa Mini, and live stream versions; includes playing tips and tool recommendations.
• Live Casino Live dealer casino content vertical offering real-time gaming including Xóc Đĩa Livestream, Tài Xỉu Livestream, Sicbo, Roulette, Baccarat, Dragon Tiger, and Bull Bull.
• Nổ Hũ (Jackpot/Slot Games) Slot machine and jackpot gaming content vertical featuring various themed games including An Khê Trả Vàng, Biệt Đội Mỹ Nữ, Thanh Xà Bạch Xà, Tây Du Thần Khí, Võ Lâm Truyền Kỳ, and Ma Đao Lệ Ảnh; includes strategy tips.
• Bắn Cá Đổi Thưởng (Fish Shooting Games) Fish shooting arcade game content vertical with multiple titles including Vua Săn Cá, Đại Chiến Thái Bình Dương, Tỷ Phú Đại Dương, Quay Đèn Kéo Quân, Đại Hải Trình, and Men in Black; includes game reviews and tips.
• Lô Đề Online (Lottery) Online lottery content vertical offering multiple lottery game types including Xổ Số 655, Xổ Số 645, Lô Đề Truyền Thống, Lô Đề Siêu Tốc MD5, and Lô Đề 3 Miền.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• HdbetcoreChannel Partner/ Reseller/ DistributorHdbet is featured as the #1 recommended gambling platform on the site. Promotional offers include new user codes, 100-150% first deposit bonus, and unlimited daily cashback on bets.
• Co88coreChannel Partner/ Reseller/ DistributorCo88 is featured as the #2 recommended gambling platform. Offers include welcome gifts, daily deposit bonuses up to 20%, and periodic free giftcodes through livestream events.
• TipclubcoreChannel Partner/ Reseller/ DistributorTipclub is featured as the #3 recommended gambling platform. Offers include free Gold upon phone number linking, weekly fixed deposit milestones, and VIP tier system with exchange and cashback benefits.
• Nohu WincoreChannel Partner/ Reseller/ DistributorNohu Win (Nohuwin) is featured as the #4 recommended gambling platform. Offers include random new user gifts from 20k to 100k, 100% first deposit bonus for slots and card games, daily X6 jackpot events, and bet loss insurance.
• Okvip TopcoreChannel Partner/ Reseller/ DistributorOkvip Top (OkvipTop) is featured as the #5 recommended gambling platform. Offers include alliance-based new member bonuses, exclusive first deposit packages for OKVIP system members, highest cashback rates, and capital insurance.

Recent moves4 records

Expansion highlights3 records

Direct peers

• CasinoTopsOnline: Online casino review and affiliate site covering international markets. Same SEO-affiliate business model targeting comparison-driven gambling traffic, with multi-vertical coverage (casino, slots, live dealer).
• Better World Media: Operator of a portfolio of gambling affiliate brands including review and comparison sites across casino and sports betting. Monetizes via operator referral commissions in the same way Amaru does, with a broader international footprint.
• AskGamblers: Long-running gambling community and review site featuring operator listings, player reviews, and complaint resolution. Combines content/community with operator referral monetization, broadly comparable to Amaru's affiliate-content hybrid model.
• Raketech: Malta-based iGaming affiliate network operating casino, sports betting, and lifestyle comparison sites. Directly comparable affiliate-and-content-driven monetization model, with operator referral fees as the primary revenue stream.
• Game Lounge: Affiliate marketing company focused exclusively on the iGaming vertical, generating leads and player acquisitions for online casino and sportsbook operators. Same affiliate-driven, content-and-SEO business model as Amaru.
• Catena Media: St Helena- and Malta-headquartered gambling affiliate operating SEO review sites across multiple verticals (casino, sports, poker). Highly comparable business model — generate organic traffic via content and monetize via operator referral fees — although focused on European and U.S. markets.
• Gambling.com Group: Publicly traded gambling affiliate and operator of a portfolio of country-specific review and SEO sites. Operates the same affiliate/review-driven business model as Amaru at a much larger scale, generating revenue from operator referral commissions on sports betting, casino, and slots traffic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/amaruinc
• Facebookfacebook.com/amaruinc
• LinkedInlinkedin.com/company/amaru-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amaru