REPCO

What REPCO does

REPCO (Repco Inc., legal entity domiciled in New Jersey) is a wholesale distributor of replacement electrical parts for industrial motor and control equipment, founded in 1976 and operating primarily from a warehouse/distribution center in Buffalo, New York with corporate headquarters in Marlton, New Jersey. The company's core product lines are electrical contacts and contact kits for AC/DC motor starters, carbon brushes for DC motors and generators, control/operating coils, and miscellaneous contactor components (auxiliary contacts, shunts, springs, brush holders, resistors, SCRs, fuses, overload relays, drives). REPCO maintains cross-referenced catalogs spanning 27 control manufacturers (Allen-Bradley, Cutler-Hammer, GE, Siemens, Square D, Westinghouse, etc.) and 36 motor/generator manufacturers, including substantial coverage of obsolete and discontinued product lines, with 1500+ catalog items in stock and over $1.3M in AC contact inventory supporting a 93%+ stock delivery efficiency.

The business model is wholesale B2B distribution with quote-based pricing: customers identify parts via the online catalog or toll-free phone line and receive pricing and availability from the sales team, with same-day shipping for orders placed by 3pm EST. REPCO positions its products as direct-fit OEM alternatives at 25-33% lower cost than OEM channels, supported by a 30+ year reputation for product knowledge. Go-to-market is inside sales (toll-free 800-822-9190 domestic, 856-762-0172 international) supplemented by an online catalog with shopping cart functionality, email newsletters, and YouTube/Vimeo video content. Customer segments are industrial motor and control equipment operators (primary) and MRO distributors (secondary). REPCO has merged with USA Industrials, and all inquiries are now routed to USA Industrials ([email protected]), suggesting consolidation under the acquirer's platform. No revenue is publicly disclosed; the company is privately held with 11-50 employees and no institutional funding.

Name

REPCO

Legal name

Repco Inc.

Website

https://repcoinc.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

REPCO is a 1976-founded wholesale distributor of replacement electrical contacts, carbon brushes, and control coils for industrial motor and control equipment across 27+ control and 36+ motor manufacturers, serving industrial MRO buyers via phone and online catalog.

Ownership category

akta.pro rank

Headquarters

HQ city

Marlton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Replacement Parts Sales: Wholesale sale of replacement electrical contacts, contact kits, control coils, carbon brushes, and miscellaneous contactor parts for industrial motor and control equipment. Products sold as direct OEM alternatives at lower cost with guaranteed fit, form, and function equivalence.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

REPCO is a wholesale distributor of replacement electrical contactor parts for industrial AC/DC motor controls, supplying electrical contacts and contact kits, carbon brushes, control/operating coils, auxiliary contacts, shunts, springs, contactors, overload relays, drives, fuses, brush holders, resistors, SCRs, and miscellaneous contactor parts. The catalog covers 27 control manufacturers and 36 motor/generator manufacturers, including current and obsolete series, with more than 1,500 SKUs stocked for same-day shipment.

Product overview

Repco Inc. is a wholesale replacement electrical parts company founded in 1976, offering a comprehensive catalog of replacement parts for industrial motor and control equipment. The core product portfolio consists of Electrical Contacts and Contact Kits for AC/DC motor controls, Carbon Brushes for motors and generators, Control/Operating Coils, and Other Contactor Parts including Auxiliary Contacts, Shunts, Springs, AC/DC Contactors, Overload Relays, Drives, Fuses, Brush Holders, Resistors, and SCRs. The company supplies replacement parts compatible with 27+ control manufacturers (Allen-Bradley, ABB, Cutler-Hammer, Furnas, GE, Siemens, Square D, Telemecanique, Westinghouse, etc.) covering 75+ current and obsolete series. Repco maintains over $1,300,000 in inventory with 93%+ stock delivery efficiency and stocks over 1500 carbon brush catalog items. The company also offers contact refurbishing services for silver-tipped contacts.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Contacts & Contact Kits

Quantifiable outcome

• Save 25-33% compared to OEM pricing
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• USA IndustrialsmajorOthersRepco has merged with USA Industrials. All inquiries should now be directed to USA Industrials. The merger expands capabilities and service offerings to customers.

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Kendall Electric: Kendall Electric is an electrical and automation distributor supplying industrial motor controls, contactors, and replacement parts to manufacturers and MRO customers across the Midwest, overlapping Repco's core replacement-parts offering.
• Radwell International: Radwell distributes new and surplus industrial automation, electrical control, and MRO replacement parts to plant-floor customers worldwide. It is the closest direct competitor to Repco in cross-OEM replacement parts distribution with deep cross-reference capabilities.
• McNaughton-McKay Electric Company: McNaughton-McKay is a regional electrical distributor serving industrial customers with controls, motor starters, and replacement components. Its industrial focus and motor-control stocking model directly overlap with Repco's value proposition.
• USA Industrials: USA Industrials recently merged with Repco and now handles all customer inquiries for Repco's replacement electrical parts business. As the absorbing entity, it offers a directly overlapping industrial MRO/replacement parts catalog serving the same customer base.

Broad incumbents

• Rexel USA: Rexel is a global electrical distribution leader supplying contractors and industrial customers with motor controls, contactors, and replacement parts. It is a broad incumbent with overlapping product lines and far greater geographic reach than Repco.
• Grainger: Grainger is a leading broad-line MRO distributor carrying electrical contactors, motor controls, and replacement parts. While not specialized in obsolete-parts cross-referencing, it competes for the same industrial MRO wallet and offers a much stronger digital procurement platform.
• Morgan Advanced Materials (Carbon Brush Division): Morgan is a global advanced materials manufacturer supplying carbon brushes and electrical carbon products to motor OEMs and aftermarket customers. It is a broad incumbent competing in Repco's carbon brush niche with manufacturing scale.
• WESCO International: WESCO is a major global electrical, communications, and utility distribution company serving industrial MRO customers. Its electrical and motor-control product portfolio overlaps with Repco's catalog at scale.

Regional players

• Horizon Solutions: Horizon Solutions is an industrial automation distributor in the US Northeast supplying motor controls, contactors, and replacement parts. It serves a comparable customer base in overlapping geographies but with a broader automation focus.

Emerging players

• Helwig Carbon Products: Helwig manufactures and supplies carbon brushes for industrial motors and generators. It overlaps directly with Repco's carbon brush product line and competes for the same motor MRO spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubebit.ly/2CrITAf
• Xx.com/repcoinc
• Facebookfacebook.com/RepcoInc
• LinkedInlinkedin.com/company/repco-electrical-parts-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REPCO