Avon Marina

What Avon Marina does

Avon Marina is a privately held, full-service marina and boat dealership located at Rossiters Quay, Christchurch, Dorset, on the UK South Coast. The company operates as an integrated marine business offering boatyard services (hard-standing, winter storage, lifting and relaunching), moorings (riverside, trot and walk-on floating pontoon), a fuel dock supplying E5 petrol and premium diesel, an on-site chandlery, and a marine engineering workshop handling repairs, electrical work, and refit/refurb. Through its Sebino Yachts subsidiary and the Casa Bellini showroom, the company also serves as the authorised UK dealer for Bellini Yachts with worldwide delivery capability. Customers include individual boat owners and yacht owners across recreational use cases such as water sports, fishing, cruising, and weekend getaways.

The business operates on a diversified, multi-stream revenue model: one-time unit sales of new boats across franchises including Quicksilver, Bellini, Zodiac, Takacat, River Boats, and Talamex; used-boat brokerage across brands such as Bayliner, Sunseeker, Sea Ray, Sealine, Jeanneau, Beneteau, and Azimut; trailer sales via Extreme Trailers (manufactured in Southampton); engine sales including Mercury, Suzuki, Epropulsion electric, and Momentum Electric outboards; professional services (engineering, electrical, refinishing, upholstery); recurring mooring and storage revenue; fuel sales; and chandlery transactions. Pricing is unit-based, ranging from £615 entry-level Zodiac inflatables to £650,000 Bellini ASTOR 36 yachts. The company is authorised to distribute technical accessories including Zipwake trim-control, Stingray Hydrofoils, Lugger engines, and Northern Light generators.

Go-to-market is direct-to-consumer through the physical marina showroom and an online store, supported by a website that lists products with transparent pricing and offers video viewings for remote buyers. Marine Finance is integrated for in-page finance quotes. Distribution channels are regional/domestic UK. Marketing relies on the website and British Marine Federation membership. The company is independently owned with no disclosed institutional investors, funding rounds, or acquisition activity; Sebino Yachts operates as an adjacent subsidiary within the marina site.

Name

Avon Marina

Legal name

Avon Marina

Website

https://avonmarina.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Avon Marina is a privately held full-service marina and multi-brand boat dealership in Christchurch, Dorset, offering moorings, boatyard services, new-boat and brokerage sales, engineering, chandlery, and fuel to recreational boat owners and yacht buyers across the UK.

Ownership category

akta.pro rank

Product category

Marina & Boatyard Services

NAICS

Marinas (713930), Other Support Activities for Water Transportation (488390)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Dry Docking & Dockyard Operations (Graving/Floating Docks, Docking Services) (TLAHAMAA)

akta.pro secondary industries

Dry Docks & Floating Docks (Graving, Floating, Syncrolift) (IMAJALAA), Docking, Anchoring & Mooring Equipment Retail (CRAMAIAI)

Keywords

• Marina services
• Boat sales
• Marine engineering
• Boat brokerage
• Chandlery supplies

Headquarters

HQ city

Christchurch

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Boat Sales: Sales of new boats including Quicksilver, Zodiac, Takacat, Bellini Yachts, and brokerage/used boats. Revenue generated from one-time product sales.
2. Trailer Sales: Sales of Extreme Trailers manufactured in Southampton, including bespoke trailer options.
3. Marina Services: Mooring services, boatyard services including hard-standing, winter storage, lifting and relaunching, engineering repairs, electrical work, and refit/refurb services.
4. Parts and Chandlery: Comprehensive chandlery and parts desk stocking boating items and lifestyle products, plus marine engine parts and accessories.
5. Fuel Sales: Fuel dock offering E5 petrol and premium diesel during opening hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Avon Marina is a full-service marina and boatyard at Rossiters Quay, Christchurch, Dorset, offering moorings, boatyard storage, lifting and relaunch services, an engineering workshop, chandlery, and a fuel dock. It also sells new boats (Quicksilver, Bellini Yachts, Zodiac, Takacat, River Boats, Talamex), used boats via brokerage, boat trailers (Extreme Trailers), and marine engines (Mercury, Suzuki, ePropulsion, Momentum Electric), alongside refinishing and upholstery through Avon Refinishing.

Product overview

Avon Marina is a full-service marina and boat sales business offering a comprehensive range of boating products and services. The core offering includes marina services (boatyard, moorings, fuel dock, chandlery), new boat sales across multiple brands (Quicksilver, Bellini/Yachts, Zodiac, Takacat, River Boats, Talamex), used boat brokerage, boat trailers (Extreme Trailers), engines (Mercury, Suzuki, ePropulsion, Momentum Electric), marine engineering and electrical services, and refinishing/upholstery. The company also serves as a distributor for Stingray Hydrofoils, Zipwake, Lugger engines, and Northern Light generators. Sebino Yachts operates from the marina as the authorised UK dealer for Bellini Yachts.

Differentiator

Problem solved

Functional benefit

Brands

• Sebino Yachts: Authorized UK dealer for Bellini Yachts, operating from Avon Marina. Offers yacht sales and delivery worldwide for Bellini Yachts clients.
• Casa Bellini

Products and services

• Mooring Services Available moorings at Avon Marina including riverside, trot, and walk-on floating pontoon moorings on the South Coast near Christchurch Priory, Hengistbury Head, and Stanpit Nature Reserve, with 20-minute river access to the open sea. For boat owners seeking secure berthing.
• Boatyard Services Hard-standing storage, winter boatshed storage, lifting, and relaunch services for up to 150 boats and trailers plus a purpose-built kayak and dinghy store. For boat owners needing off-season and off-water storage and handling.
• Fuel Dock Easily accessible fuel dock offering E5 petrol and premium diesel during opening hours. Pricing available on request. For boaters visiting or moored at the marina.
• Marine Engineering Services On-site marine engineering workshop providing boat repairs, maintenance, electrical work, refit, and refurbishment services, staffed by skilled engineers. For boat owners needing repair and upkeep support.
• New Boat Sales (Quicksilver, Bellini, Zodiac, Takacat, River Boats, Talamex) Sales of new boats from multiple brands: Quicksilver Activ series (Cruiser, Open, Sundeck, Weekend, Cabin), Bellini Astor 36 yachts, Zodiac inflatable boats (Cadet Aero and Cadet Roll-up), Takacat inflatables, River Boats, and Talamex Aqualine inflatables. For individual buyers seeking new recreational vessels.
• Brokerage (Used Boat Sales) Used boat brokerage featuring pre-owned vessels from Bayliner, Sunseeker, Quicksilver, Sea Ray, Sealine, Jeanneau, Beneteau, Azimut, and Bellini, with prices ranging from £3,795 to £650,000. For buyers and sellers of used recreational boats.
• Extreme Trailers (Boat Trailers) Hot-dipped galvanised boat trailers manufactured in Southampton, with models from EXT300 (£1,087) to EXT3500 (£7,891), roller or bunked configurations, and bespoke trailer design capability. For boat owners needing transport solutions.
• Marine Engine Sales (Mercury, Suzuki, ePropulsion, Momentum Electric, Lugger, ILMOR) Sales of marine engines including Mercury (outboard and Mercruiser), Suzuki Marine, Epropulsion electric outboards, Momentum Electric outboard motors, Lugger marine propulsion engines, and ILMOR. Stocked in 80hp to 300hp+ range. For boat owners and dealers needing propulsion equipment.
• Chandlery and Parts Comprehensive on-site chandlery and parts desk stocking boating necessities, lifestyle products, marine engine parts, and accessories including powerboat parts and accessories. For boaters seeking supplies and replacement parts.
• Sebino Yachts (Bellini Yachts UK Dealership) Authorised UK dealer for Bellini Yachts, selling Bellini Astor 36 and other Bellini models to UK and international clients with worldwide delivery, and an immersive showroom experience via Casa Bellini. For buyers of premium yachts.
• Avon Refinishing (Boat Refinishing and Upholstery) Boat refinishing and upholstery services operated with on-site capabilities at Avon Marina, including cosmetic restoration and interior upholstery work. For boat owners wanting to restore or refurbish vessel appearance and interiors.
• Marine Equipment Distribution (Stingray Hydrofoils, Zipwake, Northern Light Marine Generators) Distribution of marine equipment including Stingray Hydrofoils, Zipwake dynamic trim control systems, and Northern Light Marine generators. For boat owners and dealers seeking performance and electrical equipment.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• QuicksilvercoreChannel Partner/ Reseller/ DistributorOfficial dealer for Quicksilver boats including Activ series cruisers, sundecks, open boats, cabin boats, and weekend models. Stocks multiple Quicksilver models and offers test experiences.
• Mercury MarinecoreChannel Partner/ Reseller/ DistributorOfficial dealer for Mercury engines including Mercury Mercruiser, Mariner, Mercury Racing, and Mercury outboard engines. Stocks Mercury engines from 80hp to 300hp+.
• Yanmar EuropecoreChannel Partner/ Reseller/ DistributorOfficial dealer for Yanmar marine engines and propulsion systems.
• ZodiaccoreChannel Partner/ Reseller/ DistributorOfficial dealer for Zodiac inflatable boats including Cadet Aero and Cadet Roll-up series.
• EpropulsioncoreChannel Partner/ Reseller/ DistributorOfficial dealer for Epropulsion electric outboard motors and marine electric propulsion systems.
• Suzuki MarinecoreChannel Partner/ Reseller/ DistributorOfficial dealer for Suzuki marine outboard engines.
• Takacat UKcoreChannel Partner/ Reseller/ DistributorOfficial UK dealer for Takacat boats.
• RiverboatscoreChannel Partner/ Reseller/ DistributorOfficial dealer for Riverboats UK.
• Hypro MarinecoreChannel Partner/ Reseller/ DistributorOfficial dealer for Hypro Marine products.
• ZipwakecoreChannel Partner/ Reseller/ DistributorOfficial dealer for Zipwake boat stability systems and trim control.
• ILMORcoreChannel Partner/ Reseller/ DistributorOfficial dealer for ILMOR marine engines.
• Bellini YachtsflagshipChannel Partner/ Reseller/ DistributorSebino Yachts, located at Avon Marina, is the authorized UK dealer for Bellini Yachts. Offers worldwide delivery while UK clients deal with a British business. Casa Bellini showroom offers immersive product experience.
• Extreme TrailerscoreChannel Partner/ Reseller/ DistributorStocks Extreme Trailers manufactured in Southampton, offering one of the largest catalogues of boat trailers in the country with hot-dipped galvanised options and bespoke trailer design capability.
• British Marine FederationminorOthersIndustry association membership providing industry support and credibility.
• Marine FinanceminorGTM or Marketing PartnerPartner for boat financing options, allowing customers to get finance quotes directly through the Avon Marina website for boat purchases.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Boats.co.uk: Large UK multi-brand boat retailer and broker with showrooms on the South Coast and online sales. Directly comparable to Avon Marina's new boat (Quicksilver, Bayliner, Sea Ray, etc.) and brokerage activities.
• Universal Marina: Independent marina group operating multiple South Coast locations. Directly comparable to Avon Marina as a competing regional marina operator offering berthing, storage, and ancillary services.
• Premier Marinas: UK marina group operating premium South Coast marinas including in Dorset/Solent. Directly comparable to Avon Marina in terms of premium mooring offerings, boatyard services, and integration with the South Coast recreational boating market.
• Camper & Nicholsons Marinas: International marina operator and developer with UK presence. Comparable to Avon Marina as a marina operator serving yacht owners, with a stronger focus on premium/yacht berths but similar core service model.
• Ancasta Group: One of Europe's largest boat sales and brokerage groups with multiple UK locations. Comparable to Avon Marina's brokerage and new boat sales business, particularly for premium and mid-market motor yacht brands.
• MDL Marinas: One of the UK's largest marina operators with 18+ marinas across the South Coast and Europe. Directly comparable to Avon Marina as a multi-service marina operator offering moorings, boatyard services, fuel, and chandlery to recreational boaters.
• Hythe Marina Village: South Coast marina village near Southampton offering berths, boatyard, and residential community. Comparable to Avon Marina as a regional marina operator on the South Coast with mixed residential/recreational boating use.

Broad incumbents

• Sunseeker: UK luxury motor yacht manufacturer based in Poole, Dorset. Comparable through the same South Coast luxury boating ecosystem — Avon Marina brokers Sunseeker pre-owned vessels via Casa Bellini/Sebino Yachts and shares the Dorset luxury boat buyer catchment.

Regional players

• Portland Marina: Marina located in Portland, Dorset — same county as Avon Marina. Comparable as a regional marina operator providing moorings, boatyard, and chandlery services on the Dorset coast, though serving a different harbour.

Others

• Marine Industry Federation / British Marine: UK trade association for the leisure marine industry, of which Avon Marina is a member. Comparable as an industry ecosystem participant — both operate within and advocate for the UK leisure marine sector.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/avonmarinadorset

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avon Marina