Sweetwater Medical Center

What Sweetwater Medical Center does

Sweetwater Medical Center is an independently owned, for-profit, multi-specialty primary-care medical practice headquartered in a single facility at 322 E. Wright Avenue, Shepherd, Michigan. Founded in 2018, the practice delivers outpatient general practice, internal medicine, and preventive services alongside four specialty service lines: Diabetes/Endocrine care, Cardiovascular/Pulmonary diagnostics, Dermatology, and Orthopedics. The clinical team comprises two providers - Jon Daniels, PA-C (16 years of experience) and Amy Janofski, NP (22 years of medical experience, joined 2022) - supported by four medical assistants and one receptionist.

The practice operates on a fee-for-service model, billing patient visits, chronic-disease management, in-office diagnostics (EKG, Holter monitoring, strep/influenza/urine testing), minor procedures (sutures, biopsies, splinting, injections, skin excisions), and ancillary services (DOT exams, sports physicals, lab draws) through patient insurance plans. Distribution is direct-to-consumer: patients contact the practice by phone at (989) 828-4614, walk in, or use the AthenaPatient mobile app/portal for scheduling, medication refills, and provider messaging. The underlying technology stack is the Athena Health electronic medical record system, a third-party SaaS EMR extended with the AthenaPatient mobile app available on Apple App Store and Google Play.

The customer base is the resident population of Shepherd, Mt. Pleasant, Alma and surrounding mid-Michigan communities - a horizontal, geographic segment seeking accessible family-medicine services, chronic-condition management (hypertension, diabetes, thyroid disorders, COPD, asthma, arthritis, GERD, obesity), acute care, and preventive physicals. No external investors, parent companies, partnerships, or institutional ownership are disclosed; the business appears to be owner-operated by the clinical providers, with no venture capital, private equity, or publicly disclosed funding.

Name

Sweetwater Medical Center

Legal name

Sweetwater Medical Center

Website

https://sweetwatermedcenter.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Sweetwater Medical Center is an independently owned multi-specialty primary-care practice in Shepherd, Michigan, delivering general practice, diabetes/endocrinology, cardiovascular/pulmonary, dermatology, and orthopedic services to residents of Shepherd, Mt. Pleasant, Alma, and surrounding mid-Michigan communities on a fee-for-service insurance-billed basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Shepherd

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Patient Medical Services: Fee-for-service medical care billed through insurance plans. Services include office visits, preventive exams, chronic disease management, diagnostic procedures, and minor surgical procedures.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Sweetwater Medical Center is a multi-specialty medical practice delivering primary and specialty care including general practice/internal medicine, diabetes and endocrine management, cardiovascular and pulmonary diagnostics, dermatology, and orthopedics. Services are delivered in-person at a single Shepherd, Michigan office and supported by the Athena Health electronic medical record system with a patient mobile portal.

Product overview

Sweetwater Medical Center is a multi-specialty medical practice offering five core clinical service lines: General Practice/Internal Medicine/Physicals (primary care with diagnostics and preventive care), Diabetes/Endocrine System management, Cardiovascular/Pulmonary Services (cardiac and respiratory diagnostics), Dermatology (skin conditions and procedures), and Orthopedics (fracture and injury care). The practice also provides ancillary services including DOT exams, sports physicals, and laboratory testing. All services are delivered through their unified medical practice with staff including Jon Daniels, PA-C and Amy Janofski, NP, supported by medical assistants and administrative staff.

Differentiator

Problem solved

Functional benefit

Products and services

• General Practice / Internal Medicine / Physicals Comprehensive general practice services including internal medicine consultations, standard office visits, well exams, women's health services, acute care visits, preventive medicine, COVID antibody testing, suturing, lab draws, injections, and in-office diagnostic testing for strep, influenza, and urine. Targeted at residents of Shepherd, Mt. Pleasant, Alma and surrounding mid-Michigan communities.
• Diabetes / Endocrine System Care Specialized diabetes management including diabetic monitoring, blood sugar checks, required lab draws, and diet and carb counting education services for patients with diabetes, thyroid disorders, and related endocrine conditions.
• Cardiovascular / Pulmonary Services Cardiovascular and pulmonary diagnostic services including in-office EKG testing, stress test ordering, 24/48 hour Holter monitoring, and echocardiogram referrals for patients with cardiac and respiratory conditions.
• Dermatology Services Dermatology care including wart treatment, skin tag removal, mole removals, and skin cancer screening examinations for patients with skin, hair, and nail concerns.
• Orthopedic Services Orthopedic treatment services including ACE wraps, posterior splinting, X-ray ordering, air casts, and crutch provision for fractures, sprains, strains, and related musculoskeletal injuries.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• One Medical (Amazon One Medical): Membership/insurance-based primary care network offering comprehensive multi-specialty services under one roof with a strong technology/patient-portal layer. Comparable to Sweetwater's blended general practice plus specialty services model, though at vastly larger scale and urban-centric.
• VillageMD: Primary care group practice platform (majority-owned by Walgreens) offering physician-led, multi-specialty community care. Comparable business model of full-service primary care with specialty integration and chronic disease management, though embedded in value-based care contracts Sweetwater does not yet participate in.

Broad incumbents

• ChenMed: Family-owned, physician-led primary care group specializing in senior care with strong chronic disease management (diabetes, cardiovascular). Comparable to Sweetwater's diabetes and cardiovascular offerings and its relationship-driven model, though ChenMed focuses on Medicare Advantage value-based care.
• Privia Health: Physician-enablement platform supporting independent multi-specialty medical groups with technology, payer contracting, and population health tools. Comparable to Sweetwater's independent multi-specialty positioning, but Privia brings scale, value-based contracts, and capital that an independent clinic lacks.
• Oak Street Health: Value-based primary care provider for older adults offering multi-specialty services including cardiology, endocrinology, and chronic disease management. Comparable to Sweetwater's multi-specialty and diabetes/cardiovascular focus, though operating at scale under value-based contracts.
• CenterWell Senior Primary Care (Humana): Humana-owned senior-focused primary care chain operating multi-specialty clinics in underserved markets. Comparable to Sweetwater in offering primary care with embedded specialty services (cardiology, endocrinology) under one roof in non-urban geographies.
• Agilon Health: Healthcare platform partnering with independent primary care physicians to manage senior populations under value-based care arrangements. Comparable to Sweetwater's independent multi-specialty primary care model serving a community with chronic disease burden, but enabled by full-risk Medicare contracts.

Emerging players

• Carbon Health: Multi-specialty primary care and urgent care provider combining in-person visits with a digital app/portal experience. Comparable to Sweetwater in offering primary care plus specialty services (e.g., dermatology) with strong patient portal access, though Carbon is a venture-backed multi-state chain.
• Forward Health: Tech-forward primary care membership practice leveraging health data, app-based engagement, and continuous monitoring. Comparable in its blending of primary care with technology-enabled patient engagement (Athena), but membership-funded rather than fee-for-service.

Regional players

• MainStreet Health: Rural-focused value-based primary care provider operating in underserved communities with senior chronic care emphasis. Compares to Sweetwater's rural mid-Michigan footprint and chronic disease focus, with a similar small-town community medical model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sweetwater Medical Center