redPoint

What redPoint does

redPoint AG is a Swiss ERP consulting and implementation firm headquartered in Baar, with additional offices in Rothenburg and Frauenfeld, operating as an independent Aktiengesellschaft founded in 1988 and employing approximately 30 people. The company specializes exclusively in Microsoft Dynamics 365 Business Central and its predecessor Microsoft Dynamics NAV, targeting small and medium-sized enterprises across the German-speaking part of Switzerland in verticals including production and manufacturing, trading and commerce, project-based services, and service and maintenance.

Its core offering, branded redPoint ERP, is Microsoft Dynamics 365 Business Central extended with proprietary, update-safe redPoint Apps und Add-ons that address Swiss-specific regulatory and operational requirements such as Swissdec payroll, QR-Rechnung billing, ISO 20022 payments, and MWST VAT handling. The solution is delivered natively within the Microsoft 365 and Power Platform ecosystem — Power BI for reporting, Power Automate for workflow automation, Power Apps for low-code customization, and Microsoft Copilot for AI-assisted ERP workflows.

RedPoint makes money through four revenue streams: recurring Microsoft licensing resale (Dynamics 365 Business Central subscriptions starting at CHF 62.70/user/month), fixed-price ERP implementation and consulting engagements, sales of its proprietary Apps and Add-ons, and post-Go-Live managed support and optimization services. It operates a consultative direct-sales model with a free initial consultation, marketing-driven inbound demand (content, events, paid digital), and a strategic consultancy around NAV-to-Business Central migration for legacy Microsoft ERP customers.

Name

redPoint

Legal name

redPoint AG

Website

https://redpoint.swiss

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

redPoint AG is a Swiss ERP consultancy that implements Microsoft Dynamics 365 Business Central and its proprietary, Swiss-localized Apps and Add-ons for mid-market SMEs across manufacturing, trade, services, and project-based industries in the DACH region.

Ownership category

akta.pro rank

Product category

Enterprise Resource Planning (ERP) Software

NAICS

Software Publishers (513210), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

ERP Implementation & Systems Integration Services (BPAEAGAA), Professional Services Automation (PSA) & Services ERP (HDAEAEAF), Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)

Keywords

• Cloud ERP software
• ERP implementation services
• Microsoft Dynamics 365
• Business Central consulting
• Swiss SME software

Headquarters

HQ city

Baar

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Microsoft Dynamics 365 Business Central Licensing: redPoint resells Microsoft Dynamics 365 Business Central subscriptions, charging per-user per-month licensing fees (Essentials plan starting at CHF 62.70/user/month). This is a recurring SaaS revenue stream.
2. ERP Implementation and Consulting Services: redPoint earns fees for ERP implementation, project management, configuration, data migration, training, and ongoing consulting services. Pricing is based on transparent fixed-price offers or time-and-materials engagements. redPoint describes this as a structured 5-step project methodology.
3. redPoint Apps and Add-ons: redPoint generates revenue from its proprietary Apps and Add-ons that extend Business Central with Swiss-specific features. These are update-safe, standardized extensions sold as part of the overall ERP solution.
4. Post-Go-Live Support and Optimization: redPoint provides ongoing support, optimization workshops, and maintenance services after Go-Live, generating recurring service revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

redPoint sells and implements Microsoft Dynamics 365 Business Central-based cloud ERP software for Swiss small and medium enterprises, supplemented by its own proprietary update-safe Apps and Add-ons that close Swiss regulatory gaps (Swissdec, QR-Rechnung, ISO 20022). The software platform is wrapped by implementation, consulting, training, NAV-to-BC migration, and ongoing support services delivered through a structured 5-step project methodology. redPoint also offers an AI-in-ERP advisory stream enabling Microsoft Copilot and predictive analytics adoption within Business Central.

Product overview

redPoint is a Swiss ERP consultancy and solutions provider offering a unified product-and-services portfolio anchored on Microsoft Dynamics 365 Business Central (BC). The core product, redPoint ERP, is the Business Central platform enhanced with redPoint's own proprietary apps and add-ons (covering areas such as mobile service, resource planning, document management, and Swiss-specific requirements like QR-Rechnung, Swissdec, and ISO 20022). This core platform is complemented by Microsoft Power BI for reporting and analytics, Microsoft Power Automate for workflow automation, and Microsoft Power Apps for low-code custom application development — all delivered as integrated add-ons under redPoint's managed services umbrella. redPoint also provides a dedicated AI-in-ERP advisory stream (KI im ERP) that guides customers in adopting Microsoft Copilot, predictive analytics, process automation, and generative AI capabilities within the Business Central ecosystem. The company wraps its software portfolio with full-service consulting, implementation, and ongoing support, positioning itself as a full-lifecycle partner for Swiss SMEs pursuing digital transformation.

Differentiator

Problem solved

Functional benefit

Brands

• redPoint ERP: The company's primary ERP solution brand built on Microsoft Dynamics 365 Business Central, supplemented with proprietary redPoint apps and add-ons for Swiss KMU.

Products and services

• redPoint ERP (based on Microsoft Dynamics 365 Business Central) Cloud-based ERP solution for Swiss SMEs, built on Microsoft Dynamics 365 Business Central and complemented with proprietary redPoint Apps and Add-ons and full implementation, consulting, training, and ongoing support services tailored for Swiss SME requirements.
• redPoint Apps und Add-ons Standardized, update-safe proprietary applications and add-ons developed by redPoint to extend Microsoft Dynamics 365 Business Central for specific Swiss SME needs, including mobile service, resource planning, document management, and Swiss regulatory modules (Swissdec, QR-Rechnung, ISO 20022).
• KI im ERP (AI in ERP) – redPoint AI Advisory redPoint's AI advisory and enablement service that supports Swiss SMEs in integrating artificial intelligence capabilities into their ERP environment, covering process automation, predictive analytics, anomaly detection, knowledge retrieval, recommendation engines, and Microsoft Copilot adoption within Dynamics 365 Business Central.

Quantifiable outcome

• redPoint has completed over 800 ERP projects with Swiss SMEs, indicating extensive implementation experience and proven track record.
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability10 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationredPoint is a certified Microsoft Solution Partner for Business Applications and Microsoft Gold Partner, specializing exclusively in Microsoft Dynamics 365 Business Central implementations. The partnership provides access to Microsoft technologies including Power BI, Microsoft 365, Azure, and the broader Dynamics ecosystem. redPoint leverages this partnership to deliver cloud ERP solutions to Swiss SMEs with deep technical integration capabilities.
• Microsoft Power Platform (Power BI, Power Automate, Power Apps)coreTechnology or IntegrationredPoint integrates Microsoft Power Platform tools including Power BI dashboards, Power Automate for workflow automation, and Power Apps for low-code custom applications. Pre-built Power BI standard packages for finance and sales are offered as part of the redPoint ERP solution.
• MicrosoftcoreTechnology or IntegrationredPoint uses Microsoft services including Microsoft Azure, Microsoft 365 (including Outlook, Excel, Teams), Microsoft Teams for video conferencing, Microsoft SharePoint, and Microsoft Copilot within its service delivery. The company also resells and implements Microsoft Dynamics 365 Business Central.
• Facebook (Meta Platforms)minorGTM or Marketing PartnerredPoint maintains a Facebook business page for social media marketing and uses Facebook Ads and Instagram Ads for targeted advertising to Swiss SME decision-makers.
• LinkedInminorGTM or Marketing PartnerredPoint maintains a LinkedIn company page and uses LinkedIn Ads for professional network advertising targeting Swiss business decision-makers.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• All for One Group: European SAP and Microsoft partner serving mid-market companies with ERP, CRM, and cloud services. Competes with redPoint for SAP Business One vs. Dynamics 365 BC mid-market deals across DACH, especially in manufacturing and wholesale.
• Sage Group: Global SME-focused ERP and accounting software provider (e.g., Sage 200, Sage X3, Sage Intacct). Competes with redPoint for Swiss SME ERP deals where a non-Microsoft, accounting-centric stack is preferred.
• Avanade: Joint venture between Accenture and Microsoft and one of the largest global Microsoft Dynamics 365 implementation partners. Competes with redPoint for mid-market and enterprise Dynamics 365 BC mandates, particularly for larger Swiss customers requiring global delivery capabilities.

Direct peers

• Abacus Research AG: Switzerland's leading domestic ERP vendor, widely used by Swiss SMEs. Competes with redPoint for the same Swiss SME wallet share, particularly in trading, services, and project-based businesses, though it offers its own proprietary platform rather than reselling Microsoft BC.
• COSMO CONSULT: Large European Microsoft Dynamics 365 / Business Central implementation partner with a substantial footprint in DACH. Directly comparable to redPoint in product focus (BC-centric ERP services), target market (mid-market manufacturing and services), and Microsoft Gold-tier partner status, but at significantly greater scale.
• proALPHA Group: European mid-market ERP vendor serving industrial and manufacturing SMEs with deep vertical functionality. Competes with redPoint's redPoint ERP offering for manufacturing SME deals in Switzerland and DACH where production/industrial depth is the deciding factor.
• Inway AG: Swiss Microsoft Dynamics 365 Business Central implementation partner with comparable focus on Swiss SME ERP projects. Closely mirrors redPoint's positioning, customer segments, and Microsoft Gold/Solution Partner credentials within the Swiss market.
• Be-Cloud AG: Swiss Microsoft Dynamics 365 / Business Central cloud ERP specialist serving SMEs. Direct competitor for the same Swiss SME ERP buyer, with comparable reliance on Microsoft BC, Power Platform, and similar mid-sized delivery teams.

Emerging players

• Odoo: Open-source, modular ERP/CRM platform with strong momentum among SMEs globally, including Switzerland. An alternative Swiss SMEs evaluate against Microsoft BC implementations from redPoint, especially on price sensitivity and ease of customization.

Others

• QBS Group: Europe's largest dedicated Dynamics 365 / Business Central value-added distributor and partner network. Adjacent rather than directly competitive, but ecosystem-relevant: QBS aggregates the partner ecosystem in which redPoint operates and competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6OrAlDL6NHdr-IyG_CBmhg
• Facebookfacebook.com/redPoint.swiss
• LinkedInlinkedin.com/company/redpoint-ag
• Instagraminstagram.com/redpoint_ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about redPoint