refraktiv.com
The business is operated by a small team led by CEO Felix Schulz (sole named executive) and sits within the med-media.eu competence network of medical information portals. The site is built on Webflow, uses Matomo for GDPR-compliant analytics and BorlabsCookie for consent management, and embeds a CHECK24 price-comparison widget. Beyond refractive surgery, the platform also publishes content on adjacent cosmetic procedures (liposuction, eyelid lifts, breast surgery, hair transplantation), broadening its patient-acquisition surface for partner clinics.
- Company typePrivate
- Founded-
- HeadquartersStuttgart, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What refraktiv.com does
refraktiv.com, operated by Recrutio GmbH (registered in Dresden, Germany), is a German-language information and lead-generation portal for refractive eye surgery. The platform serves prospective patients researching vision-correction procedures — including LASIK, ReLEx SMILE, Femto-LASIK, Trans-PRK, PRK, LASEK, and lens implantation — by combining an editorial library of expert-reviewed articles with a clinic finder (Klinikfinder) that matches patients to partner eye surgery practices by postal code. Patients use the site free of charge; revenue is generated through success-based lead-referral fees paid by partner clinics and doctors across the DACH region (Germany, Austria, Switzerland).
refraktiv.com firmographics
Firmographics- Name
- refraktiv.com
- Legal name
- Recrutio GmbH
- Website
- https://refraktiv.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The business is operated by a small team led by CEO Felix Schulz (sole named executive) and sits within the med-media.eu competence network of medical information portals. The site is built on Webflow, uses Matomo for GDPR-compliant analytics and BorlabsCookie for consent management, and embeds a CHECK24 price-comparison widget. Beyond refractive surgery, the platform also publishes content on adjacent cosmetic procedures (liposuction, eyelid lifts, breast surgery, hair transplantation), broadening its patient-acquisition surface for partner clinics.
- Ownership category
- akta.pro rank
refraktiv.com industry classification
Industry- Product category
- Healthcare Lead-Generation Marketplace
- akta.pro primary industry
- Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF)
- akta.pro secondary industry
- Ophthalmology & Vision Telemedicine Platforms (HLALAGAL)
Keywords
Where refraktiv.com is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
refraktiv.com business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure
Revenue model
- Lead generation / patient referral fees: Refraktiv generates revenue by referring prospective patients to partner eye surgery clinics and doctors. The platform operates on a success-based model: clinics only pay when they receive qualified patient inquiries. The partner page states 'zahlen bei uns nur erfolgsbasiert' (we only charge on a success basis). The Klinikfinder is powered by DIVÄG (Informations- und Vermarktungsgesellschaft Ästhetik und Gesundheit Deutschland mbH).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free patient platform — no cost to browse or contact clinics |
| Transaction based/ take rate | Pay-as-you-go | Partner/clinic lead fees — success-based |
| Unit Pricing | Others | LASIK procedure — from €1,015 per eye |
| Unit Pricing | Others | Femto-LASIK — from €925 per eye |
| Unit Pricing | Others | Trans-PRK — general price range (~€1,200 per eye) |
| Unit Pricing | Others | ReLEx SMILE — from €1,470 per eye |
| Unit Pricing | Others | PRK — approx. €1,200 per eye |
| Unit Pricing | Others | LASEK — from €720 per eye |
| Unit Pricing | Others | Refractive lens exchange — from €1,600 per eye |
| Unit Pricing | Others | Phakic lens (ICL) implantation — from €2,000 per eye |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
refraktiv.com product offering
Product offeringCore offering
refraktiv.com operates a German-language information and lead-generation platform for refractive eye surgery. The Klinikfinder tool lets prospective patients search qualified eye surgeons and lens specialists by postal code and book consultations, while a partner program supplies partner clinics with qualified patient inquiries on a success-based fee model. The platform monetizes by charging clinics only when a patient lead is delivered.
Product overview
refraktiv.com is an information and comparison portal for refractive surgery, operating as a platform that connects patients with eye laser clinics and specialists. The core product is the Klinikfinder, a clinic finder tool that enables patients to locate and contact qualified eye surgeons. The platform provides comprehensive information about various eye laser procedures (ReLEx SMILE, LASIK, Femto-LASIK, Trans-PRK, PRK, LASEK, EPI-LASIK, iLASIK) and lens implantation options (monofocal, multifocal, trifocal, phakic lenses, ICL). Additional offerings include a free eBook with a 7-step guide for patients, and a partner program for clinics to receive patient inquiries. The platform generates revenue through its partner/clinic network while providing educational content about vision correction procedures.
Differentiator
Problem solved
Functional benefit
Brands
- med-media.eu: Parent network/competence network that refraktiv.com operates within. Provides partner programs for doctors and practices.
Products and services
- Klinikfinder (Clinic Finder) Online clinic-finder tool that lets prospective patients locate qualified refractive surgeons and eye laser clinics in their region, compare costs and qualifications, and book consultations or appointments. The clinic-matching infrastructure is operated by DIVÄG (Informations- und Vermarktungsgesellschaft Ästhetik und Gesundheit Deutschland mbH).
- Partnerprogramm (Partner Program for Clinics) Partnership program for eye surgery clinics and doctors across the DACH region. Practices register, upload clinic information and images, configure appointment links, and receive qualified patient inquiries daily. Clinics are charged only on a success basis (per delivered lead).
Quantifiable outcome
- Over 2.1 million cumulative visitors to the platform and its competency network
- +4 more outcomes
Companies that use refraktiv.com
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
refraktiv.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
refraktiv.com partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- DIVÄG (Informations- und Vermarktungsgesellschaft Ästhetik und Gesundheit Deutschland mbH)coreDIVÄG provides the Klinikfinder (clinic finder) tool embedded on refraktiv.com. Located at Hirschstraße 8, 70172 Stuttgart, managed by Friedhelm Rothweiler. DIVÄG operates the matching infrastructure between patients searching for eye surgery and partner clinics. The partnership enables refraktiv to offer appointment booking and clinic discovery without building its own booking infrastructure.
- CHECK24minorThe eye laser comparison widget on refraktiv.com is a CHECK24 partnership. CHECK24 is a major German price comparison platform, and this integration allows users to compare eye laser providers' prices and services within the refraktiv ecosystem.
- med-media.eucorerefraktiv.com is a project within the med-media.eu network. Both sites are © 2024 med-media.eu & refraktiv.com. The partner page (recruited under med-media.eu branding) shows doctors and medical professionals signing up to receive patient referrals. Med-media.eu is the parent brand operating multiple medical information portals. Refraktiv.com is listed as being '*im Kompetenznetzwerk' (in the competency network).
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
refraktiv.com competitors and assessment
Company assessmentDirect peers
- Jameda: Germany's leading doctor review and appointment-booking platform. Both Jameda and Refraktiv operate two-sided marketplaces connecting patients with healthcare providers and generate revenue via clinics and doctors paying for visibility, leads, and bookings.
- Doctolib: Major European online appointment-booking platform for medical practices. Operates the same lead-generation and patient-acquisition model Refraktiv applies to refractive surgery, but at much broader scale across specialties.
- Doozer: Lead-generation and comparison platform for aesthetic and plastic surgery in Germany. Closely comparable business model: success-based patient referrals to partner clinics, content-driven SEO acquisition, and market overlap in Refraktiv's expanded aesthetic surgery categories.
Broad incumbents
- CHECK24: Germany's largest price-comparison platform. Already a partner of Refraktiv via the eye-laser comparison widget, and a potential horizontal competitor if it deepens refractive-surgery vertical features or integrates booking infrastructure.
- DocCheck: Large German medical professional community and healthcare marketing platform. Refraktiv is cited by DocCheck, and DocCheck's broader portfolio of clinician-facing tools and patient information services overlaps with Refraktiv's editorial and lead-gen offerings.
Regional players
- Zocdoc: US-based patient appointment-booking marketplace for medical providers. Functionally analogous to Refraktiv's Klinikfinder but operating in the US market, illustrating the international template for clinic-discovery and lead-generation platforms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
refraktiv.com social profiles
Digital presencerefraktiv.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
refraktiv.com leadership team
Management profileNumber of profiles
Profiles1 record
refraktiv.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
refraktiv.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about refraktiv.com
What does refraktiv.com do?
refraktiv.com operates a German-language information and lead-generation platform for refractive eye surgery. The Klinikfinder tool lets prospective patients search qualified eye surgeons and lens specialists by postal code and book consultations, while a partner program supplies partner clinics with qualified patient inquiries on a success-based fee model. The platform monetizes by charging clinics only when a patient lead is delivered.
Is refraktiv.com a public or private company?
refraktiv.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was refraktiv.com founded?
refraktiv.com was founded in -1. It employs 1 to 10 people.
Where is refraktiv.com based?
refraktiv.com is headquartered in Stuttgart, Germany, in the Europe region.
How does refraktiv.com make money?
One revenue line is on record: lead generation / patient referral fees.
Who are refraktiv.com's main competitors?
Direct peers on record are Jameda, Doctolib and Doozer. Broad incumbents are CHECK24 and DocCheck. Zocdoc is listed as a regional player.
Does refraktiv.com have an API?
No public API is recorded for refraktiv.com.
What industry is refraktiv.com in?
refraktiv.com's product category is Healthcare Lead-Generation Marketplace. Its primary akta.pro industry code is HLAKAKAF, Cornea, External Disease & Refractive Surgery (LASIK/PRK), with a secondary code of HLALAGAL, Ophthalmology & Vision Telemedicine Platforms.