Pure Cleaning Group

What Pure Cleaning Group does

Pure Cleaning Group Limited is a privately-held UK external cleaning services company headquartered in Whitfield, Dover, Kent (CT16 2HQ), founded in 2010. It provides commercial and residential external cleaning across Kent and South East England, including window cleaning (pure water fed pole system with reverse osmosis at 000 ppm TDS), commercial pressure washing (200 bar at 21 litres/minute from van-mounted 1,000 litre tanks), gutter clearance to 60 feet, cladding cleaning, conservatory valeting, driveway and patio cleaning, soft wash algae control, and ULV disinfectant fogging. The company also offers drone surveys (CAA-certified GVC and A2CofC pilots) and its branded Roofcam high-reach HD/4K pole-mounted inspection service with before/after documentation, supported by IPAF and MEWP working-at-height qualifications.

The business operates a hybrid B2B and B2C model. Commercial services are delivered via enterprise field sales, with free quotations, risk assessments and method statements, and contract-based window cleaning for offices, retail, industrial premises, schools, holiday let and property management portfolios across Dover, Deal, Folkestone, Canterbury, and surrounding areas. Residential services run on a computerised scheduling system with uniformed staff visiting homes directly, offering window cleaning (10-15 mile radius of Dover), gutters, driveways, patios, soffits/fascias and conservatory valets on an hourly rate. The company holds £5M public liability and £10M employee liability insurance, is a CHAS and FSB member, and cites long-tenured customers (Viking Recruitment since 2010, Regal Lettings since 2015).

Beyond services, Pure Cleaning Group runs ancillary revenue lines including equipment hire and product sales (BURE ULV fogging machine at £450 + VAT; Super Antiviral Disinfectant at £20/5L) and operates a self-service pure water fill station (PIUSI B-Smart) at its headquarters, the only such facility in the Dover area, priced at 3.5p per litre for registered trade users. No revenue figures are publicly disclosed, the company is founder/management-owned with no institutional investors, and there is no evidence of acquisitions, leadership changes or material restructuring.

Name

Pure Cleaning Group

Legal name

Pure Cleaning Group Limited

Website

https://purecleaninggroupltd.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Pure Cleaning Group Limited is a Kent-based external cleaning services company serving commercial and residential clients across South East England with window cleaning, pressure washing, gutter clearance, drone and Roofcam inspections, and disinfectant fogging.

Ownership category

akta.pro rank

Product category

External Cleaning Services

NAICS

Janitorial Services (561720)

akta.pro primary industry

Deep Exterior Cleaning (Pressure Washing, Patios/Driveways, Siding) (HSAEABAJ)

akta.pro secondary industry

Specialty Deep Cleaning (Duct/Kitchen Exhaust/Pressure Washing) (IMAIADAN)

Keywords

• Commercial window cleaning
• External property cleaning
• Pressure washing services
• Gutter maintenance services
• Antiviral disinfection fogging

Headquarters

HQ city

Dover

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Commercial External Cleaning Services: One-time and contract-based cleaning services for commercial properties including window cleaning, pressure washing, cladding cleaning, gutter clearance. Public liability certificates covering £5,000,000. Services provided in Dover, Deal, Folkestone, Canterbury areas.
2. Residential External Cleaning Services: Window cleaning, gutter clearance, driveway/patio cleaning, conservatory valeting for homeowners. Hourly rate model with relationship-building approach.
3. Disinfectant Fogging Services: ULV fogging disinfection services using Super Professional Antiviral Disinfectant tested to BS EN 14476. Reactive and proactive COVID-19 related decontamination services.
4. Equipment Hire: BURE ULV fogging machine hire at £10.00/day (special rate, 1 month minimum) or £100.00/day standard rate. Must be used with V2 Super Antiviral Disinfectant.
5. Pure Water Sales: Self-service pure water fill station for window cleaners, car valeters, aquatics. Pricing at 3.5 pence per litre + VAT for registered frequent users, £10.00 + VAT minimum for non-registered.
6. Product Sales: Sale of BURE ULV fogging machine at £450.00 plus VAT, 5L Super Antiviral Disinfectant at £20.00 plus VAT, and 750ml spray bottles at £5.00 plus VAT.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Pure Cleaning Group delivers professional external cleaning and maintenance services for commercial and residential properties across Kent and South East England. Core offerings include window cleaning (using pure water fed pole systems), commercial pressure washing, gutter clearance and high-reach roof inspections via Roofcam and CAA-certified drones, cladding and conservatory cleaning, algae control soft wash, and ULV antiviral fogging. The company also sells and hires equipment (BURE ULV fogging machines) and consumables (Super Antiviral Disinfectant), and operates a self-service pure water fill station.

Product overview

Pure Cleaning Group is a cleaning services company offering a comprehensive suite of external cleaning and maintenance services for both commercial and residential clients in Kent and the South East. The company operates a portfolio of core services including window cleaning (commercial and residential using pure water fed pole systems), pressure washing, gutter clearance, roof inspection (RoofCam and Drone surveys), algae control/soft wash, and specialist cleaning for cladding, conservatories, driveways, and patios. Additionally, the company offers equipment and consumable products for sale or hire, including BURE ULV fogging machines, Super Antiviral Disinfectant, and pure water (PIUSI Fill Station). The services are delivered using modern equipment including Reach & Wash systems, van-mounted pressure washers, high-reach gutter vacuum systems, and drone technology with CAA certification.

Differentiator

Problem solved

Functional benefit

Brands

• Roofcam: High reach roof inspection/survey solutions using camera technology to inspect roofs up to 5 storeys high. Provides before and after imagery of gutter clearance work and identifies areas of concern or defects.

Quantifiable outcome

• Height capability up to 60 feet (5 storey properties) for roof inspections and gutter clearance
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered moderate and minor.

• CHAS (Contractors Health and Safety Assessment Scheme)moderateOthersCHAS member demonstrating commitment to health and safety standards. The membership provides credibility for commercial clients who require vetted contractors and helps the company win contracts where health and safety compliance is required.
• FSB (Federation of Small Businesses)minorOthersFSB member providing access to business support resources, networking opportunities, and credibility as a small business member organisation.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Mitie Group plc: Major UK facilities management and professional services company whose cleaning division serves commercial and public sector clients nationwide. Comparable in commercial contract cleaning, accredited contractor status and recurring service delivery, but operating as a listed multi-service FM provider rather than a regional specialist.
• Jani-King UK: Global commercial cleaning franchise with a UK presence providing contract janitorial and specialist cleaning for offices, retail, hospitality and industrial sites. Comparable in commercial contract cleaning model, recurring service relationship and use of contractor accreditation frameworks (CHAS-equivalent) that Pure Cleaning also maintains.
• MOLLY MAID UK: Established UK cleaning franchise providing regular domestic cleaning services to homeowners. Comparable in target customer (UK homeowners) and recurring service relationship model; broader and more national than Pure Cleaning Group, but overlapping in routine residential exterior cleaning services.
• Atalian Servest UK: Large UK cleaning and facilities services provider serving commercial, public sector and industrial clients under multi-year contracts. Comparable in commercial contract cleaning, contract-driven GTM, and provision of specialist cleaning services, but at materially larger scale and broader geographic reach than Pure Cleaning Group.
• ServiceMaster Clean UK: UK commercial cleaning franchise providing contracted janitorial, carpet and specialist cleaning for offices, retail and industrial sites. Comparable in commercial cleaning contract structure and recurring service model, with overlapping external cleaning capabilities though significantly broader in scope and scale than Pure Cleaning Group.
• Fantastic Services: UK-based home services platform offering domestic and commercial cleaning, window cleaning, pressure washing and disinfection across a national footprint. Comparable in core service categories (external cleaning, post-construction/end-of-tenancy cleaning, deep cleaning) to Pure Cleaning Group, but operates at vastly larger scale through a marketplace/ franchise model.

Direct peers

• Maid2Clean: UK-based domestic cleaning franchise arranging regular and one-off cleans for residential customers. Highly comparable to Pure Cleaning's residential window cleaning, gutter clearance and conservatory valeting propositions and to its direct-to-consumer, scheduled service delivery model, although Maid2Clean does not specialise in exterior pressure washing.
• Time For You Cleaning: UK domestic cleaning franchise providing regular and one-off cleans to homeowners via local franchisees. Comparable to Pure Cleaning Group in target market (UK homeowners), recurring service delivery model and small-operator business model, though more focused on interior cleaning.
• Spotless Cleaning UK: UK commercial and residential cleaning provider offering office, retail, end-of-tenancy and specialist cleans. Comparable to Pure Cleaning Group in offering both commercial contract cleaning and one-off residential services, with a similar mid-sized UK operator profile and multi-service delivery model.

Emerging players

• Ovenu: UK specialist cleaning franchise focused on oven cleaning with a regional franchisee operating model. Comparable as a small-scale UK specialist cleaning operator using branded equipment, recurring service visits and cross-selling of related services, though narrower in service scope than Pure Cleaning Group's broad exterior cleaning portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PureWhitfieldWindows
• LinkedInlinkedin.com/company/pure-cleaningservices

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Cleaning Group