What Fantastic Services does

Fantastic Services, founded in 2009 by Anton Skarlatov and Rune Sovndahl, is a London-headquartered property-maintenance franchise platform offering over 100 home services across cleaning, gardening, handyman, pest control, junk removal, and removals. The company operates a distributed service-delivery model through a network of 530+ active franchisees operating 860+ units across 40+ UK towns and cities plus Australia and New Zealand, supported by 36 area developers and 2 master franchisees. End customers — primarily individual homeowners, renters, and to a lesser extent property managers and landlords — book services directly via a website and native mobile apps (GoFantastic on iOS, Android, and Huawei AppGallery), or through a 24/7 in-house call center that routes jobs to franchisees by territory.

The operational backbone is ServiceOS, a proprietary cloud-based platform with over £20 million invested to date, integrating CRM, job scheduling, dispatch, invoicing, partner management, and customer-facing booking into a single system. The platform is paired with the BFantastic partner application for franchisees and an XRM customer relationship management layer; software engineering and R&D are run from a Sofia, Bulgaria engineering hub. Underlying payments are processed through Braintree and Stripe integrations.

Fantastic Services generates revenue through a licensing and royalty model: prospective franchisees pay initial fees tiered from £2,995 for a Working Franchise through £100,000 for a Master Franchise, alongside ongoing royalties as a percentage of franchisee service revenue. The group also participates in service revenue generated through its centralized booking and call-center channels. Annual group turnover is stated at £40 million+, serving 50,000+ customers monthly, with 30,000+ enrolled in the company's loyalty program.

Name

Fantastic Services

Legal name

1st Online Solutions Limited

Website

https://fantasticfranchise.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Fantastic Services is a UK-founded franchise platform operating 530+ franchisees delivering over 100 property-maintenance services across cleaning, gardening, handyman, pest control, and removals in the UK, Australia, and New Zealand, served by its proprietary ServiceOS technology platform.

Ownership category

akta.pro rank

Product category

Home Services Franchise / Property Maintenance Services

NAICS

Services to Buildings and Dwellings (5617), Facilities Support Services (56121)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Facilities Support Management Services (8744), Services-Help Supply Services (7363)

akta.pro primary industry

Home Services Coordination & Vendor Management (HSACAIAI)

akta.pro secondary industry

Full-Service Local Household Moving (Truck + Crew) (HSAKAAAA)

Keywords

• Property maintenance services
• Home services franchise
• Domestic cleaning services
• Gardening franchise
• Handyman services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Franchise Fees — Initial & Ongoing: Fantastic Services generates revenue primarily through franchise fee payments from its network of 530+ franchisees, 36 area developers, and 2 master franchisees. Initial franchise fees vary by investment tier (£2,995 to £100,000), and ongoing royalties are charged as a percentage of franchisee revenue. The franchise model is the core revenue driver, with each franchisee operating under the licensed Fantastic Services brand using ServiceOS and receiving brand, marketing, and operational support.
2. Direct Consumer/Commercial Service Revenue: Revenue is generated from end customers (homeowners, renters, businesses) who pay for cleaning, gardening, handyman, and other property maintenance services delivered by franchisees. Customers are charged per service, per hour, or per project, with the company retaining a share of service fees through its franchise royalty structure.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Fantastic Services operates a property-maintenance services franchise platform providing over 100 home services — including domestic cleaning, carpet cleaning, oven cleaning, gardening, landscaping, handyman, electrical, plumbing, pest control, junk removal, and removals — delivered through a network of 530+ franchisees. The company sells franchise opportunities across three investment tiers (Working Franchise, Area Development, Master Franchise) and delivers services to end customers through its website, mobile apps, and 24/7 call center, all powered by the proprietary ServiceOS platform.

Product overview

Fantastic Services operates as a franchise platform offering over 100 home services across cleaning, gardening, handyman, pest control, junk removal, and removals. The portfolio comprises distinct service franchise brands (Cleaning, Gardening, Handyman, Pest Control, Junk Removal, Removals) supported by proprietary technology platforms including ServiceOS (the core business management system), XRM (CRM and scheduling), GoFantastic (customer-facing booking app), and BFantastic (partner management app). The company offers three franchise investment tiers: Master Franchise (country-wide rights), Area Development Franchise (regional rights), and Working/Owner Operator (hands-on entry-level). Supporting infrastructure includes 24/7 call centre support and Fantastic Academy for training. Franchisees access the technology stack from day one as part of the Business Operating System.

Differentiator

Problem solved

Functional benefit

Brands

• GoFantastic: Customer-facing mobile app for booking home services
• BFantastic

Products and services

• Cleaning Franchise Franchise opportunity covering residential and commercial cleaning services, including carpet, deep house, oven, domestic, and window cleaning, targeted at entrepreneurs seeking to operate cleaning businesses under the Fantastic Services brand.
• Gardening Franchise Franchise opportunity covering garden maintenance and landscaping services for residential and commercial customers.
• Handyman Franchise Franchise opportunity covering handyman, electrical, and plumbing property repair, installation, and maintenance services for residential and commercial customers.
• Pest Control Franchise Franchise opportunity offering professional pest management solutions for homes, landlords, restaurants, hotels, offices, warehouses, and public-facing businesses.
• Junk Removal Franchise Franchise opportunity delivering rubbish clearance, recycling, and property decluttering services to homeowners, renters, landlords, real estate agents, and commercial customers.
• Removals Franchise Franchise opportunity covering home and office moving, storage, and relocation services for residential and commercial customers.
• Master Franchise Top-tier franchise investment (up to £100,000) granting exclusive rights to develop, manage, and sub-franchise the Fantastic Services brand across an entire country, including authority to recruit and support Area Development and Working Franchisees.
• Area Development Franchise

Quantifiable outcome

• Franchisees typically achieve break-even within 4–8 months of launch
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• BraintreecoreTechnology or IntegrationBraintree, a PayPal subsidiary, provides the payment processing infrastructure for customer transactions on the Fantastic Services platform, enabling secure credit card, debit card, and digital wallet payments for service bookings processed through ServiceOS and the company's consumer-facing apps and website.
• StripecoreTechnology or IntegrationStripe is used as an additional payment processing and billing integration within the ServiceOS platform, providing payment gateway services for customer bookings, franchisee invoicing, and subscription-style recurring service payments across the digital booking ecosystem.
• British Franchise Association (BFA)minorOthersFull membership of the British Franchise Association, the official UK franchising trade body. BFA membership requires adherence to the association's code of ethical franchising practice, providing Fantastic Services with an independent credibility endorsement and access to the BFA's franchise development resources and networking events.
• Australian Franchise Association (AFA)minorOthersMembership of the Australian Franchise Association, representing the franchising industry in Australia. AFA membership supports Fantastic Services' operations under its Australian master franchisee, providing local industry credibility, networking, and adherence to Australian franchising codes of practice.
• Enterprise Without Frontiers (EWIF)minorOthersMembership of EWIF, a global organization dedicated to supporting ethical franchising and enterprise development. EWIF membership provides Fantastic Services with international franchising resources, best practice frameworks, and cross-border networking opportunities supporting the company's expansion in Australia and New Zealand.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Neighborly (formerly Dwyer Group): Neighborly is a US-listed multi-brand franchise platform (Molly Maid, Mr. Handyman, Aire Serv, Glass Doctor, etc.) covering more than two dozen home service verticals. It is a broader incumbent analog to Fantastic Services' multi-service franchise portfolio, with greater scale and public-company visibility but a North American focus.
• Authority Brands: Authority Brands is a private-equity-backed multi-brand home services franchisor spanning cleaning, maintenance, pest control, and remodeling (The Maids, Monster Pest Control, DoodyCalls, etc.). Comparable to Fantastic Services as a multi-vertical franchise platform with similar B2B2C economics, though primarily US-focused.
• ServiceMaster Clean: ServiceMaster Clean is a long-established franchise brand offering commercial and residential cleaning services across North America. It is a broader incumbent analog to Fantastic Services' cleaning franchise operations, with greater brand longevity but a more fragmented residential vs. commercial mix.

Direct peers

• Molly Maid (Neighborly): Molly Maid is a leading residential cleaning franchise operating across the US, Canada, UK, and Japan under the Neighborly umbrella. It is the closest direct comparable to Fantastic Services' cleaning franchise vertical, sharing a similar franchise model, brand-driven lead generation, and recurring residential customer base.
• Handy (ANGI Homeservices): Handy is an on-demand platform connecting consumers to independent home cleaning and handyman professionals, owned by ANGI Homeservices (IAC). It is comparable to Fantastic Services as a consumer-facing booking platform for home services, though Handy relies on an open marketplace of contractors rather than branded franchisees.
• Maid Brigade: Maid Brigade is a US-based residential cleaning franchise operating for 40+ years with a focus on health-conscious, eco-friendly cleaning services. It is a direct peer in the cleaning franchise vertical, sharing similar franchisee economics, recurring-service model, and brand-driven lead generation.
• The Cleaning Authority: The Cleaning Authority is a US residential cleaning franchise with 200+ units, founded in 1977, focused on recurring weekly/fortnightly cleaning services. Comparable to Fantastic Services' domestic cleaning franchise vertical in target customer, recurring service model, and franchise unit economics.
• Jan-Pro Cleaning Systems: Jan-Pro is one of the world's largest commercial cleaning franchise systems with 10,000+ franchisees globally. It is comparable to Fantastic Services as a large-scale, multi-region cleaning franchise platform, though it skews toward commercial rather than residential cleaning.
• TaskRabbit (IKEA/Ingka): TaskRabbit is an online and mobile marketplace that matches freelance labor with household service requests including cleaning, handyman, moving, and gardening. Owned by IKEA's Ingka Group, it competes with Fantastic Services in the consumer-facing home services booking category through a marketplace rather than franchise model.

Emerging players

• Thumbtack: Thumbtack is a US-based home services marketplace that connects consumers with local professionals across more than 1,000 categories including cleaning, landscaping, and handyman. It is an emerging peer to Fantastic Services' consumer booking platform, differentiated by its open marketplace model rather than branded franchise network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Fantastic
• YouTubeyoutube.com/channel/UCPr-OYIcHpv0Xr6q5PUSzPQ
• Facebookfacebook.com/FantasticFranchise
• LinkedInlinkedin.com/company/fantasticservices
• Instagraminstagram.com/fantasticfranchise

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fantastic Services