Virginia Interventional and Vascular Associates

What Virginia Interventional and Vascular Associates does

Virginia Interventional and Vascular Associates (VIVA) is a private outpatient medical practice headquartered in Fredericksburg, Virginia, with a second location in Stafford. The practice is fully owned and operated by Radiologic Associates of Fredericksburg (RAF), described as the largest provider of radiologic and vascular surgery services in the greater Fredericksburg region. VIVA is positioned as the only outpatient interventional radiology practice in the region, staffed by board-certified, fellowship-trained interventional radiologists and vascular surgeons recruited from programs including Yale, Georgetown, Virginia Commonwealth University, the University of Virginia, and the Medical College of Wisconsin.

VIVA's core offering is image-guided, minimally invasive procedures spanning embolization, ablation, and catheter-based treatments. The service line includes varicose vein treatments (RFA, EVLT, sclerotherapy, VenaSeal), peripheral arterial disease interventions, kyphoplasty and vertebroplasty for compression fractures, uterine fibroid embolization (UFE), prostate artery embolization (PAE), hemorrhoid artery embolization (HAE), genicular artery embolization (GAE), Y-90 radioembolization for liver tumors, dialysis access management, pain management injections, and an IAC-accredited vascular ultrasound lab. The practice also provides radiology second-opinion interpretations and physician-written educational content. Procedures are typically same-day, outpatient interventions with recovery times measured in days rather than the weeks associated with open surgery.

VIVA generates revenue through fee-for-service billing to insurance carriers including Medicare, Medicaid, Aetna, Anthem, CareFirst, Cigna, and Humana, with out-of-network options available. Patient acquisition is primarily referral-driven via partnerships with Mary Washington Healthcare, Stafford Hospital, and local primary care, urology, and gynecology practices, supplemented by direct patient self-referral and a multi-channel content marketing program (website, condition-specific quizzes, newsletters, video library, Facebook, and Instagram). The practice holds AAAHC ambulatory accreditation and operates the only Virginia-based Diagnostic Imaging Center of Excellence designation through its sister entity, Medical Imaging of Fredericksburg.

Name

Virginia Interventional and Vascular Associates

Legal name

Virginia Interventional and Vascular Associates

Website

https://vivassociates.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

VIVA is a private outpatient interventional radiology and vascular surgery practice in Fredericksburg and Stafford, Virginia. It provides image-guided embolization, ablation, and catheter-based procedures for vascular, oncologic, and pain conditions, billing insurance fee-for-service.

Ownership category

akta.pro rank

Product category

Interventional Radiology and Vascular Surgery Services

NAICS

Offices of Physicians (62111), Ambulatory Health Care Services (621), Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Pain Management & Interventional Procedure Centers (HLAFAIAH)

akta.pro secondary industries

Vascular Medicine (Peripheral Arterial/Venous Disease) (HLAKABAG), Ambulatory Oncology Centers (Outpatient Chemo/Radiation) (HLAFABAI)

Keywords

• Interventional radiology
• Vascular surgery
• Minimally invasive procedures
• Embolization treatments
• Vascular ultrasound diagnostics

Headquarters

HQ city

Fredericksburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Procedure Services: Fee-for-service medical procedures performed in outpatient setting including embolizations, ablations, and vascular treatments. Revenue generated through insurance billing and patient payments.
2. Diagnostic Services: Vascular ultrasound lab services for diagnostic testing and second opinion interpretations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Virginia Interventional and Vascular Associates (VIVA) operates an outpatient medical practice delivering image-guided minimally invasive interventional radiology and vascular surgery procedures. Core services include embolization treatments (UFE, PAE, HAE, GAE, ovarian vein), varicose vein treatments, PAD interventions, kyphoplasty/vertebroplasty, interventional oncology (including Y-90 radioembolization), pain management injections, dialysis access management, vascular ultrasound diagnostics, and radiology second opinion interpretations for patients in the Fredericksburg and Stafford region of Virginia.

Differentiator

Problem solved

Functional benefit

Products and services

• Vein Treatments Minimally invasive treatments for varicose veins and spider veins including Radiofrequency Ablation (RFA), EndoVenous Laser Treatment (EVLT), Sclerotherapy, VenaSeal, and Ambulatory Phlebectomy, with reported 93-98% success rate and same-day procedures with quick recovery.
• Peripheral Arterial Disease (PAD) Treatments
• Kyphoplasty & Vertebroplasty
• Uterine Fibroid Embolization (UFE)
• Prostate Artery Embolization (PAE)
• Hemorrhoid Artery Embolization (HAE)
• Genicular Artery Embolization (GAE)
• Interventional Oncology / Radioembolization Y-90
• Dialysis Access Management
• Pain Management Treatments
• Second Opinion Services
• Vascular Ultrasound Lab
• Ovarian Vein Embolization

Quantifiable outcome

• 93-98% success rate for varicose vein treatments (EVLT and RFA)
• +4 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Mary Washington HealthcarecoreStrategic or Co-development PartnerCollaboration with Mary Washington Healthcare for comprehensive vascular and interventional radiology care. VIVA provides services in partnership with Mary Washington and Stafford Hospitals, performing procedures and offering consultations.
• Radiologic Associates of Fredericksburg (RAF)coreOthersVIVA is fully owned and operated by Radiologic Associates of Fredericksburg, the largest provider of radiologic and vascular surgery services in the greater Fredericksburg, Virginia region.
• Medical Imaging of Fredericksburg (MIF)coreStrategic or Co-development PartnerPartnership between Radiologic Associates of Fredericksburg and Mary Washington Healthcare providing comprehensive medical imaging services. MIF and VIVA are powered by RAF.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Endovascular & Heart Institute: Multi-specialty outpatient practice offering interventional radiology and vascular procedures, including PAD interventions and embolization, with a comparable procedural mix to VIVA.
• Center for Vascular Medicine: Multi-location outpatient vascular practice specializing in PAD and venous disease interventions — directly comparable to VIVA's vascular service line and referral-driven model.
• VIP Vein & Vascular: Outpatient vascular and vein practice performing PAD and vein interventions; comparable outpatient delivery model and interventional procedural mix to VIVA.
• Center for Vein Restoration: Large U.S. specialty chain focused on outpatient vein treatments (RFA, EVLT, sclerotherapy) — directly comparable to VIVA's vein treatment service line and outpatient IR model.
• USA Vein Clinics: Outpatient vein-treatment chain with multiple locations offering the same minimally invasive procedures (RFA, VenaSeal, sclerotherapy) as VIVA, sharing a physician-led outpatient delivery model.

Others

• Sirtex Medical: Manufacturer of SIR-Spheres Y-90 resin microspheres used in VIVA's radioembolization program — supplier partner rather than competitor, but indicative of the procedural ecosystem.
• Radiologic Associates of Fredericksburg (RAF): Parent organization of VIVA providing diagnostic imaging and radiologist staffing across the Fredericksburg region; structural sibling rather than competitor, but operates overlapping diagnostic and procedural capabilities.

Broad incumbents

• MedStar Health: Regional Mid-Atlantic health system operating interventional radiology and vascular services across hospitals and outpatient sites — comparable procedural scope, broader portfolio.
• Inova Health System: Large Northern Virginia health system with hospital-based interventional radiology and vascular surgery programs that compete with VIVA for referrals from adjacent markets.
• Johns Hopkins Interventional Radiology: Academic interventional radiology division offering the same advanced embolization and minimally invasive procedures as VIVA, with a research/training focus that informs regional practice patterns.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vivaassociates
• Instagraminstagram.com/viva_interventional_vascular

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virginia Interventional and Vascular Associates