Virginia Interventional and Vascular Associates
VIVA is a private outpatient interventional radiology and vascular surgery practice in Fredericksburg and Stafford, Virginia. It provides image-guided embolization, ablation, and catheter-based procedures for vascular, oncologic, and pain conditions, billing insurance fee-for-service.
- Company typePrivate
- Founded2007
- HeadquartersFredericksburg, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Virginia Interventional and Vascular Associates does
Virginia Interventional and Vascular Associates (VIVA) is a private outpatient medical practice headquartered in Fredericksburg, Virginia, with a second location in Stafford. The practice is fully owned and operated by Radiologic Associates of Fredericksburg (RAF), described as the largest provider of radiologic and vascular surgery services in the greater Fredericksburg region. VIVA is positioned as the only outpatient interventional radiology practice in the region, staffed by board-certified, fellowship-trained interventional radiologists and vascular surgeons recruited from programs including Yale, Georgetown, Virginia Commonwealth University, the University of Virginia, and the Medical College of Wisconsin.
VIVA's core offering is image-guided, minimally invasive procedures spanning embolization, ablation, and catheter-based treatments. The service line includes varicose vein treatments (RFA, EVLT, sclerotherapy, VenaSeal), peripheral arterial disease interventions, kyphoplasty and vertebroplasty for compression fractures, uterine fibroid embolization (UFE), prostate artery embolization (PAE), hemorrhoid artery embolization (HAE), genicular artery embolization (GAE), Y-90 radioembolization for liver tumors, dialysis access management, pain management injections, and an IAC-accredited vascular ultrasound lab. The practice also provides radiology second-opinion interpretations and physician-written educational content. Procedures are typically same-day, outpatient interventions with recovery times measured in days rather than the weeks associated with open surgery.
VIVA generates revenue through fee-for-service billing to insurance carriers including Medicare, Medicaid, Aetna, Anthem, CareFirst, Cigna, and Humana, with out-of-network options available. Patient acquisition is primarily referral-driven via partnerships with Mary Washington Healthcare, Stafford Hospital, and local primary care, urology, and gynecology practices, supplemented by direct patient self-referral and a multi-channel content marketing program (website, condition-specific quizzes, newsletters, video library, Facebook, and Instagram). The practice holds AAAHC ambulatory accreditation and operates the only Virginia-based Diagnostic Imaging Center of Excellence designation through its sister entity, Medical Imaging of Fredericksburg.
Virginia Interventional and Vascular Associates firmographics
Firmographics- Name
- Virginia Interventional and Vascular Associates
- Legal name
- Virginia Interventional and Vascular Associates
- Website
- https://vivassociates.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VIVA is a private outpatient interventional radiology and vascular surgery practice in Fredericksburg and Stafford, Virginia. It provides image-guided embolization, ablation, and catheter-based procedures for vascular, oncologic, and pain conditions, billing insurance fee-for-service.
- Ownership category
- akta.pro rank
Virginia Interventional and Vascular Associates industry classification
Industry- Product category
- Interventional Radiology and Vascular Surgery Services
- NAICS
- Offices of Physicians (62111), Ambulatory Health Care Services (621), Diagnostic Imaging Centers (621512)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)
- akta.pro primary industry
- Pain Management & Interventional Procedure Centers (HLAFAIAH)
- akta.pro secondary industries
- Vascular Medicine (Peripheral Arterial/Venous Disease) (HLAKABAG), Ambulatory Oncology Centers (Outpatient Chemo/Radiation) (HLAFABAI)
Keywords
Where Virginia Interventional and Vascular Associates is headquartered
LocationHeadquarters
- HQ city
- Fredericksburg
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Virginia Interventional and Vascular Associates business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Medical Procedure Services: Fee-for-service medical procedures performed in outpatient setting including embolizations, ablations, and vascular treatments. Revenue generated through insurance billing and patient payments.
- Diagnostic Services: Vascular ultrasound lab services for diagnostic testing and second opinion interpretations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Insurance-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Virginia Interventional and Vascular Associates product offering
Product offeringCore offering
Virginia Interventional and Vascular Associates (VIVA) operates an outpatient medical practice delivering image-guided minimally invasive interventional radiology and vascular surgery procedures. Core services include embolization treatments (UFE, PAE, HAE, GAE, ovarian vein), varicose vein treatments, PAD interventions, kyphoplasty/vertebroplasty, interventional oncology (including Y-90 radioembolization), pain management injections, dialysis access management, vascular ultrasound diagnostics, and radiology second opinion interpretations for patients in the Fredericksburg and Stafford region of Virginia.
Differentiator
Problem solved
Functional benefit
Products and services
- Vein Treatments Minimally invasive treatments for varicose veins and spider veins including Radiofrequency Ablation (RFA), EndoVenous Laser Treatment (EVLT), Sclerotherapy, VenaSeal, and Ambulatory Phlebectomy, with reported 93-98% success rate and same-day procedures with quick recovery.
- Peripheral Arterial Disease (PAD) Treatments
- Kyphoplasty & Vertebroplasty
- Uterine Fibroid Embolization (UFE)
- Prostate Artery Embolization (PAE)
- Hemorrhoid Artery Embolization (HAE)
- Genicular Artery Embolization (GAE)
- Interventional Oncology / Radioembolization Y-90
- Dialysis Access Management
- Pain Management Treatments
- Second Opinion Services
- Vascular Ultrasound Lab
- Ovarian Vein Embolization
Quantifiable outcome
- 93-98% success rate for varicose vein treatments (EVLT and RFA)
- +4 more outcomes
Companies that use Virginia Interventional and Vascular Associates
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles1 record
Virginia Interventional and Vascular Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Virginia Interventional and Vascular Associates partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Mary Washington HealthcarecoreCollaboration with Mary Washington Healthcare for comprehensive vascular and interventional radiology care. VIVA provides services in partnership with Mary Washington and Stafford Hospitals, performing procedures and offering consultations.
- Radiologic Associates of Fredericksburg (RAF)coreVIVA is fully owned and operated by Radiologic Associates of Fredericksburg, the largest provider of radiologic and vascular surgery services in the greater Fredericksburg, Virginia region.
- Medical Imaging of Fredericksburg (MIF)corePartnership between Radiologic Associates of Fredericksburg and Mary Washington Healthcare providing comprehensive medical imaging services. MIF and VIVA are powered by RAF.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Virginia Interventional and Vascular Associates competitors and assessment
Company assessmentDirect peers
- American Endovascular & Heart Institute: Multi-specialty outpatient practice offering interventional radiology and vascular procedures, including PAD interventions and embolization, with a comparable procedural mix to VIVA.
- Center for Vascular Medicine: Multi-location outpatient vascular practice specializing in PAD and venous disease interventions — directly comparable to VIVA's vascular service line and referral-driven model.
- VIP Vein & Vascular: Outpatient vascular and vein practice performing PAD and vein interventions; comparable outpatient delivery model and interventional procedural mix to VIVA.
- Center for Vein Restoration: Large U.S. specialty chain focused on outpatient vein treatments (RFA, EVLT, sclerotherapy) — directly comparable to VIVA's vein treatment service line and outpatient IR model.
- USA Vein Clinics: Outpatient vein-treatment chain with multiple locations offering the same minimally invasive procedures (RFA, VenaSeal, sclerotherapy) as VIVA, sharing a physician-led outpatient delivery model.
Others
- Sirtex Medical: Manufacturer of SIR-Spheres Y-90 resin microspheres used in VIVA's radioembolization program — supplier partner rather than competitor, but indicative of the procedural ecosystem.
- Radiologic Associates of Fredericksburg (RAF): Parent organization of VIVA providing diagnostic imaging and radiologist staffing across the Fredericksburg region; structural sibling rather than competitor, but operates overlapping diagnostic and procedural capabilities.
Broad incumbents
- MedStar Health: Regional Mid-Atlantic health system operating interventional radiology and vascular services across hospitals and outpatient sites — comparable procedural scope, broader portfolio.
- Inova Health System: Large Northern Virginia health system with hospital-based interventional radiology and vascular surgery programs that compete with VIVA for referrals from adjacent markets.
- Johns Hopkins Interventional Radiology: Academic interventional radiology division offering the same advanced embolization and minimally invasive procedures as VIVA, with a research/training focus that informs regional practice patterns.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Virginia Interventional and Vascular Associates social profiles
Digital presenceVirginia Interventional and Vascular Associates compliance and trust
Trust signalCompliance3 records
Virginia Interventional and Vascular Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Virginia Interventional and Vascular Associates leadership team
Management profileNumber of profiles
Profiles10 records
Virginia Interventional and Vascular Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Virginia Interventional and Vascular Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Virginia Interventional and Vascular Associates
What does Virginia Interventional and Vascular Associates do?
Virginia Interventional and Vascular Associates (VIVA) operates an outpatient medical practice delivering image-guided minimally invasive interventional radiology and vascular surgery procedures. Core services include embolization treatments (UFE, PAE, HAE, GAE, ovarian vein), varicose vein treatments, PAD interventions, kyphoplasty/vertebroplasty, interventional oncology (including Y-90 radioembolization), pain management injections, dialysis access management, vascular ultrasound diagnostics, and radiology second opinion interpretations for patients in the Fredericksburg and Stafford region of Virginia.
Is Virginia Interventional and Vascular Associates a public or private company?
Virginia Interventional and Vascular Associates is a private company. It is classified as corporate owned and is currently operating.
When was Virginia Interventional and Vascular Associates founded?
Virginia Interventional and Vascular Associates was founded in 2007. It employs 11 to 50 people.
Where is Virginia Interventional and Vascular Associates based?
Virginia Interventional and Vascular Associates is headquartered in Fredericksburg, United States, in the North America region.
How does Virginia Interventional and Vascular Associates make money?
Two revenue lines are on record. Medical Procedure Services are the primary driver. The others are diagnostic Services.
Who are Virginia Interventional and Vascular Associates's main competitors?
Direct peers on record are American Endovascular & Heart Institute, Center for Vascular Medicine, VIP Vein & Vascular, Center for Vein Restoration and USA Vein Clinics. Others are Sirtex Medical and Radiologic Associates of Fredericksburg (RAF). Broad incumbents are MedStar Health, Inova Health System and Johns Hopkins Interventional Radiology.
Does Virginia Interventional and Vascular Associates have an API?
No public API is recorded for Virginia Interventional and Vascular Associates.
What industry is Virginia Interventional and Vascular Associates in?
Virginia Interventional and Vascular Associates's product category is Interventional Radiology and Vascular Surgery Services. Its primary akta.pro industry code is HLAFAIAH, Pain Management & Interventional Procedure Centers, with a secondary code of HLAKABAG, Vascular Medicine (Peripheral Arterial/Venous Disease). Its NAICS code is 62111 and its SIC code is 8011.