What AXENT International does

AXENT International (legally AXENT INTELLIGENCE INC.) is a US-incorporated manufacturer of premium intelligent smart toilets and bathroom fixtures, headquartered in Irvine, California (Orange County) and founded in 2008. The company designs, manufactures, and distributes a portfolio of smart bathroom products targeting health-conscious, design-aware residential consumers in North America. Core products include the floor-mounted AXENT.ONE C PLUS, the wall-hung AXENT.ONE PLUS, the Primus tankless toilet, and two sub-brands — AXENT.MINT (LOHAS-aesthetic bathtubs and shower heads such as the Batik and RINA LUXURY) and NOVIA (faucet-less bathtubs and intelligent toilets). A forthcoming META line is listed on the company website.

The technical platform is built around several proprietary in-house technologies. The Kirin Pressure-assisted Flush System uses air-energy accumulator boosting to deliver full-flush performance at ultra-low 3.8L/1 Gal water consumption, with continued function during power outages. ONE.DIAL provides a single-knob interface for water flow and temperature adjustment. An independently developed mobile app enables remote control and user-profile personalization. Additional proprietary features include Bubble Care cleansing technology, Triple-Barrier Nanotechnology antibacterial protection, micro/nano-grade bubble water generation, and a patented tankless design. The AXENT.ONE C+ has been recognized with industry design/technology awards.

AXENT operates a direct-to-consumer go-to-market model through its e-commerce storefront (axentbath.us), serving North America with no disclosed third-party retail or dealer network. Pricing is quote-based, with direct contact via phone and email for purchase. The company employs 11-50 people, is privately held with no disclosed ownership structure, has no recorded funding rounds, and reports no revenue figures. Operating status is active as indicated by the 2026 website copyright and current product catalog.

Name

AXENT International

Legal name

AXENT INTELLIGENCE INC.

Website

https://axentbath.us

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

AXENT International is a US-based manufacturer of premium intelligent smart toilets and bathroom fixtures, selling directly to North American residential consumers via its e-commerce storefront, with proprietary flush, cleansing, and app-control technologies.

Ownership category

akta.pro rank

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Smart Toilet Hardware Sales: AXENT generates revenue through the sale of intelligent toilets and bathroom fixtures. The company manufactures and sells smart toilet products including the AXENT.ONE C PLUS, AXENT.ONE PLUS, Primus, and related bathroom products. Products are sold directly to consumers through their e-commerce platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

AXENT International manufactures and sells intelligent smart toilets and complementary premium bathroom fixtures (vanities, bathtubs, shower heads) under the AXENT, AXENT.MINT, and NOVIA lines. Its core flagship products are the AXENT.ONE C PLUS and AXENT.ONE PLUS intelligent toilets, featuring the proprietary Kirin Pressure-assisted Flush System, ONE.DIAL control, and app connectivity, sold primarily to residential consumers in North America.

Product overview

AXENT International offers a portfolio of intelligent smart toilets and bathroom products. The core product line includes the AXENT.ONE C PLUS and AXENT.ONE PLUS intelligent toilets featuring Kirin Pressure-assisted Flush System, ONE.DIAL technology, app control, and advanced cleansing features. Supporting products include the Primus tankless toilet, the AXENT.MINT sub-brand with colorful bathroom products (Batik Bathtub, RINA LUXURY shower heads), and the NOVIA sub-brand featuring faucet-less bathtubs and intelligent toilets. The company specializes in combining bathroom aesthetics with smart home technology including automatic flushing, seat heating, proximity-activated lids, and wireless remote/app controls.

Differentiator

Problem solved

Functional benefit

Brands

• AXENT-MINT: Sub-brand inheriting AXENT Group's philosophy combining aesthetics with cutting edge technology. Catering to vibrant people with consumer-centric smart home products. Embraces LOHAS aesthetics with diverse colorful designs.
• NOVIA

Products and services

• AXENT.ONE C PLUS Award-winning floor-mounted intelligent toilet equipped with the Kirin Pressure-assisted Flush System, tankless technology, auto open/close lid, app control, bubble care cleansing with five modes, warm air dryer, night light, and wireless remote control. Features 1.0 GPF water efficiency. Targeted at premium residential consumers seeking intelligent, hygienic bathroom fixtures.
• AXENT.ONE PLUS Wall-hung intelligent toilet designed for space-saving applications. Features ONE.DIAL control for water flow/temperature adjustment, customizable integrated bidet seat, app control, user profiles, rimless flush design, deodorizer, warm air dryer, and dual flush capability. Targets modern urban residential bathrooms.
• Primus Tankless toilet with streamlined design and sleek flat white exterior featuring the Kirin Pressure-assisted Flush System, antibacterial easy-to-clean glaze coating, entire trap-way glazing, ADA height, soft close seat and lid. Available in Space Silver, Champagne Gold, Rose Gold, White, and Matte Black color trims. Targeted at design-oriented residential consumers.
• NOVIA Air Bathtub Smart air bathtub with faucet-less design allowing fill, drain, and a luxurious massaging bathing experience from a single center point. Acrylic construction with contemporary sculpted profile. Targeted at premium residential buyers seeking spa-style integrated bathing.
• Batik Bathtub Freestanding bathtub featuring a plump rounded silhouette with ultra-thin edges. Crafted from single-mold acrylic with seamless design, skin-friendly and slip-resistant finish, and superior thermal insulation. Available in 51", 59", and 67" sizes. Targeted at residential consumers seeking stylish, comfortable freestanding bathtubs.
• RINA LUXURY Shower Head Luxury shower head with embedded Vitamin C filter that neutralizes chlorine in tap water. Features bubble water technology, hyaluronic acid hydration, fragrance essential oils, and three selectable spray modes: micro-bubble water, fine shower water, and cleansing water. Targeted at health-conscious residential consumers.

Quantifiable outcome

• 3.8L/1 Gal water consumption per flush (ultra-low vs international standards)
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Arthur EisenkreinnotableStrategic or Co-development PartnerMr. Arthur Eisenkrein is referenced as AXENT's newest design partner for the NOVIA product line. He contributed the innovative design vision for the NOVIA bathtub's faucet-less design and revolutionary concept - a bathtub with more than meets the eye that can fill, drain, and produce a luxurious massaging bathing experience from a single center.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Roca: Roca's In-Wash smart toilet line makes Roca a direct peer in the premium designer smart-toilet category and a global incumbent expanding in North America.
• Brondell: Brondell sells premium electronic bidet seats and smart-bath products online in the US, overlapping with AXENT on technology-forward bathroom hygiene offerings.
• Bio Bidet: Bio Bidet is a US-focused smart bidet and seat brand selling direct-to-consumer at premium price points — directly competitive in the consumer-facing electronic cleansing category.
• Woodbridge: Woodbridge sells smart toilets with app and heated-seat features via its own e-commerce site at competitive prices, making it a relevant US DTC-direct competitor to AXENT.
• TOTO: TOTO is the global leader in advanced bathroom and smart-toilet technology (e.g., Washlet) and the most direct competitive reference point for AXENT's intelligent toilets in North America.
• Duravit: Duravit's SensoWash smart toilet range targets exactly the same premium residential smart-bathroom segment that AXENT serves, with overlapping design-forward positioning.
• Kohler: Kohler's Veil and Innate lines of intelligent toilets, plus its broad bathroom portfolio, make it a direct US-market peer competing for the same premium smart-toilet buyer.

Broad incumbents

• Villeroy & Boch: Villeroy & Boch is a broader European premium bathroom fixtures incumbent whose smart-toilet offerings put it in direct competition while its wider portfolio exceeds AXENT's scope.
• Ideal Standard: Ideal Standard is a multinational bathroom brand with growing smart-toilet offerings, comparable in scope overlap and international premium positioning to AXENT.
• American Standard: American Standard is a broad US bathroom incumbent that competes across toilet and bidet categories with deeper dealer relationships than AXENT's DTC-only model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/axent_wisdom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AXENT International