Kaplan Residential
- Company typePrivate
- Founded1998
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Kaplan Residential firmographics
Firmographics- Name
- Kaplan Residential
- Legal name
- Kaplan Residential LLC
- Website
- https://kaplanresidential.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Kaplan Residential industry classification
Industry- Product category
- Residential Real Estate Development
- NAICS
- Land Subdivision (23721), Real Estate and Rental and Leasing (53), Residential Property Managers (531311)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
- akta.pro secondary industry
- Multifamily Apartment Property Management (BPAJAFAA)
Keywords
Where Kaplan Residential is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Kaplan Residential business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Residential Rental Revenue: Kaplan Residential generates revenue through developing and operating multifamily rental communities, garden-style apartments, mid-rise and high-rise apartment communities, townhome rental communities, and single-family rental communities across the Southeast U.S. Revenue is derived from leasing apartment units and townhomes to residents.
- For-Sale Residential Units: Development of condominium units and for-sale residential products, including units at communities such as Park Row Townhomes. Revenue is generated through sales of residential units to buyers.
- Joint Venture Development Fees: Kaplan partners with investors, landowners, and capital providers in joint ventures. The firm earns development and asset management fees as the operating partner on projects exceeding $3 billion in total development value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Residential unit pricing — project-specific, not publicly listed |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Kaplan Residential product offering
Product offeringCore offering
Kaplan Residential is a real estate developer that develops and operates multifamily residential communities across the Southeast U.S., including high-rise apartments, mid-rise and garden-style apartments, townhome rental communities, build-to-rent single-family and townhome communities, student housing, mixed-use developments, and for-sale residential units. The firm is pioneering Southeast U.S. development with on-time, on-budget project delivery, leveraging institutional capital partners and innovative construction technology to deliver amenity-rich residential properties. Revenue is generated primarily through leasing apartment and townhome units, selling for-sale units, and earning development and asset management fees on joint-venture projects.
Product overview
Kaplan Residential is a multi-family real estate development firm offering a diversified portfolio of residential communities throughout the Southeastern U.S. The company's product portfolio includes: high-rise apartment communities (Generation Atlanta, Waterford on Piedmont), mixed-use developments (Square One, Sawtell), build-to-rent townhome communities (Generation Avondale East, Everton Estates, Wayford at Concord, Generation Venice, Generation Wilton Manors), student housing (930 NoMo), and garden-style apartments (The Morris at Belmont). Additionally, the firm develops gated townhome communities (Park Row Townhomes). Projects span Georgia, Florida, North Carolina, and South Carolina markets, with property types ranging from 150-unit to 2,000+ unit communities.
Differentiator
Problem solved
Functional benefit
Products and services
- Generation Atlanta A 17-story, 336-unit high-rise multifamily rental community in downtown Atlanta featuring the first Prescient light-gauge steel structural system deployed in the city, reducing construction costs 20-25% versus concrete framing.
- 930 NoMo A 151-unit, 426-bed Class A purpose-built student housing development on the Charleston Peninsula with views of the Cooper River and Cooper River Bridge.
- Generation Avondale East A 239-unit build-to-rent townhome community in Dekalb County featuring an 8,000 sq ft clubhouse, fitness center, co-working space, resort-style pool, and walking trails.
- Everton Estates A 183-unit rental townhome development in Cartersville, GA, with proximity to Highway 75 and a 40-minute drive to Atlanta's major job centers.
- The Morris at Belmont A 322-unit garden-style apartment community in Belmont, NC — a top-tier suburb of Charlotte — featuring superior amenities and architectural details, developed in partnership with Origin Investments.
- Park Row Townhomes A gated townhome community completed in 2007 near the Atlanta BeltLine featuring bungalow-style residences, swimming pool, and lushly landscaped grounds.
- Wayford at Concord A 150-unit luxury townhome and single-story ranch rental community in Concord, NC, appealing to baby boomers and residents seeking to downsize.
- Square One A premier mixed-use community in Sandy Springs encompassing 174,000 square feet of retail space and 203 apartment homes with rooftop pool, skyline views, indoor/outdoor club room, and first-floor retail.
- Waterford on Piedmont A 153-unit high-rise apartment community in Midtown Atlanta completed in 2002, one of Midtown's first and most exceptional high-rise rental communities, transforming a brownfield site into stylish residential living.
- Sawtell A 40-acre master-planned mixed-use development on the Atlanta BeltLine featuring over 2,000 multifamily residences, up to 150,000 sq ft of commercial space, and Club Sawtell residents-only amenities.
- Generation Venice A 239-unit luxury rental townhome community in Nokomis/Venice, FL, featuring a 10,000 sq ft clubhouse, zero-edge pool, fire pit, pickleball courts, and jogging track around a 4-acre central lake.
- Generation Wilton Manors An approximately 190-unit upscale market-rate apartment community in Wilton Manors, FL, featuring studio to three-bedroom units in a five-story building with wrap-around structured parking, pool, and pickleball courts.
Quantifiable outcome
- Reduced construction costs by 20–25% using Prescient light-gauge steel at Generation Atlanta
- +1 more outcomes
Companies that use Kaplan Residential
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles2 records
Kaplan Residential technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Kaplan Residential partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- Niles Bolton AssociatescoreNiles Bolton Associates is a recurring architecture and engineering partner on multiple Kaplan projects including Generation Avondale East, Generation Venice, and Everton Estates. They also provided a testimonial praising Kaplan's commitment to affordable housing in downtown Atlanta.
- Morgan & CocoreMorgan & Co is listed among partners on the Kaplan Partners page, serving as a design or consulting partner on development projects.
- Dwell Design StudiocoreDwell Design Studio is listed as a partner on the Kaplan Partners page, providing design services for residential development projects.
- PrescientcorePrescient's light-gauge steel structural system was used in Generation Atlanta — the first deployment of this technology in downtown Atlanta. This is a technology-enabled construction partnership.
- Clark Building GroupcoreClark Building Group is listed among partners on the Kaplan Partners page, serving as a construction partner on development projects.
- GreystarminorGreystar is listed among partners on the Kaplan Partners page. Scott Hawley, Kaplan's Managing Director, previously directed Greystar's client-facing strategy in the Southeast.
- Stanley Martin HomescoreStanley Martin Homes is a co-development partner on Everton Estates and Wayford at Concord, providing homebuilding expertise and investment in build-to-rent townhome communities.
- Choate Construction CompanyminorChoate Construction Company is listed among partners on the Kaplan Partners page, providing general contracting services.
- CBG BuildingminorCBG Building is listed among partners on the Kaplan Partners page, providing construction services for development projects.
- Sandpiper GroupminorSandpiper Group is listed among partners on the Kaplan Partners page.
- Focus Design InteriorsminorFocus Design Interiors is listed among partners on the Kaplan Partners page, providing interior design services for residential communities.
- Axiom ArchitectureminorAxiom Architecture is listed as a partner on The Morris at Belmont project, providing architectural design services.
- ESPminorESP is a project partner on The Morris at Belmont, providing engineering or consulting services.
- Fortune JohnsonminorFortune Johnson is listed as a partner on The Morris at Belmont project.
- Richard AaronsonminorRichard Aaronson is a co-development partner with Atlantic Realty Partners on Everton Estates in Cartersville, GA.
- Atlantic Realty PartnersminorAtlantic Realty Partners is a co-development partner on Everton Estates, alongside Richard Aaronson.
- Eagle Realty GroupminorEagle Realty Group is a project partner on Everton Estates.
- CID Design GroupminorCID Design Group is a consulting design partner on Generation Venice, providing design services for the 239-unit rental townhome community.
- Kimley HornminorKimley Horn is a consulting engineering partner on Generation Venice.
- Brock Built HomesminorBrock Built Homes is a project partner on Generation Avondale East, a 239-unit build-to-rent townhome community in Dekalb County, GA.
- J Lancaster Associates, Inc.minorJ Lancaster Associates is a consulting partner on Generation Avondale East.
- Kaplan CompaniesminorPart of the broader Kaplan family of companies, listed as a partner on the Kaplan Residential Partners page.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Kaplan Residential competitors and assessment
Company assessmentBroad incumbents
- Toll Brothers: National luxury homebuilder with active build-to-rent townhome and multifamily division. Comparable on BTR product (Generation Avondale East, Wayford at Concord archetypes) and SE geographic footprint, though operates at much larger national scale as a public homebuilder.
- Lincoln Property Company: Large diversified real estate platform with significant multifamily development, management, and investment operations across the U.S. Comparable to Kaplan in multifamily product overlap, but operates at much greater scale and breadth across asset classes and geographies.
- Invitation Homes: Largest publicly traded single-family rental REIT in the U.S., focused on Sun Belt and SE markets. Comparable to Kaplan on build-to-rent/single-family rental product and SE geography, but operates at vastly larger institutional scale.
- Greystar: Largest U.S. multifamily property manager, developer, and investment operator. Overlaps Kaplan's multifamily/BTR product and is also a listed Kaplan partner; Scott Hawley previously directed Greystar SE strategy. Broad incumbent with global scale.
- American Homes 4 Rent: Publicly traded single-family rental REIT that develops, acquires, and leases BTR/SFR homes, with a heavy Sun Belt/SE footprint. Directly comparable to Kaplan's Build-to-Rent/single-family rental product segment, but operates at much larger scale as a public REIT.
Direct peers
- JPI: National multifamily developer focused on urban, transit-oriented, and Class A walk-to-work apartment communities, with active Southeast operations. Directly comparable to Kaplan's Generation Atlanta and Square One product profile of urban high-rise and mixed-use apartments.
- Crescent Communities: Southeast-focused multifamily and build-to-rent developer headquartered in Charlotte, NC. Closest comparable to Kaplan in product mix (multifamily, BTR townhomes, mixed-use) and SE footprint spanning the Carolinas, Georgia, and Florida.
- Wood Partners: National multifamily developer with strong Sun Belt and Southeast focus across garden-style, mid-rise, and high-rise product. Directly comparable development model and customer base to Kaplan, with broader national geographic reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Kaplan Residential social profiles
Digital presenceKaplan Residential financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kaplan Residential leadership team
Management profileNumber of profiles
Profiles8 records
Kaplan Residential funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kaplan Residential M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kaplan Residential
What does Kaplan Residential do?
Kaplan Residential is a real estate developer that develops and operates multifamily residential communities across the Southeast U.S., including high-rise apartments, mid-rise and garden-style apartments, townhome rental communities, build-to-rent single-family and townhome communities, student housing, mixed-use developments, and for-sale residential units. The firm is pioneering Southeast U.S. development with on-time, on-budget project delivery, leveraging institutional capital partners and innovative construction technology to deliver amenity-rich residential properties. Revenue is generated primarily through leasing apartment and townhome units, selling for-sale units, and earning development and asset management fees on joint-venture projects.
Is Kaplan Residential a public or private company?
Kaplan Residential is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kaplan Residential founded?
Kaplan Residential was founded in 1998. It employs 1 to 10 people.
Where is Kaplan Residential based?
Kaplan Residential is headquartered in Miami, United States, in the North America region.
How does Kaplan Residential make money?
Three revenue lines are on record. Residential Rental Revenue is the primary driver. The others are for-Sale Residential Units and joint Venture Development Fees.
Who are Kaplan Residential's main competitors?
Broad incumbents on record are Toll Brothers, Lincoln Property Company, Invitation Homes, Greystar and American Homes 4 Rent. Direct peers are JPI, Crescent Communities and Wood Partners.
Does Kaplan Residential have an API?
No public API is recorded for Kaplan Residential.
What industry is Kaplan Residential in?
Kaplan Residential's product category is Residential Real Estate Development. Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities), with a secondary code of BPAJAFAA, Multifamily Apartment Property Management. Its NAICS code is 23721 and its SIC code is 6552.