Createlcom
Createlcom is a Bangkok-based IT solutions provider founded in 2003, specializing in contact center systems, unified communications, and trading turret solutions. It serves financial institutions, enterprises, and government agencies in Thailand as an exclusive IPC Systems distributor and Cisco Premier partner.
- Company typePrivate
- Founded2003
- HeadquartersBangkok, Thailand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Createlcom does
Createlcom Co., Ltd. (ครีเอเทลคอม จำกัด) is a privately held Bangkok-based IT solutions provider founded on April 10, 2003, operating as a value-added reseller and system integrator focused on contact center, unified communications, voice recording, and trading turret systems for the Thai market. The company holds exclusive distribution rights for IPC Systems in Thailand, delivering IQ/MAX Touch, Unigy, and OneView trading turrets, and reports over 90% market share for IPC dealer phone systems, more than 900 deployed trading positions, and 20+ reference sites. It is a Cisco Premier Certified Partner with ATP - Unified Contact Center Enterprise credentials, and supplements these with partnerships across AWS Connect, Calabrio, Red Box, OpenText, Forescout, and Uniphore. Its sole proprietary product is the CREAM CRM and contact center application, which integrates with Cisco, AVAYA, Aspect, Asterisk, LINE, Gmail, and Microsoft Exchange to provide work center, knowledge center, quality assurance, gate center, and insight modules.
The business serves three primary verticals: financial services (banks, securities firms, and insurers, including Bank of Thailand, Krungthai Bank, Bangkok Bank, UOB, Yuanta Securities, and Muang Thai Life Assurance), enterprise (large corporates such as ThaiNamthip), and government (e.g., Thailand Center of Excellence for Life Sciences). Revenue is generated through a mix of system integration and implementation services, ongoing maintenance and managed support contracts, and software/SaaS streams such as CREAM and AWS Connect's pay-per-use model, with an enterprise field sales motion that targets large organizations through consultative, multi-solution engagement.
The company is led by Managing Director Rungfar Siribunchawan with a compact management team including Business Advisor Kampanat Payakkapan, Operation Director Wirun Suwanrattaphum, Engineer Manager Peerapong Wongsaraphanchai, and Support Manager Anon Charoensuk. The firm is ISO/IEC29110-4-1:2018 certified and has received the IPC Partner Award - Highest Upgrade (FY2024) and Singapore Business Review Tech Excellence recognition. Strategic positioning is anchored in Thailand and the broader ASEAN region, with no disclosed external funding, no parent company, and no subsidiaries reported in the source data.
Createlcom firmographics
Firmographics- Name
- Createlcom
- Legal name
- CREATELCOM CO., LTD.
- Website
- https://createlcom.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Createlcom is a Bangkok-based IT solutions provider founded in 2003, specializing in contact center systems, unified communications, and trading turret solutions. It serves financial institutions, enterprises, and government agencies in Thailand as an exclusive IPC Systems distributor and Cisco Premier partner.
- Ownership category
- akta.pro rank
Createlcom industry classification
Industry- Product category
- Enterprise Communications and Contact Center Solutions
- NAICS
- Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Telephone & Telegraph Apparatus (3661)
- akta.pro primary industry
- IT Program/Project Management (PMO) & Delivery Assurance (BPAEAAAO)
- akta.pro secondary industry
- Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)
Keywords
Where Createlcom is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
Createlcom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- System Integration & Implementation: Design, installation, and implementation of contact center, unified communications, and trading turret systems. Includes professional services for system deployment.
- Maintenance & Support Services: Ongoing technical support, preventive maintenance, warranty services, and outsource services for deployed systems.
- Software Solutions: CREAM CRM and related application software sales, potentially with subscription or licensing model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | AWS Connect - Pay Per Use |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Createlcom product offering
Product offeringCore offering
Createlcom is a Thailand-based ICT and unified communications system integrator that sells, deploys and supports contact center, unified communications, voice recording and trading turret solutions for financial institutions, enterprises and government agencies. Its portfolio combines proprietary software (the CREAM application) with best-of-breed partner technology from Cisco, IPC Systems, AWS, Calabrio, Red Box, OpenText and Forescout, delivered together with implementation, managed support and maintenance services.
Product overview
Createlcom is a Thailand-based IT solutions provider specializing in Call Center and communication systems. The product portfolio operates as a platform-plus-modules architecture centered around contact center solutions, voice recording, and unified communications. Core offerings include CREAM (proprietary CRM/contact center application), Cisco-powered contact centers (AWS Connect, Cisco Unified Contact Center), and voice recording systems (U-Capture, Calabrio, Red Box). Specialized trading communication products include IPC Dealer Phone systems with 90%+ Thailand market share. Additional modules cover RightFax (fax server), OpenText Intelligent Capture (document processing), Forescout NAC (network security), Digital Signage, Public Address Systems, and Cisco IP Phones/WebEx collaboration endpoints. The portfolio serves financial, enterprise, and government sectors with both on-premise and cloud deployment options.
Differentiator
Problem solved
Functional benefit
Brands
- CREAM: In-house developed CRM and contact center application with Work Center, Knowledge Center, Quality Assurance, Gate Center, and Insight modules for customer service automation and AI integration.
Products and services
- CREAM Application
Quantifiable outcome
- 90%+ market share in Thailand for IPC dealer phone systems
- +3 more outcomes
Companies that use Createlcom
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Createlcom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability8 records
Feature4 records
Createlcom partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- Cisco SystemscoreCisco Premier Certified Partner since 2007 with Advanced Collaboration Architecture, Advanced Unified Communications, Advanced Unified Computing Technology, and Express Foundation certifications. Also holds ATP - Unified Contact Center Enterprise certification. Provides contact center, unified communications, and collaboration solutions to Thai enterprises.
- IPC SystemscoreExclusive partner of IPC Systems in Thailand since 2003. Distributes IPC trading turret systems (IQ/MAX Touch, Unigy platform) achieving 90%+ market share in Thailand. 30+ years IPC track record with zero downtime. Serves major financial institutions including banks and securities firms.
- CalabriomajorCalabrio Certified Partner providing workforce optimization, workforce management, and voice of customer analytics solutions. Offers call recording, quality management, workforce management, and analytics capabilities for IP contact centers.
- Red BoxmajorRed Box partner specializing in voice capture and recording solutions. Red Box is the world's leading dedicated voice specialist with capability to capture all voice communications across global enterprises. Serves financial, contact center, government, and public safety sectors.
- OpenTextmajorOpenText partner providing RightFax fax server solutions and Intelligent Capture document processing. OpenText is the proven market leader in fax server and document delivery. Integrates fax with email, desktop, and document management applications.
- AWS (Amazon Web Services)majorProvides AWS Connect cloud contact center solutions. AWS Connect is a cloud-based contact center platform with pay-per-use pricing, AI-enabled features, and scalable agent deployment from 10 to tens of thousands.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Createlcom competitors and assessment
Company assessmentOthers
- Calabrio: Vendor of the workforce optimization and speech analytics platform Createlcom resells in Thailand. As an upstream software partner, Calabrio could also choose to engage competing Thai SIs, which frames it as an ecosystem risk.
- Red Box (Audioburst / Red Box Systems): Voice capture specialist whose recording solution Createlcom offers in Thailand. Adjacent rather than competitive — Red Box's enterprise direct sales motion in financial markets could overlap with Createlcom's Thai banking accounts.
- IPC Systems: Global fintech vendor whose trading turrets (IQ/MAX, Unigy) Createlcom distributes exclusively in Thailand. Not a competitor but the principal upstream supplier whose exclusivity is the foundation of Createlcom's IPC business.
Direct peers
- Unified Communications peers (AVAYA/Cisco Gold partners in Thailand): Other Cisco Premier/Gold and AVAYA partners in Thailand (e.g., Tele-Info, G-Able, I Max, and similar local Cisco AVAYA channel partners) compete for the same enterprise UC, contact center, and trading-floor deployments that Createlcom wins.
Broad incumbents
- Genesys: Major global cloud and on-premise contact center platform vendor that competes with Cisco Unified Contact Center and AWS Connect — comparable target customers (large banks, insurers, government) in the same Thai enterprise market.
- NICE inContact: Global cloud contact center and analytics incumbent whose enterprise deals include Thailand financial and government accounts — directly competes with Createlcom on contact center platforms and analytics, although NICE typically sells direct or via global SIs.
- Dimension Data (NTT Data) Thailand: Enterprise systems integrator in Thailand focused on Cisco-centric networking, collaboration, and contact center deployments — overlap on Cisco UC and contact center portfolio, with a far broader geographic and service footprint.
- Fujitsu (Thailand): Multinational SI with Thai presence serving banks, government, and large enterprises on unified communications, contact center, and IT modernization — comparable in target customers and solution portfolio, with broader geographic reach.
- NTT Communications (Thailand): Large global SI/telco with Thai operations delivering unified communications, contact center, and managed services to enterprises and government — directly overlaps Createlcom's core offer, but at much larger scale and broader portfolio.
Regional players
- Condeco Software: Although positioned in workspace scheduling, Condeco illustrates the type of regional VAR/SI competing for similar enterprise IT budgets in adjacent ASEAN markets. Better: comparable peers are Thai/ASEAN Cisco Premier or AVAYA partners and contact-center SIs (e.g., NTT Communications Thailand, Dimension Data Thailand, Fujitsu Thailand).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Createlcom social profiles
Digital presenceCreatelcom compliance and trust
Trust signalCompliance1 record
Createlcom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Createlcom leadership team
Management profileNumber of profiles
Profiles5 records
Createlcom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Createlcom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Createlcom
What does Createlcom do?
Createlcom is a Thailand-based ICT and unified communications system integrator that sells, deploys and supports contact center, unified communications, voice recording and trading turret solutions for financial institutions, enterprises and government agencies. Its portfolio combines proprietary software (the CREAM application) with best-of-breed partner technology from Cisco, IPC Systems, AWS, Calabrio, Red Box, OpenText and Forescout, delivered together with implementation, managed support and maintenance services.
Is Createlcom a public or private company?
Createlcom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Createlcom founded?
Createlcom was founded in 2003. It employs 11 to 50 people.
Where is Createlcom based?
Createlcom is headquartered in Bangkok, Thailand, in the Asia region.
How does Createlcom make money?
Three revenue lines are on record. System Integration & Implementation is the primary driver. The others are maintenance & Support Services and software Solutions.
Who are Createlcom's main competitors?
Others on record are Calabrio, Red Box (Audioburst / Red Box Systems) and IPC Systems. Unified Communications peers (AVAYA/Cisco Gold partners in Thailand) is listed as a direct peer. Broad incumbents are Genesys, NICE inContact, Dimension Data (NTT Data) Thailand, Fujitsu (Thailand) and NTT Communications (Thailand). Condeco Software is listed as a regional player.
Does Createlcom have an API?
Yes. U-Capture Enterprise provides RESTful APIs for open access to leading AI voice technologies, enabling integration with third-party AI and automation systems. RightFax integrates with CRM, ERP, and ECM applications for automated fax delivery. OpenText Intelligent Capture uses APIs for system management and compliance policy embedding.
What industry is Createlcom in?
Createlcom's product category is Enterprise Communications and Contact Center Solutions. Its primary akta.pro industry code is BPAEAAAO, IT Program/Project Management (PMO) & Delivery Assurance, with a secondary code of HDAEAKAK, Data App Builders (Forms, Portals & Internal Tools). Its NAICS code is 541512 and its SIC code is 7373.