Reyes Beverage Group

What Reyes Beverage Group does

Reyes Beverage Group (RBG) is a privately held, family-owned beverage alcohol distributor founded in 1976 in Chicago and operating as a subsidiary of Reyes Holdings, LLC. The company distributes beer, spirits, wine, ready-to-drink (RTD) cocktails, and non-alcoholic beverages sourced from more than 800 supplier partners to over 240,000 retail accounts across 16 US states, moving approximately 360 million cases annually through 90 facilities and 30 local distributorships and covering roughly 52% of the US legal-drinking-age population. RBG operates a B2B three-tier distribution model, earning revenue through per-case margins and supplier services such as category management, merchandising, and retail activation; pricing is volume-based rather than subscription-based, with revenue mechanics tied to supplier mix, case volume, and route density.

Historically a beer-rooted distributor, RBG has executed a deliberate category-broadening strategy: spirits entered the portfolio in 2023 with the Sazerac portfolio, wine was added in 2025 through an E. & J. Gallo Winery partnership, and a dedicated RBG Spirits and Wine division was established to support premiumization. The company's technology stack centers on three proprietary platforms — SipMarket (a retailer ordering and analytics portal), Supplier Portal, and BevLine — which together provide inventory, ordering, and assortment visibility to suppliers and accounts. In May 2026 RBG closed its largest-ever acquisition, purchasing RNDC operations in 11 markets and adding roughly 5,200 employees, 135,000 customers, and 38 million cases of annual volume, an inflection that materially increased scale. The company is led by CEO Tom Day and co-chairman/founder J. Christopher Reyes, with reported 220+ workplace-culture awards underscoring a sustained emphasis on workforce engagement. Revenue is not publicly disclosed.

Name

Reyes Beverage Group

Legal name

Reyes Beverage Group

Website

https://reyesbeveragegroup.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Reyes Beverage Group is a privately held, family-owned beverage alcohol distributor founded in 1976, serving more than 240,000 retail accounts across 16 US states with 800+ supplier partnerships and roughly 360 million cases moved annually.

Ownership category

akta.pro rank

Product category

Beverage Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

akta.pro secondary industry

Beverage Wholesale Distribution (Non-Alcoholic) (CRAOAAAH)

Keywords

• Beverage distribution services
• Alcohol distribution
• Beer distribution
• Spirits distribution
• Wholesale beverage logistics

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Beverage Distribution Services: Reyes Beverage Group generates revenue by distributing beverages (beer, spirits, ready-to-drink cocktails, non-alcoholic options, wine) to approximately 240,000 retail accounts. They act as the distribution intermediary between beverage suppliers and retail customers, earning margins on the distribution of products.
2. Spirits and Wine Distribution: Following the 2023 acquisition of the Sazerac portfolio and expansion into wine in 2025, the company now distributes spirits and wine products across their 16-state footprint through dedicated RBG Spirits and Wine operations.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Reyes Beverage Group is a family-owned total beverage distributor that distributes beer, spirits, ready-to-drink cocktails, non-alcoholic beverages, and wine from 800+ suppliers to approximately 240,000 retail accounts across 16 states. The company operates through 90 facilities and 30 local distributorships, delivering roughly 360 million cases annually, with proprietary digital tools including SipMarket for customer ordering and analytics.

Product overview

Reyes Beverage Group (RBG) operates as a family-owned total beverage distributor and is one of the largest alcohol distributors in the United States. Originally focused on beer distribution with deep roots in the industry over 50+ years, the company has expanded to offer a comprehensive portfolio spanning beer, spirits, ready-to-drink (RTD) cocktails, non-alcoholic beverages, and wine. The distribution network includes SipMarket (a customer-facing ordering and analytics platform integrating with each distributor site) and a Supplier Portal for supplier partner management. In 2026, RBG established RBG Spirits and Wine as a new division following its largest acquisition to date—purchasing RNDC operations across 11 markets. The company operates through a network of 24 regional distributors (including Allied Beverages, Capital Reyes Distributing, Chesbay Distributing, Chicago Beverage Systems, Crest Beverage, DET Beverages, Florida Distributing Company, Gate City Beverage, Gold Coast Beverage, Golden Brands, Greenco Distributing, Harbor Distributing, High Desert Distributing, Island Distributing, Lee Distributors, Monarch Distributing, Premium Distributors of Maryland, Michigan, Virginia, and Washington D.C., plus RBG Spirits and Wine divisions in 10 states). With 15,000+ employees, 90 facilities, and approximately 360 million annual case volume, RBG delivers to roughly 240,000 retail customer accounts across 16 states.

Differentiator

Problem solved

Functional benefit

Brands

• SipMarket: Cutting-edge tool that integrates with each distributor's site, providing critical data and insights, uses analytics capabilities in inventory management and can help customers grow their businesses
• BevLine
• Cheers For Charity

Products and services

• SipMarket A customer-facing digital platform that integrates with each RBG distributor site, providing critical data and insights, analytics capabilities for inventory management, and tools to help customers grow their businesses. Customers can browse brands, inventory and deals, order online, check invoices and history, and view sales analytics.
• Supplier Portal A portal designed for supplier partners providing instant access to forms, tools, and relevant information to manage their relationship with Reyes Beverage Group.
• BevLine Customer Care Center A customer care center and order placement service accessible by calling 855-424-2337, supporting Reyes Beverage Group's distribution operations.
• Beverage Distribution Portfolio A comprehensive portfolio of import, craft, and domestic beverages including beer, spirits, ready-to-drink cocktails, non-alcoholic options, and wine distributed across 16 states through 90 facilities to approximately 240,000 retail accounts.

Quantifiable outcome

• 360 million cases delivered annually
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• BIATCH® TequilaminorChannel Partner/ Reseller/ Distributor · 26 June 2026BIATCH® Tequila, a women-founded spirits brand, expanded its distribution network to 20 states through a partnership with Reyes Beverage Group. The brand has achieved over 200,000 bottles sold, $3 million in revenue, and presence in over 1,600 retail outlets.
• Lucas Bols USAcoreChannel Partner/ Reseller/ Distributor · 8 June 2026Lucas Bols USA selected Reyes Beverage Group along with three other distributors (Johnson Brothers, Martignetti Companies, Southern Glazer's Wine & Spirits) to replace its previous arrangement with RNDC across U.S. markets. The partnership covers Bols Liqueurs, Galliano, Tequila Partida, Passoã, Pallini, and non-alcoholic brand Fluère.
• Hope Family WinescoreChannel Partner/ Reseller/ Distributor · 4 June 2026Hope Family Wines, named American Winery of the Year in 2022, announced strategic distribution partnerships with Reyes Beverage Group alongside Southern Glazer's Wine & Spirits and M.S. Walker to expand its national footprint. Hope Family Wines operates six brands led by Austin Hope Cabernet Sauvignon.
• Treasury Wine EstatescoreChannel Partner/ Reseller/ Distributor · 4 June 2026Treasury Wine Estates finalized a distribution transition with Reyes Beverage Group across multiple U.S. states as part of its strategic review of the Americas business. TWE is reducing its portfolio from 76 brands to fewer than 30 with 10 Power Brands.
• Republic National Distributing Company (RNDC)coreChannel Partner/ Reseller/ Distributor · 29 May 2026Reyes Beverage Group completed acquisition of RNDC operations in 11 markets (Arizona, Colorado, Florida, Hawaii, Louisiana, Maryland, Oklahoma, South Carolina, Texas, Virginia, Washington D.C.) in May 2026. This was RBG's largest acquisition to-date, adding approximately 5,200 employees, 135,000 customers, and 38 million annual cases. RNDC operations now operate as RBG Spirits and Wine.
• Kultura BrandsminorChannel Partner/ Reseller/ Distributor · 26 May 2026Kultura Brands is expanding distribution for its Adios tequila-based RTD brand through partners including Reyes Beverage Group and RNDC. The brand achieved successful launches in Georgia and South Carolina with 76 retail doors opened in New Mexico during its first week.
• Viña Concha y Toro USAcoreChannel Partner/ Reseller/ Distributor · 20 May 2026Viña Concha y Toro USA partnered with Reyes Beverage Group to serve as its exclusive wine distributor across eight markets in the U.S., transitioning from RNDC to RBG pending regulatory approval. The partnership covers South American imports and organic brands.
• Silver Oak CellarscoreChannel Partner/ Reseller/ Distributor · 30 April 2026Silver Oak Cellars announced a new distributor partnership with Reyes Beverage Group following RBG's acquisition of select operations from RNDC. The partnership covers eight key markets including Florida, Louisiana, Maryland, Oklahoma, South Carolina, Texas, Virginia, and Washington, D.C.
• Pernod Ricard USAcoreChannel Partner/ Reseller/ Distributor · 20 March 2026Pernod Ricard USA selected Reyes Beverage Group to handle distribution in Maryland and Washington D.C. as part of a realignment of its distribution network across multiple U.S. markets. This follows Pernod Ricard's strategy to sharpen portfolio focus and ensure consistent execution.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Winebow Group: Family-owned US wine and spirits importer and distributor. Comparable in business model to RBG Spirits & Wine's wine-distribution segment, and an active consolidator in adjacent geographies.

Others

• Anheuser-Busch InBev (US operations): Largest US beer supplier whose products RBG distributes. Not a direct competitor but a critical upstream relationship; comparable in scale and an essential counterpart to RBG's wholesaling model via the three-tier system.
• Constellation Brands: Major US beer, wine, and spirits supplier (Corona, Modelo, Kim Crawford, Meiomi, Svedka) with extensive reliance on RBG and similar distributors. Not a direct competitor but a key supplier that benefits from RBG's distribution scale.

Direct peers

• Southern Glazer's Wine and Spirits: The largest US beverage alcohol distributor, operating across all 50 states with multi-category coverage (beer, wine, spirits). Directly comparable to RBG in product breadth, supplier relationships, and route-based wholesale model; the clear #1 incumbent versus RBG's emerging top-2 position post-RNDC.
• Martignetti Companies: Largest New England beverage alcohol wholesaler distributing wine, spirits, beer, and RTDs. A direct peer selected by Lucas Bols alongside RBG for spirits distribution, indicating overlapping supplier mandates and comparable business model.
• Johnson Brothers Liquor Company: Privately held multi-state wholesaler of wine, spirits, beer, and non-alcoholic beverages with similar family-ownership structure. Comparable to RBG Spirits & Wine in particular; Lucas Bols' selection of Johnson Brothers alongside RBG confirms side-by-side competition for spirits and wine supplier mandates.
• Breakthru Beverage Group: Multi-state beer, wine, and spirits distributor formed via the Southern Wine & Spirits / Glazer's split and Wirtz Beverage merger. Comparable to RBG in three-tier distribution scale and supplier mix, and an active consolidator that acquired pieces of RNDC's divested operations.
• Republic National Distributing Company (RNDC): Prior top-3 US beverage alcohol distributor acquired in part by RBG in May 2026. Operated the same three-tier wholesale model with comparable supplier portfolios and on-premise/off-premise split, making it the most direct pre-acquisition comparable for RBG's beer-distribution business.
• Crescent Crown Distributing: Privately held US beverage distributor operating across multiple states with focus on beer. Comparable in size and route-based model, though more concentrated in fewer states than RBG's coast-to-coast footprint.

Broad incumbents

• E. & J. Gallo Winery: The world's largest family-owned winery, which placed commercial wine with RBG in 2025. Functions primarily as a supplier but is comparable to RBG's wine-distribution arm in scale and breadth within wine, and represents an adjacent rather than directly competing role.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reyes-beverage-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries30 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reyes Beverage Group