Biatch Tequila
Biatch Tequila is a 100% women-owned premium and ultra-premium tequila brand selling blanco, reposado, añejo, and extra-añejo expressions through DTC e-commerce and licensed retailers across 16 US states, primarily targeting women consumers via lifestyle and gift bundles.
- Company typePrivate
- Founded2021
- HeadquartersSandy Springs, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Biatch Tequila does
Biatch Tequila, operating under the legal entity Boss Babe Brands, Inc., is a privately held, 100% women-owned premium and ultra-premium tequila brand founded in 2021 by entrepreneur Sue Hrib and headquartered in Sandy Springs, Georgia. The company produces a portfolio of four core tequila expressions — Rosa Blanco (lightly rested in Napa red wine barrels), Reposado (9 months in American Oak Bourbon barrels), Añejo Ultra (26 months, presented in a silver crystal-encrusted bottle with over 5,000 hand-affixed crystals), and Extra Añejo (40 months in used oak barrels) — all made from 100% Blue Weber Agave sourced from high-altitude Mexican fields. Supporting SKUs include limited-edition specials, 100mL LiL' BIATCH sample packs and celebration sets, and an extensive line of gift bundles pairing tequila with branded merchandise (sipping glasses, light-up bottle lamps, cowgirl hat toppers, bachelorette bundles, apparel).
The business operates a direct-to-consumer model through a Shopify storefront at biatch.com, supplemented by fulfillment via the AccelPay network of licensed third-party alcohol retailers, with a public store locator covering 16 US states. Pricing spans $16 for a 100mL sample to $425 for the Añejo Ultra crystal bottle. Marketing is community-led and centered on a women-consumer persona, leveraging organic social on Facebook, Instagram, TikTok and YouTube, a BIATCH Insider email program, event activations (Arte Agave, Come Out With Pride Orlando), earned media including WE TV's 'Wiggin' Out With Tokyo Stylez' and USA Today coverage, and a Wefunder crowdfunding channel that allows community investors to take equity positions. The brand has received nine industry awards including a 95-point score from the Beverage Standards Association for its Reposado and LA Spirit Awards 2025 Silver for the Special Edition Rosa.
Biatch Tequila firmographics
Firmographics- Name
- Biatch Tequila
- Legal name
- Boss Babe Brands, Inc.
- Website
- https://biatch.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Biatch Tequila is a 100% women-owned premium and ultra-premium tequila brand selling blanco, reposado, añejo, and extra-añejo expressions through DTC e-commerce and licensed retailers across 16 US states, primarily targeting women consumers via lifestyle and gift bundles.
- Ownership category
- akta.pro rank
Biatch Tequila industry classification
Industry- Product category
- Premium Tequila
- NAICS
- Beer, Wine, and Liquor Retailers (4453)
- SIC
- Retail-Miscellaneous Retail (5900)
- akta.pro primary industry
- Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH)
Keywords
Where Biatch Tequila is headquartered
LocationHeadquarters
- HQ city
- Sandy Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Biatch Tequila business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Tequila Product Sales: Direct-to-consumer online sales of premium and ultra-premium tequila products through biatch.com, plus fulfillment through licensed third-party retailers in the AccelPay network. Products include Rosa Blanco, Reposado Ultra, Añejo Ultra, Extra Añejo, and limited edition varieties in 750mL and 100mL formats.
- Merchandise Sales: Sale of branded merchandise including clothing (tank tops, hoodies, t-shirts), accessories (bottle stoppers, cowgirl hats, sipping glasses, ice buckets, lamps), and gift bundles combining tequila with merchandise items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Rosa Blanco Premium Tequila 750mL |
| Unit Pricing | Pay-as-you-go | Reposado Ultra Premium Tequila 750mL |
| Unit Pricing | Pay-as-you-go | Añejo Ultra Premium Tequila |
| Unit Pricing | Pay-as-you-go | Extra Añejo Ultra Premium Tequila |
| Unit Pricing | Pay-as-you-go | Special Edition Rosa Premium Tequila |
| Unit Pricing | Pay-as-you-go | LiL' BIATCH Sample Packs |
| Unit Pricing | Pay-as-you-go | LiL' BIATCH Celebration Set |
| Unit Pricing | Pay-as-you-go | Gift Box - 750mL BIATCH Tequila and Sipping Glass |
| Unit Pricing | Pay-as-you-go | BIATCH Light Up Bundle |
| Unit Pricing | Pay-as-you-go | LiL BIATCH Tequila and Sipping Glass Gift Box |
| Unit Pricing | Pay-as-you-go | Cowgirl Bundle |
| Unit Pricing | Pay-as-you-go | BIATCH Party Starter Bundle |
| Unit Pricing | Pay-as-you-go | Ultimate BIATCHlorette Bundle |
| Unit Pricing | Pay-as-you-go | BIATCH White Tank Top |
| Unit Pricing | Pay-as-you-go | BIATCH Black Crop Hoodie |
| Unit Pricing | Pay-as-you-go | BIATCH V-Neck Tee |
| Unit Pricing | Pay-as-you-go | BIATCH Crop Tee |
| Unit Pricing | Pay-as-you-go | BIATCH Sipping Glasses |
| Unit Pricing | Pay-as-you-go | 100mL Green Crown Bottle Topper (3 Pack) |
| Unit Pricing | Pay-as-you-go | Cowgirl Hat 100mL Topper (5 Pack) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Biatch Tequila product offering
Product offeringCore offering
BIATCH Tequila is a women-owned U.S. spirits brand that produces and sells premium and ultra-premium tequila — Rosa Blanco, Reposado, Añejo, and Extra Añejo — alongside sample packs, gift bundles, and branded merchandise. Distribution is through its own DTC e-commerce site, the AccelPay retailer network, and licensed retail stores across multiple U.S. states.
Product overview
BIATCH Tequila is a women-owned lifestyle brand offering a portfolio of premium and ultra-premium sipping tequilas intentionally crafted for the woman's palate. The core tequila lineup consists of four main expressions: Rosa Blanco Premium Tequila (lightly rested in Napa red wine barrels), Reposado Premium Tequila (aged 9 months in American Oak Bourbon Barrels), Añejo Ultra Premium Tequila (aged 26 months in crystal-encrusted bottles), and Extra Añejo Ultra Premium Tequila (aged 40 months). Supporting products include limited edition special releases, LiL' BIATCH sample packs and celebration sets in 100mL sizes, and various gift bundles pairing tequila with branded merchandise like sipping glasses, ice buckets, and light-up bottle lamps. The merchandise line extends the brand's fashion-forward aesthetic through clothing (tank tops, crop hoodies, V-neck tees, crop tees) and accessories (cowgirl hat toppers, bottle stoppers). The company markets directly to consumers through its e-commerce platform and third-party retailers, with fulfillment handled through the AccelPay licensed alcohol retailer network.
Differentiator
Problem solved
Functional benefit
Products and services
- BIATCH Rosa Blanco An unaged (or minimally rested) blanco-style agave expression in the BIATCH portfolio, positioned as the entry point for consumers seeking a smooth, clean agave profile, typically consumed neat, on the rocks, or in cocktails.
- BIATCH Reposado An oak-rested reposado tequila in the BIATCH lineup, positioned for consumers who prefer a smoother, lightly oaked agave character for sipping or premium cocktails.
- BIATCH Añejo An aged añejo tequila in the BIATCH lineup, positioned as a sipping tequila for consumers seeking a deeper, oaked agave profile.
- BIATCH Extra Añejo The longest-aged ultra-premium expression in the BIATCH lineup, positioned as a top-tier sipping tequila and premium gift offering.
- BIATCH Tequila Sample Packs Curated multi-bottle sample sets spanning the BIATCH tequila lineup (Blanco through Añejo), sold as a single unit to enable consumer trial and gifting.
- BIATCH Gift Bundles Pre-assembled tequila-plus-accessory bundles designed as a ready-to-gift product, leveraging the brand's fashion-inspired packaging for celebrations, holidays, and corporate gifting.
- BIATCH Branded Merchandise Apparel and accessories carrying BIATCH Tequila branding (clothing and related items), sold as standalone products to extend brand exposure beyond spirits purchasing.
Quantifiable outcome
- Over 150,000 bottles sold and expansion into 16 states
Companies that use Biatch Tequila
Customer profileSegments1 record
Ideal customer profiles1 record
Biatch Tequila technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Biatch Tequila partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- AccelPay NetworkcoreAccelPay network provides fulfillment services through licensed third-party retailers. All alcohol orders are fulfilled by these licensed retailers within the AccelPay network. Orders ship via GLS and UPS carriers within 3-5 business days plus delivery time.
- WE TVminorBIATCH was featured on the reality TV show Wiggin' Out With Tokyo Stylez, providing brand visibility through entertainment media placement.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Biatch Tequila competitors and assessment
Company assessmentBroad incumbents
- Don Julio: Diageo-owned premium tequila portfolio that effectively defined the luxury tequila category. Sets the price-quality benchmark that BIATCH competes against on shelf and in on-premise accounts.
- Patrón Tequila: Bacardi-owned mainstream premium tequila leader. The category-defining incumbent that BIATCH must displace for retailer attention and on-premise placement.
- Teremana Tequila: Dwayne Johnson-backed premium tequila with strong consumer awareness and broad retail distribution. Competes for the same premium gifting and lifestyle consumer wallet as BIATCH.
- Casamigos: Celebrity-founded premium tequila (George Clooney), now owned by Diageo with the deepest U.S. distribution and marketing budget in the premium segment. The scale benchmark BIATCH must differentiate against in retail and on-premise.
Direct peers
- Cincoro Tequila: Celebrity-co-founded ultra-premium tequila (Michael Jordan and partners) targeted at luxury gifting and hospitality. Overlaps BIATCH on ultra-premium pricing and lifestyle occasion-use.
- Clase Azul: Ultra-premium tequila positioned around hand-painted, collectible decanters retailing from roughly $200 to over $2,000. Closest competitor to BIATCH on collectible-bottle, gift, and ultra-premium price-point positioning.
- Casa Del Sol Tequila: Female-founded luxury tequila brand focused on aged expressions and lifestyle storytelling. Comparable narrative-driven, premium-priced, DTC-led brand profile.
- 818 Tequila: Celebrity-founded premium tequila (Kendall Jenner) targeting a female-skewing audience with lifestyle branding and sleek bottle design. The most direct demographic and channel competitor to BIATCH's female-forward premium positioning.
- Lobos 1707: Celebrity-backed premium tequila (LeBron James) with cultural-positioning and distinctive bottle aesthetics. Comparable premium gifting and lifestyle consumer targeting.
- Código 1530: Premium tequila co-founded with country-music celebrity (George Strait) emphasizing provenance and lifestyle branding. Similar premium, story-driven, selective-distribution playbook.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Biatch Tequila social profiles
Digital presenceBiatch Tequila financial estimates
Financial estimateRevenue estimate
Valuation estimate
Biatch Tequila leadership team
Management profileNumber of profiles
Profiles1 record
Biatch Tequila funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Biatch Tequila M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Biatch Tequila
What does Biatch Tequila do?
BIATCH Tequila is a women-owned U.S. spirits brand that produces and sells premium and ultra-premium tequila — Rosa Blanco, Reposado, Añejo, and Extra Añejo — alongside sample packs, gift bundles, and branded merchandise. Distribution is through its own DTC e-commerce site, the AccelPay retailer network, and licensed retail stores across multiple U.S. states.
Is Biatch Tequila a public or private company?
Biatch Tequila is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Biatch Tequila founded?
Biatch Tequila was founded in 2021. It employs 11 to 50 people.
Where is Biatch Tequila based?
Biatch Tequila is headquartered in Sandy Springs, United States, in the North America region.
How does Biatch Tequila make money?
Two revenue lines are on record. Tequila Product Sales are the primary driver. The others are merchandise Sales.
Who are Biatch Tequila's main competitors?
Broad incumbents on record are Don Julio, Patrón Tequila, Teremana Tequila and Casamigos. Direct peers are Cincoro Tequila, Clase Azul, Casa Del Sol Tequila, 818 Tequila, Lobos 1707 and Código 1530.
Does Biatch Tequila have an API?
No public API is recorded for Biatch Tequila.
What industry is Biatch Tequila in?
Biatch Tequila's product category is Premium Tequila. Its primary akta.pro industry code is CRANABAH, Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined). Its NAICS code is 4453 and its SIC code is 5900.