Schroeder Production Technology

What Schroeder Production Technology does

Schröder Produktionstechnik GmbH, operating as Schroeder Production Technology, is a German B2B distributor and sales company serving the metalworking and metal-processing industry. Founded in 1972 and headquartered in Verl, Germany, the company operates under a sales-led go-to-market, reselling cutting tools, machine tools, precision measurement and testing equipment, and operating/environmental materials from roughly 15 international brand partners — including Kennametal, Inovatools, Dormer Pramet, CERATIZIT/Komet, Mitutoyo, Mikron Tool, Vergnano, Rego-Fix, Dümmel, Baublies, and New Pig. The company is privately held, registered as a GmbH, and managed by two managing partners: Dipl.-Ing. Alexander Schröder and Industriefachwirt Axel Schniedermann. Headcount is reported at 11–50 employees, and the company holds a DIN ISO 9001 quality management certification.

The core technology is a commercial e-commerce platform rather than a proprietary product. It consists of a 24/7 online shop (webshop.schroeder-produktionstechnik.de) with real-time inventory checks, customer-specific pricing, and favorites lists; an OCI (Open Catalog Interface) that enables direct ERP integration for procurement automation; a digital catalog portal; and integration with partner applications such as Kennametal Novo and the Inovatools suite (INOCUT cutting data, INOCAM, Tool Konfigurator). The company also offers custom-manufactured Sonderwerkzeuge (special tools) produced to individual customer specifications. Pricing is quote-based and not publicly disclosed, with a EUR 20 minimum order surcharge on orders under EUR 100 net.

The business model is industrial tool distribution with three revenue streams: standard industrial tool sales (one-time transaction), custom tool manufacturing (one-time transaction), and a minimum order surcharge/transaction fee. Distribution channels are domestic (Germany) and combine e-commerce, OCI/ERP-mediated procurement, and direct sales consultation. Marketing is conducted via the company website, a Hausmesse (house exhibition) event, and personal consultation. The company serves a single broad vertical — metalworking manufacturers — with no disclosed named customers and no public customer concentration data. There are no funding rounds, no M&A activity, and no reported revenue.

Name

Schroeder Production Technology

Legal name

Schröder Produktionstechnik GmbH

Website

https://schroeder-produktionstechnik.de

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Schröder Produktionstechnik GmbH is a German B2B distributor of metalworking tools, cutting tools, CNC machines, and precision measurement equipment, serving manufacturing customers with an online shop, OCI ERP integration, and custom tool manufacturing across roughly 15 international brand partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Verl

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Industrial Tool Sales: Sale of metalworking tools, machine tools, cutting tools, measuring and testing equipment, and operating materials. Products are sold through online shop and direct sales with pricing based on customer-specific conditions.
2. Special/Custom Tool Manufacturing: Custom-designed special tools manufactured according to individual customer specifications, including special profiles, dimensions, and tolerances.
3. Minimum Order Surcharge: For orders under 100 EUR net, a minimum quantity surcharge of 20 EUR plus VAT is applied.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Schröder Produktionstechnik GmbH is a B2B sales and distribution company for the metalworking industry, supplying machine tools, cutting and machining tools, precision measuring and testing equipment, and environmental/operating materials. The company is an authorized distributor for major international brands (Kennametal, Inovatools, Dormer Pramet, CERATIZIT/Komet, Mikron Tool, Mitutoyo, Dümmel, Vergnano, Rego-Fix, Helios Preisser, Tesa, Baublies/Wagner, New Pig) and also manufactures custom special tools. Distribution is delivered through a 24/7 online shop, an OCI ERP integration interface, a digital catalog portal, partner apps, and direct personal technical consultation.

Product overview

Schroeder Production Technology is a distribution company for the metalworking industry offering a comprehensive portfolio centered on machining tools, cutting technology, and precision measurement equipment. The core offering includes Werkzeug- & Zerspanungstechnik (cutting tools), Werkzeugmaschinen (machine tools), Mess- und Prüftechnik (measurement/testing equipment), and Umwelttechnik/Betriebsmittel (environmental/operating materials). The company distributes multiple international brands including Kennametal, Inovatools, Dormer Pramet, CERATIZIT/Komet, Dümmel, Mikron Tool, Vergnano, and Rego-Fix, and also offers custom Sonderwerkzeuge (special tools). The digital platform consists of an Onlineshop, Katalogportal (catalog portal), OCI-Schnittstelle (ERP integration), and partner Apps. Products range from standard catalog items to custom-manufactured special tools and precision measurement instruments.

Differentiator

Problem solved

Functional benefit

Products and services

• Werkzeugmaschinen (Machine Tools) Industrial machine tools distributed to metalworking manufacturers for machining and production operations.
• Werkzeug- & Zerspanungstechnik (Tool & Cutting Technology) Standard cutting tools and machining technology (Zerspanungstechnik) from distributed international brands for metal-removal operations in metalworking.
• Sonderwerkzeuge (Special/Custom Tools) Custom-designed and custom-manufactured special tools tailored to specific customer requirements, including special profiles, dimensions, and tolerances.
• Mess- und Prüftechnik (Measurement and Testing Technology) Precision measuring instruments and testing equipment including calipers, micrometers, bore gauges, electronic and mechanical dial indicators, surface testers, and coordinate measuring machines from brands such as Mitutoyo, Tesa Technology, and Helios Preisser.
• Umwelttechnik / Betriebsmittel (Environmental Technology and Operating Materials) Environmental control equipment and operating materials including emulsion and oil mist separators, coolant systems, skimmers, refractometers, storage systems, tool cabinets, and absorbent/spill-control products from brands such as New Pig.
• Onlineshop (Online Shop) 24/7 self-service ordering platform at webshop.schroeder-produktionstechnik.de with real-time inventory checks, favorites lists for reordering, and customer-account-specific pricing conditions.
• Katalogportal (Catalog Portal) Digital catalog portal providing centralized access to product catalogs and product information across the distributed brand portfolio.
• OCI-Schnittstelle (OCI Interface) Open Catalog Interface (OCI) service that enables customers to access the company's online shop directly from their ERP system for automated, integrated procurement of metalworking tools.
• Apps (Partner Applications) Integrated partner applications including Kennametal Novo, Inovatools INOCUT (cutting data), INOCAM (CAM), and Tool Konfigurator, supporting tool selection, cutting data calculation, and tool configuration.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• KennametalcoreChannel Partner/ Reseller/ DistributorKennametal is a global leader in metalworking tools founded in 1938, serving aerospace, mining, construction, energy, general engineering, and transportation sectors. Schroeder serves as a distribution partner offering Kennametal products including turning, boring, milling tools, and tool systems.
• InovatoolscoreChannel Partner/ Reseller/ DistributorInovatools has been known for over 25 years in Bavaria for top quality and service, serving customers worldwide in various industries including machinery, aerospace, and automotive. They offer VHM drilling, VHM milling, and custom tools with short response times due to in-house coating facilities.
• Dormer PrametcoreChannel Partner/ Reseller/ DistributorFounded in 2014 through the merger of Dormer and Pramet, Dormer Pramet is globally present with 20 offices in over 100 countries, production facilities in Europe and South America. Products include turning, milling, boring, and threading tools.
• CERATIZIT/KometcoreChannel Partner/ Reseller/ DistributorCERATIZIT is an international leading expert for machining solutions, part of the CERATIZIT group. Products include indexable turning tools, multifunction tools, parting tools, indexable milling tools, and ultra-hard cutting materials. Komet brand offers indexable drills, reamers, boring tools, and recessing tools.
• DümmelminorChannel Partner/ Reseller/ DistributorPaul Dummel Werkzeugfabrik GmbH is a medium-sized family business in its 3rd and 4th generation, holding a clear top position in mini-boring machining with carbide tools for over 70 years. Focus on turning and milling applications with the motto 'Im Kleinen die Grossen' (The biggest in the small).
• Mikron ToolminorChannel Partner/ Reseller/ DistributorMikron Tool develops and produces precision high-performance VHM tools at their headquarters in Agno, Switzerland, predominantly in the small diameter range from 0.1-6.0mm up to 50xD length for the high-end market. Products include VHM drilling, milling, countersinking, and custom tools.
• VergnanominorChannel Partner/ Reseller/ DistributorVergnano is a leading manufacturer of high-precision threading tools with decades of experience. All processing phases from steel bar to PVD coating are done in-house. Products include taps, VHM/HSSSE thread formers, VHM thread milling cutters.
• Rego-FixminorChannel Partner/ Reseller/ DistributorFounded in 1950 in Switzerland, Rego-Fix specializes in modern tool clamping concepts with the development and patenting of the ER collet. The powRgrip clamping system offers precision under 3 microns runout accuracy and very high clamping force for HSC and HPC machining applications.
• Baublies AGminorChannel Partner/ Reseller/ DistributorBaublies AG is the specialist for roller burnishing and diamond smoothing in highest quality. Products include roller burnishing tools, diamond smoothing tools, and custom forming tools for chipless surface processing and thread manufacturing.
• MitutoyocoreChannel Partner/ Reseller/ DistributorMitutoyo is a leading manufacturer of precision measuring instruments. Products include calipers, micrometers, bore gauges, electronic and mechanical dial indicators, and coordinate measuring machines.
• Tesa TechnologyminorChannel Partner/ Reseller/ DistributorTesa Technology offers precision measuring and testing solutions for industrial applications.
• Helios PreisserminorChannel Partner/ Reseller/ DistributorHelios Preisser is a manufacturer of precision measuring equipment including calipers, micrometers, and other measuring instruments.
• New PigminorChannel Partner/ Reseller/ DistributorNew Pig is world-renowned as a leading brand for absorbents, offering innovative and high-quality products for leak and spill cleanup. Products include oil absorbents and environmental safety equipment for industrial facilities.
• EDV-Unternehmensberatung Floß GmbHminorOthersExternal data protection officer service provider designated to ensure GDPR compliance. Located in Versmold, Germany.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hoffmann Group: Germany-headquartered B2B distributor of quality tools, cutting tools, and metrology equipment for the metalworking industry. Closest direct competitor offering a similar multi-brand portfolio with an integrated e-commerce and procurement platform.
• Hommel+Keller Präzisionswerkzeuge: German precision tool distributor serving metalworking customers with a comparable multi-brand catalog and direct sales model. Direct competitor in the regional precision cutting tool category.

Broad incumbents

• Grainger: Global broad-line industrial distributor serving maintenance, repair, and operations customers. Compares via B2B e-commerce, ERP integration, and industrial customer base, though much broader product portfolio.
• Würth Group: Global leader in industrial supplies and fasteners, with a growing metalworking and cutting tools portfolio. Much larger and broader, but operates in the same B2B industrial distribution channel serving German manufacturers.
• Berner Group: European B2B distributor of consumables, tools, and chemical-technical products for trades and industry. Comparable multi-channel sales model with direct sales and e-commerce, though broader than metalworking tools alone.
• MSC Industrial Direct: Large North American metalworking and industrial supply distributor with a strong direct/e-commerce model. Comparable distribution model and customer base, though operating in a different geography.

Others

• DMG MORI: Global machine tool manufacturer that also sells tooling and services. Not a direct competitor for distribution but a strategic supplier/customer in the German metalworking value chain, providing benchmarks for pricing and portfolio.
• Kennametal: Global metalworking tool manufacturer with its own direct sales channels. As one of Schroeder's principal partners, it represents both a core revenue source and a structural threat if it expands direct-to-customer digital sales.
• CERATIZIT: Major cutting tool manufacturer that is both a supplier and a competitor (via direct sales). Important for understanding the vertical competitive dynamics and the risk of disintermediation facing regional distributors.

Emerging players

• Dörries Scharmann Technologie: German supplier of machine tools and metalworking technology. Overlaps with Schroeder's machine tools and machining technology categories, though more focused on machine tool sales and service than consumable tooling distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schroeder Production Technology