Park View Federal Credit Union

What Park View Federal Credit Union does

Park View Federal Credit Union is a federally chartered, member-owned credit union founded in 1969, headquartered in Harrisonburg, Virginia. It operates as a not-for-profit financial cooperative serving consumers, small businesses, and nonprofit organizations throughout Harrisonburg and Rockingham County, Virginia, through six branch locations, three of which are on-site branches at retirement communities (Bridgewater Retirement Community, Virginia Mennonite Retirement Community, and Sunnyside Retirement Community). The institution is regulated by the National Credit Union Administration (NCUA), with deposits insured up to $250,000 per depositor, NMLS #653464. It employs 51-100 people.

The credit union's product portfolio spans a tiered checking family (Electrum Checking offering up to 5.00% APY for general members, Electrum Advantage for members 65+ on balances up to $25,000, and Electrum Lite for members 23 and under), savings accounts, money market accounts up to 2.80% APY, certificates ranging from 2.72% to 3.55% APY (including a Youth Grow With Me certificate at 5.00% APY until age 18), and individual retirement and Health Savings Account certificates. Lending products cover consumer auto loans (rates from 3.24% APR, terms up to 84 months, 130% financing), personal loans, recreational vehicle loans, private student loans via LendKey (up to $160,000 for graduate), solar installation loans up to $75,000 at 7.50% APR, vacation loans ($200-$1,200, no credit check), plus mortgages, home equity loans and lines of credit (including a hybrid HELOC), bridge loans, land and construction loans, and business banking with credit cards, lines of credit, merchant services, and extended deposit insurance up to $15 million. The digital banking stack includes a mobile app with biometric login, mobile deposit, person-to-person payments, online bill pay, SavvyMoney-powered credit score monitoring, and digital wallet integration across Apple Pay, Google Pay, Samsung Pay, and Garmin Pay, alongside QuickBooks and Quicken account synchronization.

Revenue is generated primarily through net interest margin on lending operations and interest spread on deposit balances, supplemented by transaction-based fees (wire transfers, ATM fees after two free monthly transactions), and ancillary service fees. Adjacent operating subsidiaries include Park View Financial Advisors (Cetera-affiliated investment and retirement planning), HR Reliance (HR consulting for business members), and Members Title (mortgage title and closing services). Marketing relies on a community-focused approach combining digital channels (website, mobile app, email), financial education content (Banzai, Zogo), and local branch presence.

Name

Park View Federal Credit Union

Legal name

Park View Federal Credit Union

Website

https://pvfcu.org

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Park View Federal Credit Union, founded in 1969, is a federally chartered member-owned credit union serving consumers and small businesses in Harrisonburg and Rockingham County, Virginia through six branches and digital banking, offering deposits, loans, and investments.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213), Depository Credit Intermediation (5221)

SIC

Savings Institution, Federally Chartered (6035), Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Community credit union
• Consumer banking services
• Consumer lending products
• Deposit account services
• Small business banking

Headquarters

HQ city

Harrisonburg

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Interest Income from Lending: Primary revenue stream from auto loans, mortgages, personal loans, recreational loans, student loans, HELOCs, and business loans. Competitive rates offered with various terms and promotional offers including deferred payment periods.
2. Deposit Account Fees: Revenue from various account-related fees including wire transfer fees, ATM fees (after 2 free transactions per month), and potential service fees for accounts below minimum balance requirements.
3. Checking Account Interest Spread: Electrum Checking accounts offer up to 5.00% APY on balances, with revenue generated from interest spread on deposits used for lending

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Park View Federal Credit Union is a federally chartered, member-owned cooperative that delivers retail banking products and consumer/business lending services to the Harrisonburg and Rockingham County, Virginia community. Its core suite includes tiered checking accounts (Electrum, Electrum Advantage, Electrum Lite), savings, money market, share certificates, IRAs, HSAs, and Visa credit cards, alongside an auto, personal, recreational, student, solar, vacation, mortgage, HELOC, bridge, and land/construction lending portfolio, supported by business banking, merchant services, financial advisory, and digital banking channels.

Product overview

Park View Federal Credit Union operates as a community-focused financial institution offering a comprehensive suite of banking products and services. The core offering centers on deposit accounts including checking (Electrum, Electrum Advantage, Electrum Lite), savings accounts, money market accounts, and certificates with various terms. Lending products span consumer loans (auto, personal, recreational, student, solar, vacation), mortgages, home equity products, and business banking solutions. Digital banking is delivered through online and mobile banking platforms with integrated features like bill pay, digital wallets (Apple Pay, Google Pay, Samsung Pay, Garmin Pay), early direct deposit, and credit score monitoring. The institution also provides ancillary services including financial advisory, HR consulting, and title services through partner organizations. The product portfolio emphasizes tiered reward structures, particularly in checking accounts, and seasonal promotional financing offers.

Differentiator

Problem solved

Functional benefit

Brands

• Electrum Checking: High-yield checking account product offering up to 5.00% APY with tiered reward levels (Gold, Silver, Base)
• Electrum Advantage Checking
• Electrum Lite Checking
• Park View Rewards
• Grow With Me Certificate
• Electrum
• Money Market + Electrum

Products and services

• Electrum Checking High-yield tiered checking account for individual members, paying up to 5.00% APY on balances up to $10,000 (Gold Level) with 15+ debit card purchases and $1,500 monthly direct deposits. Silver Level earns 1.50% APY and Base Level earns 0.05% APY with no requirements.
• Electrum Advantage Checking Senior-focused checking account for members 65 and older offering up to 5.00% APY on balances up to $25,000 with higher tier rewards based on balance and direct deposits.
• Electrum Lite Checking Student and young-adult checking account for ages 23 and under, earning at least 1.50% APY with no monthly service fees.
• Regular Savings Account Basic member savings account requiring a $5 membership share deposit with flexible deposits and withdrawals.
• Club Savings Accounts Specialty savings accounts including Car Club, Christmas Club, and Vacation Club with scheduled withdrawal dates and payroll deduction options.
• Youth Savings Account Savings account for children ages 0-17 with no monthly service fees, birthday gifts, and Cash for Grades rewards.
• Regular Fixed Certificate Share certificate with terms from 6 to 60 months, competitive fixed rates from 2.72% to 3.55% APY, and a $1,000 minimum deposit.
• Bump Up Certificate Certificate allowing one rate increase during the term if rates rise, available in 24-month and 60-month options.
• Grow With Me Certificate Youth certificate for ages 0-17 earning 5.00% APY with a $100 minimum, maturing at age 18.
• IRA Certificate Individual Retirement Account certificate with terms from 1 to 5 years for Traditional or Roth IRA investments.
• HSA Certificate Health Savings Account certificate allowing investment of HSA funds into higher-earning certificates with flexible 12-month to 5-year terms.
• Money Market Account High-dividend savings account with tiered rates up to 2.80% APY for balances over $200,000 with Electrum Checking; $1,500 minimum balance to avoid monthly fee.
• Health Savings Account (HSA) Tax-advantaged savings account for individuals with high-deductible health plans, featuring tax-free withdrawals for qualified medical expenses and no annual fees.
• Traditional IRA Individual retirement account offering tax-deductible contributions with earnings tax-deferred until withdrawal.
• Roth IRA Roth individual retirement account with after-tax contributions, tax-free growth, and flexible withdrawals with no mandatory distributions.
• Visa Credit Cards Visa credit cards with options for cash back, rewards points, travel perks, and credit-building features including contactless tap-to-pay.
• Auto Loan Vehicle financing for new and used cars with rates as low as 3.24% APR for 0-36 month terms, up to 130% financing, and terms up to 84 months including refinancing options.
• Personal Loan Unsecured or secured personal loans for various needs with competitive rates and flexible repayment terms.
• Express Loan Quick personal loan with no credit check required, approved in approximately 60 seconds, for amounts up to $1,500.
• Vacation Loan No-credit-check loan for travel expenses ranging from $200 to $1,200 with 12-month term at 15.00% APR, available May 1 to July 31.
• Recreational Loan Financing for RVs, boats, motorcycles, and ATVs with up to 120-month terms, 130% financing, and promotional 90-day no payment/no interest offers.
• Private Student Loan Private student financing for undergraduates (up to $120,000) and graduates (up to $160,000) with no origination fees and a 0.25% rate discount for automatic payments.
• Student Loan Refinancing Refinancing options for existing student loans up to $125,000 (undergraduate) or $250,000 (graduate) with flexible rates and terms.
• Solar Loan Secured and variable-rate loans for solar panel installation up to $75,000 with 5 and 7-year fixed-rate terms starting at 7.50% APR, with free re-amortization after tax credits.
• Mortgage Home purchase and refinance mortgages with tailored solutions and personalized guidance through the borrower portal.
• Home Equity Loan & Line of Credit (HELOC) Home equity financing options including a Hybrid HELOC, allowing members to borrow against their home's value with flexible access to funds.
• Bridge Loan Short-term financing option for home purchases while waiting for a current home sale or other funding.
• Land & Construction Loans Financing options for land purchases and construction projects for home building.
• Business & Nonprofit Checking Business and nonprofit checking accounts with cash management features and Extended Deposit Insurance up to $15 million.
• Business Savings, Money Markets, and Certificates Business savings vehicles including money market accounts and certificates with competitive rates for business deposits.
• Business Credit Card Credit cards designed for business spending with rewards and expense management features.
• Business Loans and Lines of Credit Commercial lending solutions including lines of credit, equipment loans, and real estate financing with local underwriting.
• Merchant Services Payment processing services enabling business members to accept card transactions.
• Wire Transfers Domestic and international wire transfer services with options for online initiation, competitive fees, and next-business-day delivery.
• Donation Tool Fee-free donation service for members to contribute to local churches and nonprofits through online banking.
• Credit Union Travel Exclusive travel booking platform for members offering discounts on hotels, flights, and car rentals with a $60 annual hotel dollars benefit.
• Park View Rewards Account Rewards savings account earning 5.00% APY on all balances, funded through Round Up transfers and dividends, with deposits limited to reward activity.
• Online & Mobile Banking Digital banking platform providing 24/7 account access with features including mobile deposit, bill pay, person-to-person payments, debit card controls, and credit score monitoring.
• Digital Wallet Integration with Apple Pay, Google Pay, Samsung Pay, and Garmin Pay for contactless in-store, online, and in-app payments.
• Online Bill Pay Electronic bill payment service for managing and scheduling payments to individuals and businesses through online and mobile banking.
• Direct Deposit with Early Pay Direct deposit service allowing members to receive funds up to 2 business days early.
• Debit Card Round Up Automatic savings feature that rounds up debit card purchases to the nearest dollar and deposits the difference into a Park View Rewards account earning 5.00% APY.
• Credit Score & Monitoring Free credit score access with daily updates, full credit reports, real-time alerts, and score simulator powered by SavvyMoney through online and mobile banking.
• Financial Advisors Investment and retirement planning services through Park View Financial Advisors with personalized investment strategies and mutual fund IRA options, delivered via partnership with Cetera Advisor Networks, Cetera Investment Advisers, and Cetera Wealth Services.

Quantifiable outcome

• 90 days no payments and no interest on auto loans during promotional period
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Credit Union TravelcoreGTM or Marketing PartnerExclusive travel booking platform partnership offering Park View members free access to member-only hotel rates, $60 Hotel Dollars per year, 5% Hotel Dollars back on bookings, and 24/7 booking support. Park View has waived the $99/year membership fee for all members.
• LendKeycoreTechnology or IntegrationTechnology partner for private and refinanced student loans. Park View offers student loans up to $120,000 for undergraduates and $160,000 for graduates through this platform, with no origination fees and flexible repayment options.
• SavvyMoneycoreTechnology or IntegrationCredit score monitoring integration providing members with real-time credit scores, full credit reports, VantageScore 3.0, score simulator, and credit monitoring alerts available through online and mobile banking.
• TruStageminorGTM or Marketing PartnerAuto insurance partnership through which Park View members can access competitive car insurance rates with member discounts. Provides additional protection products for vehicle loans.
• Green Hill SolarcoreChannel Partner/ Reseller/ DistributorPreferred solar installer partner for solar loans. Required partner for applicants seeking solar financing through Park View, ensuring quality installation and smoother financing process.
• Paradise Energy SolutionscoreChannel Partner/ Reseller/ DistributorRegistered solar installer partner for Virginia locations, working with Park View to provide solar panel installation services for borrowers utilizing solar energy loans.
• Cetera Advisor Networks / Cetera Investment Advisers / Cetera Wealth ServicescoreImplementation/ SI/ Consulting PartnerSecurities and investment advisory services partnership providing investment-based and mutual fund IRAs, financial planning, and brokerage services through Park View Financial Advisors located at the Harrisonburg branch.
• HR ReliancecoreStrategic or Co-development PartnerHR consulting and training services available through the Park View credit union family, providing human resources support to business members.
• Members TitlecoreStrategic or Co-development PartnerTitle insurance and mortgage closing services offered through Park View's credit union family, providing convenient closing services for mortgage borrowers.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Pentagon Federal Credit Union: Large federally chartered credit union headquartered in McLean, VA offering nationwide consumer deposits, lending, mortgages, and digital banking; serves as a broad incumbent competitor with overlapping digital and consumer product strategies.
• Navy Federal Credit Union: Largest credit union in the United States, headquartered in Vienna, VA, offering a full suite of consumer banking, deposits, lending, mortgages, and digital banking across all 50 states; relevant as a broad incumbent operating in Park View's home state with significant digital competitive overlap.

Regional players

• NASA Federal Credit Union: Federally chartered credit union serving NASA employees and broader communities across the Mid-Atlantic, including Virginia; offers comparable consumer deposits, lending, mortgages, and digital banking with a similar federal charter structure.
• Truliant Federal Credit Union: Mid-sized federally chartered credit union headquartered in Winston-Salem, NC serving the Carolinas and Virginia; operates a similar multi-channel deposit, consumer lending, and digital banking franchise but at greater scale and broader geographic reach.

Direct peers

• Virginia Educators Credit Union: Virginia-based community credit union serving educators and consumers across central Virginia with deposit accounts, consumer loans, mortgages, and digital banking offerings comparable to Park View's community model.
• Freedom First Federal Credit Union: Salem, VA-based federally chartered community credit union serving western Virginia with comparable retail deposits, consumer lending, mortgages, and on-site employer partnerships; similar size and community-focused operating model.
• Belco Community Credit Union: Community-focused credit union operating in the Mid-Atlantic region with a similar consumer deposit and lending product mix; comparable size and member-owned governance model relevant to community credit union benchmarking.
• UVA Community Credit Union: Charlottesville, VA-based community credit union serving central Virginia with a comparable full-service retail banking, consumer lending, and digital banking product suite targeted at similar consumer and small business segments.
• DuPont Community Credit Union: Federally chartered community credit union headquartered in Waynesboro, VA, operating in the Shenandoah Valley region adjacent to Park View's Harrisonburg market with a similar product mix of consumer deposits, consumer lending, and mortgage products.
• Cardinal Financial Federal Credit Union: Federal credit union operating in the Carolinas and Virginia markets with a full retail banking, consumer lending, and wealth management product suite aligned to a community credit union operating profile similar to Park View.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ParkViewFCU
• Facebookfacebook.com/pvfcu
• LinkedInlinkedin.com/company/park-view-federal-credit-union

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park View Federal Credit Union