HR Reliance

What HR Reliance does

HR Reliance is a human resources consulting and leadership development firm operating as a Credit Union Service Organization (CUSO) wholly owned by Park View Federal Credit Union. Founded in 2020 and headquartered in Harrisonburg, Virginia, the company was formed out of the prior Reliance Consulting Resources division and delivers services to organizations across multiple industries, including credit unions, schools, churches, nonprofits, and small-to-mid-sized businesses. The firm operates with a team of 1-10 employees and is led by senior consultants Yvonne Boettger (20+ years of HR experience, including 14 years as Director of HR at Park View FCU) and Christina Landes (25+ years of HR experience).

The company's service portfolio centers on three practice areas: HR consulting delivered through an internal HRREADY process; structured leadership development, most notably the LeaderXChange 30-week program; and manager/supervisor training via the Managers Matter curriculum. It also delivers Working Genius workshops as a certified facilitator of The Table Group's methodology (associated with Patrick Lencioni) and administers the LeaderPulse 360 Survey. Core delivery is in-person and virtual facilitation combined with diagnostic instruments; no proprietary software platform is disclosed.

HR Reliance generates revenue through project-based professional services engagements priced per quote, supplemented by paid workshops and training programs. Lead generation is supported by free 1-hour discovery meetings and complimentary workshops. The CUSO structure provides institutional backing and a built-in reference client in Park View FCU, while the explicit cross-industry positioning indicates a strategy to extend beyond credit union clients into the broader SMB and nonprofit market.

Name

HR Reliance

Legal name

HR Reliance

Website

https://hrreliance.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

HR Reliance is an HR consulting and leadership development CUSO based in Harrisonburg, VA, serving credit unions, schools, nonprofits, and small businesses with HR advisory, leadership programs, and certified Working Genius workshops.

Ownership category

akta.pro rank

Product category

HR Consulting and Leadership Development Services

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

HR Strategy & Operating Model Design (BPACAJAA)

akta.pro secondary industry

HR Service Delivery, Shared Services & HR Operating Model Advisory (BPACAJAE)

Keywords

• HR consulting services
• Leadership development programs
• Team training workshops
• 360 leadership surveys
• Employee handbook compliance

Headquarters

HQ city

Harrisonburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. HR Consulting Services: Short or long-term HR consulting engagements covering compliance, employee handbooks, pay practices, policy development, and strategic HR planning. Includes the HRREADY customizable process.
2. Training Programs and Workshops: Part-day and full-day workshop offerings available in-person or virtually. Includes leadership development programs (LeaderXChange, Managers Matter), team workshops, and Working Genius facilitation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

HR Reliance provides HR consulting services (compliance, employee handbooks, pay practices, policy development, strategic HR planning via the HRREADY process) and a portfolio of leadership development and team training programs, including LeaderXChange, Managers Matter, Working Genius workshops, and LeaderPulse 360 surveys. Services are delivered in-person or virtually by certified consultants to small and mid-sized organizations across industries.

Product overview

HR Reliance offers a portfolio of HR consulting and leadership development services designed for organizations of all industries. Their core offerings include HR Consulting (encompassing their HRREADY customized process), Leadership Training programs (LeaderXChange and Managers Matter), Working Genius Workshops (for which they are The Table Group certified facilitators), and 360 LeaderPulse Surveys. They also provide Team Workshops covering communication, leadership skills, and workplace effectiveness. The company operates as a service-based business rather than a software product, with all offerings delivered through in-person or virtual formats by their team of certified consultants.

Differentiator

Problem solved

Functional benefit

Brands

• LeaderXChange: Leadership development program for current and emerging leaders through virtual classes and collaborative cohort.
• Managers Matter
• HRREADY
• Working Genius
• LeaderPulse 360 Survey

Products and services

• HR Consulting Comprehensive HR consulting covering legal compliance (labor laws, pay practices, poster requirements), employee policies, job descriptions, wages/benefits, hiring, and strategic planning. Includes the HRREADY customized process for needs assessment and goal implementation. For organizations of all sizes.
• LeaderXChange 30-week leadership development program for current and emerging leaders featuring live virtual weekly classes (75 minutes each), cohort-based learning of up to 6 participants, and three modules covering leadership direction, organizational success, and team support.
• Managers Matter Management training program using bite-sized video lessons, live virtual challenge groups, and a focus on mindset shifts from manager to leader. Includes access to a learning platform on desktop and mobile, with certificate upon completion.
• Working Genius Workshop Workshop based on Patrick Lencioni's Six Types of Working Genius model; certified facilitators help participants identify their working geniuses, competencies, and frustrations. Includes a 15-minute online assessment and team workshop with implementation support.
• LeaderPulse 360 Survey 360-degree feedback tool designed to assess leadership performance from multiple stakeholder perspectives. Provides comprehensive reports on leadership health, identifies blind spots, and generates actionable development plans.
• Team Workshops Interactive workshops covering Interview Skills for Managers, The Road Less Traveled (feedback culture), Leading with Heart and Mind, Handling Difficult Conversations, Cultivating Team Engagement, Trust-It's Complicated, Leadership Presence, Power of the Pause, Giving and Receiving Feedback, The Circle of Control, and Out of Sign Out of Mind (remote employee management). Available in-person or virtually.

Quantifiable outcome

• Happy workers are 13% more productive according to Oxford University research—Working Genius helps identify roles and team compositions that maximize engagement and productivity.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• The Table Group (Patrick Lencioni)coreStrategic or Co-development PartnerHR Reliance is a Certified Working Genius Facilitator, having received hands-on training directly from The Table Group team. This certification enables HR Reliance to deliver Working Genius workshops and assessments to clients using Patrick Lencioni's proprietary model and assessment tools. HR Reliance consultants were part of the inaugural class of certified facilitators.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Justworks: Justworks provides HR, payroll, benefits, and compliance services to small businesses through a PEO model. Similar SMB customer base and HR support offering to HR Reliance, but at much greater scale and primarily software/PEO-enabled rather than consultative.
• Trinet: TriNet is a major PEO offering HR consulting, benefits, payroll, and compliance services to small and mid-sized businesses. Comparable in customer segment (SMBs lacking in-house HR) and HR advisory/services portfolio, though much larger and more comprehensive than HR Reliance.
• Insperity: Insperity is a large PEO providing HR outsourcing, benefits administration, payroll, and workforce solutions to SMBs. Overlaps with HR Reliance on the HR support and HR administration value proposition, but operates at vastly greater scale and with bundled employer-of-record services.
• Cision (Gartner) HR Consulting Practices: Large management and HR consulting practices from Gartner, Deloitte, Mercer, etc. operate in the same HR strategy, leadership development, and HR transformation space as HR Reliance but at enterprise scale. They represent both an indirect competitive threat and a potential partnership/acquisition pathway for HR Reliance.

Emerging players

• Quantum Workplace: Quantum Workplace provides employee engagement surveys, 360 feedback, and leadership development tools. Overlaps with HR Reliance on leadership assessment and team engagement workshops, though more software-led than HR Reliance's pure-services model.
• Bambee: Bambee provides dedicated HR managers and HR compliance support to small businesses via a hybrid model of human advisors and tech tooling. Comparable to HR Reliance in targeting small organizations without in-house HR, though Bambee is more tech-enabled and venture-backed.

Direct peers

• DecisionWise: DecisionWise is a leadership consulting firm specializing in 360-degree feedback surveys, employee engagement, and leadership development programs. Directly comparable to HR Reliance's LeaderPulse 360 Survey and leadership development practice in both product category and customer base.
• Xenium HR: Xenium HR is an Oregon-based HR consulting and outsourcing firm serving small and mid-sized businesses across industries with HR strategy, compliance, and leadership development. Highly comparable to HR Reliance given its focus on fractional/outsourced HR advisory, leadership training, and broad SMB customer base.

Others

• The Table Group: The Table Group is Patrick Lencioni's consulting firm and the originator of the Working Genius model. HR Reliance is a certified facilitator of The Table Group's methodology, making The Table Group both a partner and a strategic reference point for HR Reliance's premium leadership offerings.

Regional players

• Bob's Shops HR (LURHR-style credit union HR specialists): Several regional credit-union-focused HR consultancies and CUSOs (e.g., CU*Answers HR services, various league-affiliated HR advisors) serve the same credit union industry that HR Reliance targets. They are the most directly comparable peer set in terms of industry vertical and consultative delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hr-reliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HR Reliance