Centre Régional d'Investissement de Casablanca-Settat

What Centre Régional d'Investissement de Casablanca-Settat does

The Centre Régional d'Investissement de Casablanca-Settat (CRI CS) is a Moroccan public establishment (établissement public) under the supervision of the Wali of the Casablanca-Settat region, tasked with implementing state investment policy and promoting regional economic development. Founded in 2002 and headquartered in Casablanca, the agency operates as a single-window gateway (guichet unique) for all investment-related services, coordinating with national agencies including OMPIC for company registration, AMDIE for investment promotion, SMIT for tourism, and Casablanca Finance City for financial services. It serves entrepreneurs, project holders, very small and medium enterprises (TPME), Moroccan diaspora investors, and regional public institutions across nine prefectures and provinces.

The CRI's core offering is a portfolio of digital e-services unified under a single sign-on architecture (CRI-ACCOUNT). Key platforms include CRI-INVEST for investment procedures and incentives, CRI-ACCOMPAGNEMENT for online appointment booking and end-to-end accompaniment, CRI-CREATION for business formation, E-Réclamation for complaints management, and E-Event for event registration. These are complemented by QIMAM, an integrated entrepreneurship accompaniment program, and the territorial open innovation program SMART Bank in partnership with Bank of Africa. The agency manages access to 62 industrial zones and parks and conducts business climate perception surveys and sector studies.

The CRI is government-funded through public budget allocations and provides services free of charge, with no commercial revenue model. Its distribution combines a physical front office in Casablanca with self-serve digital platforms, supplemented by international events (Aerospace Meetings, business delegations), diaspora engagement (Marocains du Monde program), and partnerships with ecosystem intermediaries. The agency is GDPR-compliant under Moroccan Law 09-08 (CNDP declaration D-W-589/2024) and serves a region that accounts for 32.2% of Morocco's GDP, 47.1% of national industrial value added, and 87% of the country's financial activity.

Name

Centre Régional d'Investissement de Casablanca-Settat

Legal name

Centre Régional d'Investissement de Casablanca-Settat

Website

https://casainvest.ma

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Centre Régional d'Investissement de Casablanca-Settat is a Moroccan public agency that serves as the single-window gateway for investment facilitation in the Casablanca-Settat region, providing digital platforms, company creation support, and TPME accompaniment to investors, entrepreneurs, and the Moroccan diaspora.

Ownership category

akta.pro rank

Product category

Regional Investment Promotion Services

NAICS

Professional, Scientific, and Technical Services (541)

SIC

International Affairs (9721)

akta.pro primary industry

Investment Promotion & FDI Facilitation (BPADAMAD)

akta.pro secondary industry

Infrastructure & Project Finance Advisory (BPAHADAO)

Keywords

• Regional investment promotion
• Business creation support
• Investor facilitation services
• TPME accompaniment
• Investment incentives

Headquarters

HQ city

Sidi Maarouf

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Government funding and public service operations: The CRI is a public establishment (établissement public) under Moroccan law, funded primarily through government budget allocations. Its mission is the implementation of state investment policy and regional economic development, not commercial revenue generation.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The Centre Régional d'Investissement de Casablanca-Settat is a Moroccan public establishment that serves as the single-window gateway for investment promotion and facilitation in the Casablanca-Settat region. It provides end-to-end investor services covering business creation, permitting, industrial land acquisition, financing guidance, and post-investment accompaniment, delivered through both a physical front office and a suite of integrated e-services platforms (CRI-INVEST, CRI-ACCOMPAGNEMENT, CRI-CREATION, E-réclamation, E-event). It also runs the QIMAM integrated entrepreneurship support program for very small and medium enterprises (TPME).

Product overview

The CRI Casablanca-Settat offers a unified portfolio of e-services structured around a single sign-on architecture (CRI-ACCOUNT). The core investment facilitation is delivered through CRI-INVEST, complemented by specialized modules for business creation (CRI-CREATION), appointment scheduling and accompaniment (CRI-ACCOMPAGNEMENT), complaints management (E-réclamation), and event coordination (E-event). These platforms are complemented by QIMAM, an integrated entrepreneurship support program, and a range of economic publications and guides.

Differentiator

Problem solved

Functional benefit

Brands

• QIMAM: Integrated entrepreneurship accompaniment platform that federates and animates the regional entrepreneurial ecosystem.
• CRI-INVEST
• CRI-ACCOMPAGNEMENT

Products and services

• CRI-INVEST Digital portal that enables investors to access information on investment procedures and incentives, launch projects, track progress, and obtain official acts and authorizations for the Casablanca-Settat region.
• CRI-ACCOMPAGNEMENT Online appointment booking and end-to-end accompaniment platform for investors and TPMEs, providing single sign-on access to all CRI e-services and covering the full CRI service offering.
• CRI-CREATION (Création d'Entreprises) E-service platform for business creation procedures that guides entrepreneurs through the administrative steps required to establish their companies in the Casablanca-Settat region.
• E-réclamation Electronic complaints management platform enabling users to submit complaints and track their processing in real-time, with direct access to advisors for grievance resolution.
• E-event Event facilitation platform providing registration, presence confirmation, event information access, and personalized badge acquisition for events organized by the CRI Casablanca-Settat.
• QIMAM Integrated entrepreneurship accompaniment pole that federates and animates the regional entrepreneurial ecosystem, offering comprehensive and tailored support services including incubation, financing access, training, and networking to very small and medium enterprises (TPME) in the Casablanca-Settat region.
• CRI-ACCOUNT Single sign-on authentication module that allows users to manage their accounts and access all CRI digital platforms (CRI-INVEST, CRI-ACCOMPAGNEMENT, CRI-CREATION, E-réclamation, E-event) with one set of credentials.

Quantifiable outcome

• Region accounts for 32.2% of Morocco's national GDP and 47.1% of national industrial value added
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• OMPIC (Office Marocain de la Propriété Industrielle et Commerciale)coreImplementation/ SI/ Consulting PartnerPartnership signed on 26 April 2022 in margin of World Intellectual Property Day. The CRI and OMPIC collaborate to streamline company registration and intellectual property protection procedures for investors and entrepreneurs in the Casablanca-Settat region.
• ASMEX (Association Marocaine des Exportateurs)coreStrategic or Co-development PartnerJoint organization of business delegation events, including a Saudi Arabian business delegation meeting on 14 June 2022, facilitating international trade and investment linkages for regional companies.
• Bank of AfricacoreStrategic or Co-development PartnerPartnership on the SMART Bank program, a regional open innovation initiative. Also jointly produced a study on renewable energy potential in the Casablanca-Settat region. SMART Bank has reached its 4th edition, involving multiple regional partners.
• SMIT (Société Marocaine d'Ingénierie Touristique)minorStrategic or Co-development PartnerCollaboration on tourism investment projects and incubation programs. SMIT launches incubation programs in which CRI participates to promote regional investment opportunities in the tourism sector.
• Casablanca Finance City (CFC)coreStrategic or Co-development PartnerCFC, ranked as Africa's leading financial hub, operates within the Casablanca-Settat region. The CRI collaborates with CFC to promote the region as a financial and investment center for Africa.
• Ministry of Industry and Commerce / UNIDOcoreStrategic or Co-development PartnerPartnership for a capacity-building program targeting stakeholders in industrial land. A joint program between the Ministry, UNIDO, and CRI to strengthen institutional capabilities in industrial land management and regional development planning.
• Casablanca-Settat Development (Société de Développement Régional)coreImplementation/ SI/ Consulting PartnerSDR Casablanca-Settat Développement manages industrial zone development. The CRI coordinates with SDR on AMI launches for industrial parks such as Ahl Loughlam, Lakhyayta Park Industries, and Soualem Park Industries.
• Ministry of Tourism / Digital Development Agency (ADD)minorStrategic or Co-development PartnerSupport for tourism project promotion through the Tourism Project Bank platform and digital tools (Moukaawala Raqmiya) for business digitization support across the regional ecosystem.
• Secrétariat d'État chargé du commerce extérieurcoreStrategic or Co-development PartnerTerritorialization of national export promotion policy, resulting in the opening of a regional export office within the Casablanca-Settat region under the Programme du commerce extérieur 2025-2027.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Others

• OMPIC (Office Marocain de la Propriété Industrielle et Commerciale): Morocco's IP and business registration office, a core implementation partner of the CRI. Comparable as a government-led business facilitation agency serving investors and entrepreneurs in Morocco, with overlapping digital service offerings.
• SMIT (Société Marocaine d'Ingénierie Touristique): Morocco's tourism investment engineering agency, a sector-specific government peer. Partners with CRI on tourism incubation programs and provides comparable investment facilitation services for the tourism sector.
• MASEN (Moroccan Agency for Sustainable Energy): Morocco's renewable energy investment agency, a sector-specific government counterpart. Comparable as a state-led investment promotion entity focused on a defined industrial vertical, with similar partnership and FDI attraction models.
• Maroc PME: Morocco's national SME development agency, comparable as a government institution delivering ecosystem support, financing access, and capacity building for very small and medium enterprises — overlapping with the CRI's QIMAM pole.
• IFC (International Finance Corporation): World Bank Group's private sector development arm, partnering with the CRI via its UNIDO capacity-building program. Comparable in the broader investment climate and advisory ecosystem, though operating at a global scale.
• AMDIE (International Investment Promotion Agency benchmarks): International investment promotion agencies (e.g., Invest in Canada, Enterprise Singapore, ProColombia) serve as functional peers — same one-stop investor facilitation mandate, public institution model, comparable digital service stacks. Selected as a thematic cross-country peer.

Regional players

• CRI Rabat-Salé-Kénitra: Another peer CRI in Morocco serving the Rabat capital region with the same institutional mandate. Comparable in service model, digital platform structure, and government oversight framework.
• CRI Tanger-Tétouan-Al Hoceima: Peer regional investment center covering northern Morocco under the same national CRI framework. Operates with identical mandate and service architecture but serves a different region, providing direct same-country institutional comparison.

Direct peers

• AMDIE (Agence Marocaine de Développement des Investissements et des Exportations): Morocco's national investment and export development agency, providing direct comparison as the federal-level counterpart to CRI's regional mandate. Handles AMDIE branding and national FDI promotion that funnels to regional CRIs like Casablanca-Settat.

Broad incumbents

• Casablanca Finance City (CFC): Africa's #1-ranked financial hub, operating within the same Casablanca-Settat region. While focused on financial services rather than broad investment facilitation, CFC is a strategic partner and peer institution that overlaps in the regional investment ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCE_Zqcct06zmn1ablqJcrOQ
• Facebookfacebook.com/CRICASABLANCASETTAT
• LinkedInlinkedin.com/company/cricasablancasettat
• Xx.com/cri_grand_casa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centre Régional d'Investissement de Casablanca-Settat