ASMEX

What ASMEX does

ASMEX (Association Marocaine des Exportateurs / Confédération Marocaine des Exportateurs) is a non-profit professional confederation founded in 1982 and headquartered in Casablanca, Morocco. It operates as the statutory representative body for Moroccan exporters, claiming to represent 100% of national export turnover and positioning itself as a partner in the government's stated ambition to double Morocco's export base by 2030. The confederation delivers a structured portfolio of export support services — Information, Formation (training), Promotion, Logistics, Conseils (advisory), Défense des intérêts (advocacy), Médiation, and the ASMEX++ membership program — through 13 regional bureaus covering every Moroccan economic region from Laâyoune to Tanger and from Oriental to Dakhla.

Its digital infrastructure includes the e-Xport Morocco virtual showcase (500+ exporters online), the Chikayates Al Mossadir electronic complaints platform co-developed with the Ministry of Industry and Trade, and integrations with the Office des Changes for digital export authorization processing and with PORTNET for trade-facilitation single-window services. The confederation maintains a broad partner ecosystem spanning major Moroccan banks (BMCE, Attijariwafa, BCP, Umnia, GCAM), sectoral federations (AMITH, FENAGRI, FENIP, FISA, FENELEC), regulatory bodies (Customs, Office des Changes), and international trade agencies (AWEX, SIPPO, ASCAME, SGS). A specialized Halal Export Club addresses the Halal-certified goods vertical.

The revenue model is membership-driven (dues plus tiered ASMEX++ packages) supplemented by fees for training, advisory, mediation, event sponsorship, and partner-referred services. Pricing is not publicly disclosed. ASMEX is governed by a President (currently Mme. Sonia Mezzour, elected June 24, 2026), an executive bureau, a board of directors, a strategic committee, and a permanent team, with regional bureau presidents overseeing field operations across Morocco's 12 economic regions.

Name

ASMEX

Legal name

ASMEX – Confédération Marocaine des Exportateurs

Website

https://asmex.org

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

ASMEX is Morocco's official non-profit confederation of exporters, founded in 1982 and headquartered in Casablanca, providing advocacy, training, consulting, and digital trade facilitation services to Moroccan exporters across 13 regional bureaus.

Ownership category

akta.pro rank

Product category

Export Trade Association Services

NAICS

Technical and Trade Schools (6115), Convention and Trade Show Organizers (561920)

SIC

Services-Management Services (8741)

akta.pro primary industry

Trade Document Generation & Management (Commercial Invoice, Packing List, COO, Certificates) (TLAEAOAF)

akta.pro secondary industry

Sanctions, Embargo & Export Controls (EAR/ITAR) Compliance Tools (TLAEAOAI)

Keywords

• Export trade association
• Trade facilitation services
• Export consulting
• Export training programs
• International trade support

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels3 records

Marketing channels8 records

Core offering

ASMEX is a Moroccan exporters' confederation that provides export information/market intelligence, professional training, sales promotion, logistics support, one-to-one consulting, advocacy, mediation, and dispute resolution services to its members. It also runs the e-Xport Morocco virtual showcase platform and a digital complaints management platform (Chikayates) in partnership with government bodies.

Product overview

ASMEX (Confédération Marocaine des Exportateurs) is a Moroccan exporters' confederation that provides a comprehensive suite of export support services organized as both core service offerings and digital platforms. The core services include Information (market intelligence and country profiles), Formation (training), Promotion, Logistics, Advisory (one-to-one consulting), Advocacy, and Mediation. These are complemented by digital platforms: e-Xport Morocco (virtual showcase with 500+ exporters) and the Chikayates electronic complaints management platform. Specialized offerings include ASMEX ++ membership program with competitive pricing and sector-specific clubs like Club Halal.

Differentiator

Problem solved

Functional benefit

Products and services

• Information Services Provides essential export information including market intelligence, country profiles, trade regulations, and economic data for international markets to Moroccan exporters.
• Formation (Training) Export training programs delivered by experts to enrich the knowledge and skills of Moroccan exporters on topics related to international trade.
• Promotion Promotional services to boost sales through various promotional offers designed to help Moroccan exporters reach international buyers.
• Logistics Services Logistics support services that assist Moroccan exporters in arranging transport and shipping for export operations.
• Conseils (Advisory) Personalized one-to-one advisory services provided to Moroccan exporters to help them navigate international trade challenges.
• Défense de vos intérêts (Advocacy) Services that defend the interests of Moroccan exporters in regulatory, policy, and institutional matters.
• Médiation Mediation services providing accompaniment and dispute resolution support for exporters to reach better solutions in commercial conflicts.
• ASMEX++ Membership program offering competitive pricing and preferential access to ASMEX services for member exporters.
• e-Xport Morocco Online virtual showcase platform where Moroccan exporters present their exportable products and international buyers can discover Moroccan suppliers.
• Chikayates Electronic Platform Electronic platform allowing Moroccan exporters to file and track complaints online in Arabic or French, operated in cooperation with the Ministry of Industry and Trade.
• Club Halal Specialized club focused on Halal certification and the export of Halal products to international markets where halal compliance is required.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core, major and minor.

• Douanes et Impôts Indirects (Customs Administration)coreOthersFormal cooperation with the Moroccan Customs and Indirect Taxes Administration. ASMEX provides a hotline (0801 00 70 00) for exporter inquiries and complaints, and directs members to the customs information portal.
• Office des ChangescoreOthersPartnership with the Moroccan Exchange Office for processing export authorization requests electronically through a digital platform, eliminating the need for exporters to travel to physical offices.
• AMDIE (Agence Marocaine de Développement des Investissements et des Exportations)coreStrategic or Co-development PartnerCooperation with Morocco's investment and export development agency for trade promotion and investment attraction activities.
• PORTNETcoreTechnology or IntegrationDigital integration with PORTNET, the Moroccan single window for trade facilitation, enabling seamless exchange of export documentation and data.
• SMAEXcoreStrategic or Co-development PartnerSMAEX is listed as a partner organization, likely representing maritime or logistics sector exporters.
• AMITH (Association Marocaine des Industries du Textile et de l'Habillement)majorStrategic or Co-development PartnerSectoral partner representing textile and clothing industries, collaborating on export promotion activities.
• FENAGRImajorStrategic or Co-development PartnerPartner representing agri-food sector exporters, cooperating on agricultural export promotion.
• FENIP (Fédération Nationale de l'Industrie Pharmaceutique)majorStrategic or Co-development PartnerPartner federation representing the pharmaceutical industry for export development.
• FISA (Fédération des Industries de la Sidérurgie et de la Métallurgie)majorStrategic or Co-development PartnerSectoral federation for steel and metallurgy industries, collaborating on export initiatives.
• FENELEC (Fédération Nationale de l'Électricité, de l'Électronique et des Energies Renouvelables)majorStrategic or Co-development PartnerPartner federation representing electricity, electronics, and renewable energy sectors.
• Halal ClubcoreStrategic or Co-development PartnerASMEX manages the Halal Export Club which supports Moroccan exporters in obtaining and leveraging Halal certification for international markets.
• Royal Air MarocminorOthersAirline partner for logistics and export transport support.
• BMCE BankmajorOthersBanking partner providing financial services to ASMEX members and exporters.
• Attijariwafa BankmajorOthersMajor Moroccan banking group partner supporting export financing and trade services.
• Banque Populaire (BCP)majorOthersCooperative banking group partner for trade finance solutions.
• Umnia BankminorOthersIslamic banking partner for Sharia-compliant trade finance.
• GCAM (Groupe Crédit Agricole du Maroc)majorOthersAgricultural banking partner supporting agricultural exporters with specialized financing.
• ASCAME (Association des Chambres de Commerce et d'Industrie Arabes)minorStrategic or Co-development PartnerArab chamber association partner for regional trade development and networking.
• AWEX (Agence Wallonne à l'Exportation)minorGTM or Marketing PartnerBelgo-Walloon export development agency partner for international trade relations.
• SGS (Société Générale de Surveillance)minorOthersInternational inspection and certification company partner for quality control and verification services.
• SIPPOminorGTM or Marketing PartnerSwiss import promotion organization partner for market access support.
• Morocco FoodexmajorStrategic or Co-development PartnerPartner agency for the promotion of Moroccan food products abroad.
• Ministère de l'Industrie et du CommercecoreOthersThe Ministry of Industry and Trade launched an electronic platform for managing exporters' complaints (Chikayates Al Mossadir) in cooperation with ASMEX, allowing companies to file and track complaints online in Arabic or French.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Others

• ASCAME (Association of Mediterranean Chambers of Commerce and Industry): Regional association of Mediterranean chambers of commerce. ASMEX is already an ASCAME partner; ASCAME is comparable as a trade and chamber confederation ecosystem player in ASMEX's broader network.

Direct peers

• Enterprise Singapore: Singaporean government agency driving enterprise internationalization. Comparable to ASMEX in offering exporters government-anchored programs, market access support, and overseas promotion services.
• Italian Trade Agency (ITA): Italy's government agency for trade promotion and Italian companies' internationalization. Comparable to ASMEX in providing training, fairs, consulting, and market intelligence to exporters, and in operating a global network.
• Germany Trade & Invest (GTAI): Germany's federal economic development agency promoting exports and inward investment. Comparable in mandate and services (market information, consulting, matchmaking) to ASMEX, although operating at much larger scale.
• Export Development Canada (EDC): Canada's export credit agency providing trade finance, insurance, and market intelligence to Canadian exporters. Comparable in helping exporters access global markets, though more financial-product focused than ASMEX.
• UK Department for Business and Trade: UK government department supporting British exporters through trade promotion, financing, and market access. Comparable in mandate and service portfolio to ASMEX at the national level.
• ICEX España Exportación e Inversiones: Spain's national trade promotion agency. Comparable to ASMEX in providing export support, training, matchmaking, and market intelligence to Spanish exporters, with similar government-backed mandate and global office network.
• Business France: France's national agency supporting French companies' international expansion. Closely comparable to ASMEX in offering export consulting, training, market intelligence, and government-anchored export facilitation.

Regional players

• AMDIE (Agence Marocaine de Développement des Investissements et des Exportations): Morocco's national investment and export development agency and an ASMEX core partner. Highly comparable in mandate (export promotion, investment attraction), although structured as a government agency rather than a private confederation.
• Trade and Industry Department of South Africa (the dtic): South Africa's national department for trade and industry, with export promotion functions analogous to ASMEX. Comparable as a regional African trade promotion body, though structured as a government department rather than a confederation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ASMEX_Maroc
• YouTubeyoutube.com/@asmex_maroc/videos
• Facebookfacebook.com/asmex.org
• LinkedInlinkedin.com/company/asmex-maroc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASMEX