Brand Spiders

What Brand Spiders does

Brand Spiders GmbH is a Munich-based, privately held creative content agency founded in 2016 that produces video, image, branded entertainment, and immersive content for major brand advertisers. The agency delivers end-to-end creative services spanning concept development, storyboard, direction, production, post-production, and cross-medial distribution, with technical capabilities that include LED-studio virtual production, 360° video, and VR/AR experiences delivered via a technology partnership with VRdirect GmbH. Its product mix centers on television commercials, corporate image films, branded entertainment formats, and packaged immersive products such as the GPMA 360° Golf Experience launched in February 2025 for golf course operators. The company serves a roster of blue-chip enterprise clients across automotive (Audi, Mercedes-Benz, Jaguar/Land Rover, Porsche, McLaren), consumer goods (LEGO, REWE, Leibniz, tectake), sports (FC Bayern Munich, DFB), and media (ProSiebenSat.1, Red Bull Media House), with production operations spanning Germany, the USA, Mexico, China, Saudi Arabia, and France.

The business model is professional services, project-based, and quote-driven, with no public pricing tiers and no disclosed retainer or subscription revenue. Customer acquisition is driven by industry-event presence (SPOBIS, IFA, gamescom, DMEXCO, Formula E), network referrals, and direct enterprise outreach, often culminating in pitch processes for major brand assignments. Distribution is direct-to-brand with no channel intermediaries. Brand Spiders has been majority-owned by rt1.media group GmbH, part of the Mediengruppe Pressedruck conglomerate, since January 1, 2022, an arrangement that provides embedded access to broadcast media channels and cross-medial distribution infrastructure unavailable to most independent agencies of comparable size. Headcount sits in the 11-50 range, with operating leadership consolidated under Managing Director and Partner Thomas Arnold, who additionally manages the sister production entity TVT creative media.

The agency has accumulated approximately 150 projects since 2018 and has received industry recognition including a Gold Muse Creative Award in 2023 for the tectake "WOW" campaign and a New York Festivals award in 2018 for the Audi e-tron Vision GT "A boy's dream" trilogy. The company has no disclosed funding rounds beyond the rt1.media group acquisition, no public revenue figures, and limited disclosed AI capability beyond a listed "Artificial Intelligence Integration" product feature.

Name

Brand Spiders

Legal name

BRAND SPIDERS GmbH

Website

https://brandspiders.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Brand Spiders is a Munich-based creative content agency producing TV commercials, image films, branded entertainment, and VR/360° immersive content for blue-chip enterprise clients across automotive, consumer, sports, and media; majority-owned by rt1.media group since 2022.

Ownership category

akta.pro rank

Product category

Creative Video Production Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industry

Motion Brand Design (Title Design, Brand Animation) (MPAAAEAH)

Keywords

• Video production services
• Branded entertainment content
• TV commercial production
• Virtual reality experiences
• Corporate image films

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Video/TV Commercial Production: Full-service production of TV commercials and branded video content for major advertisers including TV spots, digital content, and social media formats.
2. Branded Entertainment: Creation of branded documentary series and entertainment formats such as 'Driving the Future' for Jaguar and 'Formula E Inside' for ProSiebenSat.1.
3. Immersive/VR Content Production: Production of 360° and VR experiences for clients including golf courses, real estate, events, and product showcases.
4. Image Films and Corporate Content: Corporate image films and employer branding content production for enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

BRAND SPIDERS is a Munich-based creative content and video production agency delivering end-to-end services including TV commercials, branded entertainment, and corporate image films for major brands. The agency also produces immersive VR, AR, and 360° experiences (including the proprietary GPMA 360° Experience), complemented by crossmedial distribution planning. Services span concept development, storyboarding, direction, production, post-production, and adaptation for TV, digital, and social channels.

Product overview

BRAND SPIDERS is a creative content agency offering a comprehensive portfolio of video production and immersive technology services. The core offering centers on TV commercials, image films, and branded entertainment production, supplemented by technology-driven experiences including Virtual Reality (VR), Augmented Reality (AR), and 360° content. The company operates an in-house innovation unit focused on emerging technologies including Artificial Intelligence integration. The 360° Golf Experience represents a proprietary virtual tour product for golf course operators. Crossmedial distribution capabilities ensure content reaches targeted audiences through appropriate channels. The agency serves major brands including Audi, LEGO, Jaguar, Mercedes-EQ, FC Bayern, and others, with projects spanning motorsport events (Formula E), sports marketing, corporate communications, and entertainment content.

Differentiator

Problem solved

Functional benefit

Products and services

• TV Commercials Television commercial production services including creative concept development, filming, and post-production for brand marketing campaigns delivered to enterprise clients and major advertisers.
• Image Films Corporate image film production services to create brand identity and company storytelling content for enterprise clients and corporate communications teams.
• Branded Entertainment Production of branded documentary series and entertainment formats that integrate brand messaging into storytelling, engaging audiences through entertainment content such as the 'Driving the Future' Jaguar series and Formula E Inside magazine format.
• 360° Golf Experience (GPMA 360° Experience) Fully immersive 360° virtual tour product for golf courses, enabling operators to present their facility via intuitive navigation on smartphone or desktop, including drone flyovers, hole-by-hole presentations, pro tips, and virtual tours of club facilities.
• Virtual Reality (VR) Experiences VR content creation and production for immersive brand experiences, including 360° virtual tours and interactive VR showcases delivered via VRdirect integration for brands and venue operators.
• Augmented Reality (AR) Augmented reality technology integration for enhanced brand experiences and interactive content delivery to enterprise clients.
• 360° Campaigns Full 360-degree content production including virtual tours, immersive experiences, and panoramic content designed for brands and venue operators.
• Creative Concept Development Strategic creative concept development for integrated brand formats across multiple channels and media platforms for enterprise clients.
• Crossmedial Distribution Multi-channel content distribution services ensuring authentic content reaches target audiences at the right time through appropriate channels, scaling reach nationally and internationally via rt1.media group broadcast partnerships.
• Destination Discovery Campaign (Club World Cup 2025) Virtual production campaign package producing three TV commercials and online formats in two days using LED studio virtual production, delivered for vriendly and the Club World Cup 2025 with end-to-end storyboard, direction, production, post-production, and TV/social adaptation.

Quantifiable outcome

• Awarded Gold Muse Creative Award in TV Ads category for tectake 'WOW' campaign
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• vriendlycoreStrategic or Co-development PartnerPartnership for the Destination Discovery campaign for the Club World Cup 2025, producing TVCs and online formats featuring Bastian Schweinsteiger and Felix Neureuther using virtual production techniques.
• TVT creative mediaminorStrategic or Co-development PartnerFilm production company under Mediengruppe Pressedruck. As part of strategic integration, Brand Spiders Managing Director Thomas Arnold also took over management of TVT creative media.
• brands and emotions FrankfurtminorStrategic or Co-development PartnerSister creative agency under the same holding. Collaborated on projects including Audi Cup 2019, Jaguar I-PACE road trip, and tectake campaigns.
• Golfpark München-AschheimcoreStrategic or Co-development PartnerJoint development partner for the world's first fully immersive 360° golf course presentation. Brand Spiders developed the innovative product in collaboration with the golf park.
• Red Bull Media HouseminorGTM or Marketing PartnerProduction partnership for Formula E Mexico City Teaser and Weltmeisterportrait Pascal Wehrlein content.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• UFA: Bertelsmann-owned German film and TV production company with end-to-end content capabilities. Comparable as a major German-language creative/content producer serving enterprise clients, though UFA operates at substantially larger scale.
• Serviceplan Group: Largest independent agency group in Europe, headquartered in Munich. Comparable in geography and full-service creative offering; substantially larger and broader in scope but overlaps in major-brand campaign work.
• Radical Media: Global content production company known for premium branded entertainment and documentary-style campaigns. Comparable in high-end branded entertainment and immersive content, with overlap in automotive and lifestyle clients.

Direct peers

• Antoni: Berlin-based creative agency known for high-profile brand campaigns. Comparable as a German premium creative shop with major brand clients and award-winning output, overlapping with Brand Spiders in automotive and FMCG verticals.
• Kempertrautmann: Hamburg creative agency recognized for film-led brand storytelling and integrated campaigns. Comparable premium creative positioning with emphasis on video, image films, and brand entertainment.
• Scholz & Friends: Hamburg-headquartered creative agency group with strong automotive heritage (Volkswagen, Mercedes legacy). Directly comparable in creative-services positioning and blue-chip German enterprise client base.
• Czar: Berlin creative agency producing brand campaigns, films, and digital content. Comparable as a mid-sized German creative shop with a similar mix of brand storytelling and content production for major advertisers.
• Tool Film: Munich-based film and commercial production company serving premium German and international brands. Closely comparable in scale and craft focus on high-end TV commercials and branded content.

Emerging players

• Elbgold Studios: Hamburg-based film and content production studio. Comparable as a German mid-market creative content producer with growing enterprise client work and overlap in commercial and brand entertainment formats.

Regional players

• Bureau Borsche: Munich-based brand and design agency with strong portfolio in sports and cultural clients (including Bayern Munich-adjacent work). Comparable premium regional positioning and German brand storytelling craft.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInde.linkedin.com/in/thomas-arnold-05844949
• Instagraminstagram.com/brandspiders

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brand Spiders