Brands and emotions
Brands and emotions is a Munich-based boutique marketing and communications consultancy, founded in 2011, providing communication strategy, media communication, advertising, and marketing services to brand clients in the DACH region. The privately held firm employs between 11 and 50 people.
- Company typePrivate
- Founded2011
- HeadquartersMunich, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Brands and emotions does
Brands and emotions is a Munich-based marketing and communications consultancy founded in 2011. The firm is privately held and operates with a headcount in the 11-50 range, positioning it as a boutique agency rather than a scaled marketing platform. Per the aggregated firmographic record, its declared expertise spans communication strategy and advisory, media communication, advertising, and marketing, indicating a generalist positioning across strategic, paid, and earned communication disciplines rather than a narrow functional specialization.
The company's offering is organized around client-side communication and brand-building engagements. There is no evidence of proprietary technology, software products, data platforms, or packaged SaaS-style service lines in the available data, suggesting a project-based, services-only delivery model. Its active website (brandsandemotions.com) confirms ongoing operations and a public-facing client acquisition presence, but no specific case studies, named client accounts, awards, or thought-leadership IP are documented in the source material.
Its business model aligns with traditional European creative agency economics: revenue is most plausibly generated through client retainers and project-based fees for communication strategy, creative campaign development, and media planning/buying work. The Munich headquarters implies a primary DACH-market (Germany, Austria, Switzerland) geographic focus, though cross-border client work cannot be excluded. Customer concentration, pricing structure, contract values, and revenue mix are undisclosed, so the economics can only be inferred from headcount and category benchmarks rather than from primary financial data.
Brands and emotions firmographics
Firmographics- Name
- Brands and emotions
- Website
- https://brandsandemotions.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brands and emotions is a Munich-based boutique marketing and communications consultancy, founded in 2011, providing communication strategy, media communication, advertising, and marketing services to brand clients in the DACH region. The privately held firm employs between 11 and 50 people.
- Ownership category
- akta.pro rank
Brands and emotions industry classification
Industry- Product category
- Advertising and Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Brand Campaign & Integrated Communications Agencies (MPAAAAAC)
- akta.pro secondary industries
- Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Activation/Experiential Creative Agencies (MPAAAAAO)
Keywords
Where Brands and emotions is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Markets served
Brands and emotions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Brands and emotions product offering
Product offeringCore offering
Brands and emotions is a Munich-based agency that provides expertise in communication strategy and advisory, media communication, advertising, and marketing. The firm advises clients on how to build and manage brand communications, with services centered on strategic counsel, campaign development, and marketing execution. It operates as a for-profit private company founded in 2011, with 11-50 employees.
Product overview
No product or service information available in the source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Communication Strategy and Advisory
- Media Communication
- Advertising and Marketing Services
Companies that use Brands and emotions
Customer profileIdeal customer profiles1 record
Brands and emotions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brands and emotions competitors and assessment
Company assessmentBroad incumbents
- DDB Germany: German arm of global network DDB, providing creative advertising and brand strategy services. Comparable in offering and target market, with broader scale and international network backing.
- Serviceplan Group: Munich-headquartered, Germany's largest independent agency group. Directly comparable as a Munich-based full-service advertising and brand communications provider, but operates at significantly greater scale with integrated creative, media, and digital capabilities.
Direct peers
- Zum goldenen Hirschen: Berlin/Hamburg-based German integrated communications agency covering brand, PR, and advertising. Comparable as a multi-disciplinary German communications house with similar breadth of strategic and creative services.
- Lukas Lindemann Rosinski: Berlin/Hamburg independent creative agency with brand and integrated communications capabilities. Comparable as a German independent offering creative and strategic communications services to similar client types.
- Kolle Rebbe: Hamburg-based independent creative agency specializing in brand strategy, advertising, and integrated communications. Closely comparable offering and German boutique positioning to 'Brands and emotions'.
- Scholz & Friends: Berlin/Hamburg-based German creative agency network with deep brand-building credentials. Comparable as a Germany-rooted creative agency emphasizing integrated brand communication and emotional engagement.
- Jung von Matt: Major Hamburg-based German creative agency known for emotionally driven brand campaigns. Closely comparable to 'Brands and emotions' in its focus on creative, emotion-led brand storytelling for premium German and European clients.
- Thjnk: Hamburg/Munich independent agency group focused on brand strategy, creativity, and integrated marketing. Comparable as a German creative agency with similar brand-and-emotion-centric work and boutique culture.
- Antoni: Berlin-based creative agency known for emotionally resonant brand campaigns, particularly for Mercedes-Benz. Comparable as a German boutique agency competing in the same premium brand-creative space.
- Grabarz & Partner: Hamburg-based independent creative agency with a strong brand campaign focus. Comparable as a German boutique competing for the same kind of integrated brand-building mandates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Brands and emotions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brands and emotions leadership team
Management profileNumber of profiles
Brands and emotions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brands and emotions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brands and emotions
What does Brands and emotions do?
Brands and emotions is a Munich-based agency that provides expertise in communication strategy and advisory, media communication, advertising, and marketing. The firm advises clients on how to build and manage brand communications, with services centered on strategic counsel, campaign development, and marketing execution. It operates as a for-profit private company founded in 2011, with 11-50 employees.
When was Brands and emotions founded?
Brands and emotions was founded in 2011. It employs 11 to 50 people.
Where is Brands and emotions based?
Brands and emotions is headquartered in Munich, Germany, in the Europe region.
Who are Brands and emotions's main competitors?
Broad incumbents on record are DDB Germany and Serviceplan Group. Direct peers are Zum goldenen Hirschen, Lukas Lindemann Rosinski, Kolle Rebbe, Scholz & Friends, Jung von Matt, Thjnk, Antoni and Grabarz & Partner.
Does Brands and emotions have an API?
No public API is recorded for Brands and emotions.
What industry is Brands and emotions in?
Brands and emotions's product category is Advertising and Marketing Services. Its primary akta.pro industry code is MPAAAAAC, Brand Campaign & Integrated Communications Agencies, with a secondary code of MPAAAEAG, Environmental & Experiential Brand Design (Retail/Exhibit/Signage). Its NAICS code is 54181 and its SIC code is 7311.