Hacienda Beach Club & Residences

What Hacienda Beach Club & Residences does

Hacienda Beach Club & Residences is a luxury five-star beachfront resort operating on a private stretch of Medano Beach in Cabo San Lucas, Mexico, with direct adjacency to Marina Cabo San Lucas and views of Land's End and the Golden Arch. The property is owned and operated by SH Group Operations, L.L.C., a New York-incorporated hospitality management company that also operates the 1 Hotels, Baccarat Hotels & Resorts, and Treehouse Hotels brands. The resort offers 1-to-4-bedroom residences ranging from 887 sq. ft. (one-bedroom marina/city view) to 3,500 sq. ft. (Four Bedroom Beachfront Villa launched February 2025), each with gourmet kitchens, premium amenities, and ocean, marina, or city views. On-site amenities include the Hacienda Cocina y Cantina restaurant (open daily 8:00 am to 10:00 pm), the Hacienda Spa (massage, body therapies, fitness), multiple pools, a Kids Club for ages 5-12, and a Beach Activity Center offering complimentary water sports equipment.

The business operates a direct-to-consumer model: guests book via the haciendacaboresort.com website, toll-free phone reservations (US and Mexico), or on-property concierge. Revenue is generated from accommodation rentals across multiple residence tiers, food and beverage, spa and wellness services, and bundled vacation packages (e.g., Complimentary 4th Night, Relax at the Spa). Pricing is not publicly disclosed but is structured around Pay Now (prepaid non-refundable) and Pay Later rates with seasonal variation. The property participates in SH Group's MISSION by SH loyalty program, enabling cross-brand guest retention. It was named one of TripAdvisor's 2025 Travelers' Choice Best of the Best Top 10 Hotels in the World, providing externally validated brand cachet. Customer segments include affluent leisure travelers, multi-generational families, sport fishing tournament participants (notably the annual Bisbee Black and Blue Marlin Tournament), and golf tourism guests drawn to nearby championship courses. The underlying technology is a standard luxury hospitality property management stack; no proprietary AI/ML capabilities are disclosed.

Name

Hacienda Beach Club & Residences

Legal name

SH Group Operations, L.L.C.

Website

https://haciendacaboresort.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Hacienda Beach Club & Residences is a five-star luxury beachfront resort in Cabo San Lucas, Mexico, operated by SH Group Operations. It serves affluent leisure travelers, families, and groups with 1-to-4-bedroom residences, on-site dining, spa, and direct booking channels.

Ownership category

akta.pro rank

Product category

Luxury Beachfront Resorts

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Luxury Villas & Residences Resorts (THAGACAM), Luxury Beachfront & Waterfront Villas (THAMAEAE), Luxury Wellness & Spa Resorts (THAGACAG), Beachfront & Coastal Full-Service Hotels (THAGAAAI)

Keywords

• Luxury beach resort
• Beachfront residences
• Hospitality services
• Vacation rentals
• Spa and wellness

Headquarters

HQ city

Cabo San Lucas

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation Rentals: The primary revenue stream comes from nightly rental of luxury beachfront residences and suites. Accommodations range from one-bedroom to four-bedroom units with varying ocean views, sizes (887 sq. ft. to 3,500 sq. ft.), and amenities. Pricing varies by season, room type, and view category. The resort offers both 'Pay Now' (prepaid non-refundable) and 'Pay Later' rates.
2. Food and Beverage: Revenue generated from on-site dining at Hacienda Cocina y Cantina, which operates from 8:00 am to 10:00 pm daily. The restaurant offers regional Mexican cuisine in indoor, terrace, Palapa Bar, and beach table settings. Additional revenue includes Spa Café offerings and poolside food and beverage service.
3. Spa and Wellness Services: The Hacienda Spa generates revenue through massage treatments, body therapies, facials, manicures and pedicures, and spa boutique retail products. Spa services include couples massage rooms, steam room, sauna, and fitness classes.
4. Packages and Promotions: Bundled vacation packages including spa treatments, adventure tours, and accommodation. Current offerings include 'Extend Your Escape' (exclusive savings on 3+ nights with daily housekeeping), 'Relax at the Spa' package (two 50-minute massages), and 'Complimentary 4th Night' promotion (stay 3 nights, get 4th free).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hacienda Beach Club & Residences is a luxury five-star beachfront resort on Medano Beach in Cabo San Lucas, Mexico, offering multi-bedroom villa and suite accommodations (one to four bedrooms, up to 3,500 sq. ft.) with private beach access. The resort bundles accommodations with on-site dining at Hacienda Cocina y Cantina, the full-service Hacienda Spa, pool and hot tub facilities, a Kids' Club, and premium in-residence services such as private chef and butler service.

Product overview

Hacienda Beach Club & Residences is a luxury five-star beachfront resort in Cabo San Lucas offering a portfolio of villa and suite accommodations ranging from one to four bedrooms. The core product includes the resort itself on Medano Beach with private beach access, the on-site Hacienda Cocina y Cantina restaurant, Hacienda Spa with wellness treatments, pool and hot tub facilities, Kids Club, and premium in-residence services including private chef and butler service. Accommodations span multiple categories: One Bedroom Residences (Marina/City View and Ocean View at 887-1,170 sq. ft.), Two Bedroom Residence Oceanview (1,775 sq. ft.), Three Bedroom Residence options including Oceanview, Plus Den, and Veranda with Private Pool and Spa (2,093-2,800 sq. ft.), and Four Bedroom Residences including Oceanview and Beachfront Villa (2,800-3,500 sq. ft.). The resort participates in the SH Group MISSION by SH loyalty program and offers promotional packages including Complimentary 4th Night stays and Spa Packages. Guests can also access nearby golf courses and the Bisbee's Black and Blue Marlin Tournament through the resort.

Differentiator

Problem solved

Functional benefit

Brands

• Hacienda Cocina y Cantina: The resort's on-site traditional Mexican restaurant offering upscale oceanfront dining with regional specialties.

Products and services

• Hacienda Beach Club & Residences (Resort Accommodation) A luxury five-star beachfront resort located on Medano Beach in Cabo San Lucas, Mexico, offering family-friendly resort villas and suites with up to four bedrooms. The resort features private beach access, multiple dining options, spa services, pool facilities, kids club, and proximity to Land's End and Marina Cabo San Lucas. Named one of the top ten hotels in the world in Tripadvisor's 2025 Travelers' Choice Best of the Best.
• One Bedroom Residence Marina and City View 887 sq. ft. residence sleeping 2 guests with a king bed, separate shower and deep soaking tub, tropical marina and city views, separate living area, fully equipped kitchen, and balcony.
• One Bedroom Residence Oceanview 1,170 sq. ft. residence sleeping 2 guests with a king bed, fully equipped kitchen, private balcony overlooking the ocean, DVD player, complimentary Wi-Fi, premium cable, in-room safe, and jetted tub bath.
• Two Bedroom Residence Oceanview 1,775 sq. ft. residence sleeping up to 4 guests with 1 king + 1 queen bed configuration, fully equipped kitchen, private balcony, DVD player, free Wi-Fi, premium cable, in-room safe, and jetted tub bath.
• Three Bedroom Residence Oceanview 2,390 sq. ft. oceanfront residence accommodating up to 6 guests with 1 king + 2 queen beds, fully equipped kitchen, private balcony, DVD player, free Wi-Fi, premium cable, in-room safe, and jetted tub bath.
• Three Bedroom Plus Den Residence Oceanview 2,800 sq. ft. residence accommodating up to 8 guests with full kitchen, private balcony, DVD player, free Wi-Fi, premium cable, in-room safe, and jetted tub bath, including an additional den space.
• Three Bedroom Residence Veranda with Private Pool and Spa 2,093 sq. ft. residence accommodating up to 6 guests with private infinity pool and spa, full kitchen, private balcony, outdoor dining area with barbecue, DVD player, free Wi-Fi, premium cable, and in-room safe.
• Four Bedroom Residence Oceanview 2,800 sq. ft. residence accommodating up to 10 guests with 3 kings + 2 queens, featuring stunning water views including Land's End and the Golden Arch, complimentary Wi-Fi, plush bathrobes and slippers, DVD player, premium cable television, in-room safe.
• Four Bedroom Residence Beachfront Villa 3,500 sq. ft. beachfront villa accommodating up to 8 guests with king bed, two queens, and a twin, full kitchen, private balcony, outdoor dining area with barbecue, infinity pool, and full-service spa access. Plush bathrobes, slippers, DVD player, and premium cable included.
• Hacienda Cocina y Cantina On-site traditional Mexican restaurant offering an upscale yet relaxed oceanfront dining experience with dishes crafted from the freshest locally sourced ingredients. Features indoor dining, outdoor terrace seating, Palapa Bar, and tables in the sand. Open daily from 8:00 am to 10:00 pm.
• Hacienda Spa A beachfront spa offering holistic journeys for purification and rejuvenation, featuring massage treatments, body therapies, facials, manicures and pedicures, couples massage rooms, steam room, sauna, fitness center with cardio and weight equipment, complimentary yoga and fitness classes, and a Spa Boutique with apparel, swimwear, and accessories.
• Kids Club Supervised children's activity program open Tuesday to Sunday from 9:00 am to 5:00 pm, catering to children ages 5 to 12 years old with games and activities.
• In-Residence Premium Services Premium guest services including private chef and butler service, grocery pre-stocking, in-residence safe, babysitting service, and restaurant/activities reservations.
• Complimentary 4th Night Package Stay 3 nights and get the 4th night free promotional package, including welcome amenity on arrival. Subject to availability with potential blackout dates.
• Spa Package Vacation spa package including two 50-minute Sound of the Sea Relaxing Massages per stay at the desert garden spa. Does not include tax and gratuity.
• Beach Activity Center Complimentary beach activity center offering kayaks, paddle boards, snorkeling equipment, footballs, soccer balls, board games, and more. Available on a first-come, first-served basis for Hacienda owners and guests.

Quantifiable outcome

• Top 10 hotel in the world - TripAdvisor 2025 Travelers' Choice Best of the Best

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SH Group Operations, L.L.C.coreOthersSH Group Operations, L.L.C. is the parent company and operator of Hacienda Beach Club & Residences along with other luxury hotel brands including 1 Hotels & Homes, Baccarat Hotels & Resorts, Treehouse Hotels, and SH Collection. The company is headquartered in Coconut Grove, Florida and manages all aspects of property operations, marketing, reservations, privacy policies, and terms of service for the resort.

Scale indicators6 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Four Seasons Resort Los Cabos at Costa Palmas: Beachfront luxury resort in the Los Cabos corridor offering multi-bedroom residential accommodations, on-site dining, spa, and access to sport fishing and golf — same luxury beachfront residency model.
• Esperanza, Auberge Resorts Collection: A five-star luxury beachfront resort in Cabo San Lucas offering villa and suite accommodations with multiple dining venues, a full-service spa, and private beach access — directly comparable in market, customer segment, and product offering.
• Chileno Bay Resort & Residences, Auberge Resorts Collection: Los Cabos luxury beachfront resort with private residence-style villas, multiple pools, dining venues, and a top-tier spa serving affluent families and groups.
• Rosewood Mayakoba: Ultra-luxury resort in the Riviera Maya with overwater/lagoon villas, multi-bedroom residences, F&B outlets, and spa — comparable in residence-style luxury hospitality with diversified revenue streams.
• Las Ventanas al Paraíso, A Rosewood Resort: Ultra-luxury beachfront resort in Los Cabos with multi-bedroom suites/villas, on-site F&B, spa, and a similar high-Affluent customer base targeting romance, family, and group stays.
• One&Only Palmilla: Iconic Los Cabos luxury resort with private beach, multiple restaurants, spa, and villa-style accommodations serving ultra-high-net-worth travelers — same geography and product tier.
• Waldorf Astoria Los Cabos Pedregal: Five-star cliffside luxury resort in Cabo San Lucas offering private plunge pools, oceanfront dining, spa, and family-friendly amenities at a comparable price point and guest demographic.
• Grand Velas Los Cabos: Five-diamond all-inclusive luxury resort on the Cabo corridor with multi-bedroom suites, on-site restaurants, spa, and Kids Club — directly comparable in family-luxury positioning and amenity breadth.
• The Cape, a Thompson Hotel: Boutique luxury resort on Monuments Beach near Cabo San Lucas offering cliffside suites with ocean views, on-site dining, and a similar design-driven luxury positioning.

Broad incumbents

• 1 Hotel South Beach (sister property under SH Group): Flagship luxury lifestyle resort under SH Group Operations, L.L.C. (Hacienda's parent), offering beachfront luxury accommodations, multiple dining venues, and a full-service spa — comparable amenity model and shared loyalty/operations platform.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/haciendacabo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hacienda Beach Club & Residences