Smile Solutions
Smile Solutions by Emmi Dental Associates is an independently owned, single-location general and cosmetic dental practice in Wilmington, Delaware, founded in 1990, serving individual patients and families across New Castle County with three dentists and a full hygiene and administrative team.
- Company typePrivate
- Founded1990
- HeadquartersWilmington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Smile Solutions does
Smile Solutions by Emmi Dental Associates is an independently owned, single-location general and cosmetic dental practice founded in 1990 by Dr. Jeffrey J. Emmi, D.M.D., and headquartered at 1601 Milltown Road Suite 25, Wilmington, Delaware. The practice serves individual patients and families across New Castle County, including Wilmington, Newark, New Castle, Hockessin, Bear, and Middletown. It operates as a direct-to-consumer dental service provider with three dentists (Dr. Emmi, Dr. Ryan Graham joined 2020, Dr. Mark Tanchanco joined 2023), a full hygiene team, dental assistants, administrative staff, and a dedicated insurance/billing function, supported by an in-house office manager.
The practice offers a full-scope service portfolio across preventive, restorative, cosmetic, and surgical dentistry: family dentistry (exams, cleanings, periodontal maintenance, extractions), restorative dentistry (crowns, bridges, fillings, sealants, non-surgical root canals), cosmetic dentistry (porcelain veneers, whitening, bonding, clear aligners via Dandy and Invisalign, full mouth reconstruction), dental implants, dentures (including immediate and implant-retained), TMJ treatments, and sedation for anxious patients. Its technology stack centers on digital dentistry rather than AI: CS3600 intraoral scanner for digital impressions, Trios 3D scanner for aligner planning, E4D Dentist System for in-office same-day crown fabrication, CBCT 3D imaging for implant planning, digital x-rays with reduced radiation, and intraoral cameras for diagnosis and patient education.
Revenue is generated primarily through fee-for-service dental procedures reimbursed via a mix of commercial insurance (Delta Dental, Guardian, Cigna, Aetna, Principal, Sunlife Financial, Ameritas, The Standard), Delaware Medicaid for patients aged 20 and under, self-pay, and third-party financing through CareCredit. A secondary recurring revenue stream comes from the Loyal Patient Program membership at $360/year (adult) and $300/year (child), which bundles exams, cleanings, x-rays, and a 15% discount on additional services. Patient acquisition is driven by local digital presence (website, Google Business, Facebook, Instagram, TikTok, LinkedIn, YouTube testimonials), community reputation reinforced by 12 consecutive DelawareToday Top Dentist awards (2015-2024), and a $25 'Care to Share' referral credit program. The practice is a member of the Independent Dental Society of Delaware (IDS of DE), positioning itself against DSO/PE-owned competitors.
Smile Solutions firmographics
Firmographics- Name
- Smile Solutions
- Legal name
- Smile Solutions by Emmi Dental Associates
- Website
- https://smilesolutionsbyemmidental.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smile Solutions by Emmi Dental Associates is an independently owned, single-location general and cosmetic dental practice in Wilmington, Delaware, founded in 1990, serving individual patients and families across New Castle County with three dentists and a full hygiene and administrative team.
- Ownership category
- akta.pro rank
Smile Solutions industry classification
Industry- Product category
- General and Cosmetic Dentistry
- NAICS
- Offices of Dentists (621210), Offices of Dentists (6212)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA)
- akta.pro secondary industries
- Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Prosthodontic & Restorative Group Practices (HLABAKAH)
Keywords
Where Smile Solutions is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Smile Solutions business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Dental Services: Fee-for-service dental care including examinations, cleanings, restorative procedures (fillings, crowns, bridges), cosmetic procedures (veneers, whitening, bonding), implants, dentures, and orthodontic treatments. Revenue generated per procedure performed.
- Loyal Patient Program Membership: Annual membership program offering 2 exams, 2 dental cleanings, necessary x-rays, and 15% discount on additional services for $360/year (adult) or $300/year (children under 12). Provides recurring annual revenue and encourages patient loyalty.
- CareCredit Financing: Third-party financing partner that helps patients afford treatments through low monthly payment options. Practice benefits from increased treatment acceptance and case size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Adult Individual Membership - $360/year |
| Subscription | Annual | Children Under 12 Membership - $300/year |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Smile Solutions product offering
Product offeringCore offering
Smile Solutions by Emmi Dental Associates is a privately owned, single-location general and cosmetic dental practice in Wilmington, Delaware that delivers comprehensive dental care to individual patients. Services span preventive/family dentistry, cosmetic procedures (veneers, whitening, clear aligners), restorative treatments (crowns, bridges, implants, root canals), dentures, periodontal maintenance, TMJ therapy, and extractions. The practice also offers an annual Loyal Patient Program membership for uninsured patients and partners with CareCredit for patient financing.
Product overview
Smile Solutions by Emmi Dental Associates is a general and cosmetic dental practice offering a comprehensive range of dental services. The practice operates as a single-location dental office with multiple service lines including Family Dentistry (oral exams, cleanings, child dentistry), Cosmetic Dentistry (porcelain veneers, teeth whitening, clear aligners/Dandy system and Invisalign, dental bonding, full mouth reconstruction), Restorative Dentistry (dental crowns, bridges, fillings, sealants, root canals), Dental Implants, Dentures (conventional, immediate, implant-retained, partial), Periodontal Maintenance (including Arestin treatment), TMJ Treatments, and Tooth Extractions. The practice also offers a Loyal Patient Program membership for uninsured patients. Advanced diagnostic technology includes CS3600 digital scanner, digital x-rays, intraoral cameras, and CBCT 3D imaging.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Root canal therapy success rate approximately 90%
- +1 more outcomes
Companies that use Smile Solutions
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Smile Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Smile Solutions partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Independent Dental Society of Delaware (IDS of DE)coreMembership organization for locally-owned dental practices in Delaware. Provides differentiation from corporate-owned dental offices (DSOs/private equity). Represents a group of independent practices committed to keeping dentistry local, personal, and patient-focused. The practice emphasizes this membership as evidence of their commitment to patient-first values over outside investor interests.
- Delta DentalcoreMajor dental insurance provider. Practice participates with Delta Dental plans.
- GuardiancoreDental insurance provider. Practice participates with Guardian plans.
- Cigna DentalcoreDental insurance provider. Practice participates with Cigna Dental plans.
- AetnacoreDental insurance provider. Practice participates with Aetna plans.
- Academy of General DentistsminorProfessional organization for general dentists. Dr. Emmi served as President of the Delaware Academy of General Dentistry.
- American Dental Association (ADA)minorProfessional organization for dentists. Practice is a member.
- Delaware State Dental SocietyminorState-level professional organization for dentists in Delaware. Practice is a member.
- International Congress of Oral Implantologists (ICOI)minorProfessional organization for dental implant professionals. Practice displays membership logo.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Smile Solutions competitors and assessment
Company assessmentBroad incumbents
- Heartland Dental: One of the largest DSOs in the U.S. supporting thousands of dentists across general, cosmetic, and specialty practices. Directly comparable as the most aggressive PE-backed competitor Smile Solutions faces in defending its independent, locally-owned positioning.
- Pacific Dental Services: Major DSO supporting hundreds of offices with general and specialty dental services including implants and orthodontics. Relevant as a scaled, PE-backed competitor to independent practices offering similar service breadth.
- Smile Brands: DSO supporting hundreds of affiliated general and specialty dental practices under multiple brands. Relevant as a scaled, multi-brand competitor in the same broad general/cosmetic dentistry market.
- Monarch Dental: Multi-location dental group offering general, cosmetic, and specialty services with insurance and financing partnerships. Comparable to Smile Solutions' service breadth and payer-mix strategy at scaled DSO level.
- Affordable Dentures & Implants: National DSO focused on dentures, implants, and extractions with a value-oriented positioning. Comparable to Smile Solutions on dentures and implants service lines, though operating at chain scale across many states.
- Aspen Dental: National DSO chain offering general dentistry, dentures, implants, and clear aligners with a focus on accessibility and financing — closely overlapping Smile Solutions' service mix while operating at much larger scale through owned/affiliated practices.
- Western Dental: Large DSO offering general dentistry, orthodontics, implants, and cosmetic services across multiple states. Comparable as a broad-service dental chain competing for the same general-public patient segment, though with very different ownership structure.
Emerging players
- ClearChoice Dental Implant Centers: Network of dental implant centers using CBCT imaging and digital workflows to deliver full-arch and single-tooth implant solutions. Comparable on implant service line and digital technology adoption that Smile Solutions uses for its dental implant offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Smile Solutions social profiles
Digital presenceSmile Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smile Solutions leadership team
Management profileNumber of profiles
Profiles5 records
Smile Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smile Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smile Solutions
What does Smile Solutions do?
Smile Solutions by Emmi Dental Associates is a privately owned, single-location general and cosmetic dental practice in Wilmington, Delaware that delivers comprehensive dental care to individual patients. Services span preventive/family dentistry, cosmetic procedures (veneers, whitening, clear aligners), restorative treatments (crowns, bridges, implants, root canals), dentures, periodontal maintenance, TMJ therapy, and extractions. The practice also offers an annual Loyal Patient Program membership for uninsured patients and partners with CareCredit for patient financing.
Is Smile Solutions a public or private company?
Smile Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smile Solutions founded?
Smile Solutions was founded in 1990. It employs 11 to 50 people.
Where is Smile Solutions based?
Smile Solutions is headquartered in Wilmington, United States, in the North America region.
How does Smile Solutions make money?
Three revenue lines are on record. Dental Services are the primary driver. The others are loyal Patient Program Membership and careCredit Financing.
Who are Smile Solutions's main competitors?
Broad incumbents on record are Heartland Dental, Pacific Dental Services, Smile Brands, Monarch Dental, Affordable Dentures & Implants, Aspen Dental and Western Dental. ClearChoice Dental Implant Centers is listed as an emerging player.
Does Smile Solutions have an API?
No public API is recorded for Smile Solutions.
What industry is Smile Solutions in?
Smile Solutions's product category is General and Cosmetic Dentistry. Its primary akta.pro industry code is HLABAAAA, Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride), with a secondary code of HLABAAAC, Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding). Its NAICS code is 621210 and its SIC code is 8000.