Neems

What Neems does

Neems is a direct-to-consumer custom denim brand founded in 2020 in Los Angeles by Dani and Andre, operating production out of a factory outside Mexico City. The company sells made-to-measure jeans, shorts, and skirts for women and men, with pricing ranging from $179 for shorts to $229 for jeans and skirts. Each order is built to a customer's unique body measurements, captured at home in roughly 30 seconds using a proprietary mobile body-scanning workflow that processes two smartphone photos to extract waist, hip, butt, and inseam dimensions; this scanning technology is delivered through a partnership with Choozr under GDPR-compliant data handling. The catalog extends to the registered Clone My Jeans® service (replicating mailed-in favorite pairs), gift cards and the Neems Box gifting kit, accessories such as the Denim City Tote, and a $50 expedited production upgrade that compresses the standard 2-3 week lead time.

The business model is pure DTC e-commerce on a Shopify storefront, augmented by pop-up events, corporate fittings, and a stylist affiliate program (via GoAffPro), with worldwide shipping and a Try Before You Buy option for U.S. customers. Marketing is content-led, centered on an interactive quiz that doubles as product configurator and lead-capture funnel, supported by email, organic social, customer testimonials, and earned press coverage in Business Insider, CNN Underscored, and Ecocult. Customers also benefit from free alterations and remakes, a 14-day return window, and a Lifetime Fit Guarantee that keeps measurements on file for reorder and resize. The company is privately held and bootstrapped, with no disclosed venture or institutional investment.

Name

Neems

Legal name

Neems

Website

https://neemsjeans.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Neems is a Los Angeles-based DTC custom denim brand that sells made-to-measure jeans, shorts, and skirts fitted via smartphone body scanning, targeting consumers frustrated by off-the-rack fit, with manufacturing based outside Mexico City.

Ownership category

akta.pro rank

Product category

Custom Denim Apparel

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Contractors (315210)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro industry

PRIMARYHSACAJAI

Personal Styling for Plus-Size & Inclusive Fit

Home & Personal Services/Event & Personal Concierge Services/Personal Shopping & Styling Services

SECONDARYHSACAJAF

Virtual Styling & Outfit Planning

Home & Personal Services/Event & Personal Concierge Services/Personal Shopping & Styling Services

Keywords

• Custom made jeans
• Made to measure denim
• Mobile body scanning
• Direct to consumer apparel
• Custom denim manufacturing

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Jeans Sales: One-time purchase model for custom-made jeans. Each pair is made-to-order after receiving customer measurements. Women's and Men's custom jeans priced at $229, shorts at $179, skirts starting at $179-$229.
2. Gift Cards: Prepaid gift cards available in denominations for 1/2 pair ($114.50), 1 pair ($229), 2 pairs ($458), and 3 pairs ($687). Digital gift cards for custom jeans gifting.
3. Neems Box: Gift kit containing guide to redeem custom jeans, gift card for purchased number of jeans, and sample wash swatch card. Allows gifting without knowing recipient's size.
4. Accessories: Denim City Tote bags priced at $60 in medium and dark washes.
5. Expedited Production: $50 upgrade for expedited VIP processing and delivery, reducing standard 2-3 week production time.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Neems designs, manufactures, and sells custom-made jeans, shorts, and skirts tailored to each customer's unique body measurements. Customers complete an online quiz and a smartphone-based body scan (built with partner Choozr) to capture waist, hip, butt, and inseam dimensions, then select their preferred style, wash, rise, length, and fabric. Each garment is individually handcrafted at Neems' factory outside Mexico City and delivered in 2–3 weeks, with sizing available up to a 58-inch waist (approximately 5XL).

Product overview

Neems is a custom denim brand offering made-to-measure jeans and denim products for men and women. The core product line consists of custom jeans (women's and men's), custom shorts, and custom skirts—all tailored to individual body measurements using a proprietary mobile body scanner. Supporting products include the Clone My Jeans service (replicating favorite jeans in new washes), The Neems Box gift kit, and The Denim City Tote accessory. The company differentiates through its 2-3 week production timeline, free alterations/remakes guarantee, and sizing up to 58" waist (approximately 5XL). Denim is sourced from certified mills including Candiani (Italy), Vidalia Mills (USA), and Cone Mills (Mexico), with OEKO-TEX STANDARD 100 certified fabrics.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Custom Jeans Custom-made jeans for women tailored to individual body measurements. Customers choose style (straight, skinny, wide leg, bootcut, relaxed), fabric (stretch or non-stretch), length, wash, and rise. Delivered in 2–3 weeks at $229 per pair.
• Men's Custom Jeans Custom-made jeans for men tailored to individual body measurements. Available in slim and straight styles with customizable wash and rise options, non-stretch denim, priced at $229 per pair.
• Women's Custom Shorts Custom denim shorts for women tailored to individual measurements. Available in short and midi lengths with customizable wash, rise, and hem options (frayed or regular), priced at $179 per pair.
• Women's Custom Skirts Custom denim skirts for women available in maxi ($229) and mini ($179) lengths, tailored to individual waist, hip, and butt measurements with customizable wash and rise options.
• Clone My Jeans Service that replicates an existing favorite pair of jeans into a new custom pair. Customers mail in their original jeans with a pre-paid shipping label; Neems clones the fit and style in a new wash or fabric. Special modifications are available. Priced at $229 per cloned pair.
• The Neems Box Gift kit containing a redemption guide for custom jeans, a gift card for the purchased number of jeans, and a denim wash swatch card. Allows gifting without knowing the recipient's size. Starting at $239.
• Neems Gift Card Digital gift cards available in denominations for 1/2 pair ($114.50), 1 pair ($229), 2 pairs ($458), and 3 pairs ($687), redeemable toward any Neems custom denim product.
• The Denim City Tote Handcrafted tote bag made from heavyweight 100% cotton patchwork denim with two large interior pockets and wide handles. Available in medium wash and dark wash, priced at $60.
• Expedited Production Upgrade Paid add-on service that upgrades an order to an expedited production line for VIP processing and 1-week delivery instead of standard 2–3 weeks. Priced at $50 per order.
• Full Stylist Sample Set Professional sample kit of 14 denim pieces purchased by Neems Stylists to help customers experience and select their ideal fit. Priced at $700.

Quantifiable outcome

• Deliver custom jeans in 2-3 weeks vs industry standard of 5-6+ weeks for custom jeans
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• ChoozrcoreTechnology or IntegrationMobile body scanning technology partner that provides the smartphone-based body measurement system. Choozr built the scanner to meet GDPR privacy regulations. Two photos are taken to capture body measurements in approximately 30 seconds. All customer data is stored safely and never shared with third parties.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Alton Lane: Alton Lane combines online custom menswear configurators with showrooms for fittings, sharing Neems' DNA of measurement-driven, made-to-order apparel sold direct to consumer.
• Stantt: Stantt offers custom-fit men's shirts and pants with a fit-quiz-driven online ordering flow and made-to-order production, making it comparable to Neems' approach of replacing standard sizing with customer-specific patterns.
• Indochino: Indochino is a made-to-measure menswear DTC brand offering custom suits, shirts, and trousers with a similar online configurator and measurement-driven workflow, making it the closest direct analog to Neems' custom-apparel e-commerce model.
• Proper Cloth: Proper Cloth sells custom dress shirts and pants via a DTC online configurator with detailed fit profiling, mirroring Neems' approach of using customer-supplied measurements to manufacture apparel to order at premium price points.
• Black Lapel: Black Lapel is an online custom menswear brand that builds suits, shirts, and trousers to customer measurements with a virtual fitting process, comparable to Neems' body-measurement-driven custom apparel workflow.

Broad incumbents

• Paige: Paige is a premium denim brand priced $229-279 (cited by Neems as a benchmark), operating at similar quality and price tiers with off-the-rack sizing only, contrasting Neems' custom fit model.
• Frame (Frame Denim): Frame is a premium denim brand priced in the $250-300 range and explicitly named by Neems as a price/quality benchmark, making it the most relevant premium-denim incumbent comparable.
• Warby Parker: Warby Parker pioneered at-home try-on and direct-to-consumer custom-fitting in eyewear and is frequently cited as the playbook for brands like Neems that deliver custom-fit products via home-based measurement tools.
• 7 For All Mankind: 7 For All Mankind is a long-established premium denim brand competing in the same $200+ price tier as Neems with broad department-store and DTC distribution, representing the dominant off-the-rack alternative Neems must displace.

Emerging players

• ThirdLove: ThirdLove sells DTC bras and undergarments sized using a proprietary fit quiz and half-cup increments, directly comparable to Neems' approach of using personal measurement data to solve fit problems in a category where standard sizing fails.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/neemsjeans
• LinkedInlinkedin.com/company/lasso-apparel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neems