INDOCHINO
INDOCHINO is a Vancouver-based made-to-measure apparel company selling custom suits, shirts, blazers, and outerwear to individual consumers and wedding parties across North America through 95 owned showrooms, 38 Nordstrom shop-in-shops, and a direct e-commerce platform, with over 1 million suits delivered since founding in 2006.
- Company typePrivate
- Founded2006
- HeadquartersVancouver, Canada
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What INDOCHINO does
INDOCHINO is a Vancouver-headquartered, privately held made-to-measure apparel company founded in 2006 (with some firmographic sources citing 2007) that designs, custom-manufactures, and sells personalized suits, tuxedos, shirts, pants, blazers, outerwear, and accessories to individual consumers and wedding parties across North America. The core technology is a made-to-measure customization platform that combines online self-measurement tools with professional in-showroom measurement by trained Style Guides, supporting over 300 premium fabrics and 30+ customization options (lapels, pockets, linings, monograms, vents, buttons) at no incremental cost. The company operates a hybrid distribution model consisting of 95 owned showrooms across the United States and Canada, 38 Nordstrom shop-in-shop locations as of August 2025, a direct e-commerce platform, and virtual style consultations covering all US time zones.
The business model is direct-to-consumer with unit-based pricing: suits range from $399 (Studio Collection) to $1,299 (Luxury/European), shirts start at $139, accessories at $49, and wedding group packages (3+ people) are priced $685-$1,405 USD with up to 40% savings. Revenue is generated through one-time custom-garment purchases, supplemented by wedding group bundles, corporate and uniform orders, and a $29 Tailor's Kit that converts into a future-purchase credit. Customer segments are led by professional men seeking office and business attire and wedding parties (grooms, groomsmen, and guests), with secondary segments in formal-event attendees, professional women, and corporate/enterprise clients. Marketing is omnichannel, leveraging showroom personal selling, Instagram, email, virtual consultations, seasonal Black Friday promotions, and co-marketing with Nordstrom. The company is led by CEO and President Drew Green, with Peter Housley as Chief Revenue Officer and Sean Wrenn as VP of Retail Sales and Operations, and has cumulatively delivered over 1 million suits since inception.
INDOCHINO firmographics
Firmographics- Name
- INDOCHINO
- Legal name
- Indochino Inc.
- Website
- https://indochino.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- INDOCHINO is a Vancouver-based made-to-measure apparel company selling custom suits, shirts, blazers, and outerwear to individual consumers and wedding parties across North America through 95 owned showrooms, 38 Nordstrom shop-in-shops, and a direct e-commerce platform, with over 1 million suits delivered since founding in 2006.
- Ownership category
- akta.pro rank
INDOCHINO industry classification
Industry- Product category
- Custom Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (31525)
- SIC
- Retail-Apparel & Accessory Stores (5600), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Women's, Misses', And Juniors Outerwear (2330)
- akta.pro primary industry
- Custom Tailoring & Made-to-Measure Adjustments (HSAJAFAM)
- akta.pro secondary industry
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
Keywords
Where INDOCHINO is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices22 records
Markets served
INDOCHINO business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Custom Suit Sales: One-time purchase of made-to-measure suits, shirts, pants, blazers, and accessories. Orders are custom-manufactured based on customer measurements and specifications, with typical pricing ranging from $399 to $1,299 for suits.
- Wedding Group Packages: Bundled suit packages for wedding parties of 3 or more, offering up to 40% savings with packages ranging from $685 to $1,405 USD depending on fabric tier.
- Corporate/Uniform Orders: Corporate events and uniform programs for business clients requiring bulk custom orders.
- Tailor's Kit: $29 optional kit providing fabric swatches and tape measures for customers to feel fabrics before purchasing, with cost credited toward suit purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wedding group packages starting at $395 USD |
| Unit Pricing | Pay-as-you-go | Studio Collection suits starting at $399 |
| Unit Pricing | Pay-as-you-go | Premium suits starting at $479 |
| Unit Pricing | Pay-as-you-go | Luxury suits starting at $999 |
| Unit Pricing | Pay-as-you-go | Shirt bundles starting at $139 |
| Unit Pricing | Pay-as-you-go | Accessories starting at $49 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
INDOCHINO product offering
Product offeringCore offering
INDOCHINO designs, manufactures, and sells made-to-measure apparel including custom men's and women's suits, tuxedos, shirts, pants, blazers, outerwear, and accessories. Customers select from 300+ fabrics and 30+ customization options, with measurements taken by Style Guides in showrooms or via online self-measurement tools, followed by custom manufacturing and 2-3 week delivery with free alterations.
Product overview
INDOCHINO is a made-to-measure apparel company specializing in custom men's and women's suits, tuxedos, shirts, pants, blazers, and outerwear. The company operates as a direct-to-consumer brand with both e-commerce and 95 physical showroom locations across the United States and Canada, plus 38 Nordstrom shop-in-shop locations. The product portfolio centers on the core made-to-measure suit offering with multiple tiers including Studio Collection (entry-level), Premium Suits, Luxury Suits, and European Collection (Italian/British fabrics). Additional product lines include Tuxedo Collection for formal wear, Wedding Collection with group pricing, Custom Shirts, Custom Pants, Custom Blazers, Outerwear (coats, jackets, bomber jackets), and Accessories. The company also offers Ready-to-Wear items and Knitwear for customers preferring pre-made apparel. The shopping experience supports both online ordering with at-home measurement tools and in-showroom consultations with professional Style Guides who take measurements and provide styling advice. Wedding services provide group pricing for parties of three or more with up to 40% savings.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Menswear Suits
Quantifiable outcome
- 2-3 week delivery timeline from order to doorstep
- +3 more outcomes
Companies that use INDOCHINO
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
INDOCHINO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
INDOCHINO partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NordstromcoreINDOCHINO operates 38 shop-in-shop locations within Nordstrom stores across the United States as of August 2025. The partnership provides retail presence in premium department store locations with Indochino Style Guides staffing each location. In July 2024, five new locations were added including Cerritos and Irvine (CA), Pentagon City (VA), and Lynnwood (WA), bringing total to 32 locations. The placement ensures Indochino is within 50 miles of over 90% of US shoppers.
Scale indicators9 records
Recent moves9 records
Expansion highlights5 records
INDOCHINO competitors and assessment
Company assessmentDirect peers
- The Black Tux: Online tuxedo and suit rental company serving the formalwear occasion market. Closely comparable target customer (wedding parties, formal events) and overlap with Indochino's tuxedo and wedding segments, though operating on rental versus purchase model.
- Suitsupply: Dutch-headquartered direct-to-consumer made-to-measure menswear company operating showrooms globally and e-commerce. Closely comparable in made-to-measure suit focus, omnichannel showroom model, and price points, though with broader international footprint.
- Proper Cloth: Online custom menswear company specializing in made-to-measure dress shirts and custom suits. Comparable made-to-measure technology platform, customization options, and direct-to-consumer business model, with particular overlap in Indochino's custom shirts product line.
- Tom James Custom Clothing: US-based custom clothing company with traveling tailors offering made-to-measure suits, shirts, and formalwear for professionals. Comparable custom menswear model serving similar professional customer segments, with different distribution approach (in-home/at-office appointments versus showrooms).
- Knot Standard: Custom menswear company with showrooms in major US cities plus online ordering, focused on custom suits, shirts, and tuxedos. Comparable made-to-measure model with similar showroom experience and target professional/wedding customer segments.
- Alton Lane: US-based made-to-measure menswear company with showrooms offering custom suits, shirts, and pants. Directly comparable business model with showroom appointments, Style Guides, and made-to-measure production, though smaller scale than Indochino.
- Hockerty: Online-first made-to-measure menswear company based in Europe offering custom suits, shirts, and tuxedos with home try-on programs. Comparable custom apparel model focused on e-commerce channel, representing the digital-only variant of Indochino's hybrid approach.
Broad incumbents
- Brooks Brothers: Iconic American heritage menswear brand offering suits, dress shirts, and formalwear with made-to-measure options. Comparable in menswear category and brand positioning, though much broader portfolio and traditional retail model versus Indochino's custom-only focus.
- Tailored Brands (Men's Wearhouse / Jos. A. Bank): Largest specialty menswear retailer in North America operating Men's Wearhouse and Jos. A. Bank, offering custom suit programs. Comparable in menswear custom apparel category and broad physical retail distribution, though full-line retailer versus Indochino's custom-only focus.
Emerging players
- Generation Tux: Online tuxedo and suit rental company focused on weddings and formal events. Comparable target customer in the wedding formalwear segment, with partial overlap in tuxedo offerings, though rental-only model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
INDOCHINO social profiles
Digital presenceINDOCHINO financial estimates
Financial estimateRevenue estimate
Valuation estimate
INDOCHINO leadership team
Management profileNumber of profiles
Profiles3 records
INDOCHINO funding detail
Funding detailFunding overview
Funding rounds7 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INDOCHINO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INDOCHINO
What does INDOCHINO do?
INDOCHINO designs, manufactures, and sells made-to-measure apparel including custom men's and women's suits, tuxedos, shirts, pants, blazers, outerwear, and accessories. Customers select from 300+ fabrics and 30+ customization options, with measurements taken by Style Guides in showrooms or via online self-measurement tools, followed by custom manufacturing and 2-3 week delivery with free alterations.
Is INDOCHINO a public or private company?
INDOCHINO is a private company. It is classified as venture growth investor backed and is currently operating.
When was INDOCHINO founded?
INDOCHINO was founded in 2006. It employs 501 to 1,000 people.
Where is INDOCHINO based?
INDOCHINO is headquartered in Vancouver, Canada, in the North America region.
How does INDOCHINO make money?
Four revenue lines are on record. Custom Suit Sales are the primary driver. The others are wedding Group Packages, corporate/Uniform Orders and tailor's Kit.
Who are INDOCHINO's main competitors?
Direct peers on record are The Black Tux, Suitsupply, Proper Cloth, Tom James Custom Clothing, Knot Standard, Alton Lane and Hockerty. Broad incumbents are Brooks Brothers and Tailored Brands (Men's Wearhouse / Jos. A. Bank). Generation Tux is listed as an emerging player.
Does INDOCHINO have an API?
No public API is recorded for INDOCHINO.
What industry is INDOCHINO in?
INDOCHINO's product category is Custom Apparel. Its primary akta.pro industry code is HSAJAFAM, Custom Tailoring & Made-to-Measure Adjustments, with a secondary code of CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers. Its NAICS code is 458110 and its SIC code is 5600.