Civiltà del bere
Civiltà del bere is an Italian wine and gastronomic culture magazine founded in 1974, publishing a bimonthly print and digital edition while operating Enoluogo (Milan enoteca), digital wine guides, two podcasts, and owned events like VinoVip Cortina for wine enthusiasts and trade professionals.
- Company typePrivate
- Founded1974
- HeadquartersMilano, Italy
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Civiltà del bere does
Civiltà del bere is an Italian wine and gastronomic culture magazine founded in 1974, operating today as a multi-platform media and commerce entity under the legal name Editoriale Lariana srl. The company's flagship product is a bimonthly print magazine (6 issues per year) with full digital access, distributing to Italy, Europe, and worldwide subscribers at tiered annual prices (€20–€120). It produces digital wine guides (Top delle guide vini, Atlante del vino italiano, Censimento delle Vecchie Vigne), two weekly podcast series (La Barricata, I Maestri del vino italiano), and a digital archive dating to 2014.
The business model blends five revenue streams: recurring magazine subscriptions, transactional wine and spirits sales through the Enoluogo e-commerce store, one-time digital guide purchases, professional services through Vinology Academy wine courses, and ticketed events plus sponsorships anchored by VinoVip Cortina (biennial since 1997, 15th edition in 2026), Simply the best Milano, and Le cinque giornate WOW! Milano. Distribution combines a WordPress-based e-commerce storefront supporting international shipping via DHL, a physical enoteca and event space in Milan (Enoluogo, viale Andrea Doria 42), and the parent entity's registered office in Turin.
The company serves two primary segments: Italian wine enthusiasts and consumers (B2C, persona-driven) and wine trade professionals such as producers, sommeliers, and restaurateurs (B2B). Its value proposition rests on 50+ years of editorial authority, a proprietary aggregation methodology combining six major Italian wine guides, and an omnichannel 'editorial-plus-commerce' model with no directly comparable competitor. Direction is led by Alessandro Torcoli (Direttore). The company is privately held with no external funding, no disclosed subsidiaries, and no disclosed headcount or revenue figures.
Civiltà del bere firmographics
Firmographics- Name
- Civiltà del bere
- Legal name
- Editoriale Lariana srl
- Website
- https://civiltadelbere.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Civiltà del bere is an Italian wine and gastronomic culture magazine founded in 1974, publishing a bimonthly print and digital edition while operating Enoluogo (Milan enoteca), digital wine guides, two podcasts, and owned events like VinoVip Cortina for wine enthusiasts and trade professionals.
- Ownership category
- akta.pro rank
Civiltà del bere industry classification
Industry- Product category
- Wine Media and Publishing
- NAICS
- Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (4453), Convention and Trade Show Organizers (56192)
- akta.pro primary industry
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Beverage & Mixology (Coffee, Tea, Wine, Cocktails) (EDAAAGAH)
Keywords
Where Civiltà del bere is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Civiltà del bere business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Digital Magazine Subscriptions: Annual digital subscriptions for the Civiltà del bere magazine providing weekly newsletter and digital access to all published content. Tiered by geographic coverage (Italy, Europe, World).
- Wine and Spirit Sales: E-commerce sales of curated wines, grappe, and spirits through the Enoluogo online store. Products sourced from Italian and international producers, sold at retail prices with delivery to consumers.
- Digital Guides and Publications: Sale of digital wine guides including the annual Top delle guide vini, Atlante del vino italiano, and Censimento delle Vecchie Vigne. Also historical archives available for purchase.
- Enoluogo Wine Bar and Events: Physical enoteca location in Milan serving as both retail outlet and event space. Additionally Vinology Academy offers wine courses and tasting sessions for revenue generation.
- Event Tickets and Sponsorships: Revenue from ticketed events including VinoVip Cortina, Simply the best Milano, and Le cinque giornate WOW! Milano. Also includes sponsorship revenue from event partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Digital Only Subscription |
| Subscription | Annual | All Inclusive Italy |
| Subscription | Annual | All Inclusive Europe |
| Subscription | Annual | All Inclusive World |
| One time/ perpetual license | Pay-as-you-go | Individual Digital Issue |
| Unit Pricing | Pay-as-you-go | Wine and Spirit Products |
| One time/ perpetual license | Pay-as-you-go | Digital Guides |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Civiltà del bere product offering
Product offeringCore offering
Civiltà del bere publishes an Italian wine and gastronomic culture magazine (bimonthly print and digital editions) and sells wine-focused digital guides, podcasts, and educational content. The company operates Enoluogo, a Milan-based enoteca/event space that sells curated wines, grappe and spirits, hosts Vinology Academy courses, and serves as a retail extension of the editorial brand. Owned wine industry events (VinoVip Cortina, Simply the best Milano, VinoVip al Forte, Le cinque giornate WOW!) anchor the omnichannel offering alongside tiered consumer subscriptions.
Product overview
Civiltà del bere is an Italian wine and gastronomic culture magazine established in 1974, operating as a multi-platform media and commerce company. The core offering includes the Civiltà del bere print and digital magazine, along with digital wine guides (Top delle guide vini, Atlante del vino italiano). The company operates Enoluogo, a Milan-based enoteca and event space, and produces audio content through podcasts (La Barricata, I Maestri del vino italiano). It organizes wine events including Simply the best Milano, VinoVip Cortina, VinoVip al Forte, and Le cinque giornate WOW! Milano. The company also offers subscription products (digital-only and All Inclusive premium) and educational services through Vinology Academy. The portfolio also includes wine sales via the Enoluogo store, featuring selected Italian and international wines, grappe, and spirits.
Differentiator
Problem solved
Functional benefit
Brands
- Enoluogo: The enoteca (wine shop) and event space of Civiltà del bere in Milan, described as the first enoteca 'with a editorial office'.
- Vinology Academy
- VinoVip Cortina
- Simply the best Milano
- Le Cinque Giornate WOW! Milano
- I Maestri del vino italiano
- La Barricata
Products and services
- Civiltà del bere Magazine (Rivista) The flagship Italian wine and gastronomic culture magazine published continuously since 1974 in bimonthly print and digital editions, covering Italian and international wine news, reviews, regional reports, food pairing, restaurant selections and gastronomic culture for Italian wine enthusiasts and trade professionals.
- Top delle guide vini (Annual Digital Guide) An annual digital wine ranking guide that uses Civiltà del bere's proprietary methodology to aggregate scores from six major Italian wine guides (AIS Vitae, Bibenda, Cernilli – Dr. Wine, Gambero Rosso, Slow Wine, Veronelli) and to designate top-performing wineries as 'Maestri dell'eccellenza'. Sold as a one-time digital purchase for wine enthusiasts and trade professionals seeking a single authoritative cross-guide classification.
- Atlante del vino italiano (Digital Atlas) A digital atlas of Italian DOC and DOCG wines that documents wine regions, denominations and producers. Sold as a standalone digital publication (or combined print + digital bundle) to readers who need a structured reference of Italy's appellation system.
- La Barricata Podcast A weekly podcast hosted by Alessandro Torcoli that defends Italian wine culture against negative perceptions and discusses current wine topics, released every Friday at 6:30 AM and distributed via Spotify, Spreaker, Deezer and Podcast Addict. Accessible to readers, enthusiasts and trade listeners as a free audio content product supporting the editorial brand.
- I Maestri del vino italiano Podcast The first podcast produced by Civiltà del bere, featuring in-depth interviews with Italian wine producers who have achieved maximum scores across the major Italian wine guides. Distributed via Spotify, Spreaker, Deezer and Podcast Addict for wine enthusiasts, trade professionals and producers featured on the show.
- Enoluogo (Enoteca and Event Space) Enoluogo is a Milan-based enoteca and event space that retails a curated selection of Italian and international wines, grappe and spirits. It also hosts wine courses, tasting events and Vinology Academy sessions, functioning as the physical retail and experiential extension of the Civiltà del bere editorial brand.
- Simply the best Milano (Wine Event) An annual wine event organized by Civiltà del bere in Milan for wine enthusiasts and the wine trade, combining tastings, producer showcases and networking opportunities as a ticketed gathering.
- VinoVip Cortina (Biennial Wine Summit) VinoVip Cortina is Civiltà del bere's flagship biennial wine summit, ideated in 1997 and celebrating its 15th edition in 2026 (held July 12–13). The event honors Italian enology awards and serves as a high-profile industry gathering for wine producers, trade professionals and enthusiasts.
- VinoVip al Forte (Wine Event) A wine event organized by Civiltà del bere as an extension of the VinoVip brand, serving as a ticketed industry and enthusiast gathering with tastings and producer showcases.
- Le cinque giornate WOW! Milano (Wine Event) A multi-day wine event organized by Civiltà del bere in Milan, part of its owned event portfolio and positioned for wine enthusiasts and the wine trade.
- Vinology Academy (Wine Education) Vinology Academy is the wine education arm of Civiltà del bere, offering paid wine courses and guided tasting sessions at the Enoluogo location in Milan for consumers and professionals seeking structured wine education.
- Abbonamento Civiltà del bere DIGITALE (Digital-Only Subscription) An annual digital-only subscription to the Civiltà del bere magazine at €20/year, granting access to all digital content and the weekly newsletter for readers worldwide who want digital-only access.
- Abbonamento Civiltà del bere ALL INCLUSIVE (Print + Digital Subscription) A premium annual subscription combining bimonthly print magazine delivery with full digital access and all digital guides, available in tiered geographic versions: Italy (€55/year), Europe (€95/year), and Worldwide (€120/year) for readers who want the complete Civiltà del bere experience.
Quantifiable outcome
- Wine producers receiving 'Maestri dell'eccellenza' designation by achieving maximum scores across at least 3 wine guides for 3 consecutive years
Companies that use Civiltà del bere
Customer profileSegments3 records
Ideal customer profiles2 records
Civiltà del bere technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Civiltà del bere partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights7 records
Civiltà del bere competitors and assessment
Company assessmentDirect peers
- Wine Enthusiast: US wine media company combining magazine, ratings, e-commerce (wine accessories and bottles), and education. Most analogous hybrid editorial + commerce model at larger scale.
- Wine Spectator: US-based flagship wine media brand with print magazine, ratings, events, and digital subscriptions. Comparable business model — editorial authority monetized through subscriptions, events, and retail partnerships — though globally rather than Italian-focused.
- Falstaff: Austrian/German wine and food magazine with international editions, ratings, and events. Comparable regional wine media brand with print + digital + events omnichannel.
- Gambero Rosso: Italy's flagship wine and food media brand (Tre Bicchieri guides, Città del Gusto events, TV channel). Most direct competitor — same editorial category, same target audience, and one of the sources aggregated by Civiltà del bere's Top delle guide vini.
- Decanter: Leading international wine magazine with print, digital, events (Decanter World Wine Awards), and subscription tiers. Closely comparable editorial-led, omnichannel media + events model.
- Veronelli (Istituto Veronelli): Long-running Italian wine and food guide (since 1986). Competes directly in the Italian wine guide category and is one of the six sources aggregated by Civiltà del bere's Top delle guide vini.
- Vinous Media: Digital-first wine ratings and reviews platform founded by Antonio Galloni. Competes for the same Italian wine rating audience and digital subscription wallet that Civiltà del bere targets.
- Bibenda / AIS (Associazione Italiana Sommelier): Wine guide published by the Italian Sommelier Association. Direct competitor in the Italian wine ratings category and one of the six sources aggregated by Civiltà del bere's methodology.
- Slow Wine (Slow Food Editore): Italian wine guide published annually by Slow Food. Same target segment (Italian wine enthusiasts and trade), competing annual guide product, and one of the six sources aggregated by Civiltà del bere.
Emerging players
- Vivino: Global wine marketplace and discovery app combining crowdsourced ratings, e-commerce, and AI label-recognition. Represents the digital-native, app-first model that competes for the same end-consumer wine purchase occasions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Civiltà del bere social profiles
Digital presenceCiviltà del bere financial estimates
Financial estimateRevenue estimate
Valuation estimate
Civiltà del bere leadership team
Management profileNumber of profiles
Profiles1 record
Civiltà del bere funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Civiltà del bere M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Civiltà del bere
What does Civiltà del bere do?
Civiltà del bere publishes an Italian wine and gastronomic culture magazine (bimonthly print and digital editions) and sells wine-focused digital guides, podcasts, and educational content. The company operates Enoluogo, a Milan-based enoteca/event space that sells curated wines, grappe and spirits, hosts Vinology Academy courses, and serves as a retail extension of the editorial brand. Owned wine industry events (VinoVip Cortina, Simply the best Milano, VinoVip al Forte, Le cinque giornate WOW!) anchor the omnichannel offering alongside tiered consumer subscriptions.
Is Civiltà del bere a public or private company?
Civiltà del bere is a private company. It is classified as unknown and is currently operating.
When was Civiltà del bere founded?
Civiltà del bere was founded in 1974. It employs 1 to 10 people.
Where is Civiltà del bere based?
Civiltà del bere is headquartered in Milano, Italy, in the Europe region.
How does Civiltà del bere make money?
Five revenue lines are on record. Digital Magazine Subscriptions are the primary driver. The others are wine and Spirit Sales, digital Guides and Publications, enoluogo Wine Bar and Events and event Tickets and Sponsorships.
Who are Civiltà del bere's main competitors?
Direct peers on record are Wine Enthusiast, Wine Spectator, Falstaff, Gambero Rosso, Decanter, Veronelli (Istituto Veronelli), Vinous Media, Bibenda / AIS (Associazione Italiana Sommelier) and Slow Wine (Slow Food Editore). Vivino is listed as an emerging player.
Does Civiltà del bere have an API?
No public API is recorded for Civiltà del bere.
What industry is Civiltà del bere in?
Civiltà del bere's product category is Wine Media and Publishing. Its primary akta.pro industry code is CRANABAF, Alcohol Subscription & Wine Clubs (Retail), with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 445320.